FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Hoe de juiste klanten naar uw webshop trekken?

Connect to Digital#feweb roadshow

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Juiste klanten aantrekken door

1. Merk / product bekend te maken2. Via de juiste kanalen en3. Met een duidelijk en aantrekkelijk verhaal

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Welke kanalen/tools ?Wat werkt in mijn geval ?

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Afhankelijk van1. Sector 2. Doelpubliek3. Product4. Merk identiteit: wie ben je als bedrijf

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Source: 60secondmarketer.com

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Marketingmix en marketingplanStart met persona’s en buikgevoel

maar al snel baseren we ons op cijfers …

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

De kanalen

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Betalende adsSearch Engine Advertising (SEA)Social Ads

Pay per viewPay per click

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Social Media

Menselijk karakter meegeven aan je merk

Mond aan mond reclame

Top of mind stimuleren

Brand advocates creëren

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

E-mailRelevantie werkt !

Opt-In vanaf dag 1 correct opvragen

Retentie / recurring business

De “carotte” moet sterk genoeg zijn

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Give-awaysGratis voorbeelden of goodies

Naar klantenNaar bloggersNaar review websites

Mond à mond stimuleren

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Content marketingSocial currency

Humor

Relevantie

Loyaliteit opbouwen

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

ZoekmachinesSearch Engine Optimisation (SEO)

De taal van uw klanten

Indirect marktonderzoek

Allereerste kennismaking met uw merk

Panda en Pinguïn & Link building

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

PR / press

Verwacht niet te veel

Elk artikel is meegenomen

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Brick worldFolders, DM, evenementen, netwerken

Brick stores / Pop-up stores

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Tot slot

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

Dank je

Hans Palmers Mundo Digitalis

@hanspalmershanspalmers@mundodigitalis.be

FeWeb, facilitating growth for Belgian web companies – www.feweb.be

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