68_syllabus 3rd Sem

7/30/2019 68_syllabus 3rd Sem

1/60

THIRD SEMESTER BATCH 2009-11SUBJECT LIST

Compulsory Papers Faculty Credits

020441301 Strategic ManagementMr Satish Dhanorkar

2

020441302 Summer Project (Internal) 4*

020441303Integrated Learning (Internal)

1

Total 7 Marketing

020441304 Consumer Behaviour (E) Mr Komal Chopra 2

020441305 Business Marketing Mr Pramod Rao 3

020441306 International Marketing (E) Prof P.N.N.Iyer 2

020441307 CRM Mr Ranjith P 2

020441308

Integrated Marketing

Communication (E)(Advertising)

Mr Shukla

2

11Finance

020441312 SAPM (E) Mr Ameya Misal 2

020441313 Derivatives Mr Aneesh Day 3

020441314Fundamental & TechnicalAnalysis (E)

---2

020441315Global Financial Management(E)

Mr S.K.Vaze2

020441316 Corporate FinanceMr Shantanu Gokhale

211Information Systems

020441321 CRM (E) Mr Ashish Momaya 2

020441323 Cases in IT implementation (E)

Mr Sandeep Khedkar

2

020441325 BPR (E) Mr Girish Phatak 2

Total 11 International Business

020441327Intellectual Property Rights(E)

Adv P Sukhatme

2

020441328International BusinessStrategy (E)

Prof P.N.N.Iyer

2

020441330Indias Foreign Trade Policy(E)

Mr K.G Awale

2

Total

11 HRM


2/60

020441331Organizational Development(E)D

Mr Vishwanath Joshi

2

020441332Corporate Psychology(not for HR with electives)

Mr NutankumarThingujam 2

020441333TUM (not for HR withelectives)

Mr P.S.Gadkari2

020441334HR Audit & CompetencyMapping (E)

Mr Shreekanth

2

020441335Cases in HRM (not for HRwith electives)

Mr Jamshed Khursigara2

020441336 Change Management Mr Vineet Sharma 2

020441337 Leadership (E)Mr Srinivas

Shikaripurkar 2

020441338

Cross Cultural and GlobalManagement

Ms Manisha G

3

Total 17Operations

020441339 CRM (E) Mr Ashish M 2

020441340 ERP (E) Mr Manoj H 2020441341 BPR (E) Mr Girish Phatak 2

020441342 Operations in the Service Industry Ms Sheetal Hajare 3

020441343 Logistics Mr Gaurav Chaudhari 2

Total 11


3/60

STRATEGIC MANAGEMENT

Objective: To understand the relevance of business decisions for effective Planning,

Implementation, Control & Evaluation of the Strategic Management Process in realBusiness Organizations, with conceptual inputs & case studies. To also learn how do

real businesses think & strategize in a highly competitive business environment.

Text Book:Business Policy and Strategic Management by Azhar Kazmi, Tata McGraw Hill

Reference Books :Strategic Management By Thomson & StricklandCompeting for the future by C.K. Prahlad and Gary Hamel

Competitive Strategy by Michael PorterRe-engineering by Michael Hammer

Managing radical change by Sumantra Goshal and Gita PiramalBusiness Policy & Strategy by McCarthy, Minichiello & Curran

SrNo

Detailed Topics LearningOutcome

ReadingReference

No ofSessions

1 Understanding the

concept of Business

Setting a Base for

managing aBusiness

Text book chapter 1

2

1

2 Process of StrategicBusiness Management

3 Levels of Strategy

Knowing theprocess

Text book chapter 1 2

2

3 5 Task Cycle of Strategic

Management

Knowing the

process

Thomson & Strickland 3

4 Vision / Mission Conceptual

framework

Thomson & Strickland 2

5 Objectives & Plans The uniqueness of

planning

A Fresh look at

Corporate Planning A. Campbell

3

6 Industry Analysis Precursor tostrategic

management

Structural Analysis ofIndustries (Porters

Model) - MichaelPorter

2

7 SWOT Analysis Precursor tostrategic

management

Text Book 2

8 Basic Strategies Conceptualframework

Generic CompetitiveStrategies M. Porter

1


4/60

Evaluation Methodology - Internal assessment: 60 marksExternal assessment: 40 marks

Sr.No.

Activity Submission/ Presentation Date Marks

1 MCQ Type Quiz -I4 weeks after the Term-Start

15

2 Case study Midst of August 15

3 MCQ Type Quiz -I 1st week of September 15

4 Presentation /Viva Last week of september 15

3 Term End Examination 4th October 40

Total 100

9 Growth

Strategies Mergers and

Acquisitions

Conceptual

framework

Strategic Intent - Gary

Hamel / C.K. Prahlad

2

10 Value Chain

Analysis

Conceptual

framework

VCA M. Porter 2

10 CoreCompetency

Need andimportance

Core Competence of thecorporation - Gary

Hamel / C.K. Prahlad

2

11 Integration Strategyimplementation

McKinsey's 7 SFramework

Forces shaping StrategicDecision Making Process

3

14 StrategicChoice

Understand thechoices available

Thomson & StricklandChapter 6 8 of text

2

15 Case Studies Integrating theLearning

As provided by Faculty 3

TOTAL 30


5/60

CONSUMER BEHAVIOUR

Objective: To understand the importance and relevance of Consumer Behaviourstudies to the success of a marketing organization.

Bibliography : Consumer Behaviour: Loudon & Bitta

Consumer Behaviour: Schiffman & KanukConsumer Behavior: Henry Assael(Indian Adaptation)

Consumer Behavior: Hoyer, Macinnis & Pinaki Dasgupta

We are like that only: Rama Bijapurkar

SrNo

Detailed Topics Learning Outcome Reference No of Sessions

1 Introduction to CBB Importance, Scope of Consumer Behaviour

Managerial perspectivein CB

CB- Loudon & Bitta 2

2 Motivation & Involvement Nature & Role of

motives. Types ofinvolvement and their

strategic implications


3 Personality & SelfConcept

Theories of Personalityand their applications in

marketing


4 Information Processing Information acquisition,

perceptual encoding andmarketing implications


5 Consumer Learning Components of learning,Learning theory and

measures.


6 Attitude Formation &

Change

Understanding attitudes

and strategies forchanging attitudes and

intentions.


7 Environmental Influenceon Consumer Behavior

Role of social factors onConsumer Behavior


8 Personal Influence and

Diffusion of Innovations

Understanding opinion

leadership, adoption anddiffusion of innovations

and their marketingimplications


9 Consumer DecisionMaking Process

Stages in decisionmaking and evaluation

of alternatives


10 Additional Dimensions Models and their

importance, applicationsin medical tourism and

tourism marketing


11 Consumerism Consumer safety,

Consumer redress,consumer rights

Notes 2

TOTAL 24


6/60


Sr.No.


1

Research Work Last Week of July

20

2

Objective Test

2nd Week of Aug 20

3 Assignment /Prestations 1st Week of September 20

5 Term End Examination4th October

40

Total 100


7/60

BUSINESS MARKETING

Objective : To This course is aimed at equipping the student with some important tools ofmodern marketing management, specially applied to business goods and services.

1. The course in designed to provide insights into the globalized, business-to-businessenvironments and Organizational buying behavior in very competitive situations.

2. The content is a mixture of theories developed by renowned experts in the field andreal life examples taken from actual experiences.

3. It also includes relevant and select extracts from the 21 books edited by Pramod Rao(and published by the Icfai University Press).

4. The method of teaching will be presentation of the subject, followed by discussionswith the students on real life cases.

5. Internal Evaluation will be on the basis of written tests and presentations.

Course Outline:

Nature of Industrial Marketing. Industrial marketing perspective in contrast to

Consumer Marketing.

Understanding Industrial and Institutional Markets: Types of Customers. Products &

Services.Marketing Implications and Broad Strategies. Strategies for Managing Industrial Mktg.Environment

Industrial Customers Purchasing Orientation. Buying Decision Process. Purchasing

Sequence. Contemporary Trends in Purchasing Activities. Organizational Buying. Model of Buyer Behavior. Buying Center Roles.

