DDMA: Let Customers Take Charge

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Transcript of DDMA: Let Customers Take Charge

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• Online tool

• Gratis, consument gericht

• Consumenten delen hun informatie over hun eigendommen en persoonlijke voorkeuren.

• Consumenten ontvangen rijke, relevante informatie over hun producten.

• Beloning: punten die kunnen worden ingewisseld voor toekomstige aankopen.

• Merken kunnen direct online de dialoog met de consumenten aangaan.

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