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Transcript of Tata Steel (1)
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SUBMITTED TO:
PROF OBEROI
CREATED BY:
AksharaKambli
ShrikantSabat
Sunil Yadav
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TABL OF CONTENT
Sl.no Content Pg. no
1 Int oductionTATA STEEL
CORUS GROUP PLC.
3
2 Prelude 5
3 The De l 6
4 Ti eline 7
5 Fin nci ldet il
REVENUE DETAIL
FINANCIAL REPORT
9
6 Synergy betweenco p nies 12
7
Post- erger 13
8 An lysis 16
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INTRODUCTION
TATA STEEL
Tata Steel formerly known as TISCO and Tata Iron and Steel CompanyLimited,
is the world's seventh largest steel company, with an annual crude steel capacity
of 31 million tonnes. It is the largest private sector steel company in India in
terms of domestic production. Currently ranked 410th on Fortune Global 500, it
is based in Jamshedpur, Jharkhand, India. It is part of Tata Group of companies.
Tata Steel is also India's second-largest and second-most profitable company in
private sector with consolidated revenues of 132,110 crore (US$29.46 billion)
and net profit of over 12,350 crore (US$2.75 billion) during the year ended
March 31, 2008.Tata Steel is the 8th most valuable brand according to an
annual survey conducted by Brand Finance and The Economic Times in 2010.
Its main plant is located in Jamshedpur, Jharkhand, with its recent acquisitions,
the company has become a multinational with operations in various countries.
The Jamshedpur plant contains the DCS supplied by Honeywell.The registered
office of Tata Steel is in Mumbai. The company was also recognized as the
world's best steel producer by World Steel Dynamics in 2005.[11]
The company
is listed on Bombay Stock Exchange andNational Stock Exchange of India, and
employs about 82,700 people (as of 2007).
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THE EAL
There are not many opportunities for producers in emerging low-cost markets
to gain access to the markets of Europe other than by acquiring a company like
Corus,
John Quigley (Editor, Industry Publication Steel week)
"It is a two-way street now, not only India is seeking foreign investment, but
Indian companies areemerging investors in other countries."
Kamal Nath (commerce minister)
The eal et eenTata & C as i iall announcedonApril nd,
at apriceof penceperordinaryshare incash.Thisdeal isa %
acquisitionand thenewentitywill erun yoneofTatassteel subsidiaries.AsstatedbyTata, the initial oti ebehind thecompletionofthedeal wasnot
Corus revenuesi e,but ratheritsmarketvalue.Even though Corus is largerin
si ecompared toTata, thecompanywasvaluedless thanTata at approximately
billion)at the timewhen thedeal negotiationsstarted.
But from Corus point ofview,as themanagement hasstated that thebasic
reasonforsupporting thisdeal were theexpectedsynergiesbetween the two
entities. Corushassupported theTataacquisitiondue todifferent motives.
However,with theTataacquisition Corushasgainedagreat andprofitableopportunity tomakeanexit as thecompanyhasbeen lookingout forapotential
buyerforquitesome time.
The total valueofthisacquisitionamounted to .2billion 2billion).
Tata teelthewinneroftheauctionforCorusdeclaresabidof penceper
sharesurpassed thefinal bidfrom Brazilian teel maker
CompanhiaSiderurgicaNacional CSN)of pencepershare. Priorto the
beginningofthedeal negotiations,bothTataSteel and Coruswere interested in
entering intoanM&Adeal due toseveral reasons.Theofficial pressrelease
issuedbyboth thecompanystates that thecombinedentityw ill haveapro
formacrudesteel productionof27million tonnes in2007,with ,000
employeesacrossfourcontinentsanda joint presence in countries,which
makes it aseriousrival toothersteel giants.
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TIMELINE
September 20, 2006:CorusSteel hasdecided toacquireastrategicpartnership
ithaCompany that isa lowcost producer
October 5, 2006:TheIndiansteel giant,TataSteel wants to fulfil itsambition
toExpand itsbusinessfurther.
October 6, 2006:The initial offerfromTataSteel isconsidered tobe too low
bothby Corusandanalysts.
October 17, 2006:TataSteel haskept itsofferto ppershare.
October 18, 2006:Tatastill doesnt react to Corusand itsbidpriceremains the
Same
October 20, 2006:Corusaccepts termsof .3billion takeoverbidfromTata
Steel
October 23, 2006:The Brazilian Steel roup CSN recruits a leading
investmentbanktoofferadviceonpossiblecounter -offertoTataSteelsbid.
October 27, 2006: Corus iscriticizedby thechairmanof CB,SirAnthony
Bamford,foritsdecision toaccept anofferfromTata.
