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20121119 gauc trainingday henri & raoul
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Transcript of 20121119 gauc trainingday henri & raoul
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04/10/2023
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Henri van de BlankevoortRaoul Lemoine
GAUC 2012Training dayClinic Analyse Google AdWords
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Diensten
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FINANCE TRAVEL RETAIL
CHARITY TECHNOLOGIE UITGEVERS
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Accreditaties
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Google AdWords
Analyse
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① Gebruik van de juiste kolommen② Sturen op conversie③ Segmenteren④ Instellingen
⑤ Structuur⑥ Advertentiegroepen⑦ Zoekwoorden
⑧ Advertenties ⑨ Landingspages
Analyse
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① inlog
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• Doel van de campagne (lead, verkoop, branding)
• Max CPO
• Doelgroep
inlog
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① Gebruik van de juiste kolommen② Sturen op conversie③ Segmenteren④ Instellingen
Analyse 1
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Kolommen
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Segmenteren
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Instellingen
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Instellingen
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⑤ Structuur⑥ Advertentiegroepen⑦ Zoekwoorden
Analyse 2
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Analyse 2
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⑧ Advertenties ⑨ Landingspages⑩ Extensies
Analyse 3
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Advertenties
① Zoekwoorden in de Advertentie② Zichtbare URL③ Call to Action④ Meerdere advertenties⑤ KeyWord Insertion⑥ Concurrentie
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CONTACT / VRAGEN
OrangevalleyDe Corridor 273631 ZA Breukelen
Tel: 030 - 2 800 800Email: [email protected]
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Henri van de BlankevoortRaoul Lemoine