Mediapack Am Ex Magazines Asia 2010 Lowres 01

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MEDIA INFORMATION 2010ASIA

CENTURIONM A G A Z I N E

Luxury Magazines for Platinum Card and Centurion Members from American Express

TABLE OF CONTENTS

Magazine Concept Page 2Dates & Deadlines Page 3Circulations, Rates, Discounts Page 3Overview Europe, Asia, Pacific Page 4Advertising Specials Page 5Platinum Reader Profile Page 6/7Centurion Reader Profile Page 8/9Technical Information Page 10Terms & Conditions Page 11Contacts Page 12

PLATINUMM A G A Z I N E


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THE LUXURYSOURCEBOOK FORAFFLUENT, EDUCATED,WELL-TRAVELLEDCONSUMERS

PlatinumMagazine is the quarterly luxury sourcebook forthose who belong to the highest spending customersfrom American Express - Platinum Cardmembers. It covers

the finest in lifestyle and travel.

PlatinumMagazine provides its readers with theknowledge and resources to help them enrich their livesand live them to their full potential. It delivers news onwhat is exciting or distinctive with genuine insider tipsand opinions.

PlatinumMagazine is where readers plan their mostmemorable holidays, find the perfect items to matchtheir personal styles, and discover new favourites that lasta lifetime. This stylish magazine provides trends in traveland fashion, jewellery, interiors and motors - among manyother regular topics.

THE ULTIMATE21ST CENTURY LIVING

COMPANION FOR THECENTURION

COMMUNITY

CenturionMagazine is the quarterly encyclopaedia ofluxury and trusted advisor for those who hold the mostexclusive Card from American Express Centurion. It

covers the absolute best that life has to offer.

As global players and super-affluent high net worthindividuals, CenturionMagazine readers are highlyeducated and experienced consumers of luxury, traveland culture on a continual quest for the most uniqueand unforgettable experiences.

CenturionMagazines elegant and sophisticated approachpresents breathtaking fashion and jewellery, the latesttravel destinations and most luxurious homes and cars aswell as in-depth articles on unique craftsmanship, art andsuperior gourmet trends. The award-winning editorial

reflects the absolute highest levels of privilege, luxury andservice.

2 MEDIA INFORMATION ASIA 2010

MAGAZINE CONCEPTTHE POWER OF PLATINUM & CENTURION MAGAZINE

ULTIMATELY, CONNECTED.REACH A SELECT COMMUNITY OF 100% PRE-QUALIFIED HIGH-SPENDERS,FREQUENT TRAVELLERS AND HIGHLY RESPONSIVE SERVICE EXPERTSTHROUGH FIRST CLASS INDEPENDENT EDITORIAL THESE LOYALCONSUMERS AND READERS TRUST AND REFER TO REGULARLY.


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MEDIA INFORMATION ASIA 2010 3

DATES PLATINUM & CENTURION ASIA

Cancellations are only possible up to two weeks prior to booking deadline. For premium positions, the cancellation deadline is four weeks prior to the booking deadline.*These are final artwork dates. Please note that advertising materials for travel ads and ads containing exclusive Cardmember offers are to be delivered one week earlier.

PAN ASIA BOOKING: All Asian market editions ofCenturionand PlatinumMagazine can be booked via the PAN ASIAN Combination. The PAN ASIAN COMBINATIONreaches Centurion Members and Platinum Card members across Asia in the following markets: Hong Kong, Singapore, Malaysia, Taiwan, Indonesia, Philippines, Brunei andIndia. The Pan Asian rates include bookings for all countries with Platinum Charge cards, including Centurion Hong Kong/Singapore.1 Circulation refers to printed circulation and contains promotional copies.2 Combined circulation ofPlatinumMagazine readers with an international dollar card account (IDC) settled in US$, distributed in Asia.