Buyer-Seller Relationship.

Strategic Selling & CRM.

Key Accounts Management

Segmentation, Target Marketing & Positioning. Strategic Planning .PLC & Product

Strategies

New Product Development Process.

Channel Strategy (Channel Alternatives). Trends in Ind. Marketing Channels. Integrated

Approach to Total Distribution Cost & Customer Service.

Pricing Strategies and Commercial Terms in Ind. Mktg. (Competitive Bidding. Pricing

Across PLC)

Ref. Material/Books: Students will be provided with a ppt. presentation prepared by Prof. Pramod Rao

(comprising of500 slides approx) covering the entire course content.In addition, recommended reading:

Industrial Marketing by Krishna K. Havaldar.

Sales Management In The Indian Perspective by Vaswar Dasgupta.

SrNo. Detailed Topics

Methodology No of Sessions

1 Expectation Fix. Nature of IndustrialMarketing. Industrial Marketing Overview

Teaching sessions

Case studies

Presentations

Interactive

discussions

2

2 Understanding Industrial andInstitutional Markets: Types ofCustomers. Products & Services.

2

3 Marketing Implications and BroadStrategies. Strategies for ManagingIndustrial Mktg. Environment

2

4 Industrial Customers PurchasingOrientation. Buying Decision Process.

2


8/60

5 Purchasing Sequence. ContemporaryTrends in Purchasing Activities.

2

6 Organizational Buying. Model of BuyerBehavior. Buying Center Roles.

2

7 Buyer-Seller Relationship. StrategicSelling & CRM.

2

8 Key Accounts Management. 2

9 Segmentation, Target Marketing &Positioning. Strategic Planning.

2

10 Industrial PLC & Product Strategy.Marketing of High Technology products.

2

11 Channel Strategy (Channel Alternatives).Trends in Ind. Marketing Channels.Integrated Approach to TotalDistribution Cost & Customer Service.

2

12 Pricing Strategies and Commercial Termsin Ind. Mktg. (Competitive Bidding.Pricing Across PLC)

2

13 Assignment Presentations 4

14 Assignment Presentations 4

15 Summing up, Review and Revision 4

TOTAL 36


Sr. No. Activity Submission/ Presentation Date Marks

1

Class Participation Continuous evaluation

15

2

Case Analysis andTopic relatedproblems: 2Presentations (Groupcontributions and leadrole) each of 30marks thus total

Last Week of August 60

3Selected Topics:Research &Presentations

2nd Week of September 15

3Term EndExamination

4th October60

Total 150


9/60

INTERNATIONAL MARKETING

Objective: Any enterprise or executive without a Global Agenda has a formula forfailure in the post WTO era. International Marketing Mgt. program sets out the

current context, techniques, tools & tactics for evolving successful strategies toenter, conquer & sustain In the foreign markets & eventually earn a global presence.

Contemporary examples, case studies, discussion questions enable students to getthe realistic perspective of Global Marketing.


10/60

Sr.

No

Detailed TopicsReference

Readi

ng

LearningOut

come

No. ofse

ssion

s

1. A history of World-Trade Patterns, The Silk route

& Spice route.(Adam Smith Vs Ricardos theoriesof comparative & absolute advantages)

International

MarketingStrategy by

Isobel Doole Published

by ThomsonPress

International

Business byCharles Hill

Published byMagraw Hill

Total

awar

eness ofthe

Glob

alBusi

ness

Environ

ment in

terms of

markets,

transacti

onsand

regulator

ybodi

es.

Methodologi

es of

investigating, analyzing

and

assimilating, trade

relatedproceedings

.

Strategicinputs in

understanding and

formulatingstrategies

for theGlobal

Businessinformation

or evolvingstrategies.

2

2 Need for International Trade & role of variousfactor endowments. (Why do countries trade?

What is the New Trade theory? Globalization)

2

3 Differences between Domestic Marketing &

International Marketing. 2

4 Booz Allen Hamiltons Pyramid to establishInternational trade (Firm specific advantages of

knowledge, transferability. internationaltransactions, value chain, logistics etc)

2

5 Consideration of country specific Socio-culture,

Legal, Economic, Political, Technological & WTO

related aspects for International-market

penetration.( Cultural foundation in terms ofbusiness cultures, cross-cultural issues, typicalbiases & prejudices, Hofstedes cultural dimension,

what you say is not what they hear, Gannonsmetaphors)

3

6 The planning, organizing & controlling of the

various processes of articulating the InternationalMarketing Strategy.( Entry strategies as per

country attractiveness as per Demographics,

Psychographics & Competition, Internationalrelations, Geopolitical issues & military)

2

7 International PRODUCT development, Valueproposition, International Standards. &

specifications, Apex Body approvals, 3rd party

Inspections)

2

8 International PRICING, Issues of currencymarkets, forex, International monetary,

transactions, Banking Regulations, Payment terms

4

9 International DISTRIBUTION, Organising logistics

for Geographic proximity, Distributor / Dealerselection criteria, Supply chain & Value Chain

elements.

2

10 Global BRAND management. Define & refine Target

audience, Create messages, and selectmedium/media. Publicity, PR, Advertising &

Integrated Communications.

2

11 PACKAGING & PACKING. Issues of Bio-

degradability, Marking & Labeling, Handling,Mandatory Information, Local Laws & aesthetics.

2

12 PEOPLE issues. Criteria for In-Co. personnel

suitability for mkt. interface. Commission Agents /Third party gratification, use of local citizens.

2

13 GLOBAL MARKETING POLICIES Sales &

distribution, Stock Held In Trade, After Salesservice, Warranty & Guarantee.

2

14 GLOBAL CUSTOMER RELATIONS MGT. & Futurescenarios. 3

TOTAL 35


11/60

Internal assessment:60marks

External assessment: 40 marks

Sr.No.


1Individual AssignmentsResearch & Analysis

Last Week of July

15

2

Content Preparation

Continuation from Last week of July 15

3 Presentation Styles Continuation from Last week of July 15

4 Assimilation Q&A Continuation from Last week of July 15


40

Total 100

CUSTOMER RELATIONSHIP MANAGEMENT

Objectives The objective of this course is to help students understand the conceptand practice of CRM derived from research and applications across businesses in the

goods and services sector from a Marketing perspective

Sr No Detailed Topics Learning Outcome Reference

Reading

No of

Sessions

1

CRM : An overview

This module focuses onthe conceptual and

theoretical foundations of

CustomerRelationship

Management

4


12/60

CRM by Alok

Kumar,

Chhabi Sinhaand Rakesh

Mohan

2

Customer value andCustomer lifetime

value

To familiarize students

with the concepts ofCustomer value and

measurement ofcustomer life time value

4

3

CRM Measurement

To familiarize studentswith Various techniques

of CRM Measurement

4

4 CRM Application in

Consumer andBusiness Markets

This module focuses on

applications and practicesof CRM in different

business contexts. CRMhas been applied in

consumer and businessmarkets covering goods

as well as the servicessector.

4

5 CRM Tools, Techniquesand Technologies

Overview of thecomponents of e CRM

solutions including data

warehousing and datamining tools andapplications

4

6

CRM Implementation

The last module will focus

on issues related to CRMimplementation. The

organizational challengesof implementing CRM is

underscored by the highlevels of failures in

implementing technologyintensive CRM solutions

4

TOTAL 24

Evaluation Methodology - Internal assessment: 60 marks


Sr.No.


1 Class Participation Continuous evaluation 10


13/60

2 Surprise Test2nd Week of August

10

3. Class Test 2nd Week of August 20

4 Group Assignment 1st week of September 10

5 Individual Assignment 2nd week of September 10


40

INTEGRATED MARKETING COMMUNICATION

Objective: To equip students with adequate understanding of the principles &practices of Advertising Management and its role in the overall marketing & brandingstrategy.

