Global Vision of Toyota

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.

“Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile”.

“We will meet our challenging goals by engaging the talent and passion of people who believe there is a always a better way”.

Toyota Company Vision: Toyota will lead the way to the future of mobility, enriching lives around the

world with the safest and most responsible ways of moving people.

Through our commitment to quality, constant innovation and respect for

the planet, we aim to exceed expectations and be rewarded with a smile.

Mission: Supplying the range of vehicles, parts, accessories and services to meet

the requirements

Ensuring that products are of outstanding quality, value for money and

instill pride of ownership

Introduction On Toyota Motors

Toyota is 7th largest automotive manufacturer Toyota Motor Corporation is headquartered in Toyota City, Aichi Toyota has annual sales of 397.05 billion yen Produces ~5.5 million vehicles per year From 56 manufacturing plants across

6 continents Employs 317,716 people Toyota has become the largest vehicle manufacturer in Japan with

over 40% market share

History of Toyota auto Industry

Established in 1937 out of Sakichi Toyota’s weaving machine company

Launched first car (SA Model) in 1947 The sales price was 3,350 yen, 400 yen cheaper than Ford or GM

cars “Toyota Production System” formed in 1950 based on just in time

principal First global expansion in 1959 at Brazil In 1972, cumulative production >10M units In 2002, Toyota managed to enter a Formula one

Organizational structure &Key People

Chairman and Representative Director Fujio Cho President and Representative Director Akio Toyoda Executive Vice President and Representative Director Takeshi Uchiyamada,Yukitoshi Funo  Directors Nobuyori Kodaira, Mamoru Furuhashi

Toyota Bharat Toyota, a young and vibrant company in India, has grown since its

inception in 1997 Their mission is to innovate continuously, keeping in mind the

changing needs of customers, stakeholders and society at large. Toyota's ultimate goal of becoming 'the most admired company in

the country' The monumental affiliation of Kirloskar Motor with Toyota Motor

Corporation in 1997 further solidifies determination to work for the growth of the Indian industry

In India, TKM contributes to society through its efforts in the areas of education, community care and the environment

Financial information

Production output 73,08039 units (FY2011)

Revenue US $ 235.89 billion Operating Income US $5.82 billion Profit US $ 5.07 billion Total Assets US $ 370.3 billion Total Equity US $128.32 billion

Ranking & Competitors Rank Company Overall score 1 BMW 6.882 2 Volkswagen 5.333 3 Daimler 4.834 4 Hyundai Motors 4.685 5 Honda Motors 4.376 6 Ford Motors 4.367 7 Toyota Motors 4.268 8 Nissan motors 3.869 9 General Motors 3.7510 10 Renault 3.5

Product Line

The Toyota Production System

Revolutionized manufacturing industry At its core is “lean” a relentless drive to improve efficiency and

eliminate waste Beginnings of TPS were born out of necessity due to lack of

resources in post-war Japan Toyota has achieved the ISO 14001 certification in its very first

year of operations in India

GOAL of TPS The main objectives of the Toyota Production System are to design

out overburden and inconsistency , and to eliminate waste..

Toyota Production SystemKey Main Concepts

SMED Single Minute Exchange of Dies Promoted flexibility of production runs

JIT Just In Time manufacturing Small batches which reduced inventory costs, tightened

relationship with suppliers and improved quality control

Product line

Electric technology Toyota is one of the largest companies to push hybrid vehicles in the

market and the first to commercially mass-produce and sell such vehicles

The Prius has become the top selling hybrid car in America

Plug-in hybrids Toyota is currently testing its "Toyota Plug-in HV" in Japan, the

United States, and Europe It uses a lithium-ion battery pack, but unlike the Volt, it can run on

the gasoline or electric engine alone

Product line

All-electric vehicles Toyota is speeding up the development of vehicles that run only on electricity Toyota has made many concept electric vehicles, including the FT-EV and FT-

EV II.

Cars As of 2009, Toyota officially lists approximately 70 different models sold

under its namesake brand, including sedans, coupes, vans, trucks, hybrids, and crossovers

SUVs and crossovers Toyota SUVs range from the midsize 4Runner to full-size Land cruiser Other SUVs include the Land Cruiser Prado and FJ Cruiser

Company strategy & Principles In April 2001 the Toyota Motor Corporation adopted the "Toyota

Way 2001 an expression of values and conduct guidelines that all Toyota employees should embrace

Under the two headings of Respect for People and Continuous Improvement, Toyota summarizes its values and conduct guidelines

The five principles of Toyota are Challenge Kaizen (improvement) Genchi Genbutsu (go and see) Respect Teamwork

Strength

Global organization with strong international position

Growth opportunities in developing markets

Strong brand image based on quality, environmental friendly (green)

Management & Kaizen Culture Continuous Improvement

Strong employment relationship.

Weakness

Limited Research and Development done as compare to competitors

Lack of flexibility in the company

Some criticism has been made due to large-scale re-call made in 2005, quality issues.

Few layers in Organizational hierarchy, resulting in less opportunity for promotions.

Lack of a proper sales force

Opportunities. Toyota now have a reputation for manufacturing

environmentally friendly vehicles Toyota has also sold on its technology to other motor

manufacturers like the technology for its new Explorer SUV Hybrid

Toyota is to target the 'urban youth' market by launching its new Aygo vehicle with unique convertible, models extending at their rear and inbuilt DJ system

Market demands fuel efficient vehicles Continued global expansion

Threats

General Environment Threats Government Regulation Political instability, fuel shortages, terrorism, war,

labor strikes Specific Environment Threats Highly competitive industry Rising prices of raw materials Declining economic growth on a global scale.

Toyota’s Future Strategy

Increase competitive strength through advanced technology

Environmental technology Fuel consumption, emission, recoverability

Hybrid vehicles and next generation fuel cells Cost-reduction efforts

Discontinuation, integration of older models Increased emphasis on financial services and information

communication system

As a responsible corporate citizen, Toyota Kirloskar Motor is constantly working towards the development of people, communities, and the earth at large.

TKM's efforts over the years towards developing a prosperous society include rebuilding a local residential school, construction of two water tanks in rural Bangalore that benefit around 80,000 people

Awareness on environmental conservation for local schools; distribution of school materials like bags, books, computers, and chairs to under-privileged students

Donation of funds towards rehabilitating the victims of the Tsunami and the Gujarat earthquake.

Social Contribution

Awards

NDTV Car & Bike Awards 2011: Ista Green Award – Prius Sub-Compact Sedan of the year – Etios  

Subros Car & Bike India Awards 2011: Engine of the year – Altis Diesel Green Technology of the year – Prius  

Auto India: Best Brand Awards 2011 – Toyota Most Eco-friendly – Toyota

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