De BIM wekker looptafKoen Bogaert - ROCKFON

Gladsaxe Company House, DenmarkROCKFON Tropic

ACOUSTIC

COMFORT

FIRE

PERFORMANCE

HUMIDITY

RESISTANCE

LIGHT

REFLECTION

HYGIENEENVIRONMENT CLEANING

Aqua Lublin, PolandROCKFON Sonar

SDU, Odense, DenmarkROCKFON Mono Acoustic

Disruption waves

1990+

Music

Photography

Video rental

…

2000+

Print

Television

Hospitality

…

2010+

Retail

Healthcare

Automotive

Telco

FMCG

Finance

…

2020

There’s no safe haven anymore…

• St. Gallen klooster plan• 819-826 AD• 112 cm x 77,5 cm• 50 gebouwen• 330 beschrijvingen• Schaal 1:160• Lichtinval

Filippo

Brunelleschi

1377

1400 1800 2017

1907 1965 2017

”It’s cheaper to buy a $35,000 robotic arm than it is to hire

an employee who’s inefficient making $15 an hour… bagging French fries”

Ed Rensi, Fmr. McDonald's USA CEO

Concept

Program

Design

Analysis

Documentation

Fabrication

Construction

LogisticsOperationDemolition

Renovation

"The challenge for building materials companies is that the person with the most power to

choose a product, has the least knowledge."

David Leslie, RWC, Director of Technical Services & Product Management at Polyguard Products

owner architectgeneral

contractorsub contractor distributor manufacturer

10%10%

30%

50%

80%

100%

Decision making power

Product knowledge

80%

50%

40%

30% 30%

5%

Primary motivation

Performance Reputation Value Labor cost Margin Scale

Mark Mitchell - Whizard Strategy

owner architectgeneral

contractorsub contractor distributor manufacturer

10%10%

30%

50%

80%

100%

Decision making power

Product knowledge

80%

50%

40%

30% 30%

5%

Primary motivation

Performance Reputation Value Labor cost Margin Scale

Mark Mitchell - Whizard Strategy

Who wants to be the guinea pig?

unique characteristics - complex client context

• Multiple stakeholders with diverse interests/needs

• Project business and on-siteconstruction

• High industry fragmentation

• Low profitability and capitalization

• Highly cyclical and volatilebusiness

• Unstable workforce

• Immature project definition and technical assessment

• Over-preference for lowest price bid

• Conservative clients

• Increased risk transfer to contractors

• Complexity of contracts and dispute resolution

Source: World Economic Forum; The Boston Consulting Group

unique characteristics - complex client context

• Multiple stakeholders with diverse interests/needs

• Project business and on-siteconstruction

• High industry fragmentation

• Low profitability and capitalization

• Highly cyclical and volatilebusiness

• Unstable workforce

• Immature project definition and technical assessment

• Over-preference for lowest price bid

• Conservative clients

• Increased risk transfer to contractors

• Complexity of contracts and dispute resolution

Source: World Economic Forum; The Boston Consulting Group

Source: World Economic Forum; The Boston Consulting Group

Construction in our society6% global GDP

5-10% worldwide employment25-40% global carbon emissions

LARGEST consumer of raw materialsVs.

+200K daily in urban areas, neededaffordable & healthy housing

1400 1800 2017

Source: World Economic Forum; The Boston Consulting Group

Walk the talk

Walk the talk

Walk the talk

Walk the BIM talk

Walk the BIM talk

3D drawing Product information Links to extra info

Updated by ROCKFON

http://www.jorislaarman.com/work/mx3d-bridge/

Walk the BIM talk

Vragen?

Koen BogaertMarketing Platform Manager

koen.bogaert@rockfon.com