Sr No Detailed Topics Learning

Outcome

Reference Reading No of

Sessions

1

Advertising

To familiarizestudents with

Batra, Myersand Aaker-

2


14/60

Management

Overview: Meaning,Features and Scope of

Advertising;Advertising and other

promotional tools;Role of advertising in

the promotion &marketing mix; Role

of Advertising invarious stages of the

PLC.

the tools &

techniques

available tomodern day

advertisers tobuild &

manage

consumerperceptions

and create an

enduringbrand image.

Advertising

Management

(Prentice-Hall,5th Ed)

Belch M A andBelch G E-

Advertising andPromotion An

IntegratedMarketing

CommunicationPerspective

(Tata McGraw-Hill) . 6th Ed.

Parameswaran,"Brand building

advertising:concepts and

cases", Tata

Mcgraw Hill,New Delhi.

2

Advertising Planning &

Decision Making Situation Analysis

2

3

Ad Agency: Ad agencyas a business its

functions & structure.

2

4

Advertising as an

element in themarketing mix -

classification ofadvertising.

2

5

Media Mix - Print,Broad cast (T.V. &

Radio), Cinema,Outdoor, Direct Mail

advertising, andInternet. Media

Planning-challenges inmedia planning.

Developing the mediaobjectives-Reaching

the audience anddistributing the

message. Developingthe media strategy-

selection of media ,optimizing the media

mix.

2

6 Creative Strategy:

Appeals, ad values, addesigning- print copy

visual elements,layout designing, story

boarding, creativestrategy for various

product categories-Creation of

advertisement

2


15/60

campaigns - Message

FactorsMessage

Structure MessageTesting

7

STP strategies using

advertising

2

8

Advertisement

Objectives-Salesoriented objectives-

Behavior oriented

objectives-

2

9

Concept of DAGMAR

2

10

Pre-testing & post

testing ofadvertisements-the

tests / suitability forvarious media

2

11

Steps in campaignplanning-Advertising

Appropriation -Setting up the ad

budget- process and

methods.Appropriation of ad

budget.

2

12

Ethical and social

issues in advertising.

2

TOTAL 24


Sr.No.


1 Group Presentation 1st week of August10

2 Mid-term exam 3rd

week of August 20

3. Group Assignment- Case study 1st Week of September 10

Quiz 1st week of October 2009 20


40


16/60

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Objective: While this course primarily focuses on modern finance and investmentsand shows how to manage and create a portfolio, we will also examine traditionalmethods of security analysis like technical and fundamental analysis. Bond market

(which is many times the size of the stock market), term structure of interest rates,and ways of managing a bond portfolio will also be studied in the early part of the

course.This course will make you marketable in many finance careers and help you make

wiser personal investment decisions (standard disclaimers apply!). In any decisionmaking, greater reliance on skill lessens leaning on luck. A prudent

understanding of Finance and Investments has its own rewards. Moreover, this is thekey finance discipline that will help you understand other specialized finance areas

like Derivatives, Fixed Income Securities, Corporate Finance, Markets andInstitutions, and Bank Management

Bibliography: Investment, Kane Bodie, Marcus & Mohanty (Tata-McGraw HillKBMM)

Sr.

No.

Detailed Topics Learning OutcomeReference

Reading

No of

Session1 Introduction to

Investments

What is an Investment, need for

Capital Markets & Money Markets,Various entities in the Capital

Markets

KBMMChapters1,2

2

2 How are

Securities

traded?

Types of Orders, Meaning and

importance of Security Market

Index, how is it calculated, ShortSale & Margin Trading

KBMMChapters 3

2

3 Portfolio Theory-Introduction,

Risk & RiskAversion

Real & Nominal Interest Rates, BasicConcepts of Risk, Return, Calculation

of Risk & Return, Review of PortfolioMathematics, Risk Aversion, Utility

Values, Utility Curves

KBMMChapters 5,6

2

4 Capital allocationbetween Risk

Free and RiskyPortfolios

How to arrive at optimally riskyportfolio

KBMMChapters 8

2

5 Capital allocation

between RiskFree and Risky

Portfolios

How to develop the efficient frontier KBMMChapters 8

2

6 The Capital AssetPricing Model,

Arbitrage PricingTheory

Understanding the Model givingrelationship between Risk of an

Asset and Expected Return, Multifactor Models of Risk & Return

KBMMChapters 9,10

2

7 Fixed Income

Securities

Bond Prices & Yields Basics of Bond

characteristics reviewed, Review ofBond Pricing

KBMMChapters 14

2


17/60

8 Bond Duration & Calculation of

Duration

Understand the concept of Durationas selection metric for Bond

Selection; Duration = EffectiveMaturity of Bond

KBMMChapters 14

2

9 DurationProperties

Understanding sensitivity of BondPrice to changes in interest rates

KBMM Chapter16 2

10 Net Worth

Immunization,Target Date

Immunization,Contingent

Immunization,Horizon Analysis

Understand techniques related to

Passive Bond Management,Understand techniques related to

Active Bond Portfolio Management

KBMM Chapter16

2

11 Analysis &

Valuation ofStocks

Fundamental Analysis Value

Investing, Stock Selection MethodsTop Down Approach, Bottoms-Up

Approach, DuPont Approach

KBMM Chapter17

2

12 Analysis &

Valuation ofStocks

Security Analysis, Discussion on P/E,

Dividend Discount Model

KBMM Chapter

19 2

13 Different Forms

of MarketEfficiency &

EmpiricalEvidence,

Technical

Analysis

Understand that stock price

movements are random and cannotbe predicted Dow Thoeory,

Confidence Index, Head & Shouldersetc.

Chapter 12

2

14 PortfolioPerformance

Evaluation

Time Wtd Vs Rupee Wtd, AM VS GM,Sharps Measure, Treynors Measure,

Jensens Alpha, M square, T square

Sortinos Measure

KBMM Chapter24

2

TOTAL 28


Sr.No.


1 Quiz 1 3rd

Week of July 20

2 ProjectEnd week of Sept

20

4 Quiz 2 End week of Sept 20


40


18/60

DERIVATIVES

Objective: To understand the differences in Forward, Futures & Options and to

understand the types of traders as well as Long and Short position.

Bibliography: Options, Futures & Other Derivatives John C Hull

Sr

No

Detailed Topics Learning Outcome Reading

Reference

No of

Sessions1 Introduction to

Derivatives

Differences in

Forward, Futures &Options. Long/Short

position, Types of

Traders

Chapter 1,

Pages 1-17

2

2 Review of Basics of

Options, Mechanics ofOptions Market

Understanding

Specifications, Margins

Chapter 7,

Pages 151-183

2

3 Options, OptionPositions, Forward &

Future Positions and

Payoffs

What are Options,Payoffs from Different

positions, Terminology

related to Options

Chapter 2,Pages 6-9

2

4 Mechanics of FuturesMarkets

Futures Markets,Positions, Trading of

Contracts andSpecification of

Contracts

Chapter 1,Pages 1-17

2

5 Mechanics of Futures

Markets

Convergence of

Futures Price to SpotPrice

Chapter 2,

Pages 19-35

2

6 Determination of Forward & Future Prices

Forwards and FuturesContracts Pricing,

Interest ratesinvolved, Short Selling


1

7 Hedging Strategies

Using Futures, LongHedges, Short Hedges,

Basis Risk

Basics of Hedging

Strategies usingFutures

Chapter 4,

Pages 70-77

1

8 Factors affecting StockOptions

Factors affectingoption prices, Upper &

Lower Bound of OptionPrices, Effect of

Dividend


1

9 Factors affecting Stock

Options

Factors affecting

option prices, Upper &Lower Bound of Option

Prices, Effect ofDividend

Chapter 8,

Pages 151-183

2

10 Trading Strategies UsingOptions

Payoff from Spreads Chapter 9,Pages 185-195

2

11 Trading Strategies UsingOptions

Payoff from CalendarSpreads


2

12 Trading Strategies Using

Options

Payoff from

Combinations

Chapter 9,

Pages 185-195

2


19/60

13Mid Session Review

2

14 Binomial Trees - One StepModel

Valuation of Optionsusing Binomial

Model

Chapter 10,Pages 200-

213

2

15 Binomial Trees - Risk NeutralValuation

Using 2 stepBinomial Model, Risk

Neutral Valuation ofOptions

Chapter 10,Pages 200-

213

2

16 The Black-Scholes Model Using Black ScholesModels for OptionValuation


2

17 The Black-Scholes Model Volatility, Implied

Volatility, VolatilitySmiles

Chapter 12,

Pages 234-249

2

18 The Greek Letters Measurement of

different dimensionsof risk

Chapter 14,

Pages 299-325

2

20 Final Review 2

TOTAL 35


Statistics

Sr.No.


