© 2012 IBM Corporation

Mobiele strategie, meer dan een app

Jeroen Reizevoort – Mobile Solution Architectreizevoort@nl.ibm.com

© 2012 IBM Corporation2

Smarter Planet, smarter healthcare

InstrumentedMeasure, sense and see the exact condition

InterconnectedCommunicate and interact with each other

IntelligentRespond to change,predict and optimize forfuture events

• Automatically capture information to proactively manage and deliver preventive and therapeutic care

• Sensors that recognize physical changes such as pressure, motion, or temperature are embedded in portable devices and health / fitness equipment

• Remove information barriers and seamlessly integrate data and analytical insights into healthcare processes to enable smarter decisions and comprehensive, coordinated healthcare

• Mobile and home-based devices monitor vital signs and activities in real time and communicate with personal health record services, PCs and smartphones, caregivers and healthcare professionals

• Continually analyze information from multiple devices and other sources to derive insights and recommendations for the individual’s health regimes

• Analytics programs monitor device data and use rules and logic to compare against targets, track progress against goals, and send alerts when needed

© 2012 IBM Corporation3

Healthcare and life sciences is a diverse ecosystemmobile plays an increasing role

Patients & Providers at the Point of

Care

Healthcare ProvidersIntegrated Delivery Networks, Large

University Medical Centers, Independent Community Hospitals,

Physician Private Practices

Public HealthPandemic readinessVaccine inventory &

distributionSanitation & public safety

Government AgenciesRegulatory & Research

Agencies, FDA, WHO, DHHSS, CDC, NIH, Health Ministries

Patient Education

Healthy Lifestyles

Health ClubsHealth & Wellness Programs

Transaction ServicesClaims Processing

Banks / Health Savings

Health Plans / PayersPrivate – BCBS plans, large national

plans, mid-sized regional plans

Government / National Plans, Medicare Medicaid

PharmaciesPharmacy Benefit

ManagementRetail ClinicsSolution Providers

IT Infrastructure and Service Providers, Application Providers

Medical DevicesImaging

Archiving & Retention

Drug Developers Large Pharma, Integrated Biotech, Research Biotech

© 2012 IBM Corporation4

Mobile trends in healthcare

17% (29%)Of mobile phone owners use their phone to look up medical information

9% (15%)Have smartphone applications thathelp them track or manage their health

10%Of all apps downloaded from the iTunes store (1.09 billion downloads) are related to healthcare, medical and lifestyle

Source: The future of connected health devices - IBM Institute for Business Value

© 2012 IBM Corporation5

Mobile brings new opportunites, but also business and IT challenges

Top Mobile Adoption Concerns:

1. Security/privacy (53%)

2. Cost of developing for multiple mobile platforms (52%)

3. Integrating cloud services to mobile devices (51%)

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

Enterprise Business Model Changes

• New business opportunities based upon geolocation

• Anytime, anywhere business transactions

• Importance of social business interactions

App Development Lifecycle Complexity

• Complexity of multiple device platforms with fragmented Web, native, and hybrid model landscape

• Connecting the enterprise back-end services in a secure and scalable manner

• Unique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)

Mobile Security and Management

• Protection of privacy and confidential information

• Use of client-owned smartphones and tablets

© 2012 IBM Corporation6

IBM Mobile Enterprise strategy addresses client mobile initiatives

Build mobile applications

Connect to, and run backend systems in support of mobile

Manage mobile devices and applications

Secure my mobile business

Extend existing business capabilities to mobile devices

Transform the business by creating new opportunities

Extend & Transform

Manage & Secure

Build & Connect

© 2012 IBM Corporation7

Controlling the growing portfolio of applications deployed “in the wild”

Connecting the enterprise back-end services in a secure and scalable manner

Creating rich, yet cost-effective mobile apps in a fragmented technological landscape

Top Mobile Apps Challenges

© 2012 IBM Corporation8

Mobile handset dominance keeps shifting

2001 Nokia1995 Palm500,000 units sold in 6mts.70% market share

40% Market share of all mobile phones

Fastest growing stock. 56% of smartphones, 77% 3yr CAGR (19.7% share in 10/11

2008 RIMMost valuable company in the world, 27.3% of US smartphones

2011 Apple

2015+ ??2013+ AndroidHas 43.7 of the US smartphone market 10/11

© 2012 IBM Corporation9

How to reduce the rising costs of developing for multiple mobile platforms?

WebApplication

Desktop and mobile using open web

programming models

Limited to no device-specific functionality

Native Mobile Application

Mobile only, using native languages

Native appearance, device capabilities,

performance

Mobile Web Application

Mobile only using open web client

programming models

Off-line capabilities

Hybrid Mobile Application

Mobile only, app runs on device leveraging

open web via JavaScript bridge

Native device capabilities

Mobile Browser Execution Application Store download and install

Richness of Mobile Presentation / Services

Portability (cross-device reuse(

Maintenance Cost (TCO(

© 2012 IBM Corporation10

Compatible with prominent HTML5 libraries and tools:

App development using native and/or familiar web technologies:

• HTML5

• CSS3

• JavaScript

App delivery in variety of forms:

• Mobile Web app• Hybrid app

• Native

Hybrid apps– open standards, high usability, lower costs

ApacheCordova

© 2012 IBM Corporation11

Mobile requires an extensive approach to securityHealthcare industry has high security standards

© 2012 IBM Corporation12

App Management - control deployed apps

© 2012 IBM Corporation13

Mobile devices are

shared more often

Mobile devices are

used in more locations

Mobile devices

prioritize the user

Mobile devices are

diverse.

Mobile devices have

multiple personas

Personal phones and tablets shared with family

Enterprise tablet shared with co-workers

Social norms of mobile apps vs. file systems

Work tool Entertainment device

Personal organization

Security profile per persona?

OS immaturity for enterprise mgmt

BYOD dictates multiple OSs

Vendor / carrier control dictates multiple OS versions

A single location could offer public, private, and cell connections

Anywhere, anytime

Increasing reliance on enterprise WiFi

Conflicts with user experience not tolerated

OS architecture puts the user in control

Difficult to enforce policy, app lists

Mobile Device Management & Security Challenges

© 2012 IBM Corporation14

Summary – Mobile is more than an app in the app-store

• Mobile is becoming an essential part of a healthcare multi-channel strategy.• Mobile provides new business opportunities, but also challenges:

• New: multi-platform and app management;• Traditional: security, connectivity, scalability.

• IBM is approaching Mobility from an Enterprise perspective.• A hybrid app development approach is more future-proof and skills are more easily available.• Apps and Devices should be managed.• A Mobile Strategy helps make the right Business and IT decisions.

© 2012 IBM Corporation15

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