DFB2B 2016- Mogelijkheden vandaag de dag in B2B zijn ongekend.
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Transcript of DFB2B 2016- Mogelijkheden vandaag de dag in B2B zijn ongekend.
Creating Moments That Matter
@RonaldVeltenMarketing & Communications Director
IBM Europe
© 2013 IBM Corporation
World’s largest taxi company `owns no taxis.
The largest accommodationprovider owns no real estate.
The largest phone company owns no own telco infrastructure.
World’s most valuable retailer has no inventory.
The most popular media platform creates no content.
World’s largest movie house owns no cinemas.
Fastest growing bank has no actual money.
Largest software vendordoesn’t write the code.
1995+ 2010+ 2015+MusicPhotographyVideo Rental…..
TVNewsTravelRecruitment…..
RetailFinanceAutomotiveHealthcareEducation…..
2020
Uber for locksmiths: KeyMe, KeysDuplicatedUber for Childcare: KangaDo…Uber for Cleaning/Laundry: Cleanly, Dashlocker, Washio, FlycleanersUber for Hotel Dry Cleaning: OliomUber for Mobile Repairs iCrackedUber for Removals: MovelineUber for Lawnmowing: Lawnstarter, Plowz&Mowz…Uber for Food Delivery: SeamlessUber for Taxis: Lyft…Uber for Home Maintenance RatedPeople, HouseCall, RedBeaconUber for Home Decoration: PaintZenUber for Home Deliveries: Anyvan, Doorman, Instacart, UberRUSHUber for Dog Walking: Wortheem Swifto, Urban Leash, TrottrUber for Private Jets: BlackJetUber for City Parking: ParkingPanda, MonkeyParking, SpotHero…Uber for Language Tuition: CambliUber for Storage [Valet]: Caddy, MakeSafe, BoxbeeUber for Bodyguards: Bannerman…
Uber for Liquor Delivery: Saucey, Drizly, Minibar…Uber for Cannabis Delivery: Eaze, Canary…Uber for Errands: TaskRabbit…Uber for Odd Jobs: GladlyDoUber for Hotel Rooms: HotelTonightUber for Beauty Services: Swan, Stylebee, StyleSeat, ManicubeUber for Home Cleaning: Handybook, HomejoyUber for Car Repairs: YourMechanicUber for Babysitting: Urban Sitter…Uber for Pizza Delivery: Push for Pizza…Uber for Medical Equipment: CohealoUber for Quiet Spaces: BreatherUber for Vet (Home Visit): VetProntoUber for Dog Sitters: DogVacayUber for in-home Massage: Massage, UnwindMe, Zeel, SootheUber for Doctor House-call: Medicast, PagerUber for Doctor Consultation: Doctor on Demand, dvisitUber for Courier Deliveries: Deliv, Postmates, Shyp
6
Design MattersExperience MattersMoments MatterContext Matters
Design MattersExperience MattersMoments MatterContext Matters
INDIVIDUALLYTAILORED
CREATIVEENGAGEMENT
CONSISTENTEXPERIENCE
RELEVANT AWESOME UNIQUE
DATA-DRIVENDECISIONS
DESIGNTHINKING
MARKETING AUTOMATION
RELEVANT AWESOME UNIQUE
Region/area of the country
City
Zip code
Neighborhood
Climate
Coastal vs inland
Age
Generation
Income levelGender
Marital status
Family life cycle
Family size
Occupation
EducationSocio-economic background
Religion
Lifestyle
Loyalty card activity
Industry
SectorLegal status
Location
Company name
Number of employees
Competitors
Revenue size
Ratings history
Time of day of log-in
Time spent on site
Sequence of visit
FollowersFollowing
Number of hashtags used
Membership in groups
Number of Likes received
Direct message recipients
Direct message senders
Frequency of searches
Search strings entered
Items put in cart
Offers engaged with
Email addresses
Region/area of the country
City
Zip code
Neighborhood
Climate
Coastal vs inland
Age
Generation
Income levelGender
Marital status
Family life cycle
Family size
Occupation
EducationSocio-economic background
Religion
Lifestyle
Loyalty card activity
Industry
SectorLegal status
Location
Company name
Number of employees
Competitors
Revenue size
Sequence of visit
Size of Network
