银川能源学院商务英语专业本科毕业论文撰写规范（2017 年 10 月修订）

第一条 本科毕业论文是实现本科培养目标的重要教学环节。毕业论文的写作是对学生综合素质的检验。它既是检测学生综合运用所学的基础理论、专业知识和基本技能进行科学研究、理论思考与实践设计能力的重要手段，也是对学生进行初步的科研训练，掌握基本的科研方法，培养观察问题、分析问题和解决问题能力的重要过程。本科毕业论文是学校教学档案的重要组成部分，为了进一步做好外语类专业本科生毕业论文工作，加强本科毕业论文的规范管理，结合我校实际，特制定本写作规范。

第二条 总体要求本科毕业论文要求学生在掌握本专业的基础理论、专门知识和基本技能的基础上，

通过查阅相关资料，有条理、有逻辑地观察问题、分析问题和解决问题。论文要求观点鲜明、论据充分、论证有力、逻辑性强、条理清楚、文字正确通顺、格式规范。同时，鼓励学生进行思维与观念上的创新，培养学生的创新能力，鼓励学生发表新见解；论文应该科学合理地利用资料，严禁抄袭或剽窃他人的作品。

（具体要求见《银川能源学院本科毕业设计（论文）管理办法》）。第三条 字数外语类专业本科毕业生毕业论文须用外语撰写，正文不少于 4000 单词。第四条 毕业论文打印格式1. 纸型：A4 纸型。2. 页码：放在页面的底端，采用“页面底端居中”的格式。3. 字体：用英语、阿拉伯语等外语撰写的论文采用“时代新罗马（ Times New

Roman）”字体。4. 字号：论文正文的字号用“小四”，章节标题用“四号”并加粗。5. 页边距：采用默认页边距，即上 2.5.厘米，下 2.5 厘米，左 2.75 厘米，右 2.75 厘

米。6. 装订线：左边 1 厘米。7. 页眉页脚：页眉 1.5 厘米，页脚 1.5 厘米。8. 行距：论文全文采用 1.5 倍行距。9. 对齐方式：论文正文采用“两端对齐”的方式，标题或副标题采用“居中”的

方式。10. 编辑存盘：采用普通视图。

第五条 论文组成部分第一部分：论文封面页（Cover Page）第二部分：论文题目与摘要页（Title Page）第三部分：论文致谢页（Acknowledgements）第四部分：论文目录页（Contents Page）第五部分：论文正文（Body）第六部分：论文尾注（Endnotes）第七部分：论文参考文献（Bibliography）第八部分：附录（Appendix）（必要时）第六条 毕业论文装订1. 毕业论文的装订顺序应为：论文封面页、论文题目与摘要页、论文致谢页、论

文目录页、论文正文、论文尾注、论文参考书目。2. 毕业论文装订份数总计 6份，1份用于存档，另 5份用于论文评阅与答辩（答辩

时学生使用的论文自备，不需装订）。示例 1：论文中文题目与摘要页

论商标词翻译的美（空一行）

摘要：随着日益全球化的世界经济和中国加入世贸组织，大量的中国产品涌入国外市场，外国产品也进军中国市场,在此情况下如何让目标市场的消费者更好的理解和接受自己的产品已成为所有外贸企业首先要考虑的问题。为了达到更好的广告宣传效果及促进销售，商品拥有一个良好的商标是不言自明的。因此，对商标词及其翻译的研究就显示出必要性和紧迫感。

本文从美学心理角度出发通过对一些现实中的商标词翻译的实例进行分析，最终表明许渊冲的“三美”原则作为一项重要的翻译研究理论，弥补了传统翻译理论的不足之处并为商标词翻译提出了新方向。（空一行）关键词：商标词；美学心理；“三美”原则

示例 2：论文外文题目与摘要页On the Beauty of Trademark Words Translation

（空一行）Abstract（空一行）

四号，加粗，居中

黑 体 ， 五号，加粗 3-5个关键词，各关键词间用分号间隔

各段首行空 5 字符，有特殊格式要求的语种除外

小四号，加粗，居中，200 字左右

小四号，加粗，居中，200 字左右

黑体，小二，居中黑体 ， 五号，加粗

With the increasing globalization of world economy and China’s entry into the World

Trade Organization, a great number of Chinese products flood into foreign market and foreign

products into Chinese market. Under such circumstances, how to make their products better

understood and accepted in the target market is, for all foreign-trade enterprises, the first and

foremost matter to consider. Consequently, it is self-evident for their goods to have a good

trademark so as to make the greater advertising effect and promote their sales. It is not only

necessary but also urgent for us to make a study of the trademark words translation.

