Becky Verthé + Pieter Michielssummer school creatieve starters

7 juli 2010

HOWEST I 7 masters– 22 bachelors

MASTER I Industrieel Ontwerpen

BACHELOR I Industrieel Product Ontwerpen

27/8 netwerkevent lerende netwerken Voka W-VL 16 september Career Event (voor doctorandi) - Universiteit Gent1-2/10/09: YWP Eindhoven(Young Water Professional) Congres, 45' creativiteit enloopbaanontwikk. 9/11 technologische case THULE 8 december - Open Innovatieforum Limburg launch project Creatieve Starters

27/8 innowiz voormiddag artevelde hogeschool gent 23/9 - INNOWIZ workshop creativiteit - leraren mode 4/10/09: workshop creativiteit Open Bedrijvendag 09 12/11 trendanalyse THULE 9 - 10 december - beursjutten door Innowiz team op de bedrijvencontactdagen Kortrijk Xpo. launch project Humanovation25/9 - 9u-10u30 - presentatie Dominiek Savio 13-16 Oct.: int.conference, compiègne university(Cies) 18/11 terugkomdag IVOC Kortrijk 11 december (vm) - INNOWIZ vm op European Innovation Week 09 Kortrijk

25/9 - 11u (of vroeger) - INNOWIZ workshop MyMachine do 15/10: LN Voka / Fis - Prototyping + Innowiz (15u-19u) 25/11 terugkomdag IVOC Antwerpen do 17 of vrij 18 december - lerarenopleiding Innowiz ? i.s.m. technokid(t)s 30/9 - INNOWIZ workshop creativiteit - leraren mode 22-23 oktober: 1ste partnermeeting CCC (Hamburg) 30/11 traject op maat VDAB PROTOTYPING I ProtoLab I Traditional, rapid & virtual prototyping

LIGHTING I ProtoLight

CREATIVITY & INNOVATION I Innowiz I Play,Mate!

HUMANITY I D4E1

SUSTAINABILITY I Playitforward

ENGINEERING I Design2connect

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PROTOTYPING @ ProtoLab

Vacuum casting opstelling

3D meetbank met optische laserscanner

Lasercutter

3D printer

Thermoforming toestel

CNC freesmachine

Traditionele prototyping tools & materialen (hout, kunststoffen, composieten)

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LIGHTING

Lichtlabo voor metingen

Fotogoniometer voor LDC (Light Distribution Curve)

Reflectie-transmissiemeter (transparantie / reflectie van materialen)

Rendementsstudies

Optimalisatie van verlichtingstoestellen

Prototyping (Photopia, Relux, 3D scanning,…)

CREATIVITY

INNOWIZ creativity session ‘made-to-measure’ ; 1 case, 3 steps

intake & project briefing INNOWIZ training (1h’) + creativity session (3h’) INNOWIZ report

Play, Mate ! toolbox development

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SUSTAINABILITY

onderzoek naar producttechnische en marktgerelateerde aspecten van DPO

business game Play it Forward! (3P’s: people, planet, profit)

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DESIGN FOR [EVERY]one

co-creatie scenario’s voor hulpmiddelen binnen de hedendaagse doe-het-zelf cultuur

gebruiker + ergotherapeut + designer

jaarlijkse ontwerpbeurs hulpmiddelen op maat

samenwerking met Handicap International

27/8 netwerkevent lerende netwerken Voka W-VL 16 september Career Event (voor doctorandi) - Universiteit Gent1-2/10/09: YWP Eindhoven(Young Water Professional) Congres, 45' creativiteit enloopbaanontwikk. 9/11 technologische case THULE 8 december - Open Innovatieforum Limburg launch project Creatieve Starters

27/8 innowiz voormiddag artevelde hogeschool gent 23/9 - INNOWIZ workshop creativiteit - leraren mode 4/10/09: workshop creativiteit Open Bedrijvendag 09 12/11 trendanalyse THULE 9 - 10 december - beursjutten door Innowiz team op de bedrijvencontactdagen Kortrijk Xpo. launch project Humanovation25/9 - 9u-10u30 - presentatie Dominiek Savio 13-16 Oct.: int.conference, compiègne university(Cies) 18/11 terugkomdag IVOC Kortrijk 11 december (vm) - INNOWIZ vm op European Innovation Week 09 Kortrijk

