Innovatie als business driverDe praktijk van NU.nl

Als alles gebeurt in het NU

Snel – sneller – snelst…

“Nieuws is de grootste onopgemerkte verslaving van onze tijd” (R. Wijnberg 2014)

“13% van de NU.nl bezoekers komt meer dan 5 keer per dag op NU.nl” (NU.nl 2015)

25/3/15 Digital Content strategy7

25/3/15 Digital Content strategy8

1. Innovative character

25/3/1511

a. iPhone

b. Google Glass

25/3/1513

c. Smart watches

2. How?

Don’t solve your own problem, but the

problem of your visitors

IDEAS

BUILD

CODE

MEASURE

DATA

LEARN

25 March 201517

THEN

25 March 201518

NOW

3. Business Model Innovation

Sanoma believes in an integrated approach……without forgetting to utilize the unique possibilities of every device

25/3/15 Sanoma's view on mobile20

1. 2. 3.

desktop tablet smartphone

ap

pw

eb

x. 4. 5.

From selling devices and productsTo selling brands, target

audiences and solutions

Because it is all about the journey……where we create valuable touch points

25/3/15 Sanoma's view on mobile21

00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23

desktop

mobile

tablet

NU.nl during the dayrelative use of devices

23

a. Responsive advertising

11% 14%

Store traffic: recent bezoek Subway

b. Mobile advertising3 minutes

c. Native advertising

CONTENTBLOKKEN

VOORPAGINA

Cross-device (web & app)

ADVERTORIALS

RUBRIEK

Desktop (responsive website)

Apps (smartphone)

SMARTIKEL

VOORPAGINA/RUBRIEK

Cross-device (web & app)

PARTNERSHIP POSITIE

VOORPAGINA/RUBRIEK

Desktop (responsive website)

NU.nl will increasingly become a platform for Externally Generated Content (EGC), from both individuals as well as companies

Products (web, app & other)

API (text, video & photo)

CMS (including moderation)

Automated

Generated Content

Own content User Generated

Content

Branded ContentExternal Content

Look ahead

Future challenge:

Deliver micro-relevancy.

Instantly.

Questions?

@jurriaanbernsonjurriaan@nu.nl