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SmartyKat® & PoochPlanet®

P R O D U C T C A T A L O G

2013

better products, bette

r planet®

SmartyKat® and PoochPlanet® give pet

parents the best of all worlds: innovative

products, stylish designs, environmental

responsibility and affordability all in one

place. We offer products in a wide range of

categories and organize them with our

CompleteNeeds® System making it easy for

consumers to meet their pet’s emotional,

instinctual and physical needs. Our packaging

calls out the specific needs providing retailers

with an organized merchandising strategy to

help educate consumers.

pg 2

pg 3

pg 6-13

pg 14-15

pg 16-23

pg 24-25

pg 26-31

pg 32-33

pg 34-39

pg 40-44

table of contents

pg 4-5

Our Company ...............

EcoAdvantages® ............

Dog Bedding ................

Cat Bedding .................

Cat Scratchers .............

Cat Grooming ...............

Cat Toys ........................

Catnip & Treats ............

Cat Litter .....................

Product Assortments