Transformeer output naar klantcommunicatie
Jeroen HuininkCTO, Aia Software
“Vendor to watch”Gartner”
“Strong Performer for
“Document Output for
CCM”
“Forrester
Knoppen
Klant
Kanaal
Klantcommunicatie
Postkamer
IT afdeling
Business
Organisatie
CRM & Communicatie
Customers
Actief & passief multichannelen
Boodschap
Kanaal
Brand
Customers
Kanaal
CCM is about improved quality
message + channel + brand
= content + layout
Klant
CCM is about short time-to-market
communication profiles:
rules & preferences
CCM is about cost reduction
integrated legacy output
Knoppen
CCM is about
putting the business in control over
customer communications
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