1 Vivas 2nd week of July 20

2 Objective Test 1st Week of August 20

3 Long Answer test 1st Week of September 30

4 Group Presentations Last week of September 20

5 Term End Examination 4th october 60

Total 150


20/60

FUNDAMENTATL AND TECHNICAL ANALYSIS

Objective: To study the movements of the Stock Markets by applying specific toolsand techniques for taking prudent financial decisions by applying the same

Sr No Detailed Topics Learning

Outcome

Reading

Reference

No of

Sessions1 Introduction to technical analysis

Philosophy of Technical AnalysisTechnical/s fundamental analysis

Advantages of Technical analysis

The Dow Theory

Technical

Analysis ofthe Futures

Markets by

John JMurphy

Technical

Analysis byCapital

Market

UsingTechnical

Analysis byPistolese

3

2 Chart Construction

Types and construction of chartsThe bar chart, The line chart

The Japaneses candlestick chart

The moving average

3

3 Basic concept of Trend

Definition of a trend, Support and resistance,Direction and durationTrend lines, The channel lines

3

4 Reversal patternsTops and bottoms, Double tops and bottoms, Head

and shoulders , Inverted head and shoulder , Tripletop and bottom, Rounding tops and bottoms,

Wedges and diamonds

3

5 Continuation pattern

The Ascending triangle, The Symmetrical triangle,The Descending triangle, Flags and pennants ,

Wedges and rectangles, The Common gap , TheBreakaway gap , The Runaway gap, The Exhaustion

gap

2

6 Moving Averages

How to use a moving average to generate buy/sellsignals, the single, dual, triple moving average

crossover, the prods and cons of moving averages

2

7 Introduction to Technical Indicators

Stochastic Oscillator , RSI , MACD

2

8 RSI and MACD

Construction of the RSI and SOInterpretation of RSI and SO

The importance of 50, 30, 70, 80 and 20 level

2

9 Candlestick patterns

Best use of candle stick

Bullish and bearish candlestick

2

10 Fibonacci Ratios and RetrenchmentsGuru Gyan and Mantra

Money management, Live practicalTrading techniques and systems, Formula for

success

2


21/60

TOTAL 24


Statistics

Sr.

No.Activity Submission/ Presentation Date Marks

1 Quiz Last week of July 20

2 Assignment-Group wise Second week of Aug 20

3 Group Presentations 1st week of Sept 20

4 Term End Examination4th October 10

40

Total 100


22/60

GLOBAL FINANCIAL MANAGEMENT

Objective: With an emphasis on the functional & operational aspects the student

should, at the end of the trimester, have an idea of Indias external sector anddifferent entities involved in it, functioning of financial markets with an exposure to

various issues involved and application of derivatives in managing risks.

Sr.

No.

Discussion TopicsMethodology No.of

se

ssion

s

1. The World of International Finance, Why is International

Finance uniqueGrowing importance of International Finance, The

international financial system

Lecture 2

2. International Financial Markets & Institutions

Off shore markets ( euro currency markets )

Familiarizing with international debt, equity, commodityand money marketsThe OTC markets v/s the Exchanges; Exchange rate

determination, volatility in forex markets & briefintroduction to various academic theories

What drives the currency markets some readings

Lecture 3

3. Covered Interest Parity ,Linkage between forex & money

marketsForward forex markets outright forwards & swaps

Forwards in the Indian forex markets

Lecture 4

4. Introduction to financial derivativesConceptual understanding of derivative products

Currency futures ,FRAs, Currency & Interest rate optionsInterest Rate & Currency swapsApplication of derivatives in managing risk, Regulatory

frameworkSome case studies

Lecture 4

5. Sources of external finance , Regulatory framework

External commercial borrowings, International equityissues

International bond issues & related fixed income conceptsPolicy parameters

Lecture 4

6. Contemporary issuesRole of the Reserve Bank of India in Indias external

sector

Lecture 3

Total 20

Reference Reading

1. Foreign Exchange International Finance, Risk Management by :Mrs A V Rajwade

2. International Finance by Mr Clark


23/60

Evaluation Methodology for Div C - Internal assessment: 60 marksExternal assessment: 40 marks

Sr.No.


1Presentation (group wise) &Research paper

before Mid-Term30

2 Caselet before End-Term 15

3 Surprise Quiz before End-Term 15


40

Total 100

Evaluation Methodology for Div A & E - Internal assessment: 60 marksExternal assessment: 40 marks

Sr.

No. Activity Submission/ Presentation Date Marks

1 Assignment-Group wiseAssignment before Mid-Term

15

2Presentation (group wise) &Research paper

before End-Term30

3 Surprise Quiz before End-Term 15


40

Total 100


24/60

CORPORATE FINANCE-II

Objective : Understand the advanced concepts of financial management related to

financing Decisions and Dividend Decisions and Working Capital Management.

Bibliography:- Financial Management Mr I.M.PandeyFinancial Management - Mr Khan & Jain

Sr

No

Detailed Topics Learning Outcome Reading

Reference

No of

Session

1 Working Capital Management Why is it required and why

optimum level requiredChapter 27

1

2 Working Capital

Management(continued)

Operating Cycle,

Determination of OperatingCycle

Chapter 27

1

3 Working CapitalManagement(continued)

Estimation, Forecast ofWorking Capital

RequirementsChapter 27

1

4 Inventory Management Understand EOQ Model,effects of inventory on

firms Cash FlowsChapter 29

1

5 Receivables Management Understand effects of Crediton firms Cash Flows

Chapter 28

1

6 Current Liabilities Management understand cost of giving

up discountChapter 31

1

7 Risk Analysis in Capital

Budgeting

Risk Adjusted Discounted

Rate Approach

Chapter 12

1


Budgeting

Probability Distribution

ApproachChapter 12

1

9 Risk Analysis in CapitalBudgeting

Certainty EquivalentApproach

Chapter 12

1


BudgetingDecision Tree Analysis

Chapter 12

1

11 Leverages Effects of Fixed Costs onFirms Profit Variability

Chapter 14

1

12 Leverage(continued) Operating LeverageChapter 14

1

13 Leverage(continued) Combined Leverage 1


25/60

14 EBIT-EPS Analysis Comparison of alternative

methods of financing,

Indifference PointsChapter 14

1

15 Cost of Capital Calculating WACC on

Market Value or Book ValueBasis

Chapter 14

1

16 Capital Structure Theory &

PolicyTraditional Approach

Chapter 9

1

17 Capital Structure Theory &Policy

Net Income Approach

Chapter 15

1


Policy

Net Income Approach-

Derivation of How Value isaffected

Chapter 15

1


Net Operating IncomeApproach

Chapter 15

1


Policy

Net Operating Income

Approach-Derivation ofWACC and Value of Firm

Chapter 15

1


Miller -Modigliani

HypothesisChapter 15

1


Policy

Miller -Modigliani

Hypothesis -CorporateTaxes

Chapter 15

1

23 Optimal Financing Mix Use of various approaches

to come to appropriate MixChapter 15

1

24 Dividend Policy Issues in Dividend Policy

Chapter 17

1

25 Dividend Policy-RelevanceModel

Walters Model

Chapter 17

1

26 Dividend Policy-Relevance

Model

Walters Model Derivation &

understanding the variouscomponents

Chapter 17

1

27 Dividend Policy-Relevance

ModelGordons Model

Chapter 17

1

2 Dividend Policy-RelevanceModel

Traditional Model andRational Expectations Model

Chapter 17

1

2 Dividend Policy-IrrelevanceModel

Modigliani-MillerHypothesis, Distinct

Division in Financing,

Investment & DividendDecision

Chapter 17

1


26/60

TOTAL 29


Sr.No.