PLATINUM AND CENTURIONDATES, CIRCULATIONS, RATES & DISCOUNTS

DISCOUNTS

SURCHARGES

CIRCULATION & RATES 4-COLOUR

SPLIT BUY RATES RATES 4c4

Full page US$ 11,900 HK$ 92 ,580

Inside Front Cover Double Page Spread US$ 26,70 0 HK $ 207,720

1st DPS US$ 24,890 HK$ 193,640

2nd DPS US$ 24,270 HK$ 188,820

3rd DPS US$ 23,800 HK$ 185,160

Opposite Editors Letter US$ 12,730 HK$ 9 9,040

1st Full Page Opposite Table of Contents US$ 13,350 HK$ 103,860

2nd Full Page Opposite Table of Contents US$ 12 ,730 HK $ 99,0 40

Opposite Masthead US$ 12,730 HK$ 99,040

Inside Back Cover US$ 16,970 HK$ 132,030

Outside Back Cover US$ 20,080 HK$ 156,220

CENTURION HONG KONGVOLUME DISCOUNTS5

2+ pages 5%

4+ pages 10%

8+ pages 15%

SURCHARGES FRACTIONALS

Half Page Full page rate, divided by 2, plus 20%

SURCHARGES PREMIUM POSITIONS

Outside Back Cover (OBC) +30%

Inside Front/Back Cover (IFC/IBC) +20%

Black Book +15%

Front Half - Guaranteed Position +10%

CENTURION LANGUAGE CIRCULATION1 RATE 1/1 4C

Hong Kong English/Chinese 11,700 US$ 11,900

Singapore English 1,500 US$ 2,900TOTAL CENTURION ASIA 13,200 US$ 11,900

PLATINUM LANGUAGE CIRCULATION1 RATE 1/1 4C

Hong Kong English/Chinese 11,900 US$ 6,900

Singapore English 3,000 US$ 3,950

Malaysia English 5,400 US$ 3,950

Taiwan Chinese 7,500 US$ 5,900

IDC Edition2 English 500 US$ 2,500

India English 5,200 US$ 3,900

TOTAL PLATINUM ASIA 33,500 US$ 26,500

SPECIAL COMBINATION RATE CENTURION & PLATINUM 46,700 US$ 36,900

4 Exchange Rate: 1 US$ = 7.78 HK$ Rates are gross,

exclusive of GST and inclusive of 15% advertising agencycommission. Positions: No positions guaranteed.Cancellations are only possible up until the last workingday prior to booking deadline. For premium positions thecancellation deadline is 1 week earlier.

TRAVEL &OFFER ADS*

BRANDING ADS

ISSUEBOOKING & PRINT

MATERIALBOOKINGDEADLINE

PRINTMATERIAL*

PUBLICATIONMONTH

01/10 Apr/May 08.03.2010 11.03.2010 15.03.2010 April

02/10 Jun/Jul/Aug 19.05.2010 21.05.2010 27.05.2010 June

03/10 Sep/Oct/Nov 06.08.2010 10.08.2010 13.08.2010 September

04/10 Dec-Mar 29.10.2010 02.11.2010 05.11.2010 December


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4 ASIA 2010

PRINTED CIRCULATION & RATES 2010PAN-REGIONAL OVERVIEWEUROPE &MIDDLE EAST

DEPARTURES Magazine SINCE LANGUAGE CIRCULATION1 RATE 1/1 4C

United Kingdom 2004 English 65,000 14,850

Germany 2004German

35,500 9,970

Austria 2004 2,9002 (2,800)2

Italy 2004 Italian 28,600 14,500

France3 (Platinum Members)2004 French

10,0008,000France3 (Centurion Members) 1,500

ICC Edition4 2006

English

6,0002

14,900

(EU PlusEdition)

Switzerland ICC Edition4 2006 1,0002

Spain 2004 6,5002

Netherlands 2006 6,5002

Denmark 2006 11,9002

Sweden 2006 10,6002

Finland 2006 3,2002

Croatia 2006 3,4002

Latvia 2006 5002

SPECIAL RATE Pan-Europe 193,100 42,900

Middle East5 2004 English 8,0002 5,900

SPECIAL RATE Europe & Middle East 201,100 47,900

CENTURION Magazine SINCE LANGUAGE CIRCULATION1 RATE 1/1 4C

United Kingdom 2001 English 16,000 13,600

Germany 2000German

10,5009,750

Austria 2010 500

Switzerland 2002 English 2,800 4,025

ICC Edition4 2000

English

5,3002 11,900(EU PlusEdition)

Europe Edition6 (IT, NL, ES, SE) 2001 4,5002

Middle East5 2008 2,8002

SPECIAL RATE Europe & Middle East 42,400 33,400

France (Supplement)3 2005 French (1,500) Upon request

CENTURION Europe incl. France (43,900) -/-

CENTURION Magazine SINCE LANGUAGE CIRCULATION1

RATE 1/1 4CHong Kong 2001 Engl. & Chin. 11,700 US$ 11,900

Singapore 2006 English 1,500 US$ 2,900

SPECIAL RATE Asia 13,200 US$ 11,900

SPECIAL COMBINATION RATE Pan-Europe 235,500 54,900

SPECIAL COMBINATION RATE Europe & Middle East 243,500 59,000

SPAIN

FRANCE

ITALY

AUSTRIA

GERMANY

CH

UK

TURKEY

DENMARK

SWEDEN

NETHERLANDS

FINLAND

MONACO

GREECE

CYPRUS

LITHUANIALATVIA

SAUDI

ARABIA

EGYPT

ISRAEL

LEBANON

KUWAIT

BAHRAINQATARUAE

O

ASIA PLATINUM Magazine SINCE LANGUAGE CIRCULATION1 RATE 1/1 4CHong Kong 2001 Engl. & Chin. 11,900 US$ 6,900

