“Data Centers De Persgroep”

Antwerp Feb. 14 2013

Luc Verbist

CIO

NEWSPAPERS

Activities

N°1

N°1

Activities

MAGAZINES

N°1

N°1

Activities

Print products

5 times around the globe in 1 week

Activities

RADIO

N°1

Activities

TELEVISION

N°1

Activities

DIGITAL

Classifiedsites >

E-commerce >

iPad & mobile>

News >

Pay-per-view >

Activities

MOBILE TELEPHONY

Interactive>

Operator >

Financial Results

In mio euro 1991 2000 2011

Growth by acquisition

1989

1991

1993

1995

1997

1999

20012003

2005 2007 2009 2011

Netherlands

2012

Growth by acquisition

1989

1991

1993

1995

1997

1999

20012003

2005 2007 2009 2011

Netherlands

All newspapers had problems

• Losing money

• Declinig readership

ICT Strategy

► Atos Origin

► Getronics

► KPN

► ASP4ALL

► Hotitem

►…

Outsourcing

Contract managers and

Business analysts on the payroll

External Datacenters

FTE: 1.800

Locations: 12 in The Netherlands

Newspapers: 3, with 718 journalists

Websites: 18

Printing plants: 2

ICT Strategy

Facts & Figures

► Initially: 3.045

► Restructurings

► Closed printing plant

► Sold NRC (Newspaper)

► Sold Magazines (education)

► Sold Book Publishing Division

Planning

Roll out planning high level

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Finance AD 01/01/10 28/02/10

Website AD 01/01/10 30/03/10

Editorial AD 01/01/10 30/06/10

WAN Connectivity 01/01/10 30/06/10

Subscription AD 01/01/10 30/09/10

Office Environment 01/01/10 30/09/10

Salary and HR 01/02/10 31/12/10

Output Management 01/03/10 30/06/10

Website VK 01/04/10 30/09/10

Editorial VK 01/07/10 30/11/10

Finance VK and TR 01/08/10 31/01/11

Single Copy Sales 01/09/10 30/04/10

Mass Mailing 01/09/10 30/06/10

Website Classified 01/09/10 30/02/11

Website TR 01/10/10 31/12/10

Subscription VK and TR 01/10/10 30/04/11

Editorial TR 01/12/10 31/03/11

Printing Plant Den Haag 01/01/11 30/04/11

Printing Plant Amsterdam 01/01/11 30/06/11

2010 2011Project Name Start Finish

Facts & Figures about the Datacenter

Number of servers

OS Physical Virtual Total Virt %

Solaris 86 308 394 78 %

Windows 328 460 788 58 %

Mac 65 13 78 17 %

616 TB in different Tiers

Tier 1 128 TB

Tier 2 144 TB

Tier 3 344 TB

► 3 tiers in 6 storage systems, 3 per DC

► High end storage: Fiber channel and

SAS Technology

► High end storage: SATA Technology

►Mid range storage: SATA Technology

Desktop virtualization

► 120 virtual Windows servers in DC

40 For latency sensitive applications

30 For legacy applications and compatibility

30 For internal ICT management

10 For Windows applications and for Mac users

10 Other

► Very limited use► Effect of line latency

► Being able to work in a non connected mode

► Limited distance of workstation to the production machinery

► Expensive licenses

Service Levels

Business Service Hours Days Max. Downtime

0 6 12 18 24

Newspapers 6/7 15 minMagazines 5/7 60 minWebsites 7/7 15 minPrinting Plant 6/7 15 minTV 7/7 1 minRadio 7/7 1 min

Principe N+1

► Power

UPS

Generator

Public network

► Cooling

► Network

Multiple network cards in servers

Dual uplink

Redundant core network

Principe N+1

Cold corridors

► Full separation of hot

and cold air flows

► High efficiency

2 Datacenters fully redundantIn

to

tal4

cu

be

s

DATACENTER

ROOM 1

DATACENTER

ROOM 2

► Network

equipment

► Server

rack

Real time monitoring

Monitoring of the data centers

Temperature Back

Power usage

Humidity

Temperature Front

Real time monitoring

Monitoring of the chillers

Real time monitoring

Monitoring of the power usage

Real time monitoring

PUE Graphic 2011

0.0 °C

2.0 °C

4.0 °C

6.0 °C

8.0 °C

10.0 °C

12.0 °C

14.0 °C

16.0 °C

18.0 °C

20.0 °C

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

jan feb mar apr may jun jul aug sep oct nov dec

Average monthly PUE Average monthly temperature

Benchmark Hosting

(Opex figures full year basis)

►Websites

˃ Vacature Terramark 180 K€ 120 K€

˃ AD-Trouw-Volkskrant Getronics 3 Mio € 650 K€

˃ Tijd-Echo Cegeka 160 K€ 100 K€

► Cloud Solutions

˃ ASP4ALL (all webservers) 850 K€ 500 K€

˃ Microsoft Assure (MS server park) 2,4 Mio € 1,3 Mio €

(real contract values)

(benchmark checks)

Externalcost

Internalcost

Costs

ICT Cost (Mio €)

0.0

10.0

20.0

30.0

40.0

50.0

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

► After integrationBefore integration◄

Stop outsourcing contracts

Switch to DP standards

50

60

70

80

90

100

110

120

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Costs

Evolution ICT Cost/employee (Index cleared)

► After integrationBefore integration◄

Design lessons

► During design consider impact minimization of potential failures

►Make sure all drivers, hardware version, setup parameters, … are

identical for clustered servers

► Difficult to assess upfront the load on physical servers with a lot of

virtual machines

► Easy to manage but also easy to make (human) mistakes

► Consider data recovery requirements during design of storage tiers

► (B)Leading edge technology (aggressive pricing but non-mature technology)

► Think big (anticipate on growth strategy)

► Think green

Considerations internal or external data center

► Be sure you have enough critical mass, if not → outsource

► 24/7 business or just business hours

► Business Applications are very specific (no support from third parties available)

► Strong support of end users of business applications is required

► Fysical distance between servers and production machinery

► Costs

► Opex versus Capex strategy of the company

► Availability of skilled resources

► Building restrictions and regulations

► Employees churn rate

Q&A

Luc Verbist

CIO De Persgroep

Luc.Verbist@persgroep.be