The Personal Brand - Lecture at Haagse Hogeschool

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A PERSONAL BRAND Bastiaan van de Werk Roos & van de Werk Content + PR Shop
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    12-Apr-2017
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    Marketing

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Transcript of The Personal Brand - Lecture at Haagse Hogeschool

  • A PERSONAL BRANDBastiaan van de Werk Roos & van de Werk Content + PR Shop

  • WHY KEEP CREATING?

  • WHAT EXACTLY IS INNOVATION?

  • NEW MEANINGFUL

    INNOVATION?

  • great innovators

    Joseph Jaffe 2010

    INNOVATION?

  • MY WORKSPACE

  • DE NAME HURRICANE

  • BRANDING?

  • WHAT BRAND IS THIS?

  • In everything we do, we believe in challenging the status quo and thinking differently.

  • We do this by making our products beautifully designed and simple to use.

  • We just happen to make great computers. Do you want to buy one?

  • We offer a wide range of well-designed, func4onal home furnishing products at prices so

    low that as many people as possible will be able to afford them.

  • D?

    D

  • D!

  • Outside

  • IN

  • I HAVE APOLICY STATEMENT

  • A PERSONAL BRAND

  • LEARN TO THINK INSIDE THE BOX,YOUR BOX

    KNOW YOUR BOX

  • YOUR BOX

    (personal value) what am I deeply passionate about?

    (customer value) what drives my

    economic engine?

    (compe44ve value) what can I be

    the best in the world at?

  • need bigger audience!

  • CONsTRAIN YOUR BOX

  • I'm going to launch a kick ass line of skin care

    products.

    Want to help brand it?

  • 80% van de huidproblemen worden veroorzaakt of verergerd door verkeerde of verkeerd gebruik van huidverzorgingsproducten. De absolute meerderheid van de vrouwen geeG aan niet goed te weten hoe zij hun huid moeten verzorgen. Er is geen duidelijkheid en er wordt heel veel onzin verkocht. Vaak fraai verpakt.

  • I know a LOT. I've got no budget.

    Oh I also don't have a product yet.

  • KENNIS: ik weet hoe het

    zit

    BELOFTE: geen bullshit

    advies en producten die

    werken

    MISSIE: een gezonde en mooie huid

    kan!

  • SHAKE YOUR BOX

  • 75.000 UNIQUE vISITORS / MONTH

    0 vitamine-a Zuur salicylzuur parabeneN

  • DRIVE STRATEGY

  • 150k custome

    rs

    450k custtomers

  • -11,5% algemeen

    -4,5% topklinisch

    2% priv

    15% academisch

    25,5% ZBC

    35% specialist

    58% Xpert Clinic

    SOME RESULTS NPS SCORES

  • WANT TO TOUCH BASE?

    [email protected]

    l

    06-24283528

    (or Google me)