1 Quiz 1 3rd Week of July 20

2 ProjectEnd week of Sept

20

4 Quiz 2 End week of Sept 20


40


27/60

CUSTOMER RELATIONSHIP MANAGEMENT

Objective : To develop a clear understanding among students about CRM as aconcept and CRM as a system.. To also give them an insight into operational as well

as analytical CRM systems, enabling technologies, tools, techniques, solutions

available in the market today, and their integration , towards building businesspractices for sustainable business growth.

SrNo

Detailed Topics LearningOutcome

ReadingReference

No ofSession

1 Introduction to CRM, development ofbackground knowledge and inputs on

areas of customer/buying behavior,which are highly relevant in managing

customer relationships.

Tofamiliarize

the studentswith the

importanceof customer

satisfaction

andcustomerloyalty in

the highlycompetitive

modernbusiness

environment

Customer

Relationship

Management

Getting It

Right: Judith

W. Kincaid,

Pearson

Education,

2006

Customer

Relationship

Management

: KristinAnderson &

Carol Kerr,

TMH, 2002

CRM at the

Speed of

Light : Paul

Greenberg,

TMH, 2001

CRM

Automation :

Goldenberg

Barton J,

1

2 Overview of CRM & its fitment in theoverall business strategies, Different

Perspectives of Enterprise-wideIntegrated CRM

1

3 CRM in Indian Cement Industry: A

Marketing Strategy Perspective

1

4 CRM Importance of the concept of

Value in Customer Retention

1

5 CRM Customer Retention Strategies &

Benefits

1

6 Developing your CRM Strategy 1

7 CRM Relationship Marketing How &Why

1

8 CRM Measurement Dimensions 1

9 Case Study on use of Loyalty Programs

for Customer Retention

1

10 Building Infrastructure Components 1

11 Understanding the Information, Processcomponents

1

12 Internal Test - I 1

13 Operational CRM for businesses 1

14 Analytical CRM and enabling

Technologies and Tools: DataWarehousing, Ad-hoc query / reporting

tools, Data Mining, Business

Intelligence, etc

1

15 Customer focused & technology

powered business models of the 21stCentury

1

16 Analytical CRM: Enabling Techniques:Customer Segmentation, Customer

Profitability and Value Analysis,Customer Churn, Loyalty and

Retention, Cross Selling, Up Selling,Campaign Management, etc Data

Warehousing for Customer Analytics

1


28/60

Prentice-Hall,

2002

Customer

RelationshipManagement

: JagdishSeth & Atul

Parvatiyar ,TMH, 2001

17 Case Study on Analytical CRM 1

18 E CRM Introduction & Benefits 1

19 E CRM Sales Automation 1

20 E CRM Marketing Automation 1

21 E CRM Service Automation 1

22 Case Study on E CRMImplementation

1

23 Overview of various CRMSolutions available in the market

today

1

24 Internal Test II (or Assignment) 1

25 One session will be reserved fordiscussions on the performance of

the students in the tests,explanation of answers to various

questions asked in the tests so

that there will be full clarity &better learning as a batch.

1

26 Overview of CRM driven brands /

companies

1

27 The last session of the course will

be reserved for resolving any

queries, doubts of the students,on any of the topics covered inthe course or on the practice of

the concepts.

1

TOTAL 27


Sr.No.


1 Quiz Starting from 10th July 20

2 Group Presentations Starting from 15th Sept 40


40

Total 100


29/60

CASES IN IT IMPLEMENTATION

Objective: The focus of the course is to use live business situations to enable thestudents apply and test their IT and related business knowledge.

Bibliography: The course looks at applying knowledge gained from the core

business management subjects learnt by the students. Hence, the student can referto their regular textbooks and other reference material.

Sr.

No.Detailed Topics

Learning

Outcome

Reference

Readings

No. of

Sessions

1. Around 9-10 live

business situations

would be provided bythe faculty andstudents would be

expected to applytheir business and IT

knowledge to thosesituations

A practical insight

into how IT lends

itself to business.

Please refer

bibliography

24

TOTAL 24


Statistics

Sr.No.


1 Ongoing Case Study Assignment-I3 Assignments spread over the course

duration20

2 Assignment -II3 Assignments spread over the course

duration20

3 Assignment-III3 Assignments spread over the course

duration 20


40

Total 100


30/60

BUSINESS PROCESS REENGINEERING (BPR)

Objectives of the course :

- Familiarize the students with the concepts & Methodology of- Business Process Reengineering (BPR)- Discuss BPR Case Studies to understand learnings by different companies.

Sr.No Discussion Topics Reference

Readings

Learning

Outcome

Methodology No.of

Sessions

1. Basic Concepts :

What is a Process?,

What is BPR?, Need

for BPR

Re

engineeringthe

Corporation

To

understandand analyze

the concept

Lectures, Case

Studies andGroup

Exercises

2


31/60

by Michael

Hammer &

JamesChampy.

BusinessProcess

Benchmarkin

g by Robert CCamp

Lean Thinkingby James

Womack &Daniel Jones.

of business

process

reengineering so that

they can beapplied in

the industry

as per thetrends in

the current

businessenvironment

2. BPR Methodology :

Identifying

Reengineering

opportunities

Customer driven and

core businessprocesses

Benchmarking for

competitive

advantage

Performance

measurement andEvaluation(Quality,

Cost, Delivery andCustomer

Satisfaction)

World Class

Practices

Cost Benefit Analysis

Documentation of existing processes

Identifying Process

Owners Resource

requirements &

allocation

Performance levels

and trends

Evolving New /Reengineered / Innovated

processes :

Ideas generation

(Lateral Thinking,

Brainstorming) Use/Role of

Information

Technology

Achieving Dramatic

results

11

3. Implementing the

Reengineered Process :

Changing role of

Workmen,Supervisors and

Managers

Training the

workforce (New SkillMatrix)

Monitoring and

Maintenance

Systems

5

4. Long term organizational

strategies for Innovation


32/60

5. Case studies 5

6 Revision 1

TOTAL 24

Evaluation Methodology - Internal assessment: 60 marks


Sr.No.


1a) Assignment

b) Presentation

a) Assignment before Mid term for 20marks

b) Presentation before End-Term for 20marks

40

2 Quiz 2nd week of Aug 20


40

Total 100

INTELLECTUAL PROPERTY RIGHTS

Objective: To create awareness amongst future managers in the Corporate World ofthe importance of Intellectual Property as understood in the context TRIPS and WTO

Sr.No.

Detailed topicsLearning

Outcome

Reading

Reference

No. of

Session

s


33/60

1 Patents meaning of India

filing system US filing

system, TRIPS requirementFor patenting PCT Filing, Bio

piracy, Bio prospecting,Software Patents, Inventions

in the Area of Biotechnology ,

Infringement , Licensing,Cases

Knowledge and

awarenessof

IntellectualProperty,

Laws andits

applicationglobally.

Understanding of legal

aspects ofpresent

daybusiness

scenario indomestic

as well as

international

environme

nt.

IPR Law G

BReddy,

IPR law B L

Wadhera, P

Ganguly

4

2 Trademark Law, India Rules

for devising TM RegistrationProcedure, Certification

Marks, Infringement, Passingoff remedies, Domain Names,

Cases

4

3 Copyrights, Meaning of works

in which copyright , subsists,Author and owner of

copyright, rights of holder ofcopyright, Software

copyrights, Reprography,Infringement of copyright,

Remedies, Cases

4

4 Designs , meaning of

requirement for registration,Term of design, copyright in

design, Piracy of design,Infringement, Cases

4

5 Geographical indications,Meaning of Term of relevance

to TM Laws, Cases from Indiaand Abroad

4

6 Trade Secrets Protection of

Trips Art 39 , Breach ofremedies, Cases

4

TOTAL 24


Sr.No.



