BOXPARK NDSM

BOXPARK SHOREDITCH [3]

AMSTERDAM [13] NDSM [16] LASLOODS [24]

BOXPARK NDSM [28]

CONTENTS

BOXPARKSHOREDITCH

NOT SOME RuN-Of-THE-MALL SHOPPINg CENTRE. IT'S A LIvINg, fERTILE COMMuNITy PACKED wITH TALENT, INNOvATION AND ATTITuDE THAT PuTS CREATIvITy AND fASHION BACK wHERE THEy BELONg: ON THE STREET.

HOME TO MORE THAN fIfTy CAREfuLLy CHOSEN fASHION, ARTS AND LIfESTyLE BRANDS. BOXPARK IS A RETAIL REvOLuTION – THE wORLD’S fIRST POP-uP MALL

BRANDS

R

EVENTS AT BOXPARK

GALLERY AT BOXPARK

MARKETING

MARKETING

6586578954368567

MARKETING

PRESS

AMSTERDAM

THE INTERNATIONAL, CREATIvE TRADINg TOwN. AvERSE fROM AuTHORITIES AND RuLES. EAgER SCOuT Of NEw ROuTES AND POSSIBILITIES. THAT’S wHy AMSTERDAM IS THE PLACE wHERE NEw INITIATIvES LAND.

WHY AMSTERDAM

THE CREATIvITy AND COMMERCIAL SPIRIT IN AMSTERDAM IS SIgNIfICANT AND DIffERENT. THE CITy HAS A RICH HISTORy. MORE THAN 350 yEARS LATER AMSTERDAM IS STILL PART Of A wORLDwIDE CREATIvE TRADINg NETwORK.

WHY AMSTERDAM

NDSM THE fORMER NDSM SHIPyARD IS A wORLD APART. NDSM DISTINguISHES ITSELf fROM MANyAREAS IN AMSTERDAMAND EvEN IN THE REST Of THE NETHERLANDS BECAuSE Of ITS HISTORIC CHARACTER, LOCATION AND CONCEPT.

NDSMSHIPYARD

NDSM SEETHES Of CuLTuRAL AND COMMERCIAL ACTIvITIES, Of PEOPLE wHO wANT TO CONTRIBuTE TO THE REgION AND TO EACH OTHER.

THE fORMER SHIPyARD IS IN A PROCESS Of TRANSfORMATION.

−MTV NETWORK −IDTV BROADCASTING −DISCOVERY CHANNEL −HEMA (LARGEST DuTCH RETAILER, STRONGLY INVESTING IN EuROPE) −VNu MEDIA −ROuGH COOKIE −RED BuLL −FRONTEER STRATEGY −MORE THAN 200 CREATIVE ORGANISATIONS AND CRAFTSMEN IN THE KuNSTSTAD (INCuBATOR) −HISWA (LARGEST EuROPEAN IN-WATER BOATSHOW) −NOORDERLICHT (RESTAuRANT) −IJ-KANTINE (RESTAuRANT) −RED CONCEPTS −AMARANTIS (CREATIVE uNIVERSITY) −VARIOuS STuDENT-APARTMENTS IN TEMPORARY CONTAINERS −ETC ETC.

CuRRENT TENANTS

NDSM

NDSM

LASL0ODS

NDSM

DIRECTIONS

YOu CAN GET TO AMSTERDAM NDSM BY TAKING THE FREE FERRY FROM AMSTERDAM CENTRAAL STATION FROM 9AM TO MIDNIGHT.THE TRIP TAKES 15 MINuTES AND YOu CAN BRING YOuR BIKE.

LOCATION

AMSTERDAM CENTRAAL

THE fORMER wELDINg HANgAR IS OfTEN DESCRIBEDAS AN INDuSTRIALCATHEDRAL, DuE TO ITSIMMENSE SKyLIgHTSAND uNuSuAL DESIgNDETAILS. THE LASLOODSIS A TRuE EyE-CATCHERAND fORMS ANIMPORTANT PART OfNDSM’S HISTORy.

LASLOODS

THE LASLOODS wAS THE LAST MAjOR PART Of THE PRODuCTION PROCESS, wHERE ALL MAIN SHIP PARTS wERE wELDED AND SHIP HuLL’S LAuNCHED fROM LAND INTO THE wATER.

LASLOODS

FLEA MARKET FASHION SHOWS

OuR VISION

MARKETING SuITE

BOXPARK NDSM

LAuNCH POSTER DELIVERY VAN

PACKAGING

BOXPARK NDSM

JOHN SMITH the ironworks, cheapside, bn1 4gd

BOXPARK.NL

SuMMER 2013, BOXPARK wILL BRINg THE wORLD’S fIRST POP-uP MALL EXPERIENCE TO AMSTERDAM. BOXPARK NDSM wANTS TO BECOME KNOwN AS AN EXPERIENCE BRAND. A 24 HOuR DESTINATION wHERE RETAIL AND ENTERTAINMENT COMBINE.

RETAIL MEETS ENTERTAINMENT

EVENTS SPACEPOTENTIAL uSERS

BOXPARK NDSM wILL BE A CREATIvE PLATfORM fEATuRINg Dj’S, LIvE MuSIC, PERfORMINg ARTS, ACTION SPORTS, fILMS AND DANCE

GROuND LEVEL

1

70

21 2

69

22

71

20

5146

45

40

44

39

43

38

42

37

41

36

73

18

5348 75

16

5550 77

14

57

34

79

12

59

32

81

10

61

30

83

8

63

28

85

6

65

26 4

67

24

72

19

5247 74

17

5449 76

15

56

35

78

13

58

33

80

11

60

31

82

9

62

29

84

7

64

27 5

66

25 3

68

23

LEVEL 1

118110106

89

119111107

88

120112108

87

121122113109

86

114

97 93

115

96 92

116

95 91

117

94 90

99

103

100

104

98

102

101

105

BOXDIMENSIONS

40' HI-CuBE STEEL DRY CARGO CONTAINER

FASHIONSINGLE uNIT

DOuBLE uNIT

TRIPLE uNIT

FOOD AND BEVERAGESINGLE uNIT

DOuBLE uNIT

EXTERIORLENGTH WIDTH HEIGHT40'0" 8'0" 9'6"12.192 M 2.438 M 2.896 M

INTERIORLENGTH WIDTH HEIGHT39'5 45/64" 7'8 19/32" 8'9 15/16"12.032 M 2.352 M 2.69 M

40FT INTERNAL OPENING

8FT INTERNAL OPENING

8FT INTERNAL OPENINGS

CONTACTEKE VAN HEYNEGENEKE@BOXPARK.NL

KOEN HEEBINKKOEN@BOXPARK.NL