Post on 29-Nov-2014
description
Geefpapier
Prepared by: Christophe Vergult, Managing Partner, InSites ConsultingWouter Debuysscher, Consultant, InSites Consulting
For: Bram Ellens, Bart Van Aalst & Willem van Wijngaarden
December 19th, 2008
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Methodology
From this year on, presents can be wrapped up in 2 ways: in ordinary wrapping paper or in Geefpapier. The latter one means giving twice: give a gift, but at the same time you donate to charity.
The purpose of this survey is determining whether or not the Dutch population is open to such an idea.
Quantitave study:
Email invitation with a link to the the online questionnaire
Population and sampling:Population: representative to the Dutch population 18-64
Sample frame: InSites panel (cfr. InSites Consulting presentation)
Quota: age & gender
Sample size: N= 404
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Is Geefpapier more fun to give?
N = 404 / F = None
Q: Do you think it is nicer to wrap a gift in Geefpapier than to wrap it in ordinary wrapping paper?
5%
32%
45%
13%
6%
A lot more fun
More fun
Neutral
Not more fun
Not more fun at all
More fun for
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Do you consider Geefpapier?
Q: Would you consider wrapping a gift in Geefpapier?
Q: Would you consider buying a roll of Geefpapier to wrap your gifts?
6%
42%
25%
19%
7%
Certainly consider
Consider
Neutral
Not consider
Certainly not consider
6%
40%
22%
25%
7%
Certainly consider
Consider
Neutral
Not consider
Certainly not consider
N = 404 / F = None
Wrap it yourselfWrap it yourselfLet it wrapLet it wrap
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Geefpapier = more money for charity?
Q: Would the euro you spend on Geefpapier be an extra euro for charity?
41%
41%
9%
7%
2%
Certainly (it is an extra euro)
Probably
Neutral
Probably not
Certainly not (it replaces an other euro)
More for charity
N = 237 / F = Only if probably or certainly consider Geefpapier
Geefpapier means extra money for charity!Geefpapier means extra money for charity!
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Geefpapier occasions
N = 237 / F = Only if probably or certainly consider Geefpapier
Q: For which occasions would you wrap your gifts in Geefpapier?
84%
46%
45%
36%
32%
30%
27%
27%
24%
14%
Birthday
Just because...
Christmas
Mother's day
Father's day
Marriage
Birth
Thinking of you/wishing you good luck
Saint Nicolas
Valentine's day
Birthdays are seen as the best occasion to use Geefpapier. But also many other occasions are appropriate to give Geefpapier.
Birthdays are seen as the best occasion to use Geefpapier. But also many other occasions are appropriate to give Geefpapier.
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Which stores are appropriate?
Q: Which stores would be appropriate to offer Geefpapier?
N = 404 / F = None
Giftshops and bookstores are the number 1 selling channels. But also Bijenkorf, perfumeries and music stores can offer Geefpapier.
Giftshops and bookstores are the number 1 selling channels. But also Bijenkorf, perfumeries and music stores can offer Geefpapier.
72%
71%
50%
45%
44%
36%
35%
33%
15%
7%
Gift shops
Book stores
Bijenkorf
Perfumery
Music stores
Jeweller
Florist
Bol.com
Wehkamp
Other
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Is Geefpapier attractive for stores?
Q: To what extent to you think a store that offers Geefpapier is more attractive than a store that doesn’t offer Geefpapier?
1%
10%
17%
71%
A store offering Geefpapier is a lot more
attractive
More attractive
A bit more attractive
A store with Geefpapier is as attractive as an
other one
N = 404 / F = None
Finds it more attractive
For almost 1 out 3 respondents, stores offering Geefpapier are more attractive than stores that haven’t this offer.
For almost 1 out 3 respondents, stores offering Geefpapier are more attractive than stores that haven’t this offer.
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Is Geefpapier a determinator?
Q: Could Geefpapier be a determinating factor in your choice for a specific store?
0%
4%
23%
40%
33%
Very determinating
Determinating
Neutral
Not determinating
Not determinating at all
N = 404 / F = None
determinating
Geefpapier isn’t a determinating factor in the choice for a store, it something extra.
Geefpapier isn’t a determinating factor in the choice for a store, it something extra.
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What is the most fun?
Q: Could you indicate which of the possibilities listed below is the most fun?
N = 404 / F = None
54%
44%
37%
20%
19%
13%
14%
Collecting-box
Geefpapier
Lotery
Paper of a homeless person
A remittance
Membership via de Post
Other
Most fun for
Geefpapier is the second most fun way to give to charity ending after the collecting-box, but before loteries and other charity causes.
Geefpapier is the second most fun way to give to charity ending after the collecting-box, but before loteries and other charity causes.
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What is nice about Geefpapier?
Q: What do you like about Geefpapier?
N = 404 / F = None
44%
25%
23%
22%
16%
13%
I give 2 times: a gift and a donation to charity
The paper looks nice
I give from a good feeling more than out of guilt
It is only 1 euro
I show people I give to charity
Other
The best about Geefpapier is that you give twice, a gift but at the same time also to charity.
The best about Geefpapier is that you give twice, a gift but at the same time also to charity.
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Messages to Geefpapier
Q: Do you want to share something with Geefpapier?
N = 404 / F = None
Design:• Offer different lay-out formats• Geefpapier without the logo• Produce it in an environmental friendly way• More colours
Idea:• Very good idea• It is a success• Nice initiative
1
2
List of suggestions
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Contact details
InSites ConsultingEvergemsesteenweg 195
B-9032 GentBelgium
Tel. +32 9 269.15.00Fax. +32 9 269.16.00
info@insites.euwww.insites.eu
Christophe VergultDirector Customer ExperienceChristophe.vergult@insites.eu Tel. +32 9 269.15.06Mobile +32 496 23.29.32
Wouter DebuysscherConsultantWouter.debuysscher@insites.eu Tel. +32 9 269.15.29Mobile +32 478 63.24.29