34/60

1 Assignment -I 2nd Week of August 30

2 Objective Test 1st Week of September 30


40

Total 100

INTERNATIONAL BUSINESS STRATEGY

Objective: In this era of liberalized economy & globalization, the need for trained,executives in International Business is of paramount importance to the Indian

Industry. Corporate of all sizes, segments & stature are looking for young managersto adapt to the oncoming challenges of The World, as one market place. Towards

this, the following curriculum is offered as a part of any graduate / post-graduatecourse or Corporate initiative.


35/60

Sr

No

Detailed Topics Learning

outcome

Reading

Reference

Nos. of

Sessions

1 Analysis of Indian corporates inInternational / global business

Awareness ofInternational

businessenvironmental

scenario formanagerial

decision

making

International

MarketingStrategy :

By IsobelDoole &

Robin Lowe

(ThomsonPress)

Internation

al

Marketingby Philip

Caeora

1

2 Differentiation between domestic

marketing & International marketing

1

3 Principles of International Marketing in

the context of needs, wants & desires

1

4 Product group wise, / Industry-segment wise-strategic applications

2

5 Implications of WTO-Aspects,

Influences & Benefits to InternationalMarketing

2

6 Trade-blocks, behaviour & impact oninternational marketing

2

7 Factor Endowment studies and

National Reports-Demographic &Psycho graphic Market Research

methodologies.

Strategic

Inputs forinternational

alliances

2

8 International Middle-men, customers,consumers, end-users &communications with them.

2

9 Distribution, Logistics, Payment terms

and debtor management ,International market, competition and

international business transactions

2

10 Principles of globalization StrategicBusiness

planningcapabilities for

global business

management

2

11 Strategic organizational up gradation,

ISO 9000 & Six Sigma concepts

2

12 Organic growth for geographic spread 2

13 Marketing, aspects of international

mergers, acquisitions, JVs MOUs &Franchising,

1

14 Overseas corporate communications 1

15 Case Studies, team games, testpapers

1

TOTAL 24

Internal assessment:60marks


Sr.No.


1Individual Assignments

Last Week of July 15


36/60

Research & Analysis

2

Content Preparation

2nd Week of August 15

3 Presentation Styles 1st week of September 15

4 Assimilation Q&A 1st week of October 2009 15


40

Total 100

INDIAS FOREIGN TRADE POLICY

Objective: To acquaint the students with recent trends in Indias foreign trade, and

management and policy related issues in foreign trade in the global extent.

SrNo.

Detailed Topic LearningOutcome

ReferenceReading

No ofSession

1 Indias Foreign trade in the Students 1.Bhalla, V.K. 2


37/60

global context would be

acquainted

with recenttrends in

IndiasForeign

trade

International

Business

Environmentand

Management-8th Edition

2.Bhashyam.S.

Export

Promotion inIndia: TheInstitutional

Infrastructure

2 Structure and Equilibrium ofIndias Balance of Payments

2

3 Recent Trends in Indiasforeign trade.

2

4 Directional Pattern: Majorexport commodities-Thrust

area commodities-theirtrend,

2

5 Problems and Prospects,

Major competitors, MajorImport Commodity Groups

2

6 Trade Control in India,

Foreign Trade Act, Importand Export Control Orders

2

7 Import and ExportLicensing Systems,

Exchange control in India

2

8 Blanket permit system,

Import substitution andExport Promotion Policies,

2

9 Export Incentives, Financial

and Fiscal, DeferredPayment System and therole of EXIM Bank of India

2

10 Export Credit Insurance,

Infrastructure support forExport Promotion, Export

Promotion councils

2

11 Commodity Boards/ProductExport Development

Authorities, specific ServiceInstitutions

2

12 Role of State Trading

Organizations in ForeignTrade, Export ProcessingZones; Export Oriented

Units and Export andTrading House Schemes,

Multilateralism andBilateralism in Indias

International Business

2

TOTAL 24


38/60


Sr.No.


1 Quiz End of July 30

2 Group Assignment- Case study 2nd Week of August 30

3 Term End Examination3rd November -10th November

40

Total 100

ORGAINZATIONAL DEVELOPMENT

Objective: To understand basic concepts in and examine a few examples of OD

practice.

Sr

No

Detailed Topic Methodology Reading

Reference

Learning

Outcome

No of

Sessions


39/60

1 INTRODUCTION TO

OD

- Introduction tothe concept of OD

- Importantcharacteristics of

OD

- Values , Beliefsand Assumptions

underlying the

field of OD

Lecture Organizational

Development.

French and Bell

Understand

a structured

approach

bringing

about

organization

al changes

3

2 FOUNDATIONS OF

OD- Models of Change

Management

- Systems theory- Parallel Learning

Structures- Action Research

Lecture 3

3 PROCESS OF OD

a. DIAGNOSIS

- Why diagnosis,Importance ofcorrect diagnosis

in success of ODefforts

-SIX BOX model,Organizational

Iceberg model- Force field

analysis

Lecture 3

4 PROCESS OF ODb.OD

INTERVENTIONS

- Introducing theterm

Interventions- Types of

interventions Team, Third Party,

Structural andComprehensive

An Overview

Lecture 3


40/60

5 TEAM

INTERVENTIO

NS

- What are Teamsand Effective

Teams

-Stages of TeamDevelopment

- Role Analysis

Technique-Interdependency

Exercise- Role Negotiation

-Appreciation and

concerns exercise- Visioning

-Responsibility

Charting

-AppreciativeInquiry

Lecture 3

6 STRUCTURAL

INTERVENTIONS

- Socio technical

systems as anintervention

- Work redesign- Quality of work

life-Reengineering

Lecture 3

7 COMPREHENSIVE

INTERVENTIONS

- Grid OD- Confrontation

Meeting

3

8 OD CONSULTANT

- Choosing

the OD Consultant- Role of the

OD consultant-

Competencies ofthe OD consultant

- Ethical

3


41/60

issues in OD

Consulting

-Organizational

Power and Politicsand its impact on

OD

- SuccessfulOD

TOTAL 24


Statistics

Sr.No.


1 Vivas 2nd week of July 20

2 Objective Test 1st Week of August 20

3 Long Answer test 1st Week of September 30

4 Group Presentations Last week of September 20

5 Term End Examination 4th october 60

Total 150

CORPORATE PSYCHOLOGY

Objective: To equip the students to take initiative in everyday decision making,diagnosing of problems both technical and human and also develop leadership

skills.

Bibliography

1. Industrial Psychology Mr. P K Ghosh

2. Industrial Psychology Morgan King

S.No. Detailed Topics Learning Reference Reading No. of


42/60

Outcomes sessions

1. Introduction toCorporate Psychology-

Definition, Evolution,Perspectives and

application in industry

Introduction to thecourse and content

2

2. Psychometric and

occupational testingfor selection and

promotion

Validity and

reliability ofpsychometric

tests, personality

inventories, howand when tochoose

4

3. Influence ofPsychological factors in

training anddevelopment- how it

affects learning,learning principles,

psychological factorsaffecting transfer of

learning

Experimentalpsychology, action

theory(apprenticeship),

experientialpsychology, social

constructionism

2

4. Design of training

assessment tools

Design of 360

degreeassessment, in-

house surveys etc.

3

5. Career Development

and Management

Career and talent

managementmodels, coaching

and mentoring

4

6. Employee Counseling Workplace

dilemmas, value-conflicts,

conflictingaccountabilities,

harassment

3

7. Employee Morale and

Motivation-personality,work environment

factors, leadership,wage and salary, work

content

Engagement

models of Hay,Hewitt, Gallup

Q12.3

8. Human MachineInteraction

Nielsens Model ofSystem

acceptability,

Wickens closedloop adaptive

system,ergonomics

1

9. Stress Management Causes of stress

and managingstress effectively

2

TOTAL 24


43/60


Sr.No.


