SWAYAM SIDDHI COLLEGE OF MANAGEMENT AND RESEARCH

NAME-PARTH.K.SHAH.

ROLL NO-6141.

TOPIC-NEW PRODUCT DEVELOPMENT.

New Product Development

of PRIYA

JEWELLERS

IDEA GENERATIONMarket Survey

SWOT analysis.

Research & Development

Launch of Products like pendants, mangalsutra, bracelets, nose pins, new variety of necklaces, ladies rings, cufflinks, Bracelets, Brooch, amazing Shirt Buttons.

IDEA SCREENINGAnalysation of Positive and Negative Points.

Ideas in relation to Sales generation , Estimated Investment Cost , Rate of Return(ROR), new Products would be scrutinized.

CONCEPT TESTINGThe Diamond Jewellery will be designed with the stunning designs, and now which can be used at wedding or some big functions as the Diamonds designed to be used in placed of buttons of kurtas, suits and dresses.

MARKET STRATEGY DEVELOPMENTStrategy for Launching New Products

Promotion through Brand Ambassador

Target regions will be Delhi, Chennai and Mumbai.

Target Audience would be Upper Class followed by Middle and Upper Middle Class.

BUSINESS ANALYSISThe Estimated Profits after launching the new Jewelleries will be around 7-9 crore in introduction

The Breakeven point will be 4 crore

The competitors will be KALYAN JEWELLERS,KISNA,PNG,GITANJALI,MALABAR

TEST MARKETINGThe Jewellery will be made available in Company showrooms as well as other retailers

The Jewellery will also be made available at Company’s website

COMMERCIALISATIONResponse from the Target cities the

products will boost the availability at other major cities of India

The New Distributors will also be appointed for distributing the jewellery at the major cities.

Promotion through Print Media , Hoarding would be initiated.

Necklace Price-Rs.20000/- to Rs-

1500000/-

EarringsPrice-Rs-5000/- to Rs-

250000/-

Buttons

BraceletsPrice-Rs-5000/- to Rs-50000/-

Price-Rs.10000/- to Rs.250000/-

Cufflinks BroochPrice-Rs.2500/- to Rs-100000/-

Price-Rs.7500/- toRs-250000/

PATENTS, COPYRIGHT, TRADEMARKMy Company will also patent all its design and new products under intellectual property act Patent Act,1970 Copyright Act,1957 Trademark Act,1999

My company will also make sure that there is no infringement of the patents, copyrights and trademarks

Single Segment

Targeting Other Segment

Diversifying Worldwide

World’s Market Leader