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1

21

WTTC 23 2

6.3 GDP

2.8% 9.1%

1-1 38 11

1-2 23 2.8

38 3.7

Benchmarking Travel & Tourism’s economic impact against other sectors 24 4 WTTC Travel & Tourism ECONOMIC IMPACT 2016 WORLD WTTC

0

2,000

4,000

6,000

8,000

10,000

12,000

22 23 24 25 26 27 28 38( )

2

(UNWTO) 22 9.4

32 14 42 18

12 22

42 2.6 1-3

UNWTO Tourism Highlights 2016 Edition p.14

27 24.8

15.8 4.6

1.0 3.5 1-4

1-5

14.1

1-6

27 16

3

1 2 5 1-7

2015 22

JNTO UNWTO Tourism Highlights, 2016 Edition

27 1

8 25 80

1-8

22

15.8

(63.5%)4.6

(18.5%)

1.0

(4.0%)

3.5

(14.1%)

632

613 611

632 629 626

623 618

614 609

605 20,435

19,737

19,421

19,895 19,814

19,688 19,597

19,477

19,353 19,232

19,102

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18,500

19,000

19,500

20,000

20,500

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580

620

H22 H23 H24 H25 H26 H27 H28 H29 H30 H31 H32(

( )

( )

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48.8 5.3% 24.9

GDP 5.2% 419 6.5% 4.3

+ 5.1% 1-1

UNWTO

27

5

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19 1 21

6

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26

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1 24 12

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55 227,234 22 181,169 30

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1 2

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102,017 100,533 99,555 100,838 94,799 85,542 79,175

1,905 1,634 1,593 1,359 1,146 1,139 1,099

1,356 1,194 1,203 1,056 933 963 932

2,968 2,547 2,171 1,634 1,195 962 818

3,334 3,480 2,668 2,023 1,586 559 418

13,180 11,698 11,501 12,596 11,744 8,917 7,133

11,928 11,018 11,174 10,911 9,917 7,997 7,257

835 820 750 764 681 522 480

… … … … 801 648

6,118

… … … … 17,356 14,552

3,251 3,433 3,610 3,515 3,000 2,468 2,128

… … … … … 1,109

… … … … … 1,999

… … … … 5,878 5,533

… … … … … 3,347

… … … … 3,571 3,386

… … … … 8,362 9,610

… … … … 1,047 551

… … … … … 5,301

4,295 4,282 4,318 4,517 4,199 3,985 3,927

14 97 273 396 57 2,324 3,761

4,873 4,181 3,764 2,993 2,341 2,101 1,917

28,442 26,196 25,343 25,530 23,247 17,473 14,808

68,688 70,059 70,175 71,919 69,154 63,644 58,689

4.8 4.2 3.8 3.0 2.5 2.5 2.4

27.9 26.1 25.5 25.3 24.5 20.4 18.7

67.3 69.7 70.5 71.3 72.9 74.4 74.1

21

211

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19 20 21 22 23 24 25 26 27( )

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23 24 25 26 27 H28( )

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781

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471 529

461 478

297

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0

200

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13 14 15 16 17 18 H9 20 21 22 23 24 25

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637

677 680

685

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2,799 2,627

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650

660

670

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690

24 25 26 27( )

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22 3 p.9

22 7 p.5

22 7 p.6

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17 18

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2000

24

27

27 10

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24

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MICE

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Super Fantastic KUSHIRO

12 Destination Management / Marketing Organization

JTB

29

8

32 1,000

2

20 9 15

23 3 11 26 9 27

28 4 14

2017 29

( )

( ) 32

32

2

ICT

13

30

3

9

2-22

(http://kankou.city.kushiro.hokkaido.jp/vision/)

31

PDCA

14-18 19

3,773

5,100

2,983

4,256

1,150

1,611

928

1,261

5

93 84

530 369

1,385

0

300

600

900

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1,500

0

1,000

2,000

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[ ]

[ ]

( )[ ]

( )[ ]

( )

32

33

18

2

34

35

29 10

19 3

1

3

14 9 ( 8)

36

TGDP Tourism Gross Domestic Product

1

37

3-1

2(1)

38

3-2

3-3

39

3

3 4-1

40

3

41

3 3 9

4-1

42

43

44

45

MICE Meeting, Incentive, Convention, Exhibition Event

5 6

18 7 27 1

46

Technical Visit 15

16

15

(JTB ) 16

(JNTO )

47

17

18

17

18

Biz

48

49

2

50

51

5

2

52

3

53

19

19

54

55

56

HP SNS20

21

20 (social networking service) Web

21 5

4JNTO

57

58

DMO

KPI PDCA

DMO

DMO

59

10

KPI PDCA plan do check

act

60

MOO

61

Wi-Fi

62

63

5-1

64

27 6 12

65

27 4

10

22

22

66

67

14

23

68

69

23

23

70

71

IC

72

73-74

75

76

6-1

p.11

77

29 10

29

32 4 33 35 3 36 38 3

3

32

DMO

PDCA 3

KPI PDCA

78

79

80

81

82