Marketingfacts Bloggers meet-up

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Key note to MarketingFacts annual bloggers meet-up on Society30.Utrecht, The Netherlands.March 2011

Transcript of Marketingfacts Bloggers meet-up

  • 1. RONALD VAN DEN HOFF
    @rvandenhoff
    #SOCIETY30

2.
OVERHEID &
POLITIEK
PRODUCENTEN
ZOMBIE
ECONOMY
CONSUMENT
FINANCIALS
REGENTEN
QUANGOS
3. ZPER - FREE AGENT
SELF EMPLOYED PROFESSIONAL
DE REKENING VAN DE CRISIS STAAT
NOG OPEN.
Herman Wijffels
LATEN WE ERVOOR ZORGEN DAT DE JEUGD
NIET HET KIND VAN DE REKENING WORDT.
Ronald van den Hoff
INTERNET=SOCIAAL:
WEB2.0GROUNDSWELL
4. SIMPLE,
SMART,
SHARING
&
SUSTAINABLE
5. simple
6. smart
7. smart
8. smart
9. sharing
10. GEVEN =
ONTVANGEN
SOCIALE STRUCTUUR
ASYNCHRONE WEDERKERIGHEID
WEGGEVEN:
WEG=WEG
sustainable
11. sharing
12. sharing
CROWD COLLABORATION
13. INTERDEPENDENTE ECONOMIE
verbondenheid
duurzaamheid
wederkerigheid
Domein van
waardecreatie
van de
SOCIETY30
OVERHEID
PRODUCENTEN
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCING
COLLABORATIVE
PROSUMPTION
PROSUMER
PROSUMER
REGENTEN
14. collaborative
consumption
REDISTRIBUTION MARKETS
15. sustainable
COLLABORATIVE LIFESTYLE
16. 17. VALUE
NETWORK
22 RETWEETS
19.000 CONTACTS
18. transactionalb. concept
socialb.concept
leadership
culture
19. ORGANIZATION3.0
KEY-ELEMENTS FIT:
CONSISTANCY
REINFORCING
OPTIMIZATION
FACILITATION
VISION
CONNECTION
LEADERSHIP
SOCIAL
MEDIA
STRATEGY
BUSINESS
MODEL
SOCIAL
BUSINESS
CONCEPT
TRANSACTIONAL
BUSINESS
CONCEPT
E V E N TD R I V E NC O M M U N I C A T I O N
E V E N TD R I V E N C O M M U N I C A T I O N
S.E.E.S
BRANDING
CLIENT
RELATION
MANAGEMENT
CORPORATE
STORY
CULTURE
SOCIAL
CAPITAL
BOUNDERYLESS
EMPLOYABILITY
TRADITIONAL
CAPITAL
HOUSE
ACADEMY
20. ORGANIZATION3.0
KEY-ELEMENTS FIT:
CONSISTANCY
REINFORCING
OPTIMIZATION
FACILITATION
VISION
CONNECTION
LEADERSHIP
SOCIAL
MEDIA
STRATEGY
BUSINESS
MODEL
SOCIAL
BUSINESS
CONCEPT
TRANSACTIONAL
BUSINESS
CONCEPT
E V E N TD R I V E NC O M M U N I C A T I O N
E V E N TD R I V E N C O M M U N I C A T I O N
S.E.E.S
BRANDING
CLIENT
RELATION
MANAGEMENT
CORPORATE
STORY
CULTURE
SOCIAL
CAPITAL
BOUNDERYLESS
EMPLOYABILITY
TRADITIONAL
CAPITAL
HOUSE
ACADEMY
21. Online
Matching
Meetingrooms
sustainable
Free
Free?
No terms & conditions
Matching
Mobile layar
Free?
Reviews
Free
22. Social Economische
Entiteit
Virtual DNA
sustainable
Event software
Plazagroupconnections
Q & A
Social single
signon
Wiki
Google appsintegration
Digital coaching
Meeting Planner
Twitterintegration
Blog
Mobile
Forum
COLLABORATION ECOSYSTEM
23. Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?
-frankmeeuwsen: @WillemDudok seats2meet.com #s2m
-okparking: @WillemDudok seats2meet
-paulvereijken: @WillemDudok @Seats2Meet
-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.
Tientjesnet
Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
24. 25. 26. LONG SNOUT
HOOG
LAAG
HOOG
LAAG
OMZET
PER
KLANT
WAARDE
PER
KLANT
AANTAL
KLANTEN
AANTAL
KLANTEN
HOOG
27. THE MESH
LONG SNOUT
HOOG
LAAG
AANTAL
KLANTEN
OMZET PER
KLANT
VALUE NETWORKS & VALUE CONSTELLATIONS
28. sustainable
29. LESSONS & BLOOPERS
pleaserobme.com
30. ZOMBIE BLOOPERS
31. DUURZAAM ORGANISCH
OPENDYNAMISCH
ZELFSTUREND TRANSPARANT
ZELFLERENDDELEN
LOVEMARKAUTHENTIEK
DESIGN