Search engine usedDate on site
Device used
Wish lists
Purchase history
Subscriptions
Deposits/withdrawals
Trades
Clickstream
Videos viewed
GeolocationDevice used
Number of apps on device
Apps deleted
Check-insApp usage duration
Device used
Time of day of log-in
Time spent on site
Sequence of visit
FollowersFollowing
Size of Network
Number of hashtags used
Membership in groups
Number of Likes received
Direct message recipients
Direct message sendersSearch engine used
Frequency of searches
Search strings entered
Date on site
Device used
Wish lists
Purchase history
Items put in cart
Subscriptions
Deposits/withdrawals
Trades
Clickstream
Ratings history
Videos viewed Offers engaged with
Device used
Email addresses
GeolocationDevice used
Number of apps on device
Apps deleted
Check-insApp usage duration
Colloquialisms
Concepts
Dialog
Facial Recognition
SemanticsPhonemes
Logistical Regressions
Knowledge Extrapolation
LinguisticsQuestion Analysis
Reasoning Strategies
Openness
Conscientiousness
Extroversion
Agreeableness
Hedonism
Self-enhancement
Self-Transcendence
Adventurousness
Self-consciousness
Latent Semantic Analysis
Language Modeling
Logistical Regressions
Linguistic Analysis
Logical reasoning analysis
multi-language analysis
n-gram Analysis
Ontology Analysis
Q&A Reasoning Strategies
Similarity Analysis
Language Parsing
Syllable Analysis
Region/area of the country
City
Zip code
Neighborhood
Climate
Coastal vs inland
Age
Generation
Income levelGender
Marital status
Family life cycle
Family size
Occupation
EducationSocio-economic background
Religion
Lifestyle
Loyalty card activity
Industry
SectorLegal status
Location
Company name
Number of employees
Competitors
Revenue size
Euphemisms
SentimentTone
Phoneme Aggregation
Sequence of visit
Colloquialisms
Concepts
Dialog
Facial Recognition
SemanticsPhonemes
Logistical Regressions
Knowledge Extrapolation
LinguisticsQuestion Analysis
Reasoning Strategies
Openness
Conscientiousness
Extroversion
Agreeableness
Hedonism
Self-enhancement
Adventurousness
Self-consciousness
Latent Semantic Analysis
Language Modeling
Logistical Regressions
Linguistic Analysis
Logical reasoning analysis
multi-language analysis
n-gram Analysis
Ontology Analysis
Q&A Reasoning Strategies
Similarity Analysis
Language Parsing
Syllable Analysis
Region/area of the country
City
Zip code
Neighborhood
Climate
Coastal vs inland
Age
Generation
Income levelGender
Marital status
Family life cycle
Family size
Occupation
EducationSocio-economic background
Religion
Lifestyle
Loyalty card activity
Industry
SectorLegal status
Location
Company name
Number of employees
Competitors
Revenue size
Euphemisms
SentimentTone
Phoneme Aggregation
Time of day of log-in
Time spent on site
Sequence of visit
FollowersFollowing
Size of Network
Number of hashtags used
Membership in groups
Number of Likes received
Direct message recipients
Direct message sendersSearch engine used
Frequency of searches
Search strings entered
Date on site
Device used
Wish lists
Purchase history
Items put in cart
Subscriptions
Deposits/withdrawals
Trades
Clickstream
Ratings history
Videos viewed Offers engaged with
Device used
Email addresses
GeolocationDevice used
Number of apps on device
Apps deleted
Check-insApp usage duration
Sequence of visit
Self-Transcendence
18
The volume, variety and velocity of data is creating an unprecedented opportunity.
2.5Bn.gigabytes of new data are generated every day, of which
80% is unstructured and thereforelargely invisible to us. Untill now!
creating a new partnership between people and computersthat enhances, scales and accelerates human expertise.
