Presented bySayantan Roychoudhury

PGDMPune Institute of Business

Management

• Automobile Sector

• Tata MotorsCompany

Products

Passenger Vehicle

Commercial Vehicle

Concept Vehicle

14%

3%3%

80%

Market Share in Percentage

Pssenger vehicles Commercial vehicles Three wheelers Two wheelers

Domestic Market Share

Market Size of automobile

The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent of the country's Gross Domestic Product (GDP)

FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY160

2

4

6

8

10

12

14

16

18

20

Total production of automobiles in IndiaPassenger Vehicle Commercial Vehicle Three wheeler Two wheeler

Growth/ DE growth of

Tata motors

Tata Motors passenger and commercial vehicle sales (including exports) in September 2016 were at 48,648 vehicles, a growth of 8%, over 45,215 vehicles sold in September 2015

Passenger Vehicles Commercial Vehicles Exports0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

11,732

28,847

4,402

14,601

28,360

5,687

Growth/De-Growth of Tata Motors

FY15 FY16

Reason

• Passenger vehicles grew by 24% over September,2015 due to high demand of Tata Tiago.

Passenger vehicle

• Commercial vehicle’s growth was 2% lower over September, 2015 due to postponement of replacement and fleet expansion.

Commercial vehicle

• Exports grew by 29% over September,2015 due to high demand of commercial vehicles outside of India.

Exports

Rivalry among existing firms-Exit barriers

Number of competitorsRelative size of competitors

Red ocean marketEconomies of scale

Product differentiationAccess to distribution

channelGovernment policies

Red ocean marketEconomies of scale

Product differentiationAccess to distribution

channelGovernment policies

Threats of substitute product

Relative price of substituteRelative quality of

substituteSwitching cost

Determinants of supplier power-

Supplier concentrationAvailability of substitute

unitsSuppliers’ threat of forward integration

Importance of Industry to suppliers

Porter’s

Five Model

s

Tata Motors secures 2nd highest score in J.D. Power India 2016 Customer Service

Index Study.

Tata Motors expands dealership footprints to over 600 touch points.

 

Tata Motors forays into Bolivia with the launch of Commercial Vehicle range.

 

Tata motors partners with Hindustan Petroleum Ltd. To introduce HP Tata Motors

Genuine Oil.

Mr. Cyrus Mistri has been removed from the Chairman Post of Tata Motors. Mr. Ratan Tata steps in…

Snapshot

Well known brand with good reputation.

High employee base.

Increasing fuel cost.

Rising cost of manufacturing.

Minimum presence in European market.Poor technical base

in compare with Global leaders.

Potential rise in profitability.

New launches are creating new market.

Product- Passenger Vehicles

Commercial VehiclesConceptual Vehicles

Price- Tata Commercial

Vehicles>Tata SUVS>Tata Sedan

Place-280

dealerships in 189 cities.

Promotion-Trade fair and

ExhibitionSponsorship

Media Promotion

SEGMENTATION

Rural area

Urban Segment

Share Audit CommitteeExecutive Come of Board

orders

Board of Directors

Managing Director

Executive Committee

StaffHead- Commercial Business UnitHead-Quality

Head-Engineering Research Center

Head- Finance & ITHead- Passenger Vehicle Business

UnitHead- Human Resource

Head- Purchasing & SupplyHead- Program Planning & Project

ManagementHead- Strategy

  

Chief Internal AuditorHead- Corporate Communication

Head-Govt. Affairs & CollaborationHead- Legal

Company Secretary

Audit CommitteeExecutive Committee of

BoardRemuneration

CommitteeNominations Committee

Investor’s Grievance Committee

Special Need Based Committee

 

TATA MOTORS PVT LTD COMPANY URGENT HIRING.

COMPANY - TATA MOTORS PVT LTD COMPANYPOST- SALES EXECUTIVE

SALARY- 20,500/- to 32,500/- per month

JOB DESCRIPTION:-

* FRESHER AND EXPERIENCE CANDIDATE BOTH CAN APPLYEASY AND FAST SELECTION PROCESS

* 100% DAY SHIFTS

* PAYROLL WORK

* PAID TRAINING

* UNLIMITED INCENTIVES

* MEDICAL INSURANCE

* MEALING AND LIVING

* OVER TIME BENEFITS

* EXCELLENT OPPORTUNITY FOR YOU TO WORK WITH INDIA'S LEADING TATA MOTORS PVT LTD COMPANY

INTERVIEW TIMING: - 9:30 AM TO 5:00 PM (MONDAY TO SATUDAY)DOCUMENTS: - RESUME, 4 PASSPORT SIZE PHOTOGRAPH, 1 I.D PROOF, LAST QUALIFICATION CERTIFICATE, and COMPUTER DIPLOMA

JOBDESCRIPTION

Cross local assignments. These include 3 business shifts of 15 week duration in sales and marketing, manufacturing and operations, corporate strategy, finance and human resources.

 

A seven week rural assignment resources exposes the trainee to community work which help to install in them the real image of Indian ordinary people.

 

Mentorship for TAS managers placed with a group companies. This was initiated to create a platform to develop the personal and professional platform of TAS mangers. Then they are taken through a development plan of 5 years.

 

The programmer’s one year training module named as ‘group orientation & learning’ (GOAL) emphasizes on structure orientation through class room inputs and field visits. It builds TAS trainees perspective on the seven sectors of the TATA GROUP. It’s current and future challenges and its drive to become a truly global organization.

www.ibef.comwww.tatamotors.comwww.moneycontrol.inwww.aceanalyzer.co.in

www.siam.com

Reference