ASAS 2015 14 October 2015

Maarten van den Heuvel

Co-founder Weekly Innovation @mvdheuvel

Have you heard of

$1.31 billion quarterly streaming revenue

Innovating online entertainment since 2007

taken over by Google for

$3.2 billion Innovating home automation since 2010

Market valuation of

$50 billion Innovating transit since 2009

900 million users sending 64 billion messages p/day

Innovating communication since 2009

1,500,000+ listings in 190+ countries Innovating travel since 2008

200% year-on-year user growth Innovating music since 2006

What do all these companies have in common?

1) They were founded in Holland in the 21st century 2) They have the ambition to transform their industry

3) The founders have never clubbed a baby seal

100K UNIQUE VISITORS

60 ACTIVE COUNTRIES

1200 STARTUPS

IN OUR FIRST MONTH WE’VE HAD

Uncovering local startup scenes

New business models arise• Supply and demand find each other much easier • Every market is a vulnerable • Startups turn business models upside down, are flexibel and personal,

and work together where possible • Setting the new standard for: customer experience, markets, payments,

relationship consumer-producer • In the end it comes down to: platforms, freemium & subscription models

Weekly Innovation

We help companies innovate by translating trends and ideas into a viable product

concept, within one week.

Field research

“If you seek growth, innovation isn't your best friend... it's your only friend.”— Jeff DeGraff, Dean of Innovation

Why is it such a challenge to be truly innovative?

Why is it such a challenge to be truly innovative?

ideas

everyone has great ideas from daily experiences, the hard part is to get

them out and select the best

daily business

daily business withholds companies from focusing on

what’s next

trends

industries are changing fast, making it hard to truly understand

the latest developments

Intellectual horse power to transform visionary thinking into products.

M W F

TT

MondayIntake & insights

TuesdayTrends

WednesdayBrainstorm & ideation

FridayProductize & pitch

ThursdayConcepting

“At the end of the day, the only way to change

is through products.”— Satya Nadella, CEO Microsoft

Product Service

Online

OfflineKnife

Facebook

We believe that a product can be anything. Physical or digital. A traditional product or a productized service.

What is a product?

Uber

Productize it Trends translated, vision applied

Innovative The next big thing

Simple Easy to grasp

Tangible To be appealing

Presentable For fast decision making

Shareable Viral in the organization

Customer focused Of course…

The productizing guidelines

Destroy your business

Problem

Solution

Message

Business Model

Channels

CustomersList the top problem(s) of

your target users.

List your target customers

and users.

Outline a possible solution to

solve the main problem.

State a clear and compelling

unique value proposition.

Describe how you will make money

(cost & revenue sources).

Mention your path to

customers.

Draw a logo

Name your wrecking ball

What does your current business do?

How does your current business earn money? / What is the business model?

This canvas will help you destroy your own business model, before someone else does it for you.

The Destroy Your Business Canvas is a Weekly Innovation product.

We kindly borrowed some elements from Business Model Canvas and Lean Canvas.

1. Start here ▾

2. Continue here and take a swing at it ▸

Day after day, Steve Jobs said to Jony Ive “This might be crazy, but what if we…” until once in a while the idea took the air out of the room.

Constant exploration is needed

goweekly.co @gowkly