ANAND HONDA

8/8/2019 ANAND HONDA

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A STUDY ON CONSUMER BUYINGBEHAVIOUR AT TIME OF PURCHASING OF

HONDA BIKES

Submitted in the partial fulfillment of requirementfor BBA Degree programme.

UNDER SUPERVISION SUBMITTED BYOf

ASHISH .KR.SINGH ANAND CHAUBEY

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This is to certify that Mr. ANAND

CHAUBEY student of BBA-IV Semester

has completed his research Project

Report titled A STUDY ON CONSUMER

BUYING BEHAVIOUR AT TIME TO

PURCHASING HONDA BIKESIN

VARANASI city assigned by BBA

Department and under my Supervision.

It is further certified that he has

personally prepared this report that is

the result of his personal

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survey/observation. It is of the standard

expected of BBA student and hence

recommended for evaluation.

(Ashi

sh Kr. Singh )

Above statement is endorsed.

I , ANAND CHAUBEY, here by declarethat the project report entitled ASTUDY ON CONSUMER BUYINGBEHAVIOUR AT TIME TO PURCHASEHONDA BIKE. under the guidance ofMr. ASHISH KUMAR SINGH submittedin partial fulfillment of the requirementfor the award of the degree of

Bachelor of businessadministration to Rajarshi school ofmanagement & technology is myoriginal Work - research study - carriedout 1stand not submitted for any other

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degree/ diploma/ fellowship or othersimilar titles or prizes to any otherinstitute or university by any other

person.

Place: VARANASI Signature:

DATE: ANAND CHAUBEY

BBA-IV (A)

ROLL NO-01129

This is the pleasure movement for meto explicate my energized intelligence.

Thanks to Co-Coordinator Mr. ASHISHKUMAR SINGH from RAJARSHI SCHOOL OF

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MANAGEMENT & TECHNOLOGY,VARANASI. For accommodating adviceduring the research and help provided by

them in preparation of this report. Thisreport is guided by their co-operationand practicable suggestion. This studywork could be finished with in the period.

I got chance to recognize my

gratitude to all staff to B.B.A. departmentfor making available all facilities tocomplete the research work. As well asto all others who extended the preciousco-operation by providing all documentsand details required for this work.

Place: -VARANASI ANAND CHAUBEY

Date: - B.B.A

Roll No.:-01129

INDEX

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LIST OF TABLE AND GRAPH

NUMBER SUBJECTPAGE

NO.

1 INTRODUCTUION 7

INTRODUCTUION OF INDUSTRY 8-10

2 THEORETICAL BACKGROUND 15-20

CONSUMER BUYING BEHAVIOUR

3 PROBLEM DEFINATION 21-23

PROBLEM DEFINATION

SCOPE OF STUDY

OBJECTIVES OF STUDY

LIMLTATIONS OF STUDY

4 RESEACH METHODOLOGY 24-31

INTRODUCTION

RESEARCH DESIGN

SOURCES OF DATA

RESEARCH INSTRUMENT

SAMPLING PLAN

DATA COLLECTION METHOD

5 DATA ANALYSIS ANDINTERPRETATION

30-48

6 TESTING OF HYPOTHESIS 49-51

7 FINDINGS 52-53

8 SUGGESTIONS 54-55

9 SWOT ANALYSIS OF HERO HONDA 56-5810 REFERENCE MATERIAL 59

BIBLIOGRAPHY 60-61

APPENDIX 62-66

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No. Name of Tables And Graphs Page

No1 Age wise Classification 33

2 Occupation wise Classification 343 Income wise Classification 35

4 Sources of finance 36

5 Analysis of Preferring Auto Mobile 37

6 Sources of Purchasing Bike 38

7 Age V/S usage of companies Bike 39

8 Decision maker for purchasing Bike 40

9 Feature Consideration when purchasingBike42

10 Attributes of Showroom 44

11 Schemes that Attract most 46

12 Features of Purchasing Bike 48

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INTRODUCTION

INTRODUCTION OF COMPANY

INTRODUCTION OF

COMPANY

Honda Worldwide

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Honda Motor Company, Japan with its headquarters in

Tokyo, has manufacturing operations in 32 countries with

109 production bases.

