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“Data Centers De Persgroep”
Antwerp Feb. 14 2013
Luc Verbist
CIO
Activities
MAGAZINES
N°1
N°1
Activities
Print products
5 times around the globe in 1 week
Activities
TELEVISION
N°1
Activities
DIGITAL
Classifiedsites >
E-commerce >
iPad & mobile>
News >
Pay-per-view >
Financial Results
In mio euro 1991 2000 2011
Growth by acquisition
1989
1991
1993
1995
1997
1999
20012003
2005 2007 2009 2011
Netherlands
2012
Growth by acquisition
1989
1991
1993
1995
1997
1999
20012003
2005 2007 2009 2011
Netherlands
All newspapers had problems
• Losing money
• Declinig readership
ICT Strategy
► Atos Origin
► Getronics
► KPN
► ASP4ALL
► Hotitem
►…
Outsourcing
Contract managers and
Business analysts on the payroll
External Datacenters
FTE: 1.800
Locations: 12 in The Netherlands
Newspapers: 3, with 718 journalists
Websites: 18
Printing plants: 2
ICT Strategy
Facts & Figures
► Initially: 3.045
► Restructurings
► Closed printing plant
► Sold NRC (Newspaper)
► Sold Magazines (education)
► Sold Book Publishing Division
Planning
Roll out planning high level
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Finance AD 01/01/10 28/02/10
Website AD 01/01/10 30/03/10
Editorial AD 01/01/10 30/06/10
WAN Connectivity 01/01/10 30/06/10
Subscription AD 01/01/10 30/09/10
Office Environment 01/01/10 30/09/10
Salary and HR 01/02/10 31/12/10
Output Management 01/03/10 30/06/10
Website VK 01/04/10 30/09/10
Editorial VK 01/07/10 30/11/10
Finance VK and TR 01/08/10 31/01/11
Single Copy Sales 01/09/10 30/04/10
Mass Mailing 01/09/10 30/06/10
Website Classified 01/09/10 30/02/11
Website TR 01/10/10 31/12/10
Subscription VK and TR 01/10/10 30/04/11
Editorial TR 01/12/10 31/03/11
Printing Plant Den Haag 01/01/11 30/04/11
Printing Plant Amsterdam 01/01/11 30/06/11
2010 2011Project Name Start Finish
Facts & Figures about the Datacenter
Number of servers
OS Physical Virtual Total Virt %
Solaris 86 308 394 78 %
Windows 328 460 788 58 %
Mac 65 13 78 17 %
616 TB in different Tiers
Tier 1 128 TB
Tier 2 144 TB
Tier 3 344 TB
► 3 tiers in 6 storage systems, 3 per DC
► High end storage: Fiber channel and
SAS Technology
► High end storage: SATA Technology
►Mid range storage: SATA Technology
Desktop virtualization
► 120 virtual Windows servers in DC
40 For latency sensitive applications
30 For legacy applications and compatibility
30 For internal ICT management
10 For Windows applications and for Mac users
10 Other
► Very limited use► Effect of line latency
► Being able to work in a non connected mode
► Limited distance of workstation to the production machinery
► Expensive licenses
Service Levels
Business Service Hours Days Max. Downtime
0 6 12 18 24
Newspapers 6/7 15 minMagazines 5/7 60 minWebsites 7/7 15 minPrinting Plant 6/7 15 minTV 7/7 1 minRadio 7/7 1 min
Principe N+1
► Power
UPS
Generator
Public network
► Cooling
► Network
Multiple network cards in servers
Dual uplink
Redundant core network
Principe N+1
Cold corridors
► Full separation of hot
and cold air flows
► High efficiency
2 Datacenters fully redundantIn
to
tal4
cu
be
s
DATACENTER
ROOM 1
DATACENTER
ROOM 2
► Network
equipment
► Server
rack
Real time monitoring
Monitoring of the data centers
Temperature Back
Power usage
Humidity
Temperature Front
Real time monitoring
Monitoring of the chillers
Real time monitoring
Monitoring of the power usage
Real time monitoring
PUE Graphic 2011
0.0 °C
2.0 °C
4.0 °C
6.0 °C
8.0 °C
10.0 °C
12.0 °C
14.0 °C
16.0 °C
18.0 °C
20.0 °C
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
jan feb mar apr may jun jul aug sep oct nov dec
Average monthly PUE Average monthly temperature
Benchmark Hosting
(Opex figures full year basis)
►Websites
˃ Vacature Terramark 180 K€ 120 K€
˃ AD-Trouw-Volkskrant Getronics 3 Mio € 650 K€
˃ Tijd-Echo Cegeka 160 K€ 100 K€
► Cloud Solutions
˃ ASP4ALL (all webservers) 850 K€ 500 K€
˃ Microsoft Assure (MS server park) 2,4 Mio € 1,3 Mio €
(real contract values)
(benchmark checks)
Externalcost
Internalcost
Costs
ICT Cost (Mio €)
0.0
10.0
20.0
30.0
40.0
50.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
► After integrationBefore integration◄
Stop outsourcing contracts
Switch to DP standards
50
60
70
80
90
100
110
120
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Costs
Evolution ICT Cost/employee (Index cleared)
► After integrationBefore integration◄
Design lessons
► During design consider impact minimization of potential failures
►Make sure all drivers, hardware version, setup parameters, … are
identical for clustered servers
► Difficult to assess upfront the load on physical servers with a lot of
virtual machines
► Easy to manage but also easy to make (human) mistakes
► Consider data recovery requirements during design of storage tiers
► (B)Leading edge technology (aggressive pricing but non-mature technology)
► Think big (anticipate on growth strategy)
► Think green
Considerations internal or external data center
► Be sure you have enough critical mass, if not → outsource
► 24/7 business or just business hours
► Business Applications are very specific (no support from third parties available)
► Strong support of end users of business applications is required
► Fysical distance between servers and production machinery
► Costs
► Opex versus Capex strategy of the company
► Availability of skilled resources
► Building restrictions and regulations
► Employees churn rate