Singapore 2003English

3,000 US$ 3,950

Malaysia 2003 5,400 US$ 3,950

Taiwan 2006 Chinese 7,500 US$ 5,900

IDC Edition2 2005 English 500 US$ 2,500

India 2006 English 5,200 US$ 3,900

SPECIAL RATE Asia 33,500 US$ 26,500

INDONESIA

PHILIPPINES

BRUNEI

HONG KONG

TAIWAN

MALAYSIA

SINGAPORE

INDIA

1 Circulation refers to printedcirculation and containspromotional copies.2 Split buys of singlemarketuponrequestonly. Additionalcostfor plate change mayapply.3 DeparturesFrance Edition issent to both Platinum andCenturion members in France.Centurion members receiveDeparturesaswell asan

additional Centurionsupplement which can bebooked separately.4 Combined circulation ofDepartures/CenturionMagazinereaders with aninternational currency cardaccount (ICC) settled in US$ or, distributed in more than 170markets e.g. Switzerland,Turkey, Monaco, Greece,Cyprus, UK, Middle East, etc.5 DeparturesMiddle East:Saudi Arabia (2,500), Rest ofMiddle East (5,500). CenturionMiddle East: Saudi Arabia(1,000), Israel (800), Rest ofMiddle East (1,000).

6 Europe Edition distributed inItaly (1,700), the Netherlands(1,550), Spain (850), andSweden (400).

1 Circulation refers to printedcirculation and containspromotional copies.2 Combined circulation of

Platinum Magazinereaderswith an international dollarcard account (IDC) settled inUS$, distributed across Asia.

1 Circulation refers to printedcirculation and containspromotional copies.

SPECIAL COMBINATION RATE Asia 46,700 US$ 36,900

CENTURION Magazine SINCE LANGUAGE CIRCULATION1 RATE 1/1 4C

Australia 2004 English 6,000 US$ 10,700TOTAL CENTURION Pacific 6,000 US$ 10,700

PACIFIC PLATINUM Magazine SINCE LANGUAGE CIRCULATION1 RATE 1/1 4CAustralia 2003

English21,000

US$ 10,700New Zealand 2003 2,000

TOTAL PLATINUM Pacific 23,000 US$ 10,700

AUSTRALIA

NEWZEALAND

SPECIAL COMBINATION RATE Pacific 29,000 US$ 18,900

{49,600

12,6

00

DEPARTURES& CENTURION Combined

PLATINUM & CENTURION Combined

PLATINUM & CENTURION Combined

{


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ADVERTISING-SPECIALS

BOUND-IN INSERTS(max. trimmed height: 297 mm)Bound-in print materials e.g. folders,booklets.

A competitive quote for printingcosts is available upon request.

PLATINUMTotal costs:

2 pages1.4 x 1/1 page rate4 pages1.8 x 1/1 page rate8 pages2.2 x 1/1 page rate

12 pages2.6 x 1/1 page rateThe costs for bound-in inserts include media costsand binding. They are based on local market rates.

Additional postage costs to be calculated separately.

CENTURIONTotal costs:

2 pages1.4 x 1/1 page rate4 pages1.8 x 1/1 page rate8 pages2.2 x 1/1 page rate

12 pages2.6 x 1/1 page rateThe costs for bound-in inserts include media costsand binding. They are based on local market rates.

Additional postage costs to be calculated separately.

LOOSE INSERTSSuch as folders, postcards, mailings,flyers and special formats.

Minimum size: 105 x 148 mmMaximum size: 180 x 260 mm

Maximum width (for vertical insert):

180 mm

Limited to two inserts per issue anda total weight of 220 grams for all

inserts in the magazine.

Rate per thousand:

0 50g: US$ 850

51 100g: US$ 900101 150g: US$ 1,000

Rates include postage* and media**.Additional surcharge of up to 200%

for inserts over 150 grams.Cost for local inserts and a

competitive quote for printing costsis available upon request.

Limited to one insert per issue anda total weight of 220 grams for all

inserts in the magazine.

Rate per thousand:

0 50g: US$ 1,000

51 100g: US$ 1,400101 150g: US$ 1,800

Rates include postage* and media**.Additional surcharge of up to 200%

for inserts over 150 grams.Cost for local inserts and a

competitive quote for printing costsis available upon request.

TIP-ONS*Booklets, postcards, folders, etc.

tipped-on to a single ad page in themagazine.

Minimum size: 60 x 80 mmMaximum size: 105 x 148 mm

*Prices for gluing only

GATEFOLDSAdvertisement opening to left orright of page.

Format slightly smaller than magazine

(207/190/180 x 297 mm).

Minimum paper weight 115 gsm.

