News Media Canada

Médias d’Info Canada

77 %77 %

Vancouver

Victoria

77%73% Calgary

76%

Edmonton

73%

Regina

72%

Winnipeg

82% Ottawa/Gatineau

80%London

73%Hamilton72%

Toronto

76%

Montreal

81%Halifax

87%

St. John’s

72%Québec City

80%

SNAPSHOT 2016DAILY NEWSPAPERS

Source:1 - Annual Circulation Report, 2016; News Media Canada2 - Newspapers 24/7: 2017, Totum Research; December 20163 - Daily Newspaper Revenue Survey 2016; News Media Canada/Totum Research4 - Vividata 2017 Q2 Readership and Product Database; Respondents aged 18+, Average Weekly Print/Digital

As a medium for advertising, daily newspapers are trusted more than any other medium (traditional or digital)2

Every week in Canada there are more than 31.5 million newspapers distributed, in both print and digital formats.1

Daily Newspapers Consistently �Reach Three Quarters of Canadians

DAILY NEWSPAPER READERS4

2016 ADVERTISING REVENUE3

Retail

42%

Classified 10%

Inserts

15%

Print Advertising Revenue$1,022,000,000

33%National

Online Advertising Revenue$236,000,000

Total Advertising Revenue $1,258,000,000

For more information, go to www.newsmediacanada.ca

Any Newspaper, Weekly Print/Digital Reach (18+)

NEWSPAPER MEDIA REACH ALL TARGET GROUPS2

More than eight out of ten adults (85%) read newspapers across all platforms and three out of ten read on ALL FOUR platforms. Millennials prefer to read on their phones, Boomers prefer print and adults aged 35-49 choose phone and then print/computer equally.

57 46

64 59 55 53 57 59 59

73

50

66

48 45 49 51

Adults 18+ Millennials Boomers Age 35-49

Print Desktop/Laptop Phone Tablet

85% Any

Platform

85% Any

Platform

83% Any

Platform

87% Any

Platform

%

More than half (56%) of newspaper readers access newspaper content via digital devices (primarily mobile devices).3

Almost eight in ten (77%) Canadians in major markets read a daily newspaper each week, either in print or online.3

NEWSPAPER ADVERTISING IS MOST TRUSTED2

Trust in Advertising Content

18

20

23

24

28

30

31

33

38

Mobile Device

Online Banner

Social Media

Online Video

Search Engine

Magazine Website

Radio Website

Television Website

Newspaper Website

IN DIGITAL MEDIA

33

36

37

41

46

Billboard/ Outdoor

Magazine

Radio

Television

Printed Newspaper

IN TRADITIONAL MEDIA %

%

News Media Canada

Médias d’Info Canada

SNAPSHOT 2016DAILY NEWSPAPERS

AB10 titles420,000 daily avg.*2,500,000 weekly*

SK4 titles88,000 daily avg.*530,000 weekly*

YT1 title1,000 daily avg.*7,000 weekly*

MB4 titles198,000 daily avg.*1,190,000 weekly*

ON42 titles2,460,000 daily avg.*14,740,000 weekly*

QC13 titles1,264,000 daily avg.*8,010,000 weekly*

98 daily newspapers5,236,000 daily average circulation*31,550,000 weekly circulation*

NL2 titles27,000 daily avg.* 160,000 weekly*

NS5 titles117,000 daily avg.*650,000 weekly*

PE2 titles18,000 daily avg.*110,000 weekly*

NB4 titles90,000 daily avg.*540,000 weekly*

Total CanadaDAILY NEWSPAPER WEEKLY CIRCULATION

CIRCULATION

QUICK FACTS

PUBLICATIONS98 daily newspaper titles• 84 paid publications• 14 free publications

31.6 million total weekly circulation8.1 million digital copies weekly**5.2 million average daily circulation

FORMAT64% are broadsheets36% are tabloid

LANGUAGE 85% are English 13% are French2% are Chinese

DAILY NEWSPAPER OWNERS

Annual Circulation Report, 2016; News Media Canada*print and digital circulation**already included in Total Weekly CirculationDaily newspapers defined as publications with minimum four days per week publishing schedule. Circulation based on available audits (AAM, CCAB, CMCA), publishers statements and newspaper estimates. La Presse data includes weekday digital data from La Presse+ and Saturday print data. Includes print/digital circulation for non-paid editions of National Post delivered with Calgary Herald, Edmonton Journal, Montreal Gazette, Ottawa Citizen, Regina Leader-Post, Saskatoon StarPhoenix, Windsor Star, Vancouver Sun and the London Free Press.

For more information, go to www.newsmediacanada.ca

PAYWALLS/METERED ACCESS32 newspapers(22 broadsheets/10 tabloids)

• Guelph Mercury and Nanaimo Daily News ceased publishing (January 29, 2016)

• Alaska Highway News moved to weekly publication (March 31, 2016)

• Cranbrook Daily Townsman and Kimberley Daily Bulletin reduce publishing schedule from 5 days (M-F) to 3 days (Tu, We, Fr) (April 19, 2016)

• Moose Jaw Times-Herald and Prince Albert Daily Herald change ownership - TC Media sold to Star News Publishing Inc. (May 31, 2016)

• New free daily newspaper launched - Vancouver Island Free Daily (September 27, 2016)

• Fort McMurray Today moved to twice-weekly frequency (November 15, 2016)

INDUSTRY CHANGES

Owner Number Titles Weekly Circulation* Daily Average Circulation*

Black Press 3 130,000 23,000

Brunswick News Inc. 3 430,000 72,000

Continental Newspapers 3 230,000 33,000

FP Canadian NP LP 2 720,000 120,000

Glacier Media 2 400,000 67,000

Alta Newspaper Group 3 220,000 34,000

Groupe Capitales Médias 7 1,620,000 251,000

Halifax Herald 1 270,000 45,000

Independent 5 240,000 41,000

Postmedia Network Inc. 44 12,760,000 2,142,000

Power Corp. of Canada 1 1,620,000 231,000

Quebecor 3 3,600,000 558,000

TC Media + Metro 9 1,510,000 289,000

The Globe and Mail 1 2,100,000 350,000

Torstar Corporation + Metro 9 5,600,000 965,000

Star News Publishing Inc. 2 100,000 15,000 Total 98 31,550,000 5,236,000

BC11 titles553,000 daily avg.*3,110,000 weekly*