Transformeer output naar klantcommunicatie

Jeroen HuininkCTO, Aia Software

“Vendor to watch”Gartner”

“Strong Performer for

“Document Output for

CCM”

“Forrester

Knoppen

Klant

Kanaal

Klantcommunicatie

Postkamer

IT afdeling

Business

Organisatie

CRM & Communicatie

Customers

Actief & passief multichannelen

Boodschap

Kanaal

Brand

Customers

Kanaal

CCM is about improved quality

message + channel + brand

= content + layout

Klant

CCM is about short time-to-market

communication profiles:

rules & preferences

CCM is about cost reduction

integrated legacy output

Knoppen

CCM is about

putting the business in control over

customer communications