Rates available upon request for:4 pages6 pages

Rates available upon request for:4 pages6 pages

PROMOTIONS AND ADVERTORIALSAdvertorial booking deadline is 12 weeks before publication date.For client supplied advertorial, bullet points and brief etc. to be provided 10 weeks prior to the publication date.The word "Promotion" must appear centre-top of each page.Advertorial production services are available upon request.

FOR MORE INFORMATION ON SPECIAL AD FORMATS,PLEASE CONTACT YOUR LOCAL SALES REPRESENTATIVE OR:Neil Sartori, International Director of Sales. Tel +49 89 6427 9765 [email protected]

JOURNAL INTERNATIONAL PUBLISHING, Hanns-Seidel-Platz 5, D-81737 Munich, Germany.

Rate per thousand:US$ 150

At beginning or end of section

US$ 250Tip-on by hand in a specific place

in the magazine.Cost for local tip-on and a

competitive quote for printingcosts are available upon request.

Rate per thousand:US$ 150

At beginning or end of section

US$ 250Tip-on by hand in a specific place

in the magazine.Cost for local tip-on and a

competitive quote for printingcosts are available upon request.

* Net - non-commissionable. ** Gross- commissionable


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READER PROFILE & SPENDING HABITS

WHO THEY AREPlatinumMagazine readers are affluent high net worth professionals, decision-makers andfrequent travellers, who are used to the finer things in life and enjoy treating themselves. Asthey lead exceptionally busy lives, both in professional and personal terms, time is of theessence for these influential consumers. Spending their free time as they want means

enjoying a high quality of life with as little stress as possible. And they use theirindependence whether freedom of choice or financial as the route to this carefree lifethat allows them to fulfil their dreams and aspire to more.

Platinum is more than just a card: it unites a community of cosmopolitan, family-orientedmen and women, who travel widely for both business and pleasure. To receive PlatinumMagazine, one must be a Platinum Card member from American Express: an individual whogets the most from the lifestyle and travel benefits to enhance and simplify their busy livesand is willing to invest a high annual fee for this.

DEMOGRAPHICSAverage age 45 years

Readership Male/Female 52%/48%Married or living with partner 81%Average number of readers per copy 4.1

PROFESSIONAL STATUS PURCHASING POWER Company Owner 41% Average household income US$ 763,000Chairman/President/Non-Executive Average total net worth US$ 4.6 millionBoard Member/Managing Director/ Average monthly disposable incomeGeneral Manager 21% (for shopping and entertainment) US$ 9,500Head of Department/Senior Vice President/ Average number of properties owned 3.7Other Senior Management position 24%

PLATINUM READERS ON THE MOVE HOLIDAY SPENDINGAverage number of LEISURE TRIPS per year: 4 Average Spend per Holiday per Person: US$ 7,600Average number of BUSINESS TRIPS per year: 9 Average Spend on Holiday Shopping: US$ 5,900

PLATINUM MAGAZINE READERS KNOW WHERE TO STAY

THE COMFORT OF BUSINESS CLASS AND BEYOND

READER SURVEY ASIA 2009


Source: PlatinumMagazine Reader Lifestyle Survey Asia 2009.

70% OF READERS GET IDEAS FOR THEIR NEXT TRAVEL DESTINATION FROM PLATINUM MAGAZINE

PLATINUM MAGAZINE READERS SPEND AN AVERAGE OF US$ 7,600 PER PERSON WHEN ON HOLIDAY

0% 100%

34%

75%

79%

92%

Stay at a Luxury Eco-Hotel

Luxury Cruise

Stay at a Boutique/Design Hotel

Stay at a 4 star HotelStay at a 5 star+ Hotel

29%

PLANS NEXT 12 MONTHS


0% 100%

9%

44%

86%

Private Air Travel

Fly First Class

Fly Business Class


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THE FREEDOM TO INDULGE IN LIFES ESSENTIAL LUXURIESWhen PlatinumMagazine readers spend on luxury, they expect their purchases to set the standard of discernment exclusive and unique.

AVERAGE SPENDING IN THE PAST 12 MONTHS ONMen Women

Womens Fashion, Accessories & Shoes US$ 30,800 US$ 42,700Mens Fashion, Accessories & Shoes US$ 21,800 US$ 23,800Watches US$ 19,400 US$ 18,000Fine & Custom made Jewellery US$ 24,500 US$ 35,900Skincare, Cosmetics & Fragrances US$ 2,800 US$ 3,600Beauty/Wellness Treatments & Massages US$ 5,500 US$ 7,900

HIGH PERFORMANCE EXPRESSIONS OF THE ROAD

HIGH PERFORMANCE AT HOME

LOYAL CARDMEMBERS REGULAR READERSPlatinumMagazine readers are loyal American Express Cardmembers, with a large proportion (71%) using their PlatinumCard as main method of card payment. As a closed community they have very similar lifestyles and spending patternsin common. They are not only highly brand-loyal, but they are also regular readers who are extremely involved inPlatinumMagazine.

