Mic2015 Vakantieveilingen Tim Akkerman

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Mobile strategy & Tools Tim Akkerman Head of Mobile (Emesa Netherlands B.V.)

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  • Mobile strategy & Tools

    Tim AkkermanHead of Mobile (Emesa Netherlands B.V.)

  • Consumentenbestedingen over 2013 Emesa >120 mln (totale waarde van alle transacties)

    Omzetontwikkeling over de afgelopen 5 jaar: 1336 %

    Aantal medewerkers: 258

    Aantal mensen die in 2013 met Emesa zijn weggeweest > 5 mln

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  • 86%

  • A. 86 % of all marketeers admit planning to spent more on Mobile Ads

    B. 86 % of Fortune 500 brands do not have a mobile site

    C. 86 % of all time spent on mobile devices is in apps (versus browser)

    D. 86 % of all global mobile traffic is on Android devices

  • 75%

  • A. 75 % of all mobile devices sold are supporting Android

    B. 75 % of all apps are free

    C. 75 % of Facebooks traffic comes from mobile

    D. 75 % of all app users spent their time only with their 4 favorite apps

  • 360 Deeplinking

  • 50%

  • Mobile marketing campaign tracking

  • Organic installs

  • App Store Optimization

  • Customer feedback

  • This feature has cost us 100 K, but no one has ever used it

  • Select the right tools to work with

    Define a mobile strategy

    Agile

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  • Thanks!

    [email protected]