fail fast, fail cheaperic kenis, bryofail conference 6/11/12

Bryo?BRight & YOung• High potential• 18 to 36 y

emBRYO• prestarter• Growth

potentialBRIO• Drive• Ambition

BRIGHT?

$ € £ 1.000 crazy ideas

In love with my project

Feasibility : fail fast, fail cheap

YOUR ELEVATOR PITCH

FocusKeep on driving on the

right trackKnow where you want

to go

“Most of all Bryo recognised & increased my entrepreneurship. “ Maarten Vandenbroucke, Gatewing

“Bryo is like a second family to me. It is my feedback and my back-up.” Ciel Berings, Aaltra

“ At Bryo I found my 2 partners. Without them dotOcean would be impossible.” Peter Staelens, dotOcean

….

3 main pitfalls for a start-up:

fear of the market lack of financial knowledge

too homogeneous team

Source: Mirjam Knockaert, UGent

Wrong entrepreneurs team

My friendsOnly engineersNo technology specialistPeople I know already

Even if you are alone, you need a team

differences in commitment

technology + sales + finance

dream team :

don’t forget to calculate your own time

my time is worth 50%, your expertise is worth 50%

???

Will you still manage if …the real cost is twice as high,

the time to market is twice as longfor half of the turnover

cash is king

not always smart

smart money is

market : ‘we prefer to finish our version 3.0 first’

Don’t go too little too late to the market

market : ‘we have no competitors’

There’s a hole in the market, but is there a market

in the hole?

market : watch out for exclusivity

market : careful with a

big company as first customer

market :

the new Facebook

or a

The funny thing about regret, is you better regret something you have done than something you haven’t.

eric.kenis@voka.beT 0486/511 434