Mobile strategy & Tools

Tim AkkermanHead of Mobile (Emesa Netherlands B.V.)

Consumentenbestedingen over 2013 Emesa >120 mln (totale waarde van alle transacties)

Omzetontwikkeling over de afgelopen 5 jaar: 1336 %

Aantal medewerkers: 258

Aantal mensen die in 2013 met Emesa zijn weggeweest > 5 mln

Sessions share

0,00

0,15

0,30

0,45

0,60

28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 01 02 03 04 05 06 07 08 09 10 11

WebAppMobile site

86%

A. 86 % of all marketeers admit planning to spent more on Mobile Ads

B. 86 % of Fortune 500 brands do not have a mobile site

C. 86 % of all time spent on mobile devices is in apps (versus browser)

D. 86 % of all global mobile traffic is on Android devices

75%

A. 75 % of all mobile devices sold are supporting Android

B. 75 % of all apps are free

C. 75 % of Facebook’s traffic comes from mobile

D. 75 % of all app users spent their time only with their 4 favorite apps

360 Deeplinking

50%

Mobile marketing campaign tracking

Organic installs

App Store Optimization

Customer feedback

“This feature has cost us €100 K, but no one has ever used it”

Select the right tools to work with

Define a mobile strategy

Agile

Take awaySessions share

0,000,150,300,450,60

28 30 32 34 36 38 40 42 44 46 48 50 52 02 04 06 08 10

WebAppMobile site

Thanks!

tim.akkerman@emesa.nl