The company principal of Honda Worldwide is dedicationto supplying products of the highest quality yet at a

reasonable price for worldwide customer satisfaction.

It has 3 business divisions namely 2-wheelers, 4-wheelers

and Power Products. Apart from HMSI that manufactures

2-wheelers, the other business divisions in India include

Honda Siel Cars India Limited (HSCI) and Honda Siel

Power Products Limited (HSPP).

Honda Siel Cars India Ltd

Honda Siel Cars India Ltd., (HSCI) was incorporated in

December, 1995 as a joint venture between Honda Motor

Co. Ltd., Japan and Siel Limited to manufacture HONDAPassenger Cars in India. The company is ISO 9002 & ISO

14001 certified.

Companys products include the 7th Generation Honda

ACCORD, launched in August, 2003 and new Honda

CITY, launched in October, 2003.

The company is also engaged in selling its CR-V model

through the CBU importation programme from Japan.

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Honda Siel Power ProductsLimited (HSPP)

Honda Siel Power Products Ltd (HSPP) is a Joint venturebetween Honda Motor Co., Japan and Siel Ltd.India.

Currently Honda Motor Company, Japan has a 67% Equity

Stake in this company. It was incorporated in September

1985 and produces a range of Power Products in India, like

Portable Gensets, Portable Engines, Portable Water

Pumping set and Lawnmowers.

Honda R&D (India) Pvt. Ltd.

By establishing R&D facilities in three key regions beyond

Japan (designated as the Americas, Asia and Europe),

Honda R&D develops technologies and products thatreflect the needs of people in individual regions, yet bound

together by common values including environmental

preservation and regional economic development.

The company's objective is to make an R&D that works

jointly with the people of India to produce motorcycles for

the enrichment of society and lifestyle of users of India

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Honda Motor India Pvt Ltd.(HMI)

Honda Motor India the wholly owned subsidiary of HondaMotor Co.,Ltd Commences Operations, Beginning with

HSCI Parts Operations (HMI) formally began its operations

from its corporate office in Greater Noida, Uttar Pradesh,

India from December 1, 2006

The plan to set up HMI was first announced by Mr Takeo

Fukui, President and CEO, Honda Motor Co., Ltd, during

his visit to New Delhi. Formation of HMI is part of the

overall strategy to strengthen and integrate operations of

Honda companies in India with respect to service parts.

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THEORITICAL BACKGROUND

CONSUMER BUYING BEHAVIOUR

CONSUMER BUYING BEHVIOUR

The main aim of marketing is meet and satisfy target

customers need and wants buyer behavior refers to the peoples or

organization conduct activities and together with the impact of

various influence on them towards making decision on purchase of

product and service in a market. The field of consumer behavior

studies how individuals, groups and organization select, buy, use

and dispse of goods, service, ideas, or experience to satisfy theirneeds and desires understanding consumer behavior and knowing

customer are never simple. The wealth of products and service

produced in a country make our economy strong. The behavior of

human being during the purchase is being termed as Buyer

Behavior. Customer says one thing but do another. They may not

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be in touch with their deeper motivations. They are responding to

influences that change their mind at the last minute. A buyer makes

take a decision whether save or spend the money.

Definition of Buyer Behavior:-

Buyer behavior is all psychological, Social and physical

behaviors of potential customers as they become aware of evaluate,

purchase, consume and tell others about product & service.

Consumer Buying Decision

Process

There are following five stages in consumer buying decision

process.

1. Problem identification:-The buying process starts when the buyer recognizes a problem or

need. The need can be triggered by internal or external stimuli.Marketers need to identify the circumstances that trigger a

particular need. By gathering information from a number of

consumers, Marketers can identify the most frequent stimuli that

spark an interest in a product category. They can then develop

marketing strategies that trigger consumer interest.

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2.Information Search:-The consumer tries to collect information regarding various

products/service. Through gathering information, the consumerlearns about completing brands and their features. Information may

be collected form magazines, catalogues, retailers, friends, family

members, business association, commercial, chamber of

commerce, telephone directory, tradefair etc. Marketers should

find out the source of information and their relative degree of

importance to the consumes.

Personal Sources: Family, friends, neighbor, as

quittances.Commercial Source: Advertising, sales persons, dealers,packaging, displays.

