2010.07.06 innowiz summer school creatieve starters
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Becky Verthé + Pieter Michiels summer school creatieve starters 7 juli 2010
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Transcript of 2010.07.06 innowiz summer school creatieve starters
HOWEST I 7 masters– 22 bachelors
MASTER I Industrieel Ontwerpen
BACHELOR I Industrieel Product Ontwerpen
27/8 netwerkevent lerende netwerken Voka W-VL 16 september Career Event (voor doctorandi) - Universiteit Gent1-2/10/09: YWP Eindhoven(Young Water Professional) Congres, 45' creativiteit enloopbaanontwikk. 9/11 technologische case THULE 8 december - Open Innovatieforum Limburg launch project Creatieve Starters
27/8 innowiz voormiddag artevelde hogeschool gent 23/9 - INNOWIZ workshop creativiteit - leraren mode 4/10/09: workshop creativiteit Open Bedrijvendag 09 12/11 trendanalyse THULE 9 - 10 december - beursjutten door Innowiz team op de bedrijvencontactdagen Kortrijk Xpo. launch project Humanovation25/9 - 9u-10u30 - presentatie Dominiek Savio 13-16 Oct.: int.conference, compiègne university(Cies) 18/11 terugkomdag IVOC Kortrijk 11 december (vm) - INNOWIZ vm op European Innovation Week 09 Kortrijk
25/9 - 11u (of vroeger) - INNOWIZ workshop MyMachine do 15/10: LN Voka / Fis - Prototyping + Innowiz (15u-19u) 25/11 terugkomdag IVOC Antwerpen do 17 of vrij 18 december - lerarenopleiding Innowiz ? i.s.m. technokid(t)s 30/9 - INNOWIZ workshop creativiteit - leraren mode 22-23 oktober: 1ste partnermeeting CCC (Hamburg) 30/11 traject op maat VDAB PROTOTYPING I ProtoLab I Traditional, rapid & virtual prototyping
LIGHTING I ProtoLight
CREATIVITY & INNOVATION I Innowiz I Play,Mate!
HUMANITY I D4E1
SUSTAINABILITY I Playitforward
ENGINEERING I Design2connect
08/04/2023 · 4
PROTOTYPING @ ProtoLab
Vacuum casting opstelling
3D meetbank met optische laserscanner
Lasercutter
3D printer
Thermoforming toestel
CNC freesmachine
Traditionele prototyping tools & materialen (hout, kunststoffen, composieten)
08/04/2023 · 5
LIGHTING
Lichtlabo voor metingen
Fotogoniometer voor LDC (Light Distribution Curve)
Reflectie-transmissiemeter (transparantie / reflectie van materialen)
Rendementsstudies
Optimalisatie van verlichtingstoestellen
Prototyping (Photopia, Relux, 3D scanning,…)
CREATIVITY
INNOWIZ creativity session ‘made-to-measure’ ; 1 case, 3 steps
intake & project briefing INNOWIZ training (1h’) + creativity session (3h’) INNOWIZ report
Play, Mate ! toolbox development
08/04/2023 · 7
SUSTAINABILITY
onderzoek naar producttechnische en marktgerelateerde aspecten van DPO
business game Play it Forward! (3P’s: people, planet, profit)
08/04/2023 · 8
DESIGN FOR [EVERY]one
co-creatie scenario’s voor hulpmiddelen binnen de hedendaagse doe-het-zelf cultuur
gebruiker + ergotherapeut + designer
jaarlijkse ontwerpbeurs hulpmiddelen op maat
samenwerking met Handicap International
27/8 netwerkevent lerende netwerken Voka W-VL 16 september Career Event (voor doctorandi) - Universiteit Gent1-2/10/09: YWP Eindhoven(Young Water Professional) Congres, 45' creativiteit enloopbaanontwikk. 9/11 technologische case THULE 8 december - Open Innovatieforum Limburg launch project Creatieve Starters
