Transformeer output naar klant communicatie
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Transformeer output naar klantcommunicatie
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Watch me give this presentation in Dutch at: Document Creation & Output Management, November 10th 2012. http://www.smartcompanies.nl/informatielogistiek/van-document-creation-naar-klantcommunicatie.aspx
Transcript of Transformeer output naar klant communicatie
Transformeer output naar klantcommunicatie
Jeroen HuininkCTO, Aia Software
“Vendor to watch”Gartner”
“Strong Performer for
“Document Output for
CCM”
“Forrester
Knoppen
Klant
Kanaal
Klantcommunicatie
Postkamer
IT afdeling
Business
Organisatie
CRM & Communicatie
Customers
Actief & passief multichannelen
Boodschap
Kanaal
Brand
Customers
Kanaal
CCM is about improved quality
message + channel + brand
= content + layout
Klant
CCM is about short time-to-market
communication profiles:
rules & preferences
CCM is about cost reduction
integrated legacy output
Knoppen
CCM is about
putting the business in control over
customer communications
