Inspiratie Tour KHN 2011

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Keynote to Dutch restaurant entrepreneurs. Maarssen, The Netherlands. May 2011.

Transcript of Inspiratie Tour KHN 2011

#SOCIETY30

INSPIRATIE TOUR2011

RONALD VAN DEN HOFF

#SOCIETY30

CONSUMENT

FINANCIALS

PRODUCENTEN

€REGENTEN –QUANGO’S

OVERHEID &POLITIEK

ZOMBIEECONOMY

ZOMBIE BLOOPERS

“WE PROBEREN WERKGELEGENHEID TE

REDDEN AAN BOORD VAN DE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge

worker that is, a creative, imaginative,

and innovative person who can work

with almost anybody, anytime,

and anywhere.”John Moravec

Organisaties

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

SIMPLE, SMART, SHARING & SUSTAINABLE

simple

simple

smart

smart

sharing

sharing

MONEY

smart

& BEYOND

POP UP

smart

GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID

WEGGEVEN:WEG=WEG

sustainable

CROWD COLLABORATION

sharing

VALUENETWORK

22 RETWEETS19.000 CONTACTS

22 RETWEETS19.000 CONTACTS

VALUENETWORK

11.000 downloads

3.000 traditioneel

OVERHEID

REGENTEN

PROSUMER

PRODUCENTEN

PROSUMER

INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

VALUE NETWORKS

PROSUMER

PRODUCENTEN

COLLABORATIVE LIFESTYLEsustainable

VALUE NETWORKS

COLLABORATIVE LIFESTYLEVALUE NETWORKS

Online Matching

Mobile layar

No terms & conditions

Free Free? Free?Free

Matching Reviews

Meetingrooms

sustainable

COLLABORATION ECOSYSTEM

Social Economische

Entiteit

Virtual DNA

Event software

ForumQ & A

Digital coaching

Blog

Meeting Planner

Twitter integration

Google apps integration

Plaza group connections

Wiki

Social singlesign on

Mobile

sustainable

GOOGLE MAXSTRATEGY

GOOGLE MAXSTRATEGY

MAXSTRATEGY

SERENDIPITY

UNEXPECTED RELEVANCE

CHECK IN

MOBILECHECK IN

S2M LAYARLOCATION FINDER .. .

.

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

CONTENTCURATION

REAL TIME

ON DEMAND

RELEVANCE

RESULTS

PROFITABILITY3X HIGHER,

SOCIAL CAPITAL NOT EVEN COUNTING

MARKETINGSALES

PRRESERVATIONS

VALUE CHAIN

VALUE NETWORK

3 FTE NOW,

USED TO BE 20!

FROM 2 TO20 S2M LOCATIONSWITHIN THE YEAR

WE ARE GOING INTERNATIONAL!

DESIGN

SIMPLE,SMART, SHARING& SUSTAINABLE