27/8 innowiz voormiddag artevelde hogeschool gent 23/9 - INNOWIZ workshop creativiteit - leraren mode 4/10/09: workshop creativiteit Open Bedrijvendag 09 12/11 trendanalyse THULE 9 - 10 december - beursjutten door Innowiz team op de bedrijvencontactdagen Kortrijk Xpo. launch project Humanovation25/9 - 9u-10u30 - presentatie Dominiek Savio 13-16 Oct.: int.conference, compiègne university(Cies) 18/11 terugkomdag IVOC Kortrijk 11 december (vm) - INNOWIZ vm op European Innovation Week 09 Kortrijk
25/9 - 11u (of vroeger) - INNOWIZ workshop MyMachine do 15/10: LN Voka / Fis - Prototyping + Innowiz (15u-19u) 25/11 terugkomdag IVOC Antwerpen do 17 of vrij 18 december - lerarenopleiding Innowiz ? i.s.m. technokid(t)s 30/9 - INNOWIZ workshop creativiteit - leraren mode 22-23 oktober: 1ste partnermeeting CCC (Hamburg) 30/11 traject op maat VDAB
1. DESIGN ASSIGNMENTS
2. PROJECT WEEKS (IP, ontwerpweken)
3. BACHELOR I MASTER EXAM (preceded by an internship)
4. DEMAND DRIVEN RESEARCH (TETRA, IWT, 7th Framework, Flanders InShape,…)
5. LONG TERM RESEARCH (PhD, IWT baekeland mandaten )
6. MADE-TO-MEASURE SERVICES (KMO portefeuille)
7. WORKSHOPS & COURSES
8. JURY
9. POSTGRADUATE PROGRAM Integral Product Development
10. NETWORK events, design talks, seminars, study days, study tours…
WHO I Research group creativity & innovation
WHAT I Tool & guidance in “APPLIED” creativity
USERS’ COMMITTEE I Assa Abloy, Liften Coopman, Creax, P&G, Recticel, Renson, Flanders Inshape, Televic, Flanders DC, DesleeClama, Pilipili, Innovatiecentrum, Unizo, COCD, Reynaers Aluminium
SUPPORTED BY I Tetra (IWT), EFRO, INTERREG
[ RESEARCHER ] [ DESIGNER ] [ PRODUCTION][ MANAGER ]
HOW TO STIMULATE CREATIVITY IN COMPANIES AND EDUCATION? HOW TO MAKE IT TANGIBLE AND ACCESSIBLE TO EVERYONE?
MYTHSCREATIVITEIT
CREATIEF, DAT BEN JE OF DAT BEN JE NIET!
STRUCTUUR IS SLECHT VOOR CREATIEF DENKEN
HOE LANGER DE BRAINSTORM DUURT, HOE BETER
Common reactions
CREATIVITEITGEKENDE REACTIES…
“BRAINSTORMEN, DAT DOEN WE HIER AL LANG…”
“Drill for oil? You mean drill into the ground to try and find oil? You’re crazy.”Drillers whom Edwin L.Drake tried to enlist to his project to drill for oil, 1859
“A rocket will never be able to leave the Earth’s atmosphere.”New York Times, 1936
“DIT KAN NIET, HET IS ONMOGELIJK!”
“CREATIVITEIT, DAAR HEB IK GEEN TIJD VOOR!”
DEFINITION
CREATIVITEIT
ATTITUDE
KENNISVAARDIGHEID
CREATIVITEITATTITUDE
CREATIVITEITVAARDIGHEID
CREATIVITEITKENNIS
CREATIVITEITORDE EN CHAOS
HOE ‘GOED GEORGANISEERDE’ MENSEN OMGAAN MET DE
WERELD…
HOE ‘CHAOTISCHE’ MENSEN KIJKEN NAAR DE WERELD…
STRUCTURED PEOPLENEED INSPIRATION
CHAOTIC PEOPLENEED A METHOD
METHODAWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES
INSPIRATIONVISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE
CONTEXTUAL TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT, AN APPLICATION
METHOD
TRIZ BASICS
INNOWIZ TRANSLATION
ITERATIVE THINKING CREATIVITY
PROBLEMDEFINITION
IDEAGENERATION
IDEASELECTION
IDEAREALISATION
ITERATIVE THINKING
1/5
2/5 1/5
1/5
ITERATIVE THINKING
MINDSWITCHINGCREATIVITY
PROBLEM DEFINITION INPUT
starting question
OUTPUT
one or more redefined and challenging starting questions
ATTITUDE
research journalist, searching for boundaries, defining the assignment (box)
POINTS OF INTEREST
need or opportunity, stakeholders, deadlines, planning, deliverables, strengths, weaknesses, opportunities and threats.
