First Sem

8/3/2019 First Sem

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First Year - First Semester

1.1. Perspective Management – 50 marks

Course Content

1. Introduction to Management – Science, Theory & Practice , Environment ofManagement , Managers & Entrepreneurs , Managerial Roles & Skills , Manager'sSocial & Ethical Responsibilities.

2. Planning – Role, Need for planning, Types of planning , Levels of planning ,Corporate Planning & Long Range Planning

3. Organizing – Nature, Types of organizations, Designing Organization structure,Delegation and Autonomy

4. Leadership & Management - Role of Committees &, Group Decision Making inManagement, Organizational Communication, Management of Change

5. Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text

1. Management – A competency building approach – Heil Reigel / Jackson/ Slocum2. Principles of Management – Davar3. Good to Great – Jim Collins

4. Stoner, Freeman & Gulbert: Management (Prentice Hall India)5. V.S.P. Rao & V. Hari Krishna: Management Text & Cases (Excel Books)6. Heinz Weirich: Management (Tata McGraw Hill)7. Certo: Modern Management (Prentice Hall India)

8/3/2019 First Sem


1.2. Financial Accounting 100 marks

Course Content

1. Introduction to Accounting : Concept and necessity of Accounting; An Overview ofIncome Statement and Balance Sheet.

2. Introduction and Meaning of GAAP; Concepts of Accounting; Impact of AccountingConcepts on Income Statement and Balance Sheet.

3. Accounting Mechanics : Process leading to preparation of Trial Balance and FinancialStatements; Preparation of Financial Statements with Adjustment Entries.

4. Revenue Recognition and Measurement; Capital and Revenue Items; Treatment of R& D Expenses, Preproduction Cost, Deferred Revenue Expenditure etc.

5. Fixed Assets and Depreciation Accounting.

6. Evaluation and Accounting of Inventory.

7. Preparation and Complete Understanding of Corporate Financial Statements;‘T’ Form and Vertical Form of Financial Statements.

8. Important Accounting Standards..

9. Corporate Financial Reporting – Analysis of Interpretation thereof with reference to Ratio

Analysis. Fund Flow, Cash Flow.

10. Inflation Accounting

11. Ethical Issue in Accounting.

Reference text:

1. Financial Accounting: Text & Case: Deardon & Bhattacharya2. Financial Accounting for Managers – T.P.Ghosh

3. Financial Accounting – Reporting & Analysis – Stice & Diamond4. Financial Accounting: R.Narayanaswamy5. Full Text of Indian Accounting standard – Taxman Publication

8/3/2019 First Sem


1.3. Managerial Economics 100 Marks

Course Content

a) The Meaning, Scope & Methods of Managerial Economics

b) Economics Concepts relevant to Business, Demand & Supply, Production, Distribution,Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit,Optimisation, Margin & Average, Elasticity, Macro & Micro Analysis.

c) Demand Analysis & Business Forecasting, Market Structures, Factors Influencing Demand,Elasticities & Demand Levels, Demand Analysis for various Products & Situations,Determinants of Demands, Durable & Non-durable Goods, Long Run & Short Run Demand& Autonomous Demand Industry and Firm Demand..

d) Cost & Production Analysis, Cost Concepts, Short Term and Long Term, Cost OutputRelationship, Cost of Multiple Products, Economies of Scale Production Functions, Cost &Profit Forecasting, Breakeven Analysis.

e) Market Analysis, Competition, Kinds of Competitive Situations, Oligopoly and Monopoly,Measuring Concentration of Economic Power.

f) Pricing Decisions, Policies & practices, Pricing & Output Decisions under Perfect &Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing,Specific Pricing Problem, Price Dissemination, Price Forecasting.

g) Profit Management, Role of Profit in the Economy, Nature & Measurement of Profit, ProfitPolicies, Policies on Profit, Maximisation, Profits & Control, Profit Planning & Control.

h) Capital Budgeting, Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital,Appraising of Profitability of a Project, Risk & Uncertainty, Economics & probability Analysis.

i) Macro Economics and Business, Business Cycle & Business Policies, Economic Indication,Forecasting for Business, Input-Output Analysis.

