IAM'11 PIM - Matthijs Draijer
Transcript of IAM'11 PIM - Matthijs Draijer
![Page 1: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/1.jpg)
![Page 2: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/2.jpg)
Waar staat PIM voor ?
Themasessies Special events Kennis
Werkgroepen Netwerken Innovatie
Ton van
Eijk, Wehkamp, Marketeer of
the Year 2010
![Page 3: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/3.jpg)
Snelst groeiende marketing netwerk van Nederland!
Offline community
Kennis uitwisselingsplatform
9 Themasessies
3 Jaarlijkse prijzen
900 Individuele leden
50 Bedrijfsleden leden
6 Hoofdsponsoren
8.000 Nieuwsbrieflezers
![Page 4: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/4.jpg)
Schieten met hagelWaarom nog?
![Page 5: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/5.jpg)
Intro
Matthijs Draijer
Oprichter LeadIncentive
Vader – Partner – Sociaal Ondernemer – Creatie – Werk
IT –Social Media – Marketing – SuccesS n e e u w – Wa t e r – E t e n - W i j n - M e n s e n
![Page 6: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/6.jpg)
Hagel
TV reclame 18% Advertentie 14%
Advertentie vrij - 69%
![Page 7: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/7.jpg)
Mensen kijken weg
Vertrouwen
Kennis
OPTA – FILTERS - COOKIES
![Page 8: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/8.jpg)
Marketing kapot?
Volume
Diversiteit MediaConsument ontwijkt
Effectiviteit daaltKosten stijgen
V e r t r o u w e n n e e m t a f
ROI onder druk
![Page 9: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/9.jpg)
400B USD
4%
Markt
![Page 10: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/10.jpg)
Bijverschijnselen
Verborgen kosten
SALES vs MARKETINGPraktijk voorbeeld
![Page 11: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/11.jpg)
Informatie bronnen:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Internet TV Radio Krant Mensen
![Page 12: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/12.jpg)
Whatsnext?
Internet Sociaal
Marketing Sociaal
Word Of MouthMond Tot Mond
Ambassadeurs
![Page 13: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/13.jpg)
Harvard onderzoek
“brand advocacy drives business
growth”
“brand advocacy more important
then brand image or satisfaction”
![Page 14: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/14.jpg)
Wet van Getallen
25
Beïnvloed
1
![Page 15: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/15.jpg)
Stats
93% prefereert Referent
67% beinvloed bij aanschaf
70% marketeers wil inzetten
50% invloed binnen directies
Markerteers 46% Building the brand
Volgen = Veilig
![Page 16: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/16.jpg)
Klant / Ambassadeur
Relevante
Mini Viral
Netwerk
HUB
Klant
“Trusted
Advisor”
![Page 17: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/17.jpg)
Herken de ambassadeur
500+
1000 Twitterfollowers
“authoriteit/ thought leader?”
Uw gemiddelde klant
![Page 18: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/18.jpg)
Bereik
500 “bekenden”
200 connectie’s
10 -15
intimi
Klant
Persoon
Ambassadeur
![Page 19: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/19.jpg)
Relevant bereik
Klant = “Rolemodel”
Opleiding– Branche– BeroepGeografie – Micro klimaat– Religie
Politiek – Normen&WaardenInteresse– Hobby - Afkeer
![Page 20: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/20.jpg)
Mobiliseer de klant
![Page 21: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/21.jpg)
Viral
![Page 22: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/22.jpg)
Hoe 1
SOCIAL MEDIA
![Page 23: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/23.jpg)
Social Media &Lead Gen?
Fanpages –Followers?
Rich Content
Social is notselling
Controle –Stimulance– Presentie
G E E N L E A D G E N
![Page 24: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/24.jpg)
Hoe 2
REFERRAL MARKETING
![Page 25: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/25.jpg)
LeadIncentiveSociaal verantwoord en doeltreffend
![Page 26: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/26.jpg)
changeKosten:•Man uren•Media•Productie leads
leads Kosten
Kosten Opbrengsten ROI (tijdslijn)
![Page 27: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/27.jpg)
Sociaal verantwoord
RelevantieReferentie
Kwaliteit
![Page 28: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/28.jpg)
DankVRAGEN
@LeadIncentive - @matthijsdraijer
www.leadincentive.com
![Page 29: IAM'11 PIM - Matthijs Draijer](https://reader033.fdocuments.nl/reader033/viewer/2022052301/559e974b1a28ab19208b45b4/html5/thumbnails/29.jpg)