November 3, 2006:The Russiansteel giant Severstal announcesofficially that it
willnot makeabidforCorus
November 18, 2006:Thebattle over Corus intensifies when Brazilian group
CSNapproached theboardofthecompanywithabidof 75ppershare
November 27, 2006: TheboardofCorusdecides that it is in thebest interest of
itswillshareholders togivemore time to CSN to satisfy thepreconditionsanddecidewhetherit issueforwardaformal offer
December 18, 2006:WithinhoursofTataSteel increasing itsoriginal bid for
Corus to500pencepershare, Brazil s CSNmade itsformal counterbidforCorus
at 515pencepershare incash,3% more thanTataSteel sOffer.
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January 31, 2007:Britain'sTakeoverPanel announces inane-mailedstatement
thatafteranauctionTataSteel hadagreed toofferCorus investors608penceper
share incash
April 2, 2007:TataSteel manages towin theacquisition to CSNandhas the full
votingsupport form Corus shareholders
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Financial Details
REVENUEDETAIL
TOTAL REVENUE USD 5 BILLION
TOTAL REVENUE USD 19.4 BILLION
69%
23%
1% 1%
4%
2%
TATA STEELREVENUE-2005
INDIA
ASIA
U.K
EUROPE
ROW
NORTH AMERICA
0%
8%
28%
54%
3%
7%
CORUSREVENUE-2005
INDIA
ASIA
U.K
EUROPE
ROW
NORTH AMERICA
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COMBINED REVENUE USD 24.4 BILLION
Capa
ity in million tonn
s, R
v
nu
and profits in Rs 000
ror
s
13%
11%
22%44%
3%7%
COMBINED REVENUE-2005
INDIA
ASIA
U.K
EUROPE
ROW
NORTH A
ERICA
118
34 32 31 28.7
204
84.737
61.04548.249
63.871
19.76.455 5.879 8.78 9.702
Arcelor ittal Nippon Steel JFE Steel Posco Tata Steel-Corus
Comparison bas d on fiqur s of2007 -08
Capacity Revenues Profit
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F L REPORT ON DEAL
Equitycontributionof .1billionfromTATASTEELandfullyunderwrittennon-recoursedebt packageof 6.14billion
Equitybasedon 46.7millionfullydilutedsharesofCOR STransactionvaluebasedon B/Sdateof31st March2007,withnet debt of 2.672billion
ExpectedSynergyof 350millionperyearThecompanyexpects to infuseequityof 4.1billiondollar, thebreakofequity isasfollows
1.USD700millionfrom internal generation2.USD500millionofECB3.USD640millionfrom issueofpreferential shares toTATAsons in2006-07and2007-08
4.USD862millionfromright issue to theequityshareholders
5.USD1000millionfromrights issueofconvertiblepreferenceshares
6.USD500millionfromaforeign issueofequityrelatedinstrument
USD2.66billion,whichwill beput Asiansubsidiarieswill bemezzaninedebt,whichwill beremovedaswhenrequired
Theremainingdebt ofclose toUSD6billionwill befundedbythreebankStandard Chartered,ABNAMROandDeutschebank
toTATASTEELUK limited,asubsidiaryspecificallyformed
fortakeover
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Capital Stru
tur
Synergies between the companies Tatawasoneofthelowestcoststeelproducersintheworldandhadself-
sufficiencyinrawmaterial.Coruswasfightingtokeepitsproductions
costsundercontrolandwasonthelookoutforsourcesofironore.
TatahadastrongretailanddistributionnetworkinIndiaandSEAsia.ThiswouldgivetheEuropeanmanufacturerain-roadintotheemerging
Asianmarkets.TatawasamajorsuppliertotheIndianautoindustryand
thedemandforvalueaddedsteelproductswasgrowinginthismarket.
Hence
there
would
be
a
powerful
combination
of
high
quality
developed
andlowcosthighgrowthmarkets
Therewouldbetechnologytransferandcross-fertilizationofR Dcapabilitiesbetweenthetwocompaniesthatspecializedindifferentareas
ofthevaluechain
Therewasastrongculturefitbetweenthetwoorganizationsbothofwhichhighlyemphasizedoncontinuousimprovementandethics.Tata
steel'sContinuousImprovement Program Aspire withthecorevalues:Trusteeship,integrity,respectforindividual,credibilityandexcellence.
Corus'sContinuousImprovement Program TheCorusWay withthe
corevalues:codeofethics,integrity,creatingvalueinsteel,customer
focus,selectivegrowthandrespectforourpeople.