Reference Text

1. Managerial Economics – Joel Dean

2. Managerial Economics: Concepts & Cases – Mote, Paul & Gupta.3. Fundamentals of Managerial Economics – James Pappas & Mark Hershey.4. Managerial Economics – Milton Spencer & Louis Siegleman.5. Economics - Samuelson

8/3/2019 First Sem


1.4. Operations Management 100 Marks

Course Content

a) Introduction / Operations Strategy / Competitive Advantage / Time Based Competition

b) Product Decision and Analysis / Product Development

c) Process Selection / Process Design / Process Analysis

d) Facility Location

e) Facility Layout

f) Capacity Planning / Capacity Decisions / Waiting Lines

g) Aggregate Planning

h) Basics of MRP / ERP

i) Basics of Scheduling

j) Basics of Project Management

k) Basics of Work Study / Job Design / Work Measurement

l) Basics of Quality Control / Statistical Quality Control / Total Quality Management

m) Basics of Environmental Management and ISO 14000 / 9000

n) Value Engineering & Analysis

Reference text

1. Production & Operations Management -S. N. Chary2. Production & Operations Management -James. B. Dilworth3. Modern Production Management -By E. S. BUFFA4. Production and Operations Management -By Norman Gaither5. Theory and problem in Production and operations Management -By S. N. Chary6. Production and operation Management - By Chunawalla Patel

7. Production & operation Management – Kanishka Bedi – Oxford8. Production & operation Management – R.C. Manocha9. Production & operation Management - Muhlemann

8/3/2019 First Sem


1.5. Organization behavior 100 Marks

Course Content

1. Introdunction to OB: Origin, Nature and Scope of Organisational Behaviour and its

relevance to Organisational Effectiveness and Contemporary Issues.

2. Personality : Meaning and Determinants of Personality; Process of Personality Formation;

Personality Types; Assessment of Personality Traits for Increasing Self Awareness.

3. Perception, Attitude and Value.: Perceptual Processes, Effect of perception on Individual

Decision-Making, Attitude and Behaviour. Sources of Value, Effect of Values on Attitudes

and Behaviour. Effects of Percoption, Attitude and Values on Work Performance.

4 Motivation Concepts : Motives, Theories of Motivation and their Applications for

Behavioural Change.

5. Group Behaviour and Group Dynamics : Work groups formal and informal groups and

stages of group development. : Concepts of Group Dynamics, group conflicts and group

decision making. Team Effectiveness : High performing teams, Team Roles, cross

functional and self directed teams

6. Organisational Design: Structure, size, technology, environment of organisation;

Organizational Roles : Concept of roles; role dynamics; role conflicts and stress.

organisational conflicts

7. Leadership: Concepts and skills of leadership; leadership and managerial roles, leadership

styles and effectiveness; contemporary issues in leadership. Power and Politics: sources

and uses of power; politics at workplace; tactics and strategies.

8. Organisation Development: Organisational Change and Culture, Environment,

organisational culture and climate; contemporary issues relating to business situations.

Process of change and Organizational Development

Reference Text

1. Understanding Organizational Behavior – Udai Pareek2. Organizational Behavior – Stephen Robbins3. Organizational Behavior – Fred Luthans4. Organizational Behavior – L. M. Prasad (Sultan Chand)

8/3/2019 First Sem


1.6. Business Mathematics 100 Marks

Course Content

1. Basic Statistical Concepts2. Summarisation of Data

- Frequency Distribution- Measures of Central Tendency- Measures of Dispersion- Relative Dispersion, Skewness

3. Elementary Probability Theory :- Relative Frequency Approach- Axiomatic Approach- Subjective Probability- Marginal & Conditional Probability- Independence/Dependence of Events- Bayes' Theorem- Chebyseheff's Lemma