Public sources: mass media, consumer, rating organizations.

Experimental sources: Handling. Examine, using the product.

3. Evaluation of alternative:-

There is no single process used by all consumers by one consumer

in all buying situations. There is several First, the consumer

processes, some basic concepts are:

First, the consumer is trying to satisfy need.

Second, the consumer is looking for certain benefits from the

product solutions.

The marketer must know which criteria the consumer will

use in the purchase decision.

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4 . Choice of purchasing decision:-

From among the purchase of alternatives the consumer makes the

solution. It may be to buy or not to buy. If the decision is to buy.The other additional decisions are:

Which types of bike he must buy?

From whom to buy a bike?

How the payment to be made? And so on.

The marketer up to this stage has tried every means

to influence the purchase behavior, but the choice is properly

consumers. In the evaluation stage the consumer forms preferences

among the brands in the choice set. The consumer may also forman intention to but the most preferred brand.

5. Post Purchase Behavior:-

After purchase the product, the consumer will experience the same

level of product. The Marketers job not end when the product is

buying must monitor post-purchase satisfaction, post-purchase

action, post-purchase use and disposal

Post Purchase Satisfaction:-

The buyer, S satisfaction is a function Of closeness between the

buyer, S expectation and the products Perceiver performance.

The larger the gap between expectation and performance, the

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g greater the consumer dissatisfaction.

Post purchase Action:-

The Consumer, S satisfaction or dissatisfaction with the product

influence subsequent behavior. If the consumer satisfied, he or she

will exhibit a higher probability of purchasing the product again.

Dissatisfaction consumer may abandon and return the product.

Post-Purchase Use or Disposal:-

The marketer should also monitor new buyers use anddispose of the product. If the consumer store the product in a close,

the product is probably not very satisfying. If the consumer throws

the product away, the marketer needs to know how they dispose of

it; especially it can be hurt the environment.

Characteristic of Buyer Behaviors

The chief characteristics of the buyers behaviors are as

follow:-

(1) It consists of mental and physical activities which consumers

undertake to get goods and services and obtain satisfaction from

them.

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(2) It includes both observable activities such as walking through

the market to examine merchandise and making a purchase and

mental activities-such as forming attitudes, perceiving advertising

material, and learning to prefer particular brands.

(3) Consumer behaviors are very complex and dynamic to

constantly changing. And therefore, management need to adjust

with the change otherwise market may be lot.

(4) The individuals specific behaviors in the market place is

affected by internal factor, such as need , motives, perception, andattitudes, as well as by external of enviourmenatal influences such

as the family social groups, culture, economics and business

influences.

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PROBLEM DEFINATION

PROBLEM DEFINATION

OBJECTIVE OF STUDY

LIMITATIONS OF STUDY

PROBLEM DEFINATION

To know the best consumer buying behavior and demand into

the minds of consumer of Surat city because always consumer say

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something and does something. There are many companies

manufacturing motorcycles into the market, at the same time as

there are many companies manufacturing motorcycles, idea about

thinking of customer on whether, what, how, and for whom to

purchase the motorcycle.

Therefore, research is required to measure present consumer

buying behavior at the purchase of Honda bike. so the researcher

problem is to identify what are the criteria that prospective

customer takes into consideration before buying the motorcycles.

SCOPE OF STUDY

The main scope of the study is limited to Surat city.

It also analysis the benefits accruing to the company as a

result of those service.

This study has been made to find the level of satisfaction thecustomer has regarding the service provider by bike place.

OBJECTIVES OF STUDY

To know market position of Honda bike in the market.

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To know consumer behavior for purchase of two wheeler

bike.

Limitations of study

When the buyers are busy we cant get accurate data from

them.

According to the time limit of our project we can cover

only the some area.

During survey some respondents may not give answer in a

proper manner.

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RESEARCH METHDOLOGY

INTRODUCTION.

RSEARCH DESIGN.

SOURCES OF DATA.

SAMPLING PLAN.

DATA COLLECTION METHOD.

RESERCH METHODOLOGY

(A)Introduction

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Marketing research is the function which links the

consumer, customer and public to the marketers through

information used to identify and define marketing, opportunities

and problems, generates refine marketing action; monitor

marketing performance; and improve understanding of marketingas a process.