CognitiveBusiness
IBM WatsonDigital Intelligence meets Business Creativity
Question& Answer
Machine Learning
Question Analysis
Feature Engineering
Ontology Analysis
Natural Language Processing
Core Technologies
Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015
Speech to Text
Image Link
Extraction
Tradeoff Analytics
Concept Tagging
Image Tagging
Natural Language Classifier
Retrieve andRank
Author Extraction
Visual Recognition
Message Resonance
Language Detection
ToneAnalyzer
Question & Answer
Entity Extraction
ConceptExpansion
Sentiment Analysis
Personality Insights
Feed Detection
Face Detection Dialog Keyword
Extraction Taxonomy
Language Translation
Concept Insights
Text Extraction
Text to Speech
Relationship Extraction
Author ExtractionColloquialism ProcessingConcept ExpansionConvolutional Neural NetworksDeep LearningDialogEntity ExtractionEntity Resolution
Feature EngineeringFeature WeightingHtml AnalysisImage ProcessingInformation TheoryKeyword ExtractionLanguage IdentificationLanguage Modeling
Learn To RankLinguistic AnalysisLinguistic QueryMachine LearningMachine TranslationMessage ResonanceMulti-Dimensional ClusteringMultilingual Training
Natural Language ProcessingNeural NetworksOntology AnalysisPareto AnalysisPassage AnsweringPhoneme AggregationQuestion AnalysisRelationship Extraction
Rules ProcessingScalable SearchingSimilarity AnalyticsStatistical LanguageStatistical Language ParsingStatistical Language ProcessingSyllable Analysis
Text ExtractionTradeoff AnalysisVisual AnalysisVisual RenderingVisualizationVoice Synthesis And Customization
Draws on Five Core Technologies
Speech to Text
Image Link
Extraction
Tradeoff Analytics
Concept Tagging
Image Tagging
Natural Language Classifier
Retrieve andRank
Author Extraction
Visual Recognition
Message Resonance
Language Detection
ToneAnalyzer
Question & Answer
Entity Extraction
ConceptExpansion
Sentiment Analysis
Personality Insights
Feed Detection
Face Detection Dialog Keyword
Extraction Taxonomy
Language Translation
Concept Insights
Text Extraction
Text to Speech
RelationshipExtraction
Case Evaluation
QA Qualification
Video Augmentation
Policy Identification
Knowledge Graph
Criteria Classification
Risk Stratification
Factoid Pipeline
Usage Insights
Easy Adaptation
Answer Generation
Decision Optimization
Knowledge Studio
Service
Fusion QA
Emotion Analysis
Knowledge Canvas
Statistical Dialogue
Decision Support
2016
Author ExtractionColloquialism ProcessingConcept ExpansionConvolutional Neural NetworksDeep LearningDialogEntity ExtractionEntity Resolution
Feature EngineeringFeature WeightingHtml AnalysisImage ProcessingInformation TheoryKeyword ExtractionLanguage IdentificationLanguage Modeling
Learn To RankLinguistic AnalysisLinguistic QueryMachine LearningMachine TranslationMessage ResonanceMulti-Dimensional ClusteringMultilingual Training
Natural Language ProcessingNeural NetworksOntology AnalysisPareto AnalysisPassage AnsweringPhoneme AggregationQuestion AnalysisRelationship Extraction
Rules ProcessingScalable SearchingSimilarity AnalyticsStatistical LanguageStatistical Language ParsingStatistical Language ProcessingSyllable Analysis
Text ExtractionTradeoff AnalysisVisual AnalysisVisual RenderingVisualizationVoice Synthesis And Customization
Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015
CognitiveAn ever-deepening understanding of you as an individual.
