10 Crossmediale politiek

Crossmedia - New School 2010 1

• Les 10 Web 2.0 & de Politiek

Crossmedia


Politieke platformen:• Weblogs• Hyves• Twitter

Crossmedia


twitter1. Femke Halsema2. Alexander Pechtold 3. Geert Wilders

hyves1. Jan Peter Balkenende2. Geert Wilders3. Rita Verdonk

CrossmediaFacebook1. Geert Wilders2. Job Cohen3. Marianne Thieme

LinkedIn 1. Alexander Pechtold2. Jan Peter Balkenende3. Rita Verdonk


Crossmedia

http://vodpod.com/watch/3782549-mark-rutte-over-twitter-innovatie-en-social-media

Mark Rutte zet 22.000 Hyves-vrienden aan de kant


Wouter Bos = blog & HyvesCrossmedia


Verhagen:

Crossmedia


Balkenende:

Crossmedia


Balkenende:Jack de Vries

Crossmedia


Politiek & Web 2.0:• Politieke professionals zullen steeds meer de

weblog/twitter/social netwerken in hun mediamix opnemen

• Kloof burger-politiek wordt hiermee niet opgelost,maar is wel een bijdrage

• Politici willen over de journalist heen springen enhebben behoefte om eigen kanalen te creëren

• Politici zullen gaan sneuvelen door weblogs die informatie brengen die normale media niet of

niet zo snel oppakken (keerzijde van de medaille)

Crossmedia


Oude situatie: politici bereiken de mensen via de media,

Die bepalen (toon, lengte, vorm)


Nieuwe situatie: politici bereiken de mensen ook via de social media,

En bepalen zelf (toon, lengte, vorm) – oude media deels buitenspel


http://www.volgdetweedekamer.nl/

Crossmedia


Society.org

Crossmedia - New School 2010 17The Future of Public Debate Online – Politics Online, 20 April 2009

Debategraph – collaborative thinking

Link: Debategraph

http://debategraph.org/


Why this matters…

There are always more smart people outside government than within it…

…and engaging this intelligence transparently is efficient and effective and strengthens public trust.


But how do you make sense of this?


…and what if many speak at the same time?


Focus on the underlying ideas

(1) Gather the set of ideas distributed in the community

Gordon Brown Kevin Rudd

Barack Obama (2)

Represent each idea just once


Listen to everything the community has to offer

New Ideas Contributed

Contributors


Question?

Suggestion

Reason

Think openly in simple, provisional building blocks on which others can build too


In as much depth as you need


Enable everyone to build and rate maps — collaboratively, iteratively and comprehensively


Make maps easy to find, explore and extend. Embed around the web. Updates visible across all sites.

Link: The Independent

http://www.independent.co.uk/environment/climate-change/mapping-the-contours-of-climate-change-1640886.html


• UK Prime Minister’s Office

• Royal Society of Arts

• The Independent

• European Commission – WAVE public consultation on climate change in UK, Lithuania and France

• …and a growing community of universities, schools, NGOs, businesses, and individuals.

Debategraphers?

Links: Debategraph, The Independent

http://debategraph.org/

Crossmedia - New School 2010 28Dr David Price, Co-founder, Debategraph, email: david AT debategraph DOT org, http://debategraph.org, tel +44 (0) 20 8144 2860

Debategraph – thank you


http://www.youtube.com/watch?v=G4HzeYFqxhQ&feature=related


By the Numbers*


Disclaimers

*Technology can’t write

*The message is critical

*Content is king


CONNECTINGObama Everywhere


The Social PulpitBarack Obama’s Social Media Toolkit

www.edelman.com


E-mail is still king…


…but mobile is HOT


Be persistent, stay in-sync

• Repeat messages more than once• Stick to the core message• Believe in people to deliver your

message.

Online Politics 101 Version 1.5 / June 2008

Colin Delany, epolitics.com


“We believed in human being to human being

communication.”

– David Plouffe, Campaign Manager

MarketingProfs Digital Marketing World Spring 2009Art of the Possible: Online Branding Strategies and Tactics

David Plouffe, Barack Obama's 2008 Presidential Campaign Manager


Integrate, integrate, integrate

Presidential Inauguration, January 20th 2009


Technology wasn’t an add-on

• “…a carefully considered element of almost every campaign function.”

• Technology’s critical role: “moving online supporters toward real-world action.”

Welcome to the New Media Campaign Tools of 2012March 13, 2009

Michael Silberman, MotherJones.com


If you want to communicate, make it easy!

• “Join Us” was about building lists• First, get the e-mail address, then

follow-up for details• Don’t forget mobile!


EMPOWERINGYes We Can


Empower self-service


Online-offline hybrid model

• Fundamentals of organizing haven’t changed

• Heavy investment to facilitate the “last mile” of physical-world organizing

• How do we use technology to scale grassroots efforts beyond what’s been possible?

Welcome to the New Media Campaign Tools of 2012March 13, 2009

Michael Silberman, MotherJones.com


Calls to action: Be specific


Remember the “third ask”

• Forward to a friend• “Join us this weekend!”• Ask a question• Take a survey• Talk to your neighbors• Donate now• “Get out the vote!”


Obama & his Blackberry, life line to the people

10 Crossmediale politiek

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