Marketing research specifies the information required

to address these issues; designs the method for collection

information manages and implements the data collection process;

analysis the results and communication the findings and their

implication.

Research definition:Research is careful inquiry or examination to discover

new information and relationship and to expand and to verify

exiting knowledge,

Research always starts with questions or a problem. Its

purpose is to find answer to questions through the application ofthe scientific method. It is a systematic and intensive study

directed towards a more complete knowledge of the subject

studies.

(B) Research design

Research design is the plan, structure and strategy of

investigation conceived so as to obtain answer to research question

and to control variance.

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- BY KERLINGER

From definition it is evident that research design is ore or less a

blueprint of research.

At the outset may be noted that there are several ways ofstudying and tackling a problem. There is no signal perfect design.

The research design can be classified in to true broad categories:

(A) Exploratory

(B) Descriptive

(C) Casual

Exploratory research is focus on the discovery of ideas.Exploratory research is carried out to define problems and

developed hypothesis to test later. An exploratory study is

generally based on the secondary data that are reading available. It

does not have to change his focus of direction, depending on the

availability of new ideas and relationship among variables.

Descriptive studies are undertaken in many circumstances.

Descriptive studies can be complex, determining a high degree ofscientific skill on the part of the researcher.

Casual research helps in determined cause and effect

relationship. Between two or more variables.

The present study seeks to find out the consumers attitude

towards buying of bike. The study also aims at findings out thedrawbacks of the marketing set up of Honda PVT. LTD. So this

makes the study a descriptive one.

(D) Sources of Data

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The sources of data collection methods are as follows.

a) Primary data:-

The primary data is that which details we collect first time

from the market and also used first time in the research. We also

say that the information is first time in the research decision. To

collect the primary data questionnaire is prepared structure non-

disguise questionnaire is prepared.

b) Secondary data :-

Secondary data are those data which are already collected by

someone for some purpose and are available for the present study;

secondary data are already collected by the companys records and

other librarys books. When the secondary data are sufficient, the

researcher has to be satisfied with the primary sources of data.

Secondary data can be used as bases for comparison with primary

data have been collected by questionnaire.

(E) Data Collection Method

Researcher instruments is the tool by which the researcher

can do research on specific problems or objective. The most

popular researcher instrument for collection data is

Questionnaire for a particular investigation. It is simple for a

moiled set of questions presented to respondents for their answers.

Due to this flexibility, it is most common instrument used to

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collect the primary data. During the pre- testing of questionnaire, I

seen the reaction of respondents and suggestions required to make

change in research instrument.

The questionnaire contains three types of questions.

Open-ended question :-

It is helpful in knowing what is uppermost in the mind of the

respondents. It gives complete freedom to the respondent.

Dichotomous questions :-

It has only two answers in form yes or n, true or false,

use or do not use. So the respondent is offered two or more

choice.

Multiple-choice question:-

In this, the respondent is offered two or more choice.

(F) Sampling plan

Sampling is a process of obtaining. The information about

the entire population by examine a part of it .The effectiveness of

the research depends on the sample size selected for the survey

purpose.

(A) sample Site:-

The survey was conducted in VARANASI CITY.

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(B)Sampling Unit:-

It means Who is to be surveyed. Here target populationis decided and it is who are interested to purchase Bike and

sampling frame is developed so that every one in the target

population has known chance of being sampled. So the survey is

conducted particularly in Varanasi City.

(C)Sample size:-

For the purpose of proper survey, there is need of perfect

research instruments to find out sample size for more accurate

result about buying behavior of bike. The sample size is 100

respondents.

(D)Sampling Method:-

A Stratified random sample is one where the population is

divided in to mutually exhaustive strata or sub-group and then a

simple random is selected within each of strata on age groups,

occupation etc. It may be noted that stratification does not means

absence of randomness. I use a simple random sampling method.

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1. AGE WISE CLASSIFICATION

Age (in year) No. of respondents Percentage (%)

18-20 30 30

21-25 37 37

26-30 15 1531-35 06 06

36-40 07 07

41& above 05 05

Total 100 100

Age wise Classification

30, 30%

37, 37%

15, 15%

6, 6%

7, 7% 5, 5%

18-20

21-25

26-30

31-35

36-40

41& ab

(Sources: Questionnaire-personal Detail)

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Comment:-

Above Graph shows are 30% of respondent in age group

of 18-20, 37%of respondent in age group of 21-25, 15% of

respondent in age group of 26-30, 7% and 5% respondent are come

in 36-40 and 41&above.

