Succesvol werven met LinkedIn Deel 1 (Werkgeversmerk) Erik van Maanen

Erik van Maanen

Global Account Manager, Sales & Marketing Director, Country Manager

Ook 11 jaar gewerkt als Recruiter / Executive Search Consultant

MBA, Business Consultant

Bij LinkedIn help ik, als Global Account Manager, grote bedrijven een

sterk werkgeversmerk te bouwen en ‘employer of choice’ te worden en

dus hun wervingseffectiviteit te optimaliseren.

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

Agenda

• Sterk werkgeversmerk

• ‘Employer of Choice in de hearts

and minds van uw doelgroep’

• Talent Pool

Aflevering 1

BUILD

THE WORLD IS

CHANGING FAST…

1940’s 1980’s 2010’s 2050’s 1860’s 1900’s

TALENT ACQUISITION & HUMAN RESOURCES TOO Candidates

More Connectivity

More Choice

More Channels

1980’s 1990’s 2000’s 2010’s

Filing Cabinet

Recruiters

Offline Database

Job Channels

Social Media

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Social media is here to stay, embracing its power is the key

57%

of the decision to ‘buy’ is now made before any

commercial contact with your business1

1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Professionals use LinkedIn for

3 valuable reasons

Knowledge The definitive professional

publishing platform

Network We connect the world’s

professionals

Identity The professional

profile of record

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

are passive and not

looking to move

75%

60%

of them are open

to opportunity!!

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

The best recruiters

act like marketers

Social media keeps the conversation going (bi-directional) 1

…because you need to nurture your audience (the right messages to the right audiences at the right moment)

Sales is one-to-one, marketing is one-to-many 2

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Creating ‘followers’ will

fuel your success

? ? ?

? ? ?

? ? ?

What good is a post on Facebook if you

have no friends?

Members are 61% more likely to share information as a result of following your company

61%

95%

Followers are 95% more likely to respond to an InMail

79% of members are interested in job opportunities from companies they are following 79%

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

LinkedIn has

every audience you care about…

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

ENGAGE

We recommend

3 simple steps

Your followers &

Your brand

Nurture your target

audiences

Do what you do

best

Build Engage Recruit

Your LinkedIn journey

RECRUIT ENGAGE BUILD

Who you are

Your people

What makes you different

Your Culture

Your Values

Your EVP

Make it clear and simple

Continuity

Build your brand Inside Out

Build your brand Outside In

19

Build your brand LinkedIn Career Page as solid foundation

20

Build your brand Relevant Content: dynamic Career Pages

Accelerate follower growth

Reach out to potential clients & candidates and convert them into followers

BUILD

Targeted Campaigns

300% Follower base increase - Symphony Teleca

Your total number of followers 8,230

Samsung

Samsung

Leverage your employees BUILD

Employee Profile

Ads

Views on your employee profiles this month

8,084

Recruiters have 10x more traffic than the average member 10x

of page views are members looking at members 76%

RECRUIT

Promote your

jobs

Proactively source

talent

ENGAGE

Update

followers

Tailor your

content

Your LinkedIn journey Summary

BUILD

Grow your

followers

Leverage

Employees

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Erik van Maanen Global Account Manager

evanmaanen@linkedin.com

LinkedIn Confidential ©2013 All Rights Reserved

Vragen?