MAP Casestudy 231112

download MAP Casestudy 231112

of 23

  • date post

    04-Apr-2018
  • Category

    Documents

  • view

    215
  • download

    0

Embed Size (px)

Transcript of MAP Casestudy 231112

  • 7/30/2019 MAP Casestudy 231112

    1/23

    3

    CASE STUDY

  • 7/30/2019 MAP Casestudy 231112

    2/23

    Background

    The Manipal Museum of Anatomy and Pathology is one of the largest of its kind in Asia. Established in 1967, the museum is spread over20,000 square feet and contains around 1,500 specimens of skeletons, cross sectional specimens, fetuses and animal skeletons andbones. The museum is divided into two separate spaces, Anatomy and Pathology.

    The Anatomy section displays specimens categorized under various human systems, while the Pathology section displays diseased humanorgans. For years, the museum has served as a valuable resource for both medical students and the general public.

  • 7/30/2019 MAP Casestudy 231112

    3/23

    Our clients receive competent consultation and exceptional service. RobinsonBush actively listens and fnds

    solutions that best meet client needs. We pride ourselves on developing long-term relationships with our clients.

    Our worth to clients is not only measured on past accomplishments, but on how we add value each day.

  • 7/30/2019 MAP Casestudy 231112

    4/23

    Moodboard

  • 7/30/2019 MAP Casestudy 231112

    5/23

    First steps

    Our rst task was to develop an idea as to how the visitor, whether a medical student or a layman, would experience the space.

    We asked ourselves, What should his journey be like?, What should the visitor experience as he moves around the museum?and What should be the de ning essence of the museum

    One of the rst things we did was map out the various sections within the museum, so as to be able to suf ciently accommodate eachof the 8 sub-sections under anatomy and the 4 under pathology.

  • 7/30/2019 MAP Casestudy 231112

    6/23

    The central idea

    The central idea was that that human body is a system that is comprised of several wholes - complete systems by themselves, as opposed tolesser, smaller parts. It was under this thought that specimens were categorized.

    Each whole plays a major role in keeping the larger body working. Our approach was to train visitors to adopt a way of looking at organs ascomplete systems by themselves. This way we could bring their attention to the complexity of the many subsystems within the body.

  • 7/30/2019 MAP Casestudy 231112

    7/23

  • 7/30/2019 MAP Casestudy 231112

    8/23

    Creating a visual impact

    Spaces come alive with what it has to offer visually. We believed a strong visual language would not only enhance the experience, but also go a longway in establishing the museums identity.

    The various sections in the museum are highlighted by beautiful illustrations, stylized in vivid glowing neon colors against black. This was our way ofglorifying the amazing marvel that is the human body.

  • 7/30/2019 MAP Casestudy 231112

    9/23

    Creating a sense of ambience

    We believed the ambience of the museum would dictate how the rather morbid specimens would be perceived by the viewer.

    The earlier incarnation of the museum was a mere warehouse containing catalogued specimens with no sense of ambience or atmosphere. What Idiomdid was create an ambience that portrayed these specimens in a more graceful manner that inspired and excited the visitor, student and layman alike.

    Through the use of vivid visuals, lighting and carefully planned out zoning, the specimens were presented in a more appropriate context - one that wasnot only favorable to a learning experience, but also evocative of a sense of wonder with regard to the human body.

  • 7/30/2019 MAP Casestudy 231112

    10/23

    Creating a sense of focus

    Specimens were to be categorized around speci c themes (various body systems), so the museum had to be designed to enable theviewers focus to rest on one particular theme at a time.

    Topics were broken down into speci c themes, under the larger subject of human anatomy and pathology.This meant we needed to develop an effective display system that aided in establishing system speci c zones within the museum.

  • 7/30/2019 MAP Casestudy 231112

    11/23

    Educate. Inform. Inspire

    Ever since its inception, the museum has always functioned as an invaluable educational resource for both students and the layman.

    An important task was to add value to the museums role as an educational resource. This was achieved by creating sets of medically accurateinformation graphics and illustrations, combined with easy-to-comprehend subject matter. The info-panels covered subjects ranging from basicdescriptions of human systems to interesting facts to causes and symptoms of various diseases.

  • 7/30/2019 MAP Casestudy 231112

    12/23

    Preserving Heritage

    What is perhaps Asias nest museum in the sphere of anatomy and pathology would never be complete without a mention of its history and heritage.

    A very crucial part of this project was to preserve and establish the legacy of the museum being part of the Manipal University, in the university townof Manipal. A history wall summarizing the life and works of the visionary Dr TMA Pai, founder of Manipal group, pays tribute to the man behind theUniversity.

  • 7/30/2019 MAP Casestudy 231112

    13/23

    Nervous System | Anatomy Department

  • 7/30/2019 MAP Casestudy 231112

    14/23

    Reproductive System | Anatomy Department

  • 7/30/2019 MAP Casestudy 231112

    15/23

    Urinary system | Anatomy Department

  • 7/30/2019 MAP Casestudy 231112

    16/23

    Animal Anatomy | Anatomy Department

  • 7/30/2019 MAP Casestudy 231112

    17/23

    Congenital Anomalies | Pathology Department

  • 7/30/2019 MAP Casestudy 231112

    18/23

    Musculoskeletal system | Anatomy Department

  • 7/30/2019 MAP Casestudy 231112

    19/23

    Musculoskeletal system | Anatomy Department

  • 7/30/2019 MAP Casestudy 231112

    20/23

    Embryology | Anatomy Department

  • 7/30/2019 MAP Casestudy 231112

    21/23

    Installation | Orientation center

  • 7/30/2019 MAP Casestudy 231112

    22/23

    Signage and sculpture.

  • 7/30/2019 MAP Casestudy 231112

    23/23

    END OF CASE STUDY