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POST MERGER
Ne Board
Post-mergeranewboardwasformedconstitutingpeoplefromboth
thecompanies theboardwas like this
1.MR RatanTatachairman2.MR imLengwill bedeputychairman3.MR Bmuthuraman, MRIshaat HusainandArun andhi will
join thisboardfromTATASteel
Effect onsharesandcredit ratingTheIndianmarket tookthisdeal positivelyand thesharepricesrose
from372.30on2April 2007onNSE to443.58on10April 2007.
But, the international wasnot soupbeat; Standards & Poors
decreased itsdebt rating to BBB on itsunsecuredbankloan.
CapacityExpansion
AftertheacquisitionofCorusTataSteel isgoingforexpansion in
variouspart ofthecountry,keeping in themind the increasing
demandwithincountry,and iftheplangoeswell it will soon
emergeas2nd
largest Steel produceroftheworld,and itsIndian
branchwill become themost prominent branch in thegroup.
It intends toopennewplants in ChhattisgarhandOrissaand it
intends todouble theproduction inexisting amshedpurplant from
5million tonnes to10million tonnes.It alsowants tohavea
secondplant in harkhandandfeasibilitystudy isunderway thisplant will become the largest plant inIndiaoncompletion.Ifthings
gowell theoverall capacityofTataSteel will growfromcurrent
28.7million tonnes to63million tonnes.
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Futur
Capa
ity in million tonn
s
Curr
nt Capa
ity in million tonn
s
C
ru
,
Tata
teel(Jam
hedpur),
Nat
teel
(
ingap
re),
Millenium teel
(Thailand),
.7
Tata
teel(Jharkhand)),
Tata
teel
Ori
a, 6
C
ru
,
Tata teel
(Jam
hedpur), 5
Nat
teel
(
ingap
re),
Millenium
teel
(Thailand),
.7
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Main compe itors globally
COMPANY CAPACITY (milliontons)
ArcelorMittal 118
Nippon Steel 34
JFE Steel 32
Posco Steel 31
Bao Steel China 23
U.SSteel 19
Nucor Steel 18.5
Riva Steel 17.5
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Analysis
Thisdeal issignificant chapterin thehistoryofIndianbusinessand
TATAgroup; it madeTATASTEELoneofthe leaders in itsfieldand
showcased theeverincreasingmight oftheIndianbusinesses.
Thisdeal hasgivenTATAadirect entry into themarket ofEurope
andU.Kandwill markthebeginningofneweraforIndianbusinesses
on theglobal front. Itsalso important tonote that TataSteelshave
takenoveracompany4 times itsownsizeanddea l whichwill go
downasoneofthe largest deals till the time.Thoughall agree that
TATAgrouphasanuphill taskofconvertingvolumesofCorus into
actual profitsandmayhave todownsize,which theydid immediately
afterthe takeoverand the taskbecameeven tougherassoonafterthe
takeovertheywerefacedwithfirst recessionofthecentury in2008,whichpushed thedemandfurtherdown,but since then thegrouphas
managed theresourceswell.It isstill tobeseenwhethertheambition
ofTATAgroup to becomeaglobal leaderwill besuccessful ornot,
but theyaremakingclearto theworldandonceagainareshowing
path toIndianbusinesshouses, thismessageagainbecameclearer
when they tookoverthe likes AGUARandLAND ROVER.
Talking in technical terms thismergerhasmadeTataSteel the5 th
largest group in termsoftotal capacity.In termsofrevenueandprofitsit isranked3
rdand2
ndrespectivelyandasweall know theTatasare
knownforproducing thebest lowcost Steel in theworld theprofits
aregoing to improvefurther.Strategically thismergerhasgiven the
Tatasabiggermarket toexploreanddirect entry into theEuropean
andU.Kmarkets.Thismergeralsomarksgreatercompetition in the
formofglobal giants likeArcelorMittal NipponSteel etc.Thesegiants
withgreaterresourcesandgreaterexperiencewillprove tobegood
challengeandmotivationforTatasglobal ambition,but whoknows
withfutureexpansionplannedweverywell beseeing it growing intoworldno1brand in itssegment but,still thatsandhighlyoptimistic
viewofthefuture.
Asforthe Corus isconcerned it was thebest deal theycouldhavegot,
at around68% premiumofthere thenexistingcost.Theygot entry
into thedevelopingAsianmarketsandnowhaveaccess tocheaper
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productionmodel andrawmaterialsoftheTATASTEELandwith the
newnameTATASTEELUK theonlyway is thewayforward.
Bibliography
ollowingwebsiteshavebeenveryuseful inproviding in -depth
informationabout themerger
ywww.wikipedia.comywww.moneycontrol.comywww.businesstoday.inywww.Gaurdain.co.ukywww.telegraph.co.uk
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