2. OCCUPATION WISECLASSIFICATION

Occupation No. of respondents Percentage (%)

Servicemen 47 47

Student 30 30

Business 12 12

Profession 08 08

Others 03 03

Total 100 100

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Occupation Wise Classification

0

20

40

6080

100

cemen

tudent

sine

ss

e

ssion

Oth

ers

Occupation

No.ofRespondents

No. of

Perce

(Sources: Questionnaire-personal detail)

Comment:-

Above Chart Shows that 47 respondent are Servicemen out

of 100 and 30 are the students. 12 respondents are businessman.

3. INCOME WISE CLASSIFICATION

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Income Wise Classification

54, 54%

25, 25%

11, 11%

7, 7% 3, 3%

5000

5000-10,0

10,000-15

15,000-20

20,000 Ab

(Sources: - Questionnaire Personal Detail)

Comment:-

Above graph shows that 54% of respondents are income

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45 45

55 55

10

20

30

40

50

60

No. of

respo

Perce

(Sources: - QuestionnaireQue.8)

Comment:-

Above Graph shows that 55 people purchase Hero Honda

Bike For by Loan and 45 people purchase Honda Bike from Cash.

5. ANALYSIS OF PREFERING BIKES

Auto Mobiles No. of respondents Percentage (%)

Shivani 20 20

Dhru 17 17Siddhi 11 11

Other 52 52

Total 100 100

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No. of respondents

Shivani

20%

Dhru

17%

Siddhi

11%

Other

52%

(Sources: - Questionnaire Que.7)

Comment:-

Above Chart shows that out of 100, 52 % respondents

prefer other Automobile to purchase bike.

6. FROM WHICH SOURCE YOU PURCHSE BIKE?

Sources No. of respondents Percentage (%)

News Paper 12 12

T.V.Advertisement 14 14

Friends 26 26

Others 48 48

Total 100 100

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No. of respondents

News Paper, 12

Friends, 26

Others, 48

T.V.Adverti

nt, 14

(Sources: - Questionnaire Que.3)

Comment:-

Above graph shows that 48 % respondents are come to

know from the other. Then 26 % respondents are come to know

from the friends. 14 % & 12 % respondents are come to know

from the T.V.Advertisement & news paper.

7-AGE V/S USAGE OF COMPANIES MOTORCYCLE

Age (in

year)

Hero

Honda

HONDA TVS Yamaha BAJAJ Total

18-20 15 05 03 02 05 3021-25 23 06 03 03 02 37

26-30 09 02 01 03 00 15

31-35 02 00 01 01 02 06

36-40 01 2 02 01 01 07

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41&

above

01 01 00 02 01 05

Total 51 16 10 12 11 100

Hero honda

39%

Honda

27%

Bajaj

19%

others

15%

Hero honda

Honda

Bajajothers

(Sources: - Questionnaire personal detail)

Comment: -

Above Charts shows that 39% respondents are use Hero

Honda Companys Motorcycle. And 27% respondents are using

Honda bikes.

8-Who is decision maker for purchasing bike

in your family?

Sources No. of respondents Percentage (%)

Father 46 46

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Self 42 42

Mother 10 10

Others 02 02

Total 100 100

Percentage (%)

46

42

10

2

46

42

10

20

10

20

30

40

50

Decision maker for purchasing bike

No.

Perc

(Sources: - Questionnaire personal detail & Que-4)

Comment:-

Above Graph shows that 46 % respondents take decision

by father for purchasing bike. And 42 % respondents are take

decision by self for purchasing bike.

9- WHAT FEATURES YOU CONSIDERS WHEN

YOU PURCHASE BIKE PLEASE GIVES THE RANK.

