63 countries 905 partners(+78)

New: Fiji, Uruguay, Tomé & Principe

Number of farmers + workers

2008 2010 Growth

972.000 1.150.000 18%

Type of producer

organisation 70%

28%2%

2008

73%

25%2%

2010

Small Producer Organizations Hired Labour Organizations Contract Production

Organizations

Breakdown farmers/workersper product

Product Number of

farmers

Number of

workers

Total

Coffee 532.000 0 532.000

Tea 142.200 81.500 223.700

Cocoa 125.900 0 125.900

Coton 58.500 0 58.500

Other 79.800 81.300 161.100

Total 938.400 162.800 1.101.200

Growth number of farmers + workers per product

Product 2008 2010 Growth %

Cocoa 78.000 125.900 61%

Sugar 11.500 17.600 53%

Tea 179.000 223.700 25%

Coffee 480.000 532.000 11%

What explains this strong growth?

Production areasmall farmers(hectares)

Product Africa Asia L-America

World

Bananas - - 1,96 1,96

Sugar 1,45 - 3,25 2,91

Cocoa 4,02 - 2,55 3,02

Coffee 0,91 0,87 2,43 1,50

Fresh fruits 2,79 - 2,05 2,60

Rice 0,13 2,72 - 2,30

Tea 0,27 0,57 - 0,29

Coton 0,60 1,35 - 1,00

All products 0,82 1,13 2,49 1,40

Bananas Coffee Cane sugar0

5

10

15

20

25

30

35

40

Volume (x 10.000 MT)

200720082010

Fairtrade sales volume

Fairtrade coffee: 108.000 MT532.000 farmers

Utz coffee:121.000 MT157.000 farmers

Cocoa Wine grapes Rice0

5

10

15

20

25

30

35

40

45

Volume (x 1.000 MT)

200720082010

Fairtrade sales volume

Percentage sold under Fairtrade conditions

Wine grapes

Tea

Rice

Coffee

Cocoa

Cane sugar

Bananas

0% 20% 40% 60% 80% 100%

Small Producer Organizations Hired Labour Organizations

Premium realized by Fairtrade sales

Received premium:€ 51,5 million( growth +22%)

CoffeeBananasFlowersCane sugarCocoaTeaOther

24%

34%

9%

9%

8%

8%

Average premium per organisation

2008

2010

€ 80.000

€ 62.000

Average premium per member

€ 54

€ 40

ReceivedFairtrade Premium

Spending of Fairtrade Premium(producer organisations)

Production & processing

Organisation

Community (education, environment and health)

Other (vb. Micro-credit)

24%

30%

18%

28%

Spending Fairtrade Premium(Hired labour)

Community (hous-ing, drinking water)

Education

Environment & health

Investments in workers

Other (vb. Micro-crediet)

20%

33%

9%

15%

8%8%22%

Conclusion Fairtrade changes lifes !

Support &

Priorities 2012

Stef Van Linthoudt - Senior Market Manager RetailIngrid Bottleberghs - Marketing & Communication ManagerBarbara Goffin - Market Manager A Brands & Cacao

Support Max Havelaar

Train & inform your organisation to become a Fairtrade expert :

• Sales team – Cat Man – Shelf Man – Marketing& Com

• Sourcing & supply chain information

• Customer events

Market info : Retail – OOH

• Quantitative & qualitative studies ( Gfk - TNS Dimarso e.o )

Catalyst inbetween partners & Networking with all

• Networking event (commercial conference, …)

Support Max Havelaar

Missing link : North – South

• Producer visits to Belgium

• Mission to the South

Tailor made actions :

• Week of Fairtrade

• Fairtrade work

• Cacao campaign

• Support your actions (trade-show, …)

Media attention and communication tools ( POS e.o )

Support &

Priorities 2012

Stef Van Linthoudt - Senior Market Manager RetailIngrid Bottleberghs - Marketing & Communication ManagerBarbara Goffin - Market Manager A Brands & Cacao

513.000 COFFEE farmers with still 60% of their production available under FT conditions …

Enlarge the market for producers by achieving 5% SOM => 600T

extraBy : Develop coffee market in OOH : strong commercial

support for our partners & development of right tools

for focused segments

Increasing presence in retail => increase distribution,

assortment, visibility via partnerships with retailers

Our dreams for 2012-13:

Realize the bulk of the growth with core market partners (retail/ foodservice)

Bananas e.o. Tropical fruit : + 20% retail value

Retail growth through increase : In store communication - > buying frequency

Broaden & Optimize weighted distribution

Shelf visibility – facings

Expand range with other tropical fruit i.e Pineapple ,

Mango e.o.

Priorities 2012