25/9 - 11u (of vroeger) - INNOWIZ workshop MyMachine do 15/10: LN Voka / Fis - Prototyping + Innowiz (15u-19u) 25/11 terugkomdag IVOC Antwerpen do 17 of vrij 18 december - lerarenopleiding Innowiz ? i.s.m. technokid(t)s 30/9 - INNOWIZ workshop creativiteit - leraren mode 22-23 oktober: 1ste partnermeeting CCC (Hamburg) 30/11 traject op maat VDAB

1. DESIGN ASSIGNMENTS

2. PROJECT WEEKS (IP, ontwerpweken)

3. BACHELOR I MASTER EXAM (preceded by an internship)

4. DEMAND DRIVEN RESEARCH (TETRA, IWT, 7th Framework, Flanders InShape,…)

5. LONG TERM RESEARCH (PhD, IWT baekeland mandaten )

6. MADE-TO-MEASURE SERVICES (KMO portefeuille)

7. WORKSHOPS & COURSES

8. JURY

9. POSTGRADUATE PROGRAM Integral Product Development

10. NETWORK events, design talks, seminars, study days, study tours…

WHO I Research group creativity & innovation

WHAT I Tool & guidance in “APPLIED” creativity

USERS’ COMMITTEE I Assa Abloy, Liften Coopman, Creax, P&G, Recticel, Renson, Flanders Inshape, Televic, Flanders DC, DesleeClama, Pilipili, Innovatiecentrum, Unizo, COCD, Reynaers Aluminium

SUPPORTED BY I Tetra (IWT), EFRO, INTERREG

[ RESEARCHER ] [ DESIGNER ] [ PRODUCTION][ MANAGER ]

HOW TO STIMULATE CREATIVITY IN COMPANIES AND EDUCATION? HOW TO MAKE IT TANGIBLE AND ACCESSIBLE TO EVERYONE?

MYTHSCREATIVITEIT

CREATIEF, DAT BEN JE OF DAT BEN JE NIET!

STRUCTUUR IS SLECHT VOOR CREATIEF DENKEN

HOE LANGER DE BRAINSTORM DUURT, HOE BETER

Common reactions

CREATIVITEITGEKENDE REACTIES…

“BRAINSTORMEN, DAT DOEN WE HIER AL LANG…”

“Drill for oil? You mean drill into the ground to try and find oil? You’re crazy.”Drillers whom Edwin L.Drake tried to enlist to his project to drill for oil, 1859

“A rocket will never be able to leave the Earth’s atmosphere.”New York Times, 1936

“DIT KAN NIET, HET IS ONMOGELIJK!”

“CREATIVITEIT, DAAR HEB IK GEEN TIJD VOOR!”

DEFINITION

CREATIVITEIT

ATTITUDE

KENNISVAARDIGHEID

CREATIVITEITATTITUDE

CREATIVITEITVAARDIGHEID

CREATIVITEITKENNIS

CREATIVITEITORDE EN CHAOS

HOE ‘GOED GEORGANISEERDE’ MENSEN OMGAAN MET DE

WERELD…

HOE ‘CHAOTISCHE’ MENSEN KIJKEN NAAR DE WERELD…

STRUCTURED PEOPLENEED INSPIRATION

CHAOTIC PEOPLENEED A METHOD

METHODAWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES

INSPIRATIONVISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE

CONTEXTUAL TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT, AN APPLICATION

METHOD

TRIZ BASICS

INNOWIZ TRANSLATION

ITERATIVE THINKING CREATIVITY

PROBLEMDEFINITION

IDEAGENERATION

IDEASELECTION

IDEAREALISATION

ITERATIVE THINKING

1/5

2/5 1/5

1/5

ITERATIVE THINKING

MINDSWITCHINGCREATIVITY

PROBLEM DEFINITION INPUT

starting question

OUTPUT

one or more redefined and challenging starting questions

ATTITUDE

research journalist, searching for boundaries, defining the assignment (box)

POINTS OF INTEREST

need or opportunity, stakeholders, deadlines, planning, deliverables, strengths, weaknesses, opportunities and threats.