IDEA GENERATIONINPUT
a challenging and well-stated question
OUTPUT
many ideas, whether or not clustered into groups and visually recognizable
ATTITUDE
advertiser, stand-up comedian, improvisator, adventurer
POINTS OF INTEREST
diverge, out of the box, quantity over quality, postpone judgment, openness, speed, flexibility, switch
IDEA SELECTION INPUT
many idea sheets
OUTPUT
one or more well founded concepts with pros and cons
ATTITUDE
lawyer, retrieving useful and constructive information from a wild bunch of ideas, collecting evidences, preparing a plea
POINTS OF INTEREST
ranking, founding, trimming, the best is not good enough
IDEA COMMUNICATIONINPUT
some selected concepts
OUTPUT
go no-go, internal and external communication, convinced clients
ATTITUDE
salesman, politician, negotiator, animator, crisis manager POINTS OF INTEREST
materialize, inspire, focus on your audience’s interest, create a win-win
INSPIRATION
IDEA GENERATIONPROBLEM DEFINITION IDEA GENERATION IDEA GENERATION
TIME TEAM THINK TYPE PHASE
DRAW YOUR PERSONAL INNOVATION PATH
EXAMPLES OF TECHNIQUESCASE 1: strategie, USP, differentiatie t.o.v. concurrenten
WWWW+H
Who
What
When
Where
How
PROBLEM DEFINITION
BENCHMARKING Awhat if your company was a car? which car would it be?
IDEA GENERATION
BENCHMARKING B what if your company was a B2C brand? where is the centre of product gravity?
IDEA GENERATION
IDEA SELECTIONCONSUMER / PRODUCER VALUES
geef uw producten/diensten (+ die van uw concurrenten) scores volgens deze radarplot.
IDEA COMMUNICATIONBOARD OF INNOVATION
business model prototyping http://www.boardofinnovation.com/
EXAMPLES OF TECHNIQUESCASE 2: beter inspelen op de klant
PERSONASWie is je consument en wat is zijn/haar levensstijl?
PROBLEM DEFINITION
Eetpatronen?
Soort netwerk?
Kenmerken kledij
Hobby’s?
Type reiziger?
Muziekvoorkeur?
Gezinssamenstelling
Woonplaats?
Interieur?
Merk gsm? Auto?
PROBLEM DEFINITIONBEHAVIOR CHANGE INSIGHTS (B.J. Fogg)
motivation + ability + trigger = desirable behaviour
BRAINWRITING business + doelgroep = stel concrete acties voor !
IDEA GENERATION
IDEA SELECTIONCOCD BOX
STORYBOARDING
IDEA COMMUNICATION
MADE TO STICK – Chip & Dan Heath (www.madetostick.com)6 succescriteria voor sterke communicatie !
Verrijk uw ideeën: Simple Unexpected Concrete Credible Emotional Story
IDEA COMMUNICATION
EXAMPLES OF TECHNIQUESCASE 3: technologische innovatie = vernieuwing van producten,
diensten en processen via ‘solobrainstorming’
WORDLEwww.wordle.net
generate word clowds from large texts
PROBLEM DEFINITION
VISUAL THINKINGFLICKR www.flickr.com
TAGGALAXY www.taggalaxy.comMULTICOLR SEARCH LAB http://labs.ideeinc.com/multicolr/#colors=bb1907,3169d1,090909
RETRIEVR http://labs.systemone.at/retrievr
IDEA GENERATION
IDEA SELECTION6 THINKING HATSEdward De Bono
MOOD & INSPIRATION WALL
IDEA COMMUNICATION
contact:Industrial Design CenterHowest Marksesteenweg 588500 Kortrijk 056 24 12 [email protected]