1 Group Presentation 1st

week of August 20

2 Group Assignment- Case study 1st Week of September 20

3 Individual Assignment 1st week of October 2009 20


40

Total 100

TRADE UNION MOVEMENT

Objective : Origin structure of Trade Union & Trade Union Movement in India.

Problems of Trade Union, Recommendation of National Commission on Labourfor strengthens Trade Union.

Sr

No.

Detailed TopicsLearning Outcome Reading

Refere

nce

No. of

Sessions


44/60

1. Trade Unions

Philosophy, Origin,

Types, Growth,Development.

Understanding and studying

the origin of Trade Union

movement & its development.

The problems faced by the

Trade Union movement during

the phase of development.

Studying the process oforganizing / formation of Trade

Union in Public / PrivateSector / Govt. Institutions. /

White-collared workmen.

Studying the expectations fromthe Trade Union of the

workmen at large in relation to

social and economicperspectives.

Studying in detail the Acts

related to Trade Union.

Taking overall view of

International LabourOrganization & its formation

and impact of the operations ofthis organization on

international labour movement.

Studying the functioning of theI.L.O. in various areas of

operations like setting variousnorms for production activities

especially on the background ofIndian atmosphere and

working conditions

Labour

Welfare

TradeUnionism &

IndustrialRelations

Punekar,

Deodhar,Sankaran,

Trade UnionMovementin India

Mathus A.S.& Mathur

J.S.

Trade UnionLaw

SamuelsT.O.

2

2. Trade Union -

Membership,Finance, Leadership,

Regulations -Recognition,

Registration,

Problems of TradeUnion.

2

3. Problems of

Unionization in SmallUnits in Agricultural

Co-operative Sector,Public Sector, Govt.

Employees, WhiteCollar Workers,

Badly

3

4. Workers and

Economic

Development., andSocialResponsibilities of

Trade Unions, Stateand Public Opinion

2

5. International LaborMovement: ILO

History, Objectives,Functions,

1

6. Conventions andRecommendations

1

7. Brief History andImportant

Characteristics ofT.U. in other

Countries

1

TOTAL12


Sr.No.



45/60

1 Assignment 1st week of August 30

2 Objective Test 1st Week of September 30

5 Term End Examination4th Ocotber 10

40

Total 100

HR AUDIT & COMPETENCY MAPPING

Objective: To understand the concept , purpose, need and benefits of HR

Audit & Competency Mapping.

Bibliography: HR Audit Dr T.V. RaoHRD Sco0recard 2500 - Dr T.V. Rao

Competence at Work Lyle M. Spencer, Jr & Signe M. Spencer


46/60

Sr Detailed Topics Learning OutcomeMethodology No of

Sessions

1 H.R. Audit- An Overview.

Understanding theConcept, Purpose, Need

and Benefits

Interactive

lecture session

1

2 Scope of HR Audit 1. Audit of humanresource function-

Legal ComplianceObtaining HRMaintaining HR

Developing HR2. Audit of managerial

compliance,3. Audit of the human

resource climate, and4. Audit of corporate

strategy.

Interactive

lecture session

1

3 Approaches to HRAudit

(i) comparativeapproach, (ii) outside

authorityapproach,

(iii) statistical approach,(iv) compliance

approach,(v) Management By

Objectives (MBO)approach.

Interactive

lecture session,

research papers

2

4 Methods of H.R. Audit Individual Interview:

Framing of

Questionnaires

and interviewing- CEO & Top Mgt.

- HRD Chief.- Managers.

Workers and theirRepresentatives.

Group Interview:

Framing of

Questionnaires

and interviewing- Groups of Managers,

Supervisors and

Workers.

Areas (Topics) forQuestionnaires andRelated aspects.

Observations, Analysisof Secondary Data,

Reports, Manuals etc.

Interactive

lecture session,

case studies

2


47/60

5 ScoringDifferent

methods for

scoring

Interactive

lecture session,

discussion and

research papers

2

6 Scorecard 2500 HR sub-systems

HR strategy

HR competencies

HR culture and climate

Impact and alignment

with business

Interactive

lecture session ,

Case studies,

project work

2

7 Preparing the H.R.

Audit Report: Understanding

the Report

Writing.

Preparing and

Presenting the

Report.

Case studies 2

8 Case studies Understanding the

Techniques and

Methods.

2

TOTAL 14

Competency Mapping

1 Introduction tocompetencies

Definition

History

Types-generic or

specific

-threshold or

performance-differentiating

Interactiv

e lecture

session

2

2 Roles, tasks and job

cards

Define the org.

framework Activities

Tasks and their

measurement

Competencies required

for the role

Interactiv

e lecture

session

1

3 Clusters of competencies

Managerial

Influencing

Personal etc.

Interactiv

e lecture

session

1

4 Developing

Competency models Job competence

assessment models

Generic models Lancaster model

Issues related to developing

models

Interactiv

e lecture

session,

case

studies

2

5 Formation of competency framework

Sources of competency

information

Position, process and

existing documentation

Interactiv

e lecture

session,2


48/60

Interviews- BEI and BDI case

studies

6 Competency mappingand Assessment/

Development Centers

History

Objectives

Exercises

Interactiv

e lecture

session,

case

studies

2

7 Competency-basedApplication

Recruitment andselection

Promotion

Performance

management

Development

Interactive lecture

session

1

TOTAL 11


Sr.No.


1

2

3


40

Total 100

CASES IN HRM

Objective: To familiarize students with typical HR situations which could arise inIndustry through the medium of case studies.

Sr No Case Studies LearningOutcome

ReferenceReading

No ofSessions

1 Act of God 6

2 The Value

Dilemma

To get

practicalknowledge of

6


49/60

hr business

case study

3 The Tale of

GreatExpectations

6

4 Promises toKeep; etc.

6

TOTAL 24


Statistics

Sr.No.


1 Quiz 1 Starting from 10th July 30

2 Quiz 2 2nd Week of Aug 30

3 Term End Examination3rd November -10th November

40

Total 100

CHANGE MANAGEMENT

Objective: To prepare students to manage the Change better in practical Business

situation-since Change is inevitable in actual Business & also it is key to continualsuccess of a Business. Learning concepts and experiences of others, especially from

HR perspective, will be an important part of their preparation.

Sr No Detailed Topics Learning Outcome ReferenceReading

No ofSessions

1. Leadership and change Explaining role of

Leaders in managingthe change

Hayes, John.

The Theory andPractice of

2


50/60

Change

Management.

Macmillan

Nilakant,

Managing

OrganizationalChange.

Response

Books

2. Levers of change To know what brings

the change

3

3. Types and Forms of

Organizational Change

To understand the

type, areas, scope ofthe change.

3

4. Barriers to change Knowing the possiblehindrances,

problems those canarise while

implementing the

change & planningsolutions for thesame.

3

5. Global cultural barriers Understanding the(4) above in Global

perspective

2

6. Framework for managing

change (e.g. Kotters, KurtLewins Model)

To know the Models

of Changemanagement

available &suggested methods

for effective

implementation ofthe proposedchange.

3

7. Best practice approaches topeople and processes for

delivering successfulchange

To learn from theexperiences of

successful as well asfailed

important/majorchange

implementations,through case

studies.

4

TOTAL 20


Sr.No.



51/60

1 SURPRIZE Quiz First week of July 20

2 GROUP PRESENTATION First week of Aug 20

3 Group Assignment Last week of Aug 20


40

Total 100

LEADERSHIP

Objective: At the end of the course, students will be able to:

Describe the importance of leadership development for self and organization.

State values, thought-process, behaviors and styles of effective leadership.

Identify areas for self development.

List and develop different leadership development methods.


52/60

Reading References1. Handout on Leadership development.2. Business Leadership(2nd edition). Jossey Bass, Wiley India.

