Be Your BrandJoan Oben
Communication/ Personal Branding
“Personal brand is what people say about you when you leave the
room.” Founder, Amazon.comJeff Bezos
Session Objectives
Define Professional
Brand
The importance of a personal
professional Brand
The impact of dressing, posture,
attitude & disposition on a
professional brand
Appreciate professional
communication – written & verbal
Importance of continuous
improvement to professional brand
The existence of professional brand expectation gap & how to close them
How to correct bad reputations &
wrong impressions
What Words Come To Your Mind?
Therefore: A brand is UNIQUE, VALUABLE and RECOGNIZABLE
What is a Brand?
1. A particular identity or image regarded as an asset
2. A particular type or kind of something
Professional Brand : DEFINITION
The skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well (source: www.merriam-webster.com)
Your professional brand is what your are known for or how you are perceived in relation to your work
Gen 39:2-4,10,22-23.“ The LORD was with Joseph, and he was a successful man; and he was in the house of his master the Egyptian. 3 And his master SAW that the LORD was with him …….. 4 So Joseph found favor in his sight, and served him. Then he made him overseer of his house, and all that he had he put under his authority.”10 So it was, as she spoke to Joseph day by day, that he did not heed her, to lie with her or to be with her.
Joseph, The Dreamer
22 And the keeper of the prison committed to Joseph’s hand all the prisoners who were in the prison; whatever they did there, it was his doing. 23 The keeper of the prison did not look into anything that was under Joseph’s authority,[a] because the LORD was with him; and whatever he did, the LORD made it prosper.
Why You Need A Professional Brand
Communicates who you areC
Differentiates youD
M
M
Makes you memorable
Matters to your current or potential employer
Professional Brand
CharacterValues
• Strong personal qualities
• Your value system builds your character • Your brand reflects your character
• Principles or standards of behaviour• Belief about what is right and wrong & what is important in life
Value, Character & Professional Brand
Attitude
DressingCommunication Skills
PROFESSIONAL
BRANDING
Other Key Factors Impacting Your Brand
Dressing
Important to note: • Never show too much
flesh• Pay attention to the
details of your dressing• Take into account the
dress code of your work place
• Dress the way you want to be addressed
Your dressing gives an impression to your employer, superiors, co-
workers and clients
Did you know:• “Women in high-level
positions who dress in what is seen as sexy attire are viewed as less competent–regardless of their skill sets” - Peter Glick, a professor of psychology
• The way you dress reflects your attention to details
AttitudeYour attitude is everything!
Your Attitude:• The way you behave
towards someone or something
• It shows how you feel or
think towards that person or thing
• Your attitude impacts your work performance, relationships and everyone around you
CommunicationGood communication means good
business!Written :Remember the 5 ‘Cs’• Completeness• Clarity• Correctness• Conciseness• Courtesy
Verbal :• Confidence• Contact (eye)• Consistency• To ne & frequency• Body language• Speed & Volume control• Choice of words
Your Brand
Building Your Professional Brand
•SPECIFICS•MEASURABLEM• ACHIEVABLEA• RELEVANTR• TIME BOUNDT
•Who are you?•What do you want to be known for? •Set SMART Objectives•Evaluate your present state•Define steps to get you to your desired
state•Go for it!
Be receptive to feedback
Accept criticism with a positive attitudeAvoid being
argumentative
Be disciplined
Promptly attend to identified areas of improvement
Be consistent
Dealing With Expectation Gaps/Correcting Brand Reputation
In reputation we trust
•Seek regular feedback from colleagues and superiors•Read relevant literature•Subscribe to relevant professional blogs (e.g. HBR http://blogs.hbr.org)•Attend workshops• Join Toastmasters (
http://reports.toastmasters.org/findaclub/)
•Be proactive, google it!.
Continuous Improvement
“We are what we repeatedly do.
Excellence then is not an act but a
habit.” Philosopher & scientistAristotle
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twitter.com/jobibobijobi
JOAN OBEN
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