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Attributes Weightage

Price 426

Less maintenance 358

Style 355

Durability 335

Mileage 381

Easy Driving 367

Brand Reputation 362

Color 406

Weightage 6 5 4 3 2 1

Attributes Excellent Very

Good

Good Averag

e

Poor Very

Poor

Total Total

score

Price 30 20 18 16 10 06 100 426Less

maintenance

18 11 17 30 13 11 100 358

Style 21 18 19 10 11 21 100 355

Durability 10 17 16 24 21 12 100 335

Mileage 24 19 14 17 09 17 100 381

Easy Driving 20 12 21 23 10 14 100 367

Brand

Reputation

17 19 14 21 17 12 100 362

Color 28 19 18 13 10 12 100 406

Pick up 19 22 15 20 14 10 100 382

Total 187 157 152 174 115 115 900 3370

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Pick up 382

Total 3370

Feature of purchasing Bike

12%

11%

11%

10%

11%

11%

11%

12%

11% Price

Less

Style

Durab

Milea

Easy

Brand

Color

Pick u


Comment:-

Above chart show that more no of respondents are give

more weightage to the price.

10. RATE THE FOLLOWING ATTRIBUTES OF

SHOW ROOM


Good

Good Average Poor Total

Available 30 24 18 16 12 100

After Service 16 35 24 15 10 100

Knowledge

Of Sales man

20 21 23 20 16 100

Service 25 18 27 19 11 100

Infrastructure 12 29 20 17 22 100Total 103 127 112 87 71 500

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Attribute of show room

30

16 2025

12

24

3521

18

29

18 24

2327

20

16 15

2019

17

12 10 16 11

22

0

10

20

30

40

50

60

70

8090

100

noofrespondents

Po

Av

Go

Ve

Ex


Comment:-

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Above chart shows that 30 respondents out of 100 are

available who give Weight age on the excellent and second 35

respondents out of 100 are after service who gives Weight age on

the Very Good, 23 respondents are Knowledge of salesman who

give Weight age on the good, 27 respondents are service who give

Weight age on the good, 29 respondents are Infrastructure who

gives Weight age on the Very Good.

11.RATE THE FOLLOWING SCHEMES THATATTRACT YOU MOST.

.


Good


Festival

Offer

43 21 12 14 10 100

Exchange

Offer

15 31 29 12 13 100

Special Gift 20 19 30 20 11 100

CashDiscount 11 21 19 34 15 100

Anniversary

Offer

14 13 12 20 41 100

Total 103 105 102 100 90 500

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Festival Offer

Exchange Offer

Special Gift

Cash Discount

Anniversary Offer

Poor

Averag

Good

Very G

Excell


Comment:-

Above graph shows that in festival offer 43 respondents

out of 100 are give a excellent, then in exchange offer 31

respondents out of 100 are give a very good rank, in special gift 30

respondents are give a good rank, in cash discount 34 respondents

are give a average rank.

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12. RATE THE FOLLOWING FEATUREYOU HAVE PURCHASE HONDA BIKE.


Good


Mileage 31 26 15 18 10 100

Available 14 25 32 16 13 100

Price 16 22 42 11 09 100

After Service 20 31 25 14 10 100

Pick up 21 36 17 15 11 100

Style 18 25 15 26 16 100

Color 20 24 26 10 20 100

Average 27 24 20 15 14 100Total 167 213 192 125 103 800

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3 1

14

16

20

21

1 8

20

27

26

25

22

3 1

36

25

24

24

15

32

42

25

17

15

2 6

2 0

18

16

11

26

10

13

9

10

11

16

2 0

1 41 5

10

15

1 4

M ile ag e

Available

Pr ice

Af te r Se rv ice

Pick up

Style

Co l o r

Average

E xc

Ve ry

G oo

Av e

P o o


Comment:-

Above graph show that respondents give more weightage

to the price then after they give more weightage to the mileage

before purchasing motorcycle

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FINDINGS

The study shows that 51 respondents are using Honda.

The current trend is that respondents give maximum no of point

to price and mileage.

The study show that 48 respondents are come to know from

others and 26 respondents are come to know from friends

about Hero Honda bike.

The study shows that 55 respondents are purchase Honda bikeby Loan and 45 respondents are purchase Honda bike by cash.

The study shows that 31 respondents are give point to mileage.

The study shows that more no. of respondents gives more

weightage to price. The more no. of serviceman, Students,

Businessmen, and others give more weightage to the price when

Professionals give more weightage to the mileage.