( 同 上 )From the angles of the aesthetic psychology, the author makes an analysis of the

practical examples of trademark words translation. This analysis shows that the “Three-

Beauty” Principle raised by Xu Yuanchong is of great importance in guiding the trademark

words translation. As an important complement to traditional translation studies，it has given

a new perspective to the study of the trademark words translation.

（空一行）Key words: trademark words; aesthetic psychology; “Three-Beauty” Principle

3. 论文致谢页（1）外语类专业学生毕业论文致谢应用外文撰写。（2）论文致谢页包括外文单词“致谢”和致谢正文（150～200 字）。（3）外文单词“致谢”用四号加粗居中排列，该单词与致谢正文之间空一行，正

文内容各自然段首行缩进 5 字符。（4）论文致谢页的其他规范见示例：

示例 3：论文致谢页Acknowledgements

（空一行）First and foremost, I would like to express my heartfelt gratitude to my supervisor,

Professor X, both for his intellectual guidance and for his warm and constant encouragement

during the process of writing this thesis. With patience and prudence, he labored through

drafts of this thesis and pointed out defects in my theorizing. Therefore, I owe all the merits in

this thesis, if any, to him, though I am fully aware that the thesis might still contain some

mistakes, for which I bear the whole responsibility.

My cordial and sincere thanks go to all the teachers in the Department of English,

whose interesting and informative courses have benefited me a lot during my college years.

四号，加粗，居中

两端对齐，小四，1.5 倍行距

加粗，3-5个关键词，各关键词之间用分号隔开

The profit that I gained from their profound knowledge, remarkable expertise and intellectual

ingenuity will be of everlasting significance to my future life and career.

I am also very grateful to my classmates, who have given me a lot of help and courage

during my stay in the University and throughout the process of writing this thesis.

Last but not the least, big thanks go to my family who have shared with me my worries,

frustrations, and hopefully my ultimate happiness in eventually finishing this thesis.

4. 论文目录页（1）论文目录页采用主题式目录或短句式目录；主题式目录中的所有列举项均为

名词（分词）、名词（分词）短语及其它非谓语结构，短句式目录则以短句的形式标示各组成部分的写作内容。

（2）主题式或短句式目录均采用三级制，第一级编号为罗马字（I，II，III，……），第二级编号为英文大写字母（A，B，C，……），第三级编号为阿拉伯数字（1，2，3，……）。