BusinessRetailBankingHealthcareUtilitiesSupply ChainPharmaEnergyEducationCarsBuildingsToysGridsClothesPacemakersAppliancesMarketing
UnderstandPersonalizeEngageOutperform
UnderstandPersonalizeEngageOutperform
OUTTHINK
Core Technologies
Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015
Speech to Text
Image Link
Extraction
Tradeoff Analytics
Concept Tagging
Image Tagging
Natural Language Classifier
Retrieve andRank
Author Extraction
Visual Recognition
Message Resonance
Language Detection
ToneAnalyzer
Question & Answer
Entity Extraction
ConceptExpansion
Sentiment Analysis
Personality Insights
Feed Detection
Face Detection Dialog Keyword
Extraction Taxonomy
Language Translation
Concept Insights
Text Extraction
Text to Speech
Relationship Extraction
Author ExtractionColloquialism ProcessingConcept ExpansionConvolutional Neural NetworksDeep LearningDialogEntity ExtractionEntity Resolution
Feature EngineeringFeature WeightingHtml AnalysisImage ProcessingInformation TheoryKeyword ExtractionLanguage IdentificationLanguage Modeling
Learn To RankLinguistic AnalysisLinguistic QueryMachine LearningMachine TranslationMessage ResonanceMulti-Dimensional ClusteringMultilingual Training
Natural Language ProcessingNeural NetworksOntology AnalysisPareto AnalysisPassage AnsweringPhoneme AggregationQuestion AnalysisRelationship Extraction
Rules ProcessingScalable SearchingSimilarity AnalyticsStatistical LanguageStatistical Language ParsingStatistical Language ProcessingSyllable Analysis
Text ExtractionTradeoff AnalysisVisual AnalysisVisual RenderingVisualizationVoice Synthesis And Customization
Core Technologies
Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015
Speech to Text
Image Link
Extraction
Tradeoff Analytics
Concept Tagging
Image Tagging
Natural Language Classifier
Retrieve andRank
Author Extraction
Visual Recognition
Message Resonance
Language Detection
ToneAnalyzer
Question & Answer
Entity Extraction
ConceptExpansion
Sentiment Analysis
Personality Insights
Feed Detection
Face Detection Dialog Keyword
Extraction Taxonomy
Language Translation
Concept Insights
Text Extraction
Text to Speech
Relationship Extraction
Author ExtractionColloquialism ProcessingConcept ExpansionConvolutional Neural NetworksDeep LearningDialogEntity ExtractionEntity Resolution
Feature EngineeringFeature WeightingHtml AnalysisImage ProcessingInformation TheoryKeyword ExtractionLanguage IdentificationLanguage Modeling
Learn To RankLinguistic AnalysisLinguistic QueryMachine LearningMachine TranslationMessage ResonanceMulti-Dimensional ClusteringMultilingual Training
Natural Language ProcessingNeural NetworksOntology AnalysisPareto AnalysisPassage AnsweringPhoneme AggregationQuestion AnalysisRelationship Extraction
Rules ProcessingScalable SearchingSimilarity AnalyticsStatistical LanguageStatistical Language ParsingStatistical Language ProcessingSyllable Analysis
Text ExtractionTradeoff AnalysisVisual AnalysisVisual RenderingVisualizationVoice Synthesis And Customization
Try it for free:ibmbenchmarklive.mybluemix.net
Core Technologies
Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015
Speech to Text
Image Link
Extraction
Tradeoff Analytics
Concept Tagging
Image Tagging
Natural Language Classifier
Retrieve andRank
Author Extraction
Visual Recognition
Message Resonance
Language Detection
ToneAnalyzer
Question & Answer
Entity Extraction
ConceptExpansion
Sentiment Analysis
Personality Insights
Feed Detection
Face Detection Dialog Keyword
Extraction Taxonomy
Language Translation
Concept Insights
Text Extraction
Text to Speech
Relationship Extraction
Author ExtractionColloquialism ProcessingConcept ExpansionConvolutional Neural NetworksDeep LearningDialogEntity ExtractionEntity Resolution
Feature EngineeringFeature WeightingHtml AnalysisImage ProcessingInformation TheoryKeyword ExtractionLanguage IdentificationLanguage Modeling