READER LOYALTY / ENGAGEMENT

Read all of the last 4 issues 66%

Read 3 or all 4 issues 79%

Average reading time 43 minutes

Times they pick up their magazine 2.4 times

Save the entire magazine 26%

Clip and save articles/ads 16%

Give it to close family and friends 27%

66% OF PLATINUM READERS HAVEREAD ALL OF THE LAST FOUR ISSUES

READER PROFILE & SPENDING HABITSREADER SURVEY ASIA 2009


51% OWN THREE OR MORE PROPERTIES, 63% PLAN TO BUY ANOTHER PROPERTY IN THE NEXT YEAR

Source: PlatinumMagazine Reader Lifestyle Survey Asia 2009.

0% 50%

20%

17%

13%

Bought a new car

New sports car

New 4x4 SUV

New limousine/estate car

New city car/supermini

Supercar

NEXT 12 MONTHSPAST 12 MONTHS

44%

12%

7%

0% 100%

42%

41%

35%63%

Audio, video or home cinema products

New designer item/art for the home

Refurbishing kitchen/bathrooms

Refurbishing living rooms/bedrooms

Another home/vacation property

Another primary residence


49%

56%

28%}

One issue4%

None1%New Reader

5%

Two issues11%

Threeissues13%All of the

last four

66%


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READER PROFILE AND SPENDING HABITS

WHO THEY ARECenturionreaders are super-affluent high net worth Individuals on a continual quest for thebest and most exclusive. They own companies and frequently travel; they define success.Exceptionally discerning and style-conscious, Centurionreaders are global players who gaintruly worldwide access to the inaccessible. They do not compromise and expect only the

highest level of personal commitment from those around them: individually tailored service,unlimited financial power, exclusive travel benefits, global access and influence.

Centurionis more than just a card; its a global community of the highest earners andspenders on the market. To receive CenturionMagazine, one must be a Centurion Memberfrom American Express; an individual who can afford virtually anything. The Card itself is oneof the world's most exclusive, offered by invitation only and at a high annual fee.

DEMOGRAPHICSAverage age 47 yearsReadership Male/Female 50%/50%Married or living with partner 86%

Average number of readers per copy 3.2

PROFESSIONAL STATUS PURCHASING POWER Company Owner 45% Average household income US$ 1.5 millionChairman/President/Non-Executive Average total net worth US$ 8.3 millionBoard Member/Managing Director/ Average monthly disposable incomeGeneral Manager 27% (for shopping and entertainment) US$ 18,100Head of Department/Senior Vice President/ Average number of properties owned 4.6Other Senior Management position 16%

ULTIMATE GLOBETROTTERS HOLIDAY SPENDINGAverage number of LEISURE TRIPS per year: 5 Average Spend per Holiday per Person: US$ 11,700Average number of BUSINESS TRIPS per year: 10 Average Spend on Holiday Shopping: US$ 8,200

CENTURION READERS KNOW WHERE TO STAY

FIRST CLASS AND BEYOND, THE COMFORT OF THE PRIVATE JET

READER SURVEY ASIA 2009

66% OF READERS GET IDEAS FOR THEIR NEXT TRAVEL DESTINATION FROM CENTURION MAGAZINE

CENTURION READERS SPEND AN AVERAGE OF US$ 11,700 PER PERSON WHEN THEY ARE ON HOLIDAY


Source: CenturionMagazine Reader Lifestyle Survey Asia 2009.

0% 100%

36%

68%

72%

94%

Stay at a Luxury Eco-Hotel

Luxury Cruise

Stay at a Boutique/Design Hotel

Stay at a 4 star Hotel

Stay at a 5 star+ Hotel

27%



0% 100%

9%

52%

90%

Private Air Travel

Fly First Class

Fly Business Class


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CENTURION READERS SET THE STANDARD: THEY SIMPLY EXPECT THE BEST

AVERAGE SPENDING IN THE PAST 12 MONTHS ON

Men WomenWomens Fashion, Accessories & Shoes US$ 51,200 US$ 80,700Mens Fashion, Accessories & Shoes US$ 32,900 US$ 42,500Watches US$ 25,800 US$ 34,700Fine & Custom made Jewellery US$ 36,100 US$ 71,000Skincare, Cosmetics & Fragrances US$ 3,700 US$ 5,000Beauty/Wellness Treatments & Massages US$ 8,000 US$ 11,100

HIGH PERFORMANCE ON THE ROAD - BUYING PLANS

HIGH PERFORMANCE AT HOME - BUYING PLANS

LOYAL CARDMEMBERS REGULAR READERSCenturionreaders are loyal American Express Cardmembers, with the majority of 79% using their Centurion Card asmain method of card payment. As a closed community they are also regular readers extremely involved in Centurion

Magazine.