4. Elementary Statistical Distributions- Binomial, Poisson, Hypergeometric- Negative Exponential, Normal, Uniform

5. Sampling distributions- For Mean, Proportion, Variance- From Random Samples- Standard Normal (3); Student's; Chi-SqareAnd Variance ratio (F) Distribution

6. Statistical Estimation- Point & Interval estimation & confidenceinterval for Mean, Proportion & Variance

7. Test of Hypothesis- Tests for specified values of Mean,

Proportion & Standard Deviation- Testing equality of two Means,

Proportion & Standard Deviation- Test of goodness - of fit

8. Simple Correlation & Regression/Multiple Correlation & Regression- Spearman's rank Correlation

9. Analysis of Variance- One-way & Two-way Classification(for Equal Class)

10.Elements of Integration & Differentiation11.Elements of Determinants

12.Elements of Matrix algebra

The teaching of the subject is to be integrated with widely available software as Excel Studentsshould use Excel to solve the problems given as assignments.

Reference Text

1. Statistics for Management – Richard L Levin

8/3/2019 First Sem


2. Statistics a fresh approach – D.H.Sanders3. Statistics concepts & applications – H.C.Schefler4. Practical Business Statistics – Andrew F. Siegel5. Statistics for Business with Computer applications – Edward Minieka & Z.D.Kurzeja6. Basic Statistics for Business & Economics – Mason, Marehas7. An Introduction to statistical methods – C. B. Gupta & Vyay Gupta (Vikas)

8. R.S. Bhardway: Business Statistics(Excel Books)9. Sharma : Business Statistics (Pearson)10. Beri: Statistics for Management (TMH)

8/3/2019 First Sem


1.7 Information Technology for Management 50 Marks

Course Content

Basic IT skills : such as use of MS-Office and other office automation tools should be coveredduring the foundation week. This course will focus on conceptual knowledge about IT.

1. Historical Perspective of Computer and Information Technology

2. How a Computer works – Hardware and Software components and their characteristicsfrom a user/buyers perspective

3. Basics of Networking – Need for, Components of networks, LAN/WAN/MAN, variousoptions for Networking for a business – Dial Up, Leased Lines, DSL Lines, VSAT. Variousmedium for communication – terrestrial, satellite ,copper ,fiber optic etc

4. Basics of Internet – how internet works – Familiarity with various components of theinternet – Browser, Web Server, DNS Server, Search Engine – Applications of Internet – Websites, Blogs, email, FTP, Voice over Internet

5. Impact of IT on business and society

6. Role of IT – Overview of concepts such as ERP, SCM, CRM, Data Warehousing andBusiness Intelligence, e-commerce, e-Business, Knowledge management etc

Reference Text

1. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson2. The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation: Mohanbir

Sawhney3. Competitive Strategy by Michael Porter4. Knowledge Management by Ganesh Natarajan and Sandhya Shekhar5. Business @ The Speed of Thought by Bill Gates6. TechVenture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney7. Alex Leon & Mathews Leon: Introduction to computers (Vikas)8. Rajaraman: Introduction to Information Technology(Prentice Hal India)9. Sanders, D. H. : Computers in Business: An Introduction (McGraw Hill)10. Articles from HBR, Journal of Marketing

8/3/2019 First Sem


1.8. Communication Skills 100 Marks

Course Content

1) Process of Communication

2) Communication in Organisation Nature, Function & Scope.

3) Management of Written & Oral Communication

4) Barriers to Effective Communication

5) Report Writing

6) Communication Technology & its Impact on Office Procedures and Automation.