Learn To RankLinguistic AnalysisLinguistic QueryMachine LearningMachine TranslationMessage ResonanceMulti-Dimensional ClusteringMultilingual Training
Natural Language ProcessingNeural NetworksOntology AnalysisPareto AnalysisPassage AnsweringPhoneme AggregationQuestion AnalysisRelationship Extraction
Rules ProcessingScalable SearchingSimilarity AnalyticsStatistical LanguageStatistical Language ParsingStatistical Language ProcessingSyllable Analysis
Text ExtractionTradeoff AnalysisVisual AnalysisVisual RenderingVisualizationVoice Synthesis And Customization
Sander van der Blonk
http://www.cruxdigital.nl/future-proof-your-marketing-technology-stack/
You are unlikely to______Click on an adFollow on social mediaBuy healthy foods
You are likely to______Buy eco-friendlyReply on social media
Try it for free:https://watson-pi-demo.mybluemix.net
Core Technologies
Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015
Speech to Text
Image Link
Extraction
Tradeoff Analytics
Concept Tagging
Image Tagging
Natural Language Classifier
Retrieve andRank
Author Extraction
Visual Recognition
Message Resonance
Language Detection
ToneAnalyzer
Question & Answer
Entity Extraction
ConceptExpansion
Sentiment Analysis
Personality Insights
Feed Detection
Face Detection Dialog Keyword
Extraction Taxonomy
Language Translation
Concept Insights
Text Extraction
Text to Speech
Relationship Extraction
Author ExtractionColloquialism ProcessingConcept ExpansionConvolutional Neural NetworksDeep LearningDialogEntity ExtractionEntity Resolution
Feature EngineeringFeature WeightingHtml AnalysisImage ProcessingInformation TheoryKeyword ExtractionLanguage IdentificationLanguage Modeling
Learn To RankLinguistic AnalysisLinguistic QueryMachine LearningMachine TranslationMessage ResonanceMulti-Dimensional ClusteringMultilingual Training
Natural Language ProcessingNeural NetworksOntology AnalysisPareto AnalysisPassage AnsweringPhoneme AggregationQuestion AnalysisRelationship Extraction
Rules ProcessingScalable SearchingSimilarity AnalyticsStatistical LanguageStatistical Language ParsingStatistical Language ProcessingSyllable Analysis
Text ExtractionTradeoff AnalysisVisual AnalysisVisual RenderingVisualizationVoice Synthesis And Customization
TRY IT
https://tone-analyzer-demo.mybluemix.net
Core Technologies
Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015
Speech to Text
Image Link
Extraction
Tradeoff Analytics
Concept Tagging
Image Tagging
Natural Language Classifier
Retrieve andRank
Author Extraction
Visual Recognition
Message Resonance
Language Detection
ToneAnalyzer
Question & Answer
Entity Extraction
ConceptExpansion
Sentiment Analysis
Personality Insights
Feed Detection
Face Detection Dialog Keyword
Extraction Taxonomy
Language Translation
Concept Insights
Text Extraction
Text to Speech
Relationship Extraction
Author ExtractionColloquialism ProcessingConcept ExpansionConvolutional Neural NetworksDeep LearningDialogEntity ExtractionEntity Resolution
Feature EngineeringFeature WeightingHtml AnalysisImage ProcessingInformation TheoryKeyword ExtractionLanguage IdentificationLanguage Modeling
Learn To RankLinguistic AnalysisLinguistic QueryMachine LearningMachine TranslationMessage ResonanceMulti-Dimensional ClusteringMultilingual Training
Natural Language ProcessingNeural NetworksOntology AnalysisPareto AnalysisPassage AnsweringPhoneme AggregationQuestion AnalysisRelationship Extraction
Rules ProcessingScalable SearchingSimilarity AnalyticsStatistical LanguageStatistical Language ParsingStatistical Language ProcessingSyllable Analysis
Text ExtractionTradeoff AnalysisVisual AnalysisVisual RenderingVisualizationVoice Synthesis And Customization
40
TRY IT
connectidy.com
BETA:
Thenorthface.com/xps
Equals 3
47
IBM Institute for Business Value
TRY IT!
record.underarmour.com
Design MattersExperience MattersMoments MatterContext Matters
Design MattersExperience MattersMoments MatterContext Matters
53@ronaldvelten linkedin.com/in/ronaldvelten