Pitch THNK Bike LAB - 6 D concepts will WIN

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Janine Hogendoorn Fietsers zijn goud waard!

description

Ring-Ring is a 6 D concept: Digitized; Deceptive to Disruptive: Dematerialized; Demonitized; Democratized. Because the bicycle is a simple solution for a lot of complicated problems: health, climate, public space, energy, income gap, fun, local economy, balanced world.

Transcript of Pitch THNK Bike LAB - 6 D concepts will WIN

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Janine HogendoornFietsers zijn goud waard!

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SENSING DONE

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Stil zitten is het roken

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Publieke ruimte slibt dicht

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“NL is vieste jongetje”

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BIJVANGSTSociale

interactie

Lokale Economie

Energie

Bruto Nationaal

Geluk

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VISIONINGDONE

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WIN-WIN-WIN

4Fkm

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Winkeliers/ MKB

LOKAAL GELD MULTIPLIER

WIN-WIN-WIN

Voordeel

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(lokale) overheden

triple health effect ~ bereikbaarheidsociale interactie ~ lokale economie ~

klimaat

WIN-WIN-WIN

Wijkfonds

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vitaliteit ~ bereikbaarheid ~ CO2 ↓ ~ MVO

Werkgevers

WIN-WIN-WIN

Mobiliteitsbudget

CO2-prestatieladder

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Zorgverzekeraars

‘Triple health’ effect ~ Preventie ~ CO2 ~ MVO

WIN-WIN-WIN

Premievoordeel

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PROTOTYPINGDONE

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PILOTIJBURG - AMSTERDAM

276.596

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10.000 30.000

40.000 20.000

20.000

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1. 7431 Fkm2. 4582 Fkm3. 4536 Fkm

GAMIFICATIONTOPPERS

Intrinsieke motivatie extra gestimuleerd

WIN-WIN-WIN

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SCALINGIN PROGRESS

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6D-concepts will WIN

SOCIAL ENTERPRISE

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1. DIGITIZEDRing-Ring® is volledig

geautomatiseerd Geeft waarde terug aan Fkm’s vanuit de win-win-win-

gedachte.

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2/3DECEPTIVE to DISRUPTIVE

Ring-Ring® positioneert de fiets als super aantrekkelijke keus – ook voor de lange afstanden.

GLOBALLY SCALABLE & LOCALLY RELEVANT

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4. DEMATERIALIZEDRing-Ring® koppelt voordelen aan gebruik en niet aan bezit. Bezit van auto en fiets onnodig

op termijn

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5. DEMONETIZED

Ring-Ring® werkt samen en verbindt met gesloten beurzen.

Fkm - €

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WIN-WIN-WIN

Alle fietsers samenCommunity

I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I

I I I I I I I I I I I I I I I I I I I I I I I I I I

6. DEMOCRATIZED

Ring-Ring® is gratis en beschikbaar voor jong-oud, arm-rijk

OPEN _DATA_PLATFORM

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WIN-WIN-WIN

Alle fietsers samenCommunity

I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I

I I I I I I I I I I I I I I I I I I I I I I I I I I