Reference Text

1. Cottrell, S. (2003) The study skills handbook – 2nd Ed Macmillan

2. Payne, E. & Whittaker L. (2000) Developing essential study skills, Financial Times -

Prentice Hall

3. Turner, J. (2002) How to study: a short introduction – Sage

4. Northledge, A. (1990) The good study guide The Open University

5. Giles, K. & Hedge, N. (1995) The manager’s good study guide The Open University

6. Drew, S. & Bingham, R. (2001) The student skills guide Gower

7. O’Hara, S. (1998) Studying @ university and college Kogan Page

8. Buzan, T. & Buzan, B. (2000) The Mind Map Book BBC Books

9. Svantesson, I. (1998) Learning maps and memory skills, Kogan Page

10. Theosarus – Merrilium – Oxford

11. Sen: Communication Skills (Prentice Hall India)

12. J . V. Vilanilam: More effective Communication(Sage)

13. Mohan: Developing Communication Skills(MacMillan)

8/3/2019 First Sem


1.9 Marketing Management 100 Marks

Course Content

1. Introduction to Marketing concept, Evolution of marketing & Customer orientation

2. Marketing Environment and Evaluation of Market opportunities,

3. Market research & Marketing Information Systems

4. Demand forecasting and Market potential analysis

5. Consumer buying process & Organizational buying behavior

6. Pillars of Marketing - Market segmentation, Target marketing Positioning & Differentiation

7. Marketing Mix

8. Product decisions – Product Life cycle

9. New Product development process

10. Distribution decisions – Logistics & Channel decisions

11. Promotion decisions – Integrated Marketing communications concept,communication tools

12. Personal selling & Sales management

13. Pricing decisions

Reference Text

1. Marketing Management - Kotler, Keller, Koshy & Jha – 14th edition,

2. Basic Marketing,13th edition, Perrault and McCarthy

3. Marketing management – Indian context Dr.Rajan Saxena

4. Marketing Management – Ramaswamy & Namkumari

5. R. L. Varshuey & S.L.Gupta: Marketing Management An Indian Perspective (Sultan

Chand)

6. Adrich Palmer: Introduction to Marketing (Oxford)

8/3/2019 First Sem


1.11 High Performance Leadership 100 marks

Course Content

1. Leadership – Theories of Leadership, Leadership Styles

2. Leadership – Leadership Styles, Leadership Skills

3. Leadership Skills

4. Leadership Lessons through Literature

5. Team work & Team building

6. Interpersonal skills – Conversation, Feedback, Feed forward

7. Interpersonal skills – Delegation, Humor, Trust, Expectations, Values, Status,

Compatibility

8. Conflict Management – Types of conflicts

9. Conflict Management – Coping strategies

10. Conflict Management – Conflict Management Styles

11. Positive thinking – Attitudes, Beliefs

12. Positive thinking – Martin Seligman’s theory of Learned Helplessness, Learned

Optimism

Reference Text

1. Organizational Behavior by Fred Luthans (9th edition)

2. How to Manage Conflict by Peg Pickering

8/3/2019 First Sem


1.12 Indian Ethos in Management 100 Marks

Objectives:

The objective is to sensitive participants of the programme to Indian culture and value systems

and the impact of this on management thinking and action. Participants will do desk research

papers. The institution will arrange guest lectures on various facets of this area. The evaluation

will be through a project / term paper.

Reference Text

1. Management and the Indian Ethes : G.D.Sharma

2. Indian Ethes for Modern Management : G.R.Krishna

3. Towards the optimal organizations (Indian Culture and Management) : Rayen. K.Gupta

(Excel Books)

4. The seven spiritual Laws of Success: Deepak Chopra (Excel Books)

5. Blending the best of the East and the West in Management education: Subhir Chowdhury.

6. India’s contribution to Management: Pravir Malik (Sri Aurobinds Institute of Research in

Social Sciences, pondicherry)

7. Management Concepts from the Mahabarata: N.M.Khandelwar (New Century Publications,

New Delhi)

8. Vedic management: Krishna Saigal (gyan Publishing House, New Delhi)

First Sem

Documents

Transcript of First Sem