（3）论文目录页的具体内容包括外文单词“目录”、论文各主要部分名称及所在页码。

（4）外文单词“目录”用四号、加粗、居中对齐，目录页正文字号用小四， 1.5

倍行距排列。（5）论文目录页的其他具体规范见示例：

示例 4：主题式目录：Contents

（空一行）中文摘要………………………………………………………………………………i

Abstract………………………………………………………………………………..ii

Acknowledgements…………………………………………………………………...iii

Introduction……………………………………………………….………………...…1

I. A Brief Review of Functional Equivalence………………………………………….2

A. Definition of Functional Equivalence .………………………………......…...3

B. Different Functions………...……………………………………………….....4

C. Aims and Targets……………………..……………...………………………..5

II. A Brief Review of Advertisement Translation from English to Chinese……….......6

四号，居中，加粗

第二级编号

第一级编号 页码对齐

英文状态下的句点

A. Targets and Principles of Advertisement Translation…...…………………….7

B. Requirements for Advertisement Translation……..…………………………..9

C. Cultural Elements in Advertisement Translation…………………………….11

III. Advertisement Translation from English to Chinese in Light of Functional

Equivalence………………………………………………………………………13

A. The Differences Between Two Languages…………………………………..15

B. Functional Equivalence in English Advertisement Translation….…………..17

Conclusion……………………………………….………..………………………….19

Notes…………………………………………………………………………….........20

Bibliography………………………………………………………………………….22

示例 5：短句式目录：Contents

（空一行）中文摘要……...……………………………………...…………………………….......i

Abstract……………………………………………………………………………......ii

Acknowledgements…………………...……………………………………………....iii

Introduction…………………………………………………….….…………………..1

I. At Gateshead, Jane began to realize the importance of independence…….………...3

A. Jane, a poor orphan of ten, did not evoke sympathy from other people, because she Was

not pretty……………………………………………………..………....5

B. From John Reed Jane learned that dependence and incompetence invited nothing

but scorn……………………………………………………………………………7

II. At Lowood Institution, Jane gained strength from her teacher and fellow students

to achieve her independence…………………………………………………….......9

A. Jane learned from Maria Temple the value of independence…..….…………….9

B. Jane learned from Helen the importance of duty and self-control……………...13

III. At Thornfield Hall, Jane showed her independence fully………..……………....16

A. Jane worked as a governess to support herself…………...….………………....18

B. Jane tried to regain control over her passion when she felt her loss of independence

after she accepted Rochester’s love...…………………………………………….18

1. She wanted to be his friend and companion, but not someone in his

possession………………………………………………………………….......19

2. She told him she preferred his rude openness to his flattery……….………...20

四号，加粗，居中

第二级编号

第三级编号

页码对齐

标题内容不能超出页码长度

第一级编号

3. She remained economically independent by maintaining her job as

Adele’s governess……………………………………………………………...22

IV. At Moor House, Jane learned the pleasure of self-sufficiency…………………...23

A. Jane became spiritually stronger and more confident through her friendship with the

two sisters, Diana and Mary Rivers……………………………..….24

B. Jane gained social respect by teaching in the village school………..………...25

C. Jane rejected St. John’s offer of marriage because she did not want to live as a tool to

serve God…………………………………………..………………....26

V. At Ferdean, Jane married Rochester as his equal after his wife’s death and his loss of all

his property in a big fire………………….………………………………...28

Conclusion……………………………………………...…………………………….30

Notes………………………………………………………………………………….31

Bibliography……..…………………………………………………………………...32

5. 论文正文（1）论文正文标题（含副标题）用四号加粗，居中对齐；（2）论文如分章节，每章应单独起页，章标题用四号加粗，居中对齐；章内小标

题左起顶格，前后各空一行；（3）标题与正文之间空一行；（4）正文中各自然段首行空 5 字符； (5) 正文中对文献的引用使用 MLA(The Modern Language Association)格式标明。

示例 6： It has been argued that teachers’ role is to provide the students with optimal conditions

which can facilitate learning so that students can achieve similar successful results

(Bloom 12-16).（注意：MLA 格式不加年代，只加作者姓和页码，没有逗号） Gagne (38-41) also noticed that adult learners were less affected by external instruction

events.（注意：文内已经出现作者姓，只在括号内写页码） The advantage of the multiple regression analysis is that it cannot show the complex

interrelations between independent variables (Bryman and Crammer 135-149).

The major finding from the earlier studies (Barley, Clement, and Spolsky 123) was that

learners with an integrative motivation tended to obtain better achievement that those

with an instrumental motivation.（三位作者，用逗号隔开）

The major finding from the earlier studies (Barley et al. 123) was that learners with an

integrative motivation tended to obtain better achievement that those with an instrumental

motivation.（四位作者以上，写出第一位作者的姓，加上拉丁语 et al） Empirical studies on student learning carried out since the 70’s have found that students’

learning outcomes to a great extent depend on their choice of learning approaches (Shen

Jiaxuan 38).(国内作者用拼音标出，注意两个字和三个字首字母的大小写问题)

6. 论文参考文献（1）本科毕业论文的参考文献数目不得少于 10项。外语类专业本科毕业论文必

须要有外文参考文献；（2）字号比正文小一号打印；标点统一用半角状态；标点后统一空一格（汉语文

献与英语文献类同，见下面示例）；（3）悬挂缩进，每一书目悬挂缩进 5 字符；（4）论文参考文献中作者的编排方式采用姓前名后（Last Name First）的原则，

