Generation z vs generation y by Nina Hoek van Dijke
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World of Gen Y & Z
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Transcript of Generation z vs generation y by Nina Hoek van Dijke
World of Gen Y & Z
“MY DREAM: MAKING THE WORLD A BETTER PLACE FOR YOUNG PEOPLE THROUGH COMMUNICATION.” – NINA (27), OWNER J&JWW
“YES. I AM GEN Y” :-)
What do you know in 30 minutes?
•The difference between Gen Y & Z
•Trends•Media usage •Take aways
GENERATION Z 2000-2016 (0-16 JAAR)
GENERATION X1960-1985(30-55 JAAR)
BABYBOOMERS1945 - 1955 (60+)
GENERATION Y1988-200 (15-30 JAAR)
Generatie Y Generatie Z
Growing up with internet Doesn’t know a life without internet
Growing up with cd’s and downloading
CD? You mean Spotify!TV? You mean YouTube or Spotify?
Growing up with the start of Hyves & MSN
Instagram, Facebook, Snapchat, Youtube what’s next?
Mailing with customer service. Or Twitter, Facebook.
Facebook of Whatsapp with customer service.
Mostly growing up in economic good times
Growing up in financial crisis and with more terrorism.
Mobile phones > smartphones Growing up swiping on a tablet
Dreamers Doers
Trends VISUAL CULTURE
Trends VISUAL CULTURE
Trends VISUAL CULTURE
Trends VISUAL CULTURE
How to VISUAL CULTURE
How to VISUAL CULTURE
Trends VISUAL CULTURE
Trends PERFECTLY IMPERFECT
Trends PERFECTLY IMPERFECT
Trends PERFECTLY IMPERFECT
How To PERFECTLY IMPERFECT
How to (GEN) CONSCIOUS
Youngsters & Sustainability
How to (GEN) CONSCIOUS
Trends FUTURE READY
Trends FUTURE READY
Trends FUTURE READY
Trends FUTURE READY
Media WHERE ARE THEY?
Media WHERE ARE THEY?
Media WHAT ARE THEY DOING?
• YouTube: Watching vlogs, a lot.
• Facebook: Events & groups
• Instagram: Fashion, food, fitness, travelling, sneakfreaks
• Snapchat: Realtime reality & fun. Behind the scenes.
• Whatsapp: All day everyday. From homework to meeting up.
• Twitter: what is it?!
• E-mail: I read it, but I don’t anwser. Only if I have to.
TAKE AWAYS!
• Be real. Use real people, tell them how it is. • Be visual. Use images in your lessons/marketing/advising. • Be video. Let them learn via video. Show the real side of
studying through video. • Be digital. Let them whatsapp/Facebook you. Use groups.
(yes you can tell them when not to) • Be imperfect. Let youngsters know that choosing a study is
ONE step in their way to a job, not the only one. • Be future ready. Realize that some youngsters already are
entrepreneurs. Keep challenging them. Give them time to learn things in other ways.
• Be curious and ask for help, they really want to help you :-)
Questions?
Suscribe. http://jeuj.eu/newsletter
Nina Hoek van Dijkejongenjewilwat.nl
Twitter @ninjaaah