The study shows that 46 respondents are father take a decision

to purchase bike And 42 respondents are self take a decision topurchase bike.

The study shows that 30 respondents are give rank to available

in show rooms and 35 respondents are give rank to after service.

The study shows that 43 respondents are giving excellent to

festival offer and 41 respondents are give poor rank to the

anniversary offer.

The study shows that 45 respondents are purchase Honda bike

whose salary is below 5000 income.

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SUGGESTIONS

1. Honda should introduce a low price scooty.

2. For the promotion, company show make road-show that will

Increase the sales. The company should give more concentrateon the advertisement.

3. Honda Company should implement a new strategy to reduce

the competition and lead into the bike market.

4. As people expect more mileage per kilometer, company

should increase the mileage of the Honda bike.

5. Honda should make a sports bike with more milage giving in

the indian roads at affordable price of the consumers..

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SWOT Analysis

OFHONDA

SWOT AnalysisSWOT Analysis

Strengths

Ability to understand customers needs and wants

Recognized and established brand name

Effective advertising capability

Weaknesses

R&D is not close to the Hero manufacturing plant

Hero is vulnerable in the joint venture because

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Honda Motor Company has so much power

OpportunitiesOpportunities

Global expansion into the Caribbean and CentralGlobal expansion into the Caribbean and CentralAmericaAmerica

Expansion of target market (include women)Expansion of target market (include women)

Become Indias leader in the scooter marketBecome Indias leader in the scooter market

ThreatsThreats

Honda Motorcycles and Scooters India can takeHonda Motorcycles and Scooters India can takeaway market share and cause joint venture to goaway market share and cause joint venture to go

soursour

Bajaj Motors is a strong competitorBajaj Motors is a strong competitor

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REFERENCE MATERIAL

BIBLOGRAPHY

APPENDICES

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BIBLIOGRAPHY

Marketing research, G.C.Beri, Third Edition, Tata McGraw

Hill Publishing Company Limited, New Delhi, 2000

Marketing management, Philip Kotler, Twelth (Millennium)

edition, Prentice-Hall of India Private Limited, New Delhi, 2003

www. Honda2wheelersindia.com

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APPENDICES

QUESTIONNAIRE

1 Do you have own bike?

(a) Yes [ ]. (b) No [ ]

If yes than,

2 Which company bike do you have at present?

Company ____________________

3 Whom do you refer to purchasing bike?

(A) News paper [ ] (C) TV advertisement [ ]

(B) Friends [ ] (D) others [ ]

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4 Who is decision maker for purchasing bike in your family?

(A) Father [ ] (B) Mother [ ]

(B) Self [ ] (D) other [ ]

5 How you purchase bike?

(A) By cash [ ] (B) By Loan [ ]

6 What features you considers when you purchase bikeplease give the rank.

attributes excellent Very

good

good Average Poor Very

poor

price

Less maintenance

StyleDurability

Mileage

Easy driving

Brand reputation

Color

7 Rate the following attribute of show room

Attributes 1 2 3 4 5

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Available

After sales

Services

infrastructure

8 From where are you purchasing___________?

(A) Shivani Auto [ ] (C) Shiddi Auto [ ]

(B) Dhruv Auto [ ] (D) others [ ]

9 Rate the following schemes that attract you most.

attributes 1 2 3 4 5

Special

offer

Exchange

offer

Specialgift

Cash

discount

10 Rate the following feature you have purchase hero Honda

Bike.

Attribute 1 2 3 4 5Mileage

Available

Price

After service

Pick up

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11 give your suggestion.

______________________________________________________________________________________________________

___________________________________________________

CUSTOMER PERSONAL INFORMATION:-

A. Name: - ___________________________________________

B. Address:-______________________________________________________________________________________

___________________________________________

C. phone no:-__________________________________________

D. Age (in year):-

18 to 20 [ ] 21 to 25 [ ]

26 to 30 [ ] 31 to 35 [ ]

36 to 40 [ ] 41 & above [ ]

E. Occupation:-

Services [ ] Businessman [ ]

Students [ ] Professional [ ]

Others [ ]

F. monthly income:-

5000 [ ], 5000-10,000 [ ],10,000-15,000 [ ]

15,000-20,000 [ ], 20,000 Above [ ] .

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ANAND HONDA

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