中间用逗号隔开，各意义单元间用实心点标示，如 Kennedy, John.（外国人）或 Li,

Xiaoming.（中国人的拼音拼写）；（5）书目格式按MLA 格式排列。注意：英文著作（未出版的硕博士论文除外）、

期刊名（期刊论文不能用斜体）用斜体析出；文献题名首字母和实词都大写（包括英文期刊名；冒号和破折号后面的首字母也要大写）；第二作者（包括第三、第四等）的姓名排列不变（即名+姓），不按第一作者姓名排列析出；出版社、页码用简称；人名用全称；论文集文章和期刊文章用引号；

（6）本科毕业论文的参考文献页应该单独起页；（7）参考文献中如兼有两种文字资料，则应分开排列，先外语后中文，并按照文

献条目首词字母排序。

示例 7：论文参考文献页Bibliography

（空一行）1. 书籍引用内容标注方法：

四号，加粗，居中

作者姓, 名. 文献题名. 出版地: 出版者, 出版年.

Dancygier, Bob. Conditionals and Prediction ： Time, Knowledge, and Causation in Conditional

Constructions. Cambridge: CUP, 1998.

（空一行）孙家广，杨长青. 计算机图形学. 北京：清华大学出版社，1995, 26-28.2. 期刊引用内容标注方法： 作者姓，名. “文章名.” 期刊名(斜体) 卷.期 (年份)：页码（如文内已列明，则省）Barthelme, Frederick. “Architecture.” Kansas Quarterly 13.3 (1981): 77-80.

（空一行）徐盛桓. “充分条件的语用嬗变.” 外国语 38.3 (2004a): 11-9.

3.网上文献引用内容标注方法：作者（若没有，可省略）. “文件名.”发表日期. 登陆查看日期. <网址>.

McCracken, Even. “Desiderata.” 7 Mar. 1997. 2 May 1997. <http://www.bookwire.com/boldtpe/

mccracken/read.article$197>.（注意：有两个时间，前者是作品发表时间，后者是参考者登陆时间。）（如果没有发表时间，可省略）

第八条 适用对象本规范适用于商务英语专业本科生毕业论文的撰写。有特殊要求的专业，可以在

本规范的基础上作适当补充。第九条 本规范自 2018届本科毕业生起施行，由外国语学院负责解释。

附件：商务英语专业本科毕业论文撰写模板中图分类号： 学校代码：13820

按英文首字母顺序拉通编序

附页码13.3 是指 13卷 3期

题目: (黑体，小二，居中)

学生姓名： 姓名学 院： 学院名称专 业： 专业全称班 级： 校内标准班级名称学 号： XXXXXXXXXX校内导师： 姓名 职称校外导师： 姓名 职称

（宋体，小三）

年 月

英文题目（Times New Roman，小四，所有字母全部大写,加粗）

（空 行）（空 行）（空 行）

by

个人姓名（拼音，Times New Roman，小四，所有字母全部大写，加粗）

（空 行）（空 行）（空 行）

A thesis

Submitted to the School of Foreign Languages

of Yinchuan Energy Institute

in partial fulfillment of the requirements for the degree of

BACHELOR OF ARTS

in

English Language and Literature

Yinchuan, China

May 2018

字体：Times New Roman 字号：小四 加粗 居中 空行：根据论文题目长短调整

论商标词翻译的美（空一行）

摘要：随着日益全球化的世界经济和中国加入世贸组织，大量的中国产品涌入国外市场，外国产品也进军中国市场,在此情况下如何让目标市场的消费者更好的理解和接受自己的产品已成为所有外贸企业首先要考虑的问题。为了达到更好的广告宣传效果及促进销售，商品拥有一个良好的商标是不言自明的。因此，对商标词及其翻译的研究就显示出必要性和紧迫感。

本文从美学心理角度出发通过对一些现实中的商标词翻译的实例进行分析，最终表明许渊冲的“三美”原则作为一项重要的翻译研究理论，弥补了传统翻译理论的不足之处并为商标词翻译提出

小四号，加粗，居中，200 字左右

黑体，小二，居中黑体，五号加粗

了新方向。（空一行）关键词：商标词；美学心理；“三美”原则

摘要页和致谢页页码，用小写罗马 i,ii,iii...标注，居中On the Beauty of Trademark Words Translation

（空一行）Abstract（空一行）

With the increasing globalization of world economy and China’s entry into the World

Trade Organization, a great number of Chinese products flood into foreign market and foreign

products into Chinese market. Under such circumstances, how to make their products better

understood and accepted in the target market is, for all foreign-trade enterprises, the first and

foremost matter to consider. Consequently, it is self-evident for their goods to have a good

trademark so as to make the greater advertising effect and promote their sales. It is not only

necessary but also urgent for us to make a study of the trademark words translation.

