Design business

DesignBusinessInnovation

Daniella Valente Professor Klinkowstein

Selected Business Article:

Apple to offer 5.5-inch iphone 6: Will it steal iPad mini sales?

Article


http://www.zdnet.com/apple-to-offer-5-5-inch-iphone-6-will-it-steal-ipad-mini-sales-7000033433/


Picture

Apple allows third-parties designers to obtain specifications about the IPhone.


Summary

Iphone 6 is 3x the retina display (2208 x 1242 resolution or 461 pixels per inch)


Summary

Will this new product actually get the company’s margins up & profits through the roof?


Summary

Setting / Activity for Ethnographic Observation”

You may see students around campus with many different Apple devices.


Apple to offer 5.5-inch iphone 6• Launch of Apple Iphone 6 has been released to other manufacturers like Cupertino (Cali-

Based Tech Company) to come up with new designs & dimensions.• One manufacturer was given design specification for a 4.7” & 5.5” iPhone (Credited on

new york times) • iPhone allows third-parties to design accessories but never before actually iPhone

designs.• Ipad mini is looking less relevant with 5.5” iPhone• Iphone 6 is 3x the retina display (2208 x 1242 resolution or 461 pixels per inch)• Some people worry that it may be too big but it is what they have been asking for, for

the past year so Apple will provide• Ipad revenue is only 53% of Apple quarterly revenue• Tom Cook said apple is planning on cutting down manufacturing costs to hopefully cut

down revenue loss.• Business has dropped over since the late Steve Jobs so they are looking for something

that will get the company’s margins up and profits through the roof


Students are always getting new apple products, so they may invest in this iPhone

Design business

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