Marcel van de Gender OEM Marketing Manager Netherlands...
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Marcel van de Gender OEM Marketing Manager Netherlands Microsoft Corporation
Transcript of Marcel van de Gender OEM Marketing Manager Netherlands...
Marcel van de GenderOEM Marketing Manager NetherlandsMicrosoft Corporation
Plezier maken
Dank jullie, voor alles wat jullie doen!!
Connectie maken met elkaar & MS
Ideeën op doen van je collega’s
Onze 3 key prio’s
Jullie 3 key prio’s
10.45 uur – 11.00 uur Terugblik 2007
11.00 uur – 12.00 uur Vooruitkijken 2008
Server : Erwin en Erik
Vista : Olivier, Maurice, Ralf
Office : Joris en Michiel
12.00 – 13.00 uur Speeddate
13.30 – 14.30 uur Flowboarden
14.30 uur Borrel
Op tijd weer voor de file weg
Persoonlijke contacten
Inzicht in activiteiten
Fun
Lucas de Clercq OEM director & Mass Market Lead
Erik Dams MNA / Named + Acting Distri
Maurice van den Berg Tier 1 managed partner
Jos Hageman OEM @ Retail
Marcel van de Gender Marketing Manager
Sander van Straaten Marketing Execution manager
Dax Krenn Unmanaged
Ralf Becks Client
Joris Rutten IW
Olivier Van Noort Client
Hugo Leijtens
Technical eng.
Ritchie Kluyskens
Marketing Com
Erwin Hartenberg
Server Michiel Hoogenboom
Audience MarketingMgr
Door: JULLIE !
Incentive program on SBS
Focus to distri
Verkoop ROK bij MNA
Verkoop COEM bij Local
2 maanden gelopen
HP – ROK campaigns
Attach It FY2007
Perfect Match 1st HY 2008
Database?
Zelf / MS?
Events / Zo+
Trainer
Follow up
Data return
AM’s op pad
Database update
Tech Assesm Kit
nog altijd inschrijven
45 participerende sbc’s
http://www.sbsoffer.com
Loopt tot 1 Maart 2008
Awards-Binnen 4-6 weken na einde aktie
Max 50 aanvragen per reseller
OEM ROK, COEM, VOL Licensing or FPP
Article in
daily paper
Telegraaf
Article
online
consumer
portalArticle
online
portal
Launch event
12 journalisten
12+ artikelen & web posts
2 radio interviews
5 partners Windows Home Server demo’s
Internal Microsoft employee offer met locale partner
distribution / channelFocus op Genuine, Vista and Office 2007 20.000 scratchcards3700 E-DM’s to partnersEerste half jaar 07SBC communityAttached bij alle hardware @ distributieScratch card = goede antwoord is prijs800 prijzen uitgereikt van Handdoek tot TV’sDistrisessies apprx 25 attendees per sessie
Toshiba – “Love campaign”
Theme: Quality time
Promise: do something for us & we do something
for you : earn quality time => Pre install Office on
your own and the MNA machine your selling
Results:
• OEM/IW H108 sales $17.225K=> budget
$16.763K
Var to budget $462K / 2,75%
Compared to 6 weeks before campaign start we
have:
• 20% growth in unit sales (graph 1)
• 15% growth in # of partners ordering units
• 21% growth in number of partners ordering 3-packs
Means used:PR / Campaignsite / Bannering / PR / Incentive /
weekly Edm’s / Distri-sites / promogirl activities /
video podcasts on installation
Time from idea to execution: 11 working
days
People involved: 3 MS people & 1 agency
Money spend: OEM : 11K IW team : 11K
Side Effect: HP setup of: Relax to the Max
program
# of registrations 1018
# of attendees 701
# of Events 3
Quotes:
•“The most important message was the
enthusiasm you guys sent into the audience, that
really gives me confidence in executing this
towards maximum sales efforts”
• “This is the best show we had the last 3 years…”
Highlights Outstanding presentation & organization
quality
High level of excitement: actors, cheer leaders, lotteries, VIP treatments, etc.
Paradigit – “Vista Truck”
30 januari & 31 januari 2007
Industry, PR and enduser event
Amsterdam
Alle MNA’s aanwezig
Intel / AMD
www.Windowsvistaservice.nl
Advertentie in
4 kranten (Dag, Spits, Metro, De Pers) (1,5 million )
68,000 unique visitors
1,000 clicks op Google ads
2,327 service requests
1,817 solved
271 not solved but closed with satisfied customers
235 not reached
4 escalated (not solved not satisfied consumers)
Voor alle distributeurs
Meer dan 70 items
Vista / Office / OneCare
Packages
Log in beschikbaar @ Erik
Waar haal ik mijn informatie?
Het platform voor locale OEM’s
3700 subscribers
Gemiddeld 700 unieke bezoekers
www.microsoft.nl/oem
Introductie 17 januari @ Techdata event
Connect met Technische community
Challenge op technisch knowhow + ego
Diverse battles: Brain Battle, Scrap yard
www.brianbrains.nl
Enthousiasmeren voor Microsoft producten
Heartshare
Motivatie van OPC bezoek
Elke 2e dinsdag van de maand
Content elke laatste vrijdag van de maand
3700 subscribers
Titel, korte tekst, deeplink na OPC
Vanaf Februari Brian Brainsconnectie
To systembuilder / local OEM
Hardware info tv’s on:
Homeserver
OneCare
Office Ready
Vista SP1
Windows Server 2008
MediaCenter
Redactioneel:Server,
HomeServer
ORPC
OneCare
Homeserver event
17 march / Nieuwegein / end user & channel
Retail
promotion
Campaign
portal
• 9 weken
• 60.000 Visitors (10% penetratie van
totale target groep)
• 150 deelnemers
• 2750 stemmen
• Gemiddeld # page views 5.8
• Gemiddeld tijd 1 minute 33
• Communicatie: Bereik 1 mln•Banners 140 student sites & portals
•Banners on Hotmail
•Banners on MSN messenger
•2500 bike seat covers (Rotterdam, Leiden &
Nijmegen)
•Mailing to 200 student fraternities
•Items in newsletters and commercial mailings
(total 500.000+)
• Kick back claims 30
Campaign portal:
1st challenge
Campaign portal:
2nd challenge
Campaign portal:
3rd challenge
9 weeks / 140,000 Visitors
4,000 participants finished the game (takes over 10 minutes)
Average Time 1 minute 43
Communicatie / media 1milion + views
Banners
www.telegraaf.nl/vrouw
Hotmail
MSN messenger
Advertorials/ articles
“Vrouw magazine “
Homepage MSN
Adformatie
Advertisement
“Vrouw magazine”
VideoYou tube
MSN video
E-mailing
Office Attach
Premium SKU’s ( Client & IW)
Server : readiness 2008 en ROK
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
OEM Partner Channel
Distri’s
OEM’s
Consumer
Small
Business
DELL
Audience Campaigns
Product Campaigns
Attach
Pro-Mix
Incentives
Readiness
PUSH PULL
Ondernemers PC
First Server Right Server
Heartshare
Office 2007 & Vista
& OneCare
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