READER LOYALTY / ENGAGEMENT

Read all of the last 4 issues 76%

Read 3 or all 4 issues 87%

Average reading time 33 minutes

Times they pick up their magazine 1.8 times

Save the entire magazine 20%

Clip and save articles/ads 16%

Give it to close family and friends 24%

76% OF CENTURION READERS HAVEREAD ALL OF THE LAST FOUR ISSUES

READER PROFILE & SPENDING HABITSREADER SURVEY ASIA 2009

53% OWN THREE OR MORE PROPERTIES, 59% PLAN TO BUY ANOTHER PROPERTY IN THE NEXT YEAR

CENTURION READERS HAVE A MONTHLY DISPOSABLE INCOME OF US$ 18,100 FOR ENTERTAINMENT AND SHOPPING


Source: CenturionMagazine Reader Lifestyle Survey Asia 2009.

0% 50%

16%

14%

13%

Bought a new car

New 4x4 SUV

New limousine/estate car

New sports car

Supercar

New city car/supermini

8%

2%

0% 100%

35%

33%32%

New designer item/art for the home

Audio, video or home cinema products

Refurbishing living rooms/bedrooms

Refurbishing kitchen/bathrooms

Another home/vacation property

Another primary residence

NEXT 12 MONTHS

46%

48%

27%

NEXT 12 MONTHSPAST 12 MONTHS

46%

59%}

One issue3%New Reader

1%

Two issues9%

Three issues11%

All of the

last four76%


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TECHNICAL INFORMATION

Printing procedure: offset, colours: Euroscale ISO 12647-2PSO

Screen lines: per cm 70

Screen lines: per inch 175

Density of picture-files: 300 dpi

FILE SPECIFICATIONSDigital file on CD or via FTP upload: high-resolution 300 dpi PDF file based onEuroscale offset standard and colour accurate proof. Other formats upon request.Only digital files will be accepted. Advertising material has to be delivered with acolour proof made from the print data submitted and in accordance with thecolour profile we use. Complaints concerning the colouration of an

advertisement cannot be made if the advertiser fails to deliver a colour accurateproof. We do not accept soft proofs.

TECHNICAL INFORMATIONType Matter or Illustrated Area: All live matter should be located within non-bleedlive area dimensions: 10mm from trim. The Publisher reserves the right to trim offany matter which is not placed in stated live area without advance notice.

Double-page Gutter: Avoid running type across the gutter on double-pagespreads. Type must be designed to clear the spine by a minimum of 5mm eachside of the spine (total 10mm). Fine lines, banners and borders running across aDPS may not align exactly due to folding and binding tolerances (3mm in anydirection). It is inadvisable to run images across the gutter if the subject ofinterest is in the spine area.

ADVERTISEMENT DIMENSIONSAll relevant text must be placed a minimum of 10 mm away from trimmed size ofthe page.

PRODUCTION CONTACTAlbert Keller, International Production DirectorTel +49 89 642 797 96, Fax +49 89 642 797 [email protected]

FORMAT TRIM SIZE (W X H) BLEED SIZE (W X H)

Double-page spread

Full page

1/2 page portrait

1/2 page landscape

1/3 page portrait

1/3 page landscape

mm

mm

mm

mm

mm

mm

297

297

297

140

297

99

x

x

x

x

x

x

420

210

100

210

66

210

mm

mm

mm

mm

mm

mm

303

303

303

146

303

105

x

x

x

x

x

x

426

216

106

216

72

216

AD MATERIALS DELIVERYContact:Diana Veit, Advertising [email protected] +49 89 642 797 16Fax +49 89 642 797 77

Delivery Address of JournalInternational:Attention of Diana VeitJournal International GmbHHanns-Seidel-Platz 5D-81737 Munich, Germany

FTP address:http://ftp.journal-international.dename of folder: adveruser ID: ftp_adverpassword: gda3b

PLEASE INFORM US BY TELEPHONEOR EMAIL BEFORE UPLOADING


LOCAL LANGUAGE ADVERTISEMENTSTranslations of advertisements into other languages for local magazine editionsavailable upon request. Cost will be calculated depending on extent and complexity.


11/12

TERMS & CONDITIONS - ASIA


PAYMENT TERMSInvoicing will be in United States Dollars (unless otherwise requested), issued by and payable to Journal International.Payment within 30 days after invoicing, net. A discount of 2% can be deducted, provided payment is made within 8days upon receipt of the invoice.

