Social Media in China: een introductie
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Social Media in China Social Media in China Social Media in China Social Media in China Social Media in China Social Media in China Social Media in China Social Media in China Check-It Training 27 augustus 2014, Arnhem Check-It Training 27 augustus 2014, Arnhem
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Op 27 augustus verzorgde ik een lezing over social media in China voor het Check-IT uitwisselingsprogramma. Het tweede deel van de lezing betrof de opkomst van social media in China, de verschillende platforms en hun specifieke kenmerken. Naast deze slides is dit deel van de lezing ook online te bekijken en beluisteren als slidecast op de videopagina van chinatalk.nl .
Transcript of Social Media in China: een introductie
Social Media in ChinaSocial Media in ChinaSocial Media in ChinaSocial Media in ChinaSocial Media in ChinaSocial Media in ChinaSocial Media in ChinaSocial Media in ChinaCheck-It Training
27 augustus 2014, Arnhem
Check-It Training
27 augustus 2014, Arnhem
Deze PDF bevat de slides van het tweede deel
van een lezing die op 27 augustus 2014 door Ed Sander (ChinaTalk) gegeven werd voor ICT
studenten in het Check-IT itwisselingsprogramma.
Bezoek voor een slidecast van deze presentatie, inclusief audio: www.chinatalk.nl
Ed Sander
Social Media in China
Outside the Great FirewallOutside the Great FirewallOutside the Great FirewallOutside the Great Firewall InsideInsideInsideInside the the the the Great FirewallGreat FirewallGreat FirewallGreat Firewall
GoogleGoogleGoogleGoogle Baidu, Qihoo, Sogou
FacebookFacebookFacebookFacebook RenRen, Qzone, Kaixin001
TwitterTwitterTwitterTwitter Sina Weibo, Tencent Weibo
MSNMSNMSNMSN Tencent QQ
YoutubeYoutubeYoutubeYoutube Youku, Tudou, Sohu, V.QQ, etc
WikipediaWikipediaWikipediaWikipedia Baidu Baike, Weigi Baike
FoursquareFoursquareFoursquareFoursquare Jiepang
GrouponGrouponGrouponGroupon Meituan, 55tuan, Dianping, Lashou, Nuomi
eBayeBayeBayeBay Taobao
LinkedinLinkedinLinkedinLinkedin Ushi, Tianji, Dajie
FlickrFlickrFlickrFlickr Douban
WhatsappWhatsappWhatsappWhatsapp Weixin (WeChat)
Blogger, WordpressBlogger, WordpressBlogger, WordpressBlogger, Wordpress Sina Boke, Sohu Boke
Statistics (August 2014)
• 632 million Chinese are online
– That’s 46.9% internet penetration
• 527 million access internet by smartphone
Q2 2014
• 829 million accounts
• Smart device MAU
521 million
• 11/4/2014: 200
million concurrent
users
Q2 2014
• MAU 645 million
• Smart device MAU 497 million
44 million MAU
Douban
299 million MAU
> 10 million
visitors per day
> 1 million visitors
per day
Momo
150 million registered users
52 million MAU
Microblogs
• There are 103 websites in China that
provide micro blogging services, with customer accounts numbering more than
1.3 billion.
A Chinese Microblog
• 以前做绿皮车觉得上面的人很脏所以改坐动车。结果动车上却也是一群脏人所以改坐高铁。结果发现是群有点小钱但没有素质的人所以改坐飞机。结果发现飞机上的人更本不是人所以发现还是绿皮车上的人纯朴呀 94 characters94 characters94 characters94 characters
• “When I took the green trains I thought the people were
very dirty, so I switched to bullet trains. But I found there
were a bunch of dirty men on bullet trains, so I turned to
the high-speed rails. There I found people with money
but lacking character, so I changed to planes. But on the
planes I found the people weren’t human at all. In this
way I found that the people on the green trains weren’t
dirty.”
220 million MAU
Sina Weibo
157 million MAU
70 million DAU
Weibo: Video Uploads
Sina Weibo
• Only 5% of Weibo users post original content
(Hong Kong University’s Weiboscope).
• Weibo has many zombie accounts for celebrities and brands, automated spam accounts.
• The number of highly active users who post the
most had declined 74 percent between March 2012 and December 2013 (East China Normal
University).
Wenzhou Train Crash
Internet Crackdown 2013
Contact
Ed Sander ( 徳)
E-mail: [email protected]
Website: www.chinatalk.nl Phone: +31 6 51 214 206Twitter: @EdSander
WeChat: edsanderLinkedin: nl.linkedin.com/in/edsander/
Download gratis e-book
op chinatalk.nl