( 同 上 )From the angles of the aesthetic psychology, the author makes an analysis of the

practical examples of trademark words translation. This analysis shows that the “Three-

黑 体 ， 五号，加粗 3-5个关键词，各关键词间用分号间隔

各段首行空 2.5 字符，有特殊格式要求的语种除外

小四号，加粗，居中，200 字左右

两端对齐，小四，1.5 倍行距

加粗，3-5个关键词，各关键词之间用分号隔开

Beauty” Principle raised by Xu Yuanchong is of great importance in guiding the trademark

words translation. As an important complement to traditional translation studies，it has given

a new perspective to the study of the trademark words translation.

（空一行）Key words: trademark words; aesthetic psychology; “Three-Beauty” Principle

Acknowledgements

（空一行）First and foremost, I would like to express my heartfelt gratitude to my supervisor,

Professor X, both for his intellectual guidance and for his warm and constant encouragement

during the process of writing this thesis. With patience and prudence, he labored through

drafts of this thesis and pointed out defects in my theorizing. Therefore, I owe all the merits in

this thesis, if any, to him, though I am fully aware that the thesis might still contain some

mistakes, for which I bear the whole responsibility.

My cordial and sincere thanks go to all the teachers in the Department of English,

whose interesting and informative courses have benefited me a lot during my college years.

The profit that I gained from their profound knowledge, remarkable expertise and intellectual

ingenuity will be of everlasting significance to my future life and career.

I am also very grateful to my classmates, who have given me a lot of help and courage

during my stay in the University and throughout the process of writing this thesis.

Last but not the least, big thanks go to my family who have shared with me my worries,

frustrations, and hopefully my ultimate happiness in eventually finishing this thesis.