Bank name: HypoVereinsbank Munich SWIFT: HYVEDEMM Bank code: 700 202 70IBAN USD: Account: 879433436 Code: DE02 7002 0270 0879 4334 36

IBAN HKD: Account: 879433444 Code: DE77 7002 0270 0879 4334 44

TERMS AND CONDITIONS

1. The following General Terms and Conditions (hereinafterTerms) shall govern the contractual relationship entered intoby Journal International Verlags- und Werbegesellschaft mbH(hereinafter JI) and the Customer when placing andprocessing Advertising Orders. Unless expressly providedotherwise, these Terms shall exclusively apply for this purpose.The Customers general terms of contract or business shall beexcluded, which shall also apply in the event that the inclusionof the Customers general terms is not expressly contradictedby JI or JI provides its services without objection.

2. Advertising Order as defined in these Terms means the

contract for the publication of one or several ads of anadvertising customer or other advertiser (Customer) for thepurpose of distribution via a newspaper or magazine marketedby JI. The Terms shall apply accordingly also to orders fortip-ons, bound-ins, inserts or special technical layouts.

3. The Advertising Order shall be effected upon theconfirmation of acceptance by JI or an official JI representative.

4. Cancellations of orders are only possible up until two weeksprior to booking deadline. For premium positions thecancellation deadline is four weeks prior to booking deadline.

5. The responsibility for the timely delivery of the ad or inserttext and flawless artwork lies with the Customer. If theartwork is visibly unsuitable or damaged, JI shall promptlyrequest replacement artwork. JI guarantees a customary printquality for the covered title within the limits set by theartwork. Costs incurred by JI for requested or justifiablechanges of the artwork following the closing and/or finaldelivery date for advertisements and/or print material shall beborne by the Customer. JI shall not be liable for any situationwhere agreed advertisement placements can not be met dueto delayed delivery of print material and in cases of areduction of print quality.

6. JI reserves the right to reject advertising and insert orderson the basis of their contents, origin or technical design inaccordance with the uniform objective principles of JI, if thecontents violate laws or government regulations or if thepublication is unacceptable for JI, which includes, but is notlimited to advertising orders from competitors of anAmerican Express company.

7. The invoice shall be payable within the period as shown inthe Rate Card starting from the receipt of the invoice, unlessother payment terms or advance payment has been agreed inwriting in the particular case. JI reserves the right to demandadvance payment by the ad deadline for reasonable cause,such as the first establishment of business relations.

8. The advertising rates quoted are exclusive of VAT.

9. JI shall be entitled to modify the Terms and the prices atany time upon three months written notice.

10. Claims for damages arising out of a positive breach of anobligation, culpa in contrahendo or tort shall be excluded,even in case of orders placed by telephone; claims fordamages arising out of the impossibility of performance anddelay shall be limited to compensation of the foreseeable lossand the fee payable for the relevant ad or insert. This shall notapply to cases of intent and gross negligence by JI, its legalrepresentatives and vicarious agents. Any liability of JI fordamages arising out of the lack of warranted characteristicsshall remain unaffected.

11. Complaints about obvious defects must be filed by the

Customer at the latest within two weeks after receipt of theinvoice. Complaints about non-obvious defects must be filedby the Customer at the latest 30 days after publication of thead. If the print of an ad is faulty in spite of the timely deliveryof flawless artwork and in case of a timely complaint, theCustomer may demand the reprint of a flawless replacementad. A claim for supplementary performance shall be excluded,if such performance would result in unreasonable expensesfor JI. If JI lets a reasonable grace period expire, if JI refusessupplementary performance, and if supplementaryperformance is not acceptable for the Customer or fails, theCustomer shall be entitled to rescind the contract or demand

reduction of the payment to the extent to which the purposeof the ad was impaired. Warranty claims of merchants shallexpire 12 months after the publication of the relevant ad.

12. The Customer warrants that it has all rights required forplacing the ad. The Customer shall be liable to JI for damagessuffered by JI due to claims asserted by third parties on thebasis of provisions of press law or other laws. The Customershall indemnify and hold harmless JI from and against allclaims asserted by third parties against JI on the basis of analleged infringement of provisions of competition law, criminallaw, copyright law and other statutory provisions. Theindemnification shall also cover the expenses incurred in thenecessary legal defence against third parties. The Customershall be obliged to provide all reasonable assistance to JI in thelegal defence against third parties. JI shall not be obliged toexamine orders and ads for determining whether they mayinfringe rights of third parties.

13. Advertising brokers and advertising agencies shall beobliged to adhere to the Rate Card of JI in their tenders,contracts and statements of accounts with the advertisers.

14. Artwork shall be returned to the Customer only uponspecial request. JIs obligation to preserve the artwork shallexpire three months after the first-time distribution of the ad.

15. Should one or more provisions of these Terms and/or theOrder be or become invalid, this shall not affect the validityof the remaining provisions. The Parties agree to replace aninvalid provision through supplementary construction of theseTerms with such a provision that comes as close as possible tothe economic purpose originally intended by the Parties. Thesame shall apply to gaps found in these Terms.

