Ralph Lauren Brand Building
of 34
-
Upload
richiedinero2696 -
Category
Documents
-
view
230 -
download
1
Transcript of Ralph Lauren Brand Building
-
8/11/2019 Ralph Lauren Brand Building
1/34
Brand Audit for Ralph LaurenSocial media analysis of Ralph Lauren by VOZIQ
-
8/11/2019 Ralph Lauren Brand Building
2/34
2
-
8/11/2019 Ralph Lauren Brand Building
3/34
3
.
!
!
.
.
.
-
8/11/2019 Ralph Lauren Brand Building
4/34
4
-
8/11/2019 Ralph Lauren Brand Building
5/34
5: A . A A : C , A 10, 2011
-
8/11/2019 Ralph Lauren Brand Building
6/34
6
-
8/11/2019 Ralph Lauren Brand Building
7/34
7
,
,
-
8/11/2019 Ralph Lauren Brand Building
8/34
8
, , , ,
& ( ')
, ,
, , &
,
,
-
8/11/2019 Ralph Lauren Brand Building
9/34
9
&
&
+ + +
&
-
8/11/2019 Ralph Lauren Brand Building
10/34
10
-
8/11/2019 Ralph Lauren Brand Building
11/34
-
8/11/2019 Ralph Lauren Brand Building
12/34
12
-
8/11/2019 Ralph Lauren Brand Building
13/34
13
/
-
8/11/2019 Ralph Lauren Brand Building
14/34
14
-
8/11/2019 Ralph Lauren Brand Building
15/34
15
-
8/11/2019 Ralph Lauren Brand Building
16/34
16
2012
2012
2012
2012
2012
2012
-
8/11/2019 Ralph Lauren Brand Building
17/34
17
16 20, 2012
(30% )
&
-
8/11/2019 Ralph Lauren Brand Building
18/34
18
-
8/11/2019 Ralph Lauren Brand Building
19/34
19
0
5,000
10,000
15,000
20,000
25,000
12 (C
A
)
16 20,
2012
12, 2012
16 20,
2012
12, 2012
-
8/11/2019 Ralph Lauren Brand Building
20/34
20
16%
11%
14%
17%
14% 15%
14%
0%
5%
10%
15%
20%
25%
-
8/11/2019 Ralph Lauren Brand Building
21/34
21
8%
1% 1%
4%
30%
3%15%
7%
18%
2%3%
9%
3 (30%),
(18%) (15%)
3 (30%),
(18%) (15%)
-
8/11/2019 Ralph Lauren Brand Building
22/34
22
55%
39%31%
51%
23%
17%20%
19%
12%
33%
26%
10%
2% 1%
2%
3%
8% 10%21% 18%
0%
25%
50%
75%
100%
,
,
-
8/11/2019 Ralph Lauren Brand Building
23/34
23
66%
34%
0%
25%
50%
75%
100%
70%
50%
40%
38%
37%
35%
32%
31%
24%
19%
16%
12%
30%
50%
60%
63%
63%
65%
68%
69%
76%
81%
84%
88%
100% 50% 0% 50% 100%
%
Catalog
Online shopping
Offers
Pricing
Men
Website
Quality
Girls
Customer Service
Boys
Women
News
-
8/11/2019 Ralph Lauren Brand Building
24/34
24
"
?
...
..
-
8/11/2019 Ralph Lauren Brand Building
25/34
25
.
$0 $30.
..
.
..
!
-
8/11/2019 Ralph Lauren Brand Building
26/34
26
@B 4,367,397 B 1
@ 2,210,434 , 1
@ 1,230,359 ' 1
@CBC 852,877 CBC 1
@ 513,211 1
@ 397,486 A , 1
@AD 379,360 C 4
2014 @A
://./6
A D !
://./E6
D &
D
A :
://./2
-
8/11/2019 Ralph Lauren Brand Building
27/34
27
@ 1,062 D ! , A,
, C ... 251
@4 168 D 103
@2 188 , A 84
@6 129 70
@C20 197 , , ,
68
C : 2
C BD
AE E AE 300
C
://./BB
EC B
&
C
://./133
B
B
(/ /B )
B 5 B...
://./2
4 2
-
8/11/2019 Ralph Lauren Brand Building
28/34
-
8/11/2019 Ralph Lauren Brand Building
29/34
29
$ .
,000
$ .
,0
$ .
.0
$ .
,00
-
8/11/2019 Ralph Lauren Brand Building
30/34
30
43%
9%
27%
22%
0%
25%
50%
75%
100%
C
&
B
60% 64% 65%
78%
40% 36% 35%
22%
0%
25%
50%
75%
100%
B & C
2012
(78%)
(60%)
2012
(78%)
(60%)
-
8/11/2019 Ralph Lauren Brand Building
31/34
31
:
:
:
!
:
!
.. #..
..
.. #..
..
14 2:
;
14 2:
;
( )
-
8/11/2019 Ralph Lauren Brand Building
32/34
32
.
#
.
#
:
:
.
.
.
.
( )
-
8/11/2019 Ralph Lauren Brand Building
33/34
33
-
8/11/2019 Ralph Lauren Brand Building
34/34
34
(://.) & , & , & .
&