加粗，3-5个关键词，各关键词之间用分号隔开

四号，加粗，居中

主题式目录：Contents

（空一行）中文摘要………………………………………………………………………………i

Abstract………………………………………………………………………………..ii

Acknowledgements…………………………………………………………………...iii

Introduction……………………………………………………….………………...…1

I. A Brief Review of Functional Equivalence………………………………………….2

A. Definition of Functional Equivalence .………………………………......…...3

B. Different Functions………...……………………………………………….....4

C. Aims and Targets……………………..……………...………………………..5

II. A Brief Review of Advertisement Translation from English to Chinese……….......6

A. Targets and Principles of Advertisement Translation…...…………………….7

B. Requirements for Advertisement Translation……..…………………………..9

C. Cultural Elements in Advertisement Translation…………………………….11

III. Advertisement Translation from English to Chinese in Light of Functional

Equivalence………………………………………………………………………13

A. The Differences Between Two Languages…………………………………..15

B. Functional Equivalence in English Advertisement Translation….…………..17

Conclusion……………………………………….………..………………………….19

四号，居中，加粗

第二级编号

第一级编号 页码对齐

英文状态下的句点

标题内容不能超出页码长度

Notes…………………………………………………………………………….........20

Bibliography………………………………………………………………………….22

目录页无需标注页码短句式目录：

Contents

（空一行）中文摘要……...……………………………………...…………………………….......i

Abstract……………………………………………………………………………......ii

Acknowledgements…………………...……………………………………………....iii

Introduction…………………………………………………….….…………………..1

I. At Gateshead, Jane began to realize the importance of independence…….………...3

A. Jane, a poor orphan of ten, did not evoke sympathy from other people, because she Was

not pretty……………………………………………………..………....5

B. From John Reed Jane learned that dependence and incompetence invited nothing

but scorn……………………………………………………………………………7

II. At Lowood Institution, Jane gained strength from her teacher and fellow students

to achieve her independence…………………………………………………….......9

A. Jane learned from Maria Temple the value of independence…..….…………….9

B. Jane learned from Helen the importance of duty and self-control……………...13

III. At Thornfield Hall, Jane showed her independence fully………..……………....16

A. Jane worked as a governess to support herself…………...….………………....18

B. Jane tried to regain control over her passion when she felt her loss of independence

after she accepted Rochester’s love...…………………………………………….18

1. She wanted to be his friend and companion, but not someone in his

possession………………………………………………………………….......19

2. She told him she preferred his rude openness to his flattery……….………...20

四号，加粗，居中

第二级编号

第三级编号

页码对齐

第一级编号

3. She remained economically independent by maintaining her job as

Adele’s governess……………………………………………………………...22

IV. At Moor House, Jane learned the pleasure of self-sufficiency…………………...23

A. Jane became spiritually stronger and more confident through her friendship with the

two sisters, Diana and Mary Rivers……………………………..….24

B. Jane gained social respect by teaching in the village school………..………...25

C. Jane rejected St. John’s offer of marriage because she did not want to live as a tool to

serve God…………………………………………..………………....26

V. At Ferdean, Jane married Rochester as his equal after his wife’s death and his loss of all

his property in a big fire………………….………………………………...28

Conclusion……………………………………………...…………………………….30

Notes………………………………………………………………………………….31

Bibliography……..…………………………………………………………………...32

目录页无需标注页码Introduction

It is generally agreed that a well-known trademark is a valuable asset and can promote more sales than an unknown trademark and that the trademark words translation from one language into another has a direct influence on the sales of the products in the target market.

注意：每一章节单独成页

正文页开始，用阿拉伯数字标注页码，居中. An Overview of Trademark WordsⅠ

空一行A. Definition of Trademark Words and Other Related Terms

四号，加粗，居中

两端对齐，小四，1.5 倍行距

小四，加粗

空 2.5个字符

空一行Before we take up this thesis, there are several closely related but easily confused terms

in this field. We should distinguish them first of all, that is, brand, trademark and trademark

word.

空一行1. Proper Name Trademark Words

空一行A considerably great number of original trademark words come from proper names,

which are “mainly made up of people’s names and names of the places”.6 Naming trademark

words by proper names may give people an impression of trust and respect towards the

products or services and will be a main trend in business activity.

a. Trademark Words by Using Person’s Name

Some traditional trademark words are named after the initiators of the firm or the

inventor of the products.

. Aesthetic TranslationⅡ

A. The Need to Study the Aesthetic Translation

Aesthetics, as we know, is the science of the beauty and the feeling it creates in human

beings. It is the harmony raised by aesthetic objects, aesthetic consciousness and aesthetic

psychology, while translation is a rendering from one language into another, say, the faithful

representation in one language

Conclusion

Along with the economic globalization, the growing exchange of various products has

become an important part of international economy. To promote the sales of the products and

develop foreign markets, the trademark words translation is of considerable importance.

论文参考文献页Bibliography

（空一行）2. 书籍引用内容标注方法：作者姓, 名. 文献题名. 出版地: 出版者, 出版年.

Dancygier, Bob. Conditionals and Prediction ： Time, Knowledge, and Causation in Conditional

Constructions. Cambridge: CUP, 1998.

（空一行）孙家广，杨长青. 计算机图形学. 北京：清华大学出版社，1995, 26-28.

2. 期刊引用内容标注方法： 作者姓，名. “文章名.” 期刊名(斜体) 卷.期 (年份)：页码（如文内已列明，则省）Barthelme, Frederick. “Architecture.” Kansas Quarterly 13.3 (1981): 77-80.

（空一行）

四号，加粗，居中

按英文首字母顺序拉通编序

附页码13.3 是指 13卷 3期

徐盛桓. “充分条件的语用嬗变.” 外国语 38.3 (2004a): 11-9.

3.网上文献引用内容标注方法：作者（若没有，可省略）. “文件名.”发表日期. 登陆查看日期. <网址>.

McCracken, Even. “Desiderata.” 7 Mar. 1997. 2 May 1997. <http://www.bookwire.com/boldtpe/

mccracken/read.article$197>.（注意：有两个时间，前者是作品发表时间，后者是参考者登陆时间。）（如果没有发表时间，可省略）