16. The place of performance shall be JIs place of jurisdiction.The place of jurisdiction in business dealings with merchants,legal entities or special funds under public law shall be theplace of business of JI.

17. These Terms shall be governed by German law to the exclusionof its conflict of law rules and the UN Sales Convention.

ADVERTISING GUIDELINES AND UNACCEPTABLE ADVERTISINGa) Any establishment which does not accept AmericanExpress as a form of payment unless the organisation is onewhich does not accept credit card plastic of any kind (e.g.car manufacturers).b) Any organisation in direct competition with services orbenefits offered by American Express to Centurion orPlatinum Card members.c) Travel related advertising and advertising with Cardmember specific offers is subject to the certain Call-to-Action requirements and approval by American Express.Please refer to full TRAVEL ADVERTISING AND OFFERGUIDELINES 2010 for MTS Call-to-Action.d) Loose inserts must not exceed one per issue in CenturionMagazine and two per issue in PlatinumMagazine.


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ASIA

HONG KONG, MACAU, CHINA,SINGAPORE, MALAYSIA & THAILAND

MediaWorks Asia Ltd., Suite 802 Dominion Centre,Wanchai, Hong Kong

Kim KenchingtonTel +852 2882 1106

[email protected] Ko

Tel +852 2882 [email protected]

INDIAMediaScope Group, 51, Doli Chamber, Arthur Bunder

Road, Colaba, Mumbai 400 005, IndiaMarzban Patel


JAPANShinano International, Inc., Akasaka Kyowa Bldg.

2F, 1-6-14 Akasaka, Minato-ku, Tokyo 107-0052, JapanKazuhiko Tanaka

Tel +81 3 3584 [email protected]

KOREABiscom, 1232, Kwanghwamun Officia Building,

163, Shinmunro 1-ga, Jongro-gu, Seoul, Korea 110-999Mr Jo, Young SangTel +82 2 739 7840

[email protected]

AUSTRIAPublicitas GmbH,

Nordbahnstrasse 36/2/2,1020 Vienna, Austria

Freia Csokor-SebestaTel +43 1 211 53 61

[email protected]

BENELUXAD International, Sikkelgemstraat 1,

1860 Meise, BelgiumRita Saegerman


FRANCEFr Mdia, 49 Rue Marius Aufan,92300 Levallois Perret, France

Fabienne RegnautTel +33 1 4105 1239, [email protected]

Emilie RoblotTel +33 1 4105 1238, [email protected]

GERMANYJournal International

Regine GuckelsbergerTel +49 89 642 797 56

[email protected]

ITALYK.media Srl

Via Bonaventura Cavalieri, 1/320121 Milan, ItalyPaolo Cassano


SWEDENKarnig4media, Fleminggatan 15,

S-112 26 Stockholm, SwedenNathalie Karnig


SWITZERLANDmediamarkssa, 14 rue du Mont Blanc,

1201 Geneva, Switzerland

Jean-Philippe AmosTel +41 78 884 9249

[email protected]

UNITED KINGDOMPublicitas Ltd.

Gordon House, 10 Greencoat PlaceLondon SW1P 1PH

Kat GalliganTel +44 20 7592 8300

[email protected] Webster

[email protected] +44 20 7592 8303Vishal Raghuvanshi


YACHTINGADMAREX S.R,L.,

Via Roma, 8/4, 16121 Genova, ItalyEmanuele De MariTel +39 010 [email protected]

PACIFIC

PUBLICITASLevel 9, 215-217 Clarence Street,

Sydney NSW 2000, AustraliaRowena OHalloranTel +612 8298 9319

[email protected] DSilva


MIDDLE EAST

BSA Consultants,Al Ghurair City Office Tower, Suite 540-D,

P.O. Box 27632, Dubai, UAEAdnan Ahmad


PUBLISHING HOUSE CONTACTS

JOURNAL INTERNATIONAL GmbH, Hanns-Seidel-Platz 5, D-81737, Munich, GermanyTel +49 89 642 797 0, Fax +49 89 642 797 77www.journal-international.com

ADVERTISING SALES

Neil SartoriInternational Director of Sales

Tel +49 89 642 797 [email protected]

Ad materials to be delivered to:Diana Veit

Tel +49 89 642 797 [email protected]

EDITORIAL

Thomas MidullaEditorial Director, Europe & Middle East

[email protected]

James Lee-TullisEditorial Director, Asia & Pacific

[email protected]

MARKETING & RESEARCH

Vera KntgenInternational Marketing Director

[email protected]

George ChoyDirector of Marketing Programs and Events

[email protected]

PUBLISHERSChristian Schwalbach, Group Publisher

Michael Klotz, Associate Group Publisher

23.03.10

EUROPE

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