Community facilitation
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Transcript of Community facilitation
UITGANGSPUNT VAN COMMUNITY FACILITATION
community
HEUS?! GROEP | WWW.HEUSGROEP.NL | [email protected]
Procesflow base
Customer base
Opzet van webactiviteiten van organisaties: activity based webactiviteiten
portalinfosite shop
1st year 2nd year 3rd year 4th year 5th year Xth year
tablet
App
tablet
Responsivebrowsable
smartphone
Mob.site
smartphone
App
• Basic info• Subscr. newsletter
• Sign on shop• Subscr. Allerts• History• Paymentslog
• Account•Membership• Rights + services• Activity log• Profiling• User generated
publishing
• Account•Membership• Rights + services• Activity log• Profiling• LBS
•Mobile prefs• LBS, LB Info• 24/7 anywhere• Always on services•Mobile commerce
E-mailing base
Content dbase
User contentbase
Profiling base
Member services
Member base
Mobile activity
LBS log
Transaction log
User log
HEUS?! GROEP | WWW.HEUSGROEP.NL | [email protected]
Setup of webbased business: activity based webbased business
Procesflow base
Customer base
portalinfosite shop
1st year 2nd year 3rd year 4th year 5th year Xth year
tablet
App
tablet
Responsivebrowsable
smartphone
Mob.site
smartphone
App
• Basic info• Subscr. newsletter
• Sign on shop• Subscr. Allerts• History• Paymentslog
• Account• Membership• Rights + services• Activity log• Profiling• User generated
publishing
• Account• Membership• Rights + services• Activity log• Profiling• LBS
• Mobile prefs• LBS, LB Info• 24/7 anywhere• Always on services• Mobile commerce
E-mailing base
Content dbase
User contentbas
e
Profiling base
Member services
Member base
Mobile activity
LBS log
Transaction log
User log
Activity based webbased businessA company, starting to use web marketing, web communication, usually start with a company site, then develop e-commerce.
Storytelling, content marketing result in portal building. And last but not least the mobile marketing channels are used. All these activities result in new databases with large amounts of information about users, customers, visitors, which are filed in different databases.
Data combination and analyses is difficult and hardly ever result in optimizing the customer engagement.
Customer based webbased businessIn order to centralize the customer relationship in an organization, a personal membership environment within the online platform can be developed. All online, mobile and interactive services can be initiated from this ‘MY’- account.
The usefull customer data is gathered in a uniform way, available from one central user profile database. This database can be connected to third party information sources. Elaborate customer profiling, new customer information can be used to improve customer experiences, and helps predict customer needs, wants and expectations.
portal
infosite
shop
tablet
Responsivebrowsable
smartphone
Mob.site
tablet
App
smartphone
App
MY-account
profiling
HEUS?! GROEP | WWW.HEUSGROEP.NL | [email protected]
Opzet van webactiviteiten van organisaties: customer based webactiviteiten
portal
infosite
shop
tablet
Responsivebrowsable
smartphone
Mob.site
tablet
Appsmartphone
App
MY-account
profilingSi
ngle
use
r sig
n-on
Adding new services
Job Board
Journal
My-account allows:
One user (customer of member) database
So, 1 file to keep up to date
So, 1 authentication identification for multi services
Multi services data, analysed generic and individual
Drawing conclusions by benchmarking individual user behaviour to the whole populations, or to specific segments
Allowing to make business development plans based on needs of the masses, differentiated to segments and even individuals.
Predicting needs, offering products & services, exceeding expectations.
HEUS?! GROEP | WWW.HEUSGROEP.NL | [email protected]
Opzet van webactiviteiten van organisaties: customer based webactiviteiten
portal
infosite
shop
tablet
Responsivebrowsable
smartphone
Mob.site
tablet
Appsmartphone
App
MY-account
profiling
Sing
le u
ser s
ign-
on
Adding new services
Job Board
Journal
Adding new info
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Naam: John WittmaekersGeneral ManagerHuidig: HEUS?! MarketingVorige: USG PEOPLE
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3
45
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MY-account
profiling
experience
specialities
interests
Providing rich customer info for new propositions
HEUS?! GROEP | WWW.HEUSGROEP.NL | [email protected]
HEUS?! GROEP | WWW.HEUSGROEP.NL | [email protected]
CO
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EPTS
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ETIN
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AC
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Een HEUS?! Concept