IDEA GENERATIONINPUT

a challenging and well-stated question

OUTPUT

many ideas, whether or not clustered into groups and visually recognizable

ATTITUDE

advertiser, stand-up comedian, improvisator, adventurer

POINTS OF INTEREST

diverge, out of the box, quantity over quality, postpone judgment, openness, speed, flexibility, switch

IDEA SELECTION INPUT

many idea sheets

OUTPUT

one or more well founded concepts with pros and cons

ATTITUDE

lawyer, retrieving useful and constructive information from a wild bunch of ideas, collecting evidences, preparing a plea

POINTS OF INTEREST

ranking, founding, trimming, the best is not good enough

IDEA COMMUNICATIONINPUT

some selected concepts

OUTPUT

go no-go, internal and external communication, convinced clients

ATTITUDE

salesman, politician, negotiator, animator, crisis manager  POINTS OF INTEREST

materialize, inspire, focus on your audience’s interest, create a win-win

INSPIRATION

IDEA GENERATIONPROBLEM DEFINITION IDEA GENERATION IDEA GENERATION

TIME TEAM THINK TYPE PHASE

http://www.innowiz.be/

DRAW YOUR PERSONAL INNOVATION PATH

EXAMPLES OF TECHNIQUESCASE 1: strategie, USP, differentiatie t.o.v. concurrenten

WWWW+H

Who

What

When

Where

How

PROBLEM DEFINITION

BENCHMARKING Awhat if your company was a car? which car would it be?

IDEA GENERATION

BENCHMARKING B what if your company was a B2C brand? where is the centre of product gravity?

IDEA GENERATION

IDEA SELECTIONCONSUMER / PRODUCER VALUES

geef uw producten/diensten (+ die van uw concurrenten) scores volgens deze radarplot.

IDEA COMMUNICATIONBOARD OF INNOVATION

business model prototyping http://www.boardofinnovation.com/

EXAMPLES OF TECHNIQUESCASE 2: beter inspelen op de klant

PERSONASWie is je consument en wat is zijn/haar levensstijl?

PROBLEM DEFINITION

Eetpatronen?

Soort netwerk?

Kenmerken kledij

Hobby’s?

Type reiziger?

Muziekvoorkeur?

Gezinssamenstelling

Woonplaats?

Interieur?

Merk gsm? Auto?

PROBLEM DEFINITIONBEHAVIOR CHANGE INSIGHTS (B.J. Fogg)

motivation + ability + trigger = desirable behaviour

BRAINWRITING business + doelgroep = stel concrete acties voor !

IDEA GENERATION

IDEA SELECTIONCOCD BOX

STORYBOARDING

IDEA COMMUNICATION

MADE TO STICK – Chip & Dan Heath (www.madetostick.com)6 succescriteria voor sterke communicatie !

Verrijk uw ideeën: Simple Unexpected Concrete Credible Emotional Story

IDEA COMMUNICATION

EXAMPLES OF TECHNIQUESCASE 3: technologische innovatie = vernieuwing van producten,

diensten en processen via ‘solobrainstorming’

WORDLEwww.wordle.net

generate word clowds from large texts

PROBLEM DEFINITION

VISUWORDSwww.visuwords.com

PROBLEM DEFINITION

VISUAL THINKINGFLICKR www.flickr.com

TAGGALAXY www.taggalaxy.comMULTICOLR SEARCH LAB http://labs.ideeinc.com/multicolr/#colors=bb1907,3169d1,090909

RETRIEVR http://labs.systemone.at/retrievr

IDEA GENERATION

MOODBOARD – SPEZIFY – INSPIRED SEARCHwww.spezify.com

IDEA GENERATION

WWW.SPRINGWISE.COM/IDEASIdeas by industry

IDEA GENERATION

IDEA SELECTION6 THINKING HATSEdward De Bono

MOOD & INSPIRATION WALL

IDEA COMMUNICATION

WALLWISHER / GOOGLE www.wallwisher.com

IDEA COMMUNICATION

info@innowiz.be

contact:Industrial Design CenterHowest Marksesteenweg 588500 Kortrijk 056 24 12 68info@innowiz.be