Social Media & Fashion - Masterclass Fashion Retail

Post on 22-Apr-2015

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Transcript of Social Media & Fashion - Masterclass Fashion Retail

Verheldert marketing en consumententrends en verbindt de identiteit van merken met de mentaliteit van mensen.

Verheldert marketing en consumententrends en verbindt de identiteit van merken met de mentaliteit van mensen.

SOCIAL MEDIA & FASHION

MOBILE APPS

MOBILE APPS

PRAKTISCHE NICHE

MOBILE APPS

PRAKTISCHE NICHE

MOBILE APPS

STIJLADVIES

MOBILE APPS

FASHION NIEUWS

SOCIAL NETWORKS

SOCIAL NETWORKS

DEALS SCOREN

SOCIAL NETWORKS

LIKE!

SOCIAL NETWORKS

INSPIRATIE

SOCIAL NETWORKS

COLLECTIE

SOCIAL NETWORKS

LIFESTYLE

SOCIAL NETWORKS

DIALOOG

SOCIAL NETWORKS

ZOOM IN, ZOOM OUT

Breigaren

Muts

Breien

SOCIAL NETWORKS

ZOOM IN, ZOOM OUT

Breigaren

Muts

Breien

Inspiratie

Instructie

SOCIAL NETWORKS

ZEEMAN STELT WEBSITE CENTRAAL

SOCIAL NETWORKS

BUZZ

SOCIAL NETWORKS

BUZZ

SOCIAL NETWORKS

BUZZ

NICHE SOCIAL NETWORKS

NICHE SOCIAL NETWORKS

SHOP, SHARE & SHOW

NICHE SOCIAL NETWORKS

BRANDING

Welke ‘look’ is

relevant voor je merk?

NICHE SOCIAL NETWORKS

FORA: PARTICIPEER!

NICHE SOCIAL NETWORKS

SPECIAL INTEREST FORA: PARTICIPEER!

LOCATION BASED

LOCATION BASED: BUZZ

LOCATION BASED: AWARD & EMPOWER

STEMPEL KAART IDEE

USER GENERATED CONTENT

STYLE BLOGGING

ONLINE INFLUENTIALS

STYLEBLOGGING

Zoek, vind, inspireer en

empower!

ONLINE INFLUENTIALS

STYLEBLOGGING

ONLINE INFLUENTIALS

STYLEBLOGGING

BURBERRY: CONTENT IS KING

ART OF THE TRENCH

“We are now as much a media-content company as we are a design company, because it’s all part of the overall experience.”

Christopher Bailey - creative director Burberry

THE TRENCHCOAT

THE SARTORIALIST

USER GENERATED CONTENT

RATEN, SHOPPEN EN SHAREN

FACEBOOK CONNECT

RETAIL THEATER

EXCLUSIEVE CONTENT

CONTACT

Stefan Harzevoortstefan@newpulse.nltwitter.com/ssstefan06-42703415

Aljan de Boeraljan@newpulse.nltwitter.com/nwpls06-25484999

www.newpulse.nlwww.pulseblog.nl

THE END(and the beginning)

;)THANKS!