3. Yukl Gary. Leadership in Organizations. Pearson Education.4. Charan Ram, Drotter Stephen, Noel James. The Leadership Pipeline. Jossey Bass,

Wiley India.5. Charan Ram, Bossidy Larry. Execution:The Discipline of Getting Things Done6. Pandit Shrinivas.Thought Leaders,Tata McGraw Hill.7. Maxwell John. The 21 Indispensable Qualities of a Leader, Magna

Publications.8. Maxwell John. The 21 Irrefutable Laws of Leadership, Magna

Publications.

9. Bennis Warren. On Becoming a Leader. Magana Publications.Visit http://www.ccl.org/leadership/research/sharing/index.aspx#articles

Evaluation Methodology

Internal assessment: 60 marks

Sr.

No. Detailed TopicsLearning outcome Methodology

No of

Sessions

1. Leadership developmentand its importance

State the need and

importance of leadershipdevelopment

Researchdiscussion and

Case study2

2. Leadership InfluenceProcess

Identify sources of power

for influence

Compare and choose

different influence tactics

Syndicatediscussion and

Case study

4

3. Leadership DevelopmentPassages

Identify development

levels in leadership inorganization

Lecture 2

4. Leadership Character,Styles and Practices

List the values, qualities,

behaviors of effective

leadership

Movie, Selfassessment,

Journaling andCase Study

6

5. Leadership Thinking Apply principles of

systems thinking todevelop a wholistic

organizational view

Define vision and mission

for an organization

Lecture, Journaling 4

6. Execution Identify obstacles to

execution

Apply the principles ofpersonal management

and processmanagement for

execution

Game, Journalingand Case Study

3

7. Leadership Development

Methods in Organizations Identify various methods

used in organizations forleadership development

Research

discussion andCase Study

3

TOTAL 24
http://www.ccl.org/leadership/research/sharing/index.aspx#articleshttp://www.ccl.org/leadership/research/sharing/index.aspx#articleshttp://www.ccl.org/leadership/research/sharing/index.aspx#articles


53/60


Sr.No.


1

2

3


40

Total 100

CROSS CULTURAL AND GLOBAL MANAGEMENT


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Objective: The Objective of this course is to develop a diagnostic and conceptual

understanding of the cultural and related behavioural variables in the managementof Global organizations.

SrNo

Detailed Topic LearningOutcome

ReferenceReading

No ofSessions

1 Human and Cultural Variables

in Global Organisations

Students

would beaware of the

concept of

CrossCultural &

GlobalManagement

Adler, N J.

InternationalDimensions of

Organizational

Behaviour,Boston , Kent

Publishing,1991

Bartlett, C andGhoshal,

STranslational

ManagementText, Cases

and Readings

in Cross BorderMgmt Chicago,Irwin,1995

Dowling

P.J.etc,International

Dimensions ofHuman

ResourceManagement

2nd EditionCalifornia,Wads

worth,1994

Hofstede

G.CulturesConsequence

International

Differences inWork Related

Values London,Sage,1984

3

2 Cross Cultural Differences

and Managerial Implications

3

3 Cross Cultural Research

Methodologies andHofestedes Hemnes Study

3

4 Structural Evolution of GlobalOrganisations

3

5 Cross Cultural Leadership andDecision Making.

3

6 Cross CulturalCommunication and

Negotiations

3

7 Human Resource

Management in Global

Organisations

3

8 Selection, Source, SelectionCriteria for International

Assignment

3

9 Compensation and Appraisalin Global Prospective

3

10 MNC & Compensations

System

3

TOTAL 30



55/60

Sr.No.


1 Class test Some day in between 30

2 Group Assignment- Case study 2nd Week of August 30

3Group Assignment- Presentationon Cross cultural management

1st week of October 2009 30


60

Total 150

ENTERPRISE RESOURCE PLANNING


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Objective: To give insight regarding ERP concepts & its role in enhancing BusinessPerformance of the organization by using it

creatively.

S.No. Discussion Topics Learning

Outcomes

Reference

Reading

No.of

sessions

1. ERP, Enterprise,

Benefits of ERP

Understanding

of basic

concepts

ERP

Demystified

by AlexisLeon

ERP A

managerial

Perspective S.

Sadagoppan

1

2. ERP technologies, BPR 1

3. Data warehousing, Data

mining, OLAP

Data planning

and processing

3

4. ERP implementation

MethodologyLife cycle

Hidden costsVendors, consultants,

usersProject management

Post implementation

actions

3

5. ERP modules Knowing Future

trends

2

6. ERP Market Markets andtrends

1

7. ERP cases ERP

implementationissues

3

TOTAL 14Evaluation Methodology - Internal assessment: 60 marks


Sr.No.


1 Assignment-1last week of July

15

2 Assignment-2Second week of Aug

15

3 Assignment-3last week of Aug

15

4 Assignment-4Second week of Sept

15

5 Term End Examination 4th October 10 40

Total 100

OPERATIONS IN THE SERVICE INDUSTRY

Objective: 1) Familiarize the students with concepts, principles and methodology of operationsmanagement related to services sector.


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2) Discuss and illustrat applications in various service industries using case studies.

Sr No Detailed Topics Methodology LearningOutcome

Reference Reading No of sessions

1 Important of Serviceindustry and itsCharacteristics

Lectures, Class,Studentpresentationsand sit visits

At the endof the coursestudents willlearn thefunctions ofOperations

in theServiceIndustry

Service Operationsmanagement:byMurdick, Render &Russell.

Case studies-To be

discussed in the class

4

2 Service System: Design ofServices: Service ProcessPlanning; ServiceLocation and Layouts

4

3 Resource Planning inservices. Aggregate andCapacity planning:HumanResource management;Technology andinformation systems.

4

4 Operations and control ofservices: Capacityscheduling techniques;Service inventory systemsrouting and scheduling ofvehicles

4

5 Performance Excellencein services. Quality,Productivity and Delivery;Continuous improvementCulture

4

6 Site visits to two Servicesector Organizations

4

TOTAL 24Evaluation Methodology - Internal assessment: 90 marks


Sr. No. Activity Submission/ Presentation Date Marks

1 Class Participation Continuous evaluation 15

2

Case Analysis andTopic relatedproblems: 2Presentations (Groupcontributions and lead

role) each of 30marks thus total

Last Week of August 60

3Selected Topics:Research &Presentations

2nd Week of September 15

3Term EndExamination

4th October60

Total 150


58/60

LOGISTICS & SUPPLY CHAIN MANAGEMENT

Objective: Provide basics & some insights on Logistics & Supply Chain Management to MBAAspirants


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Bibliography: John J Coyle, Edward J Bardi, C John Langley Jr.; The Management of BusinessLogistics A Supply Chain Perspective; Thomson Asia Pte Ltd., Singapore , - Ronald H. Ballou; Business Logistics/ Supply Chain Management Planning, Organizing and Controlling the SupplyChain; Pearson Education (Singapore) Pte. Ltd.

Sr No Detailed Topics Learning Outcome Reference Reading No of Sessions

1 Supply Chain

Management AnOverview

Basic concept ofSupply ChainManagement

As mentioned in

bibliography1

2 RelationshipManagement in SCM Relationship concerns

in implementingSCM

As mentioned inbibliography

1

3 Logistics TheCompetitive Tool Understand role of

Logistics in SCM


2

4 Demand & SupplyManagement Why & how of

balancingDemand &Supply


2

5 Customer Service

Various dimensions ofexcellentCustomerService- itsimportance as atool to fight thecompetition


1

6 Procurement &Purchase Different roles of the

Purchasefunction


2

7 Managing Inventory

Strategic Role ofInventory inbusiness


1

8 Warehousing,Transportation &Packaging

Various dimensions ofthe threefunctions increatingcompetitive edge


1

9 Third-Party LogisticsService Concept and Utility in

business


1

10 IT in Supply ChainManagement How IT acts as an

enabler in SupplyChainManagement


1

TOTAL 13


60/60


Sr.No.


1 SURPRIZE Quiz First week of July 20

2 GROUP PRESENTATION First week of Aug 20

3 Group Assignment Last week of Aug 20


40

Total 100

68_syllabus 3rd Sem

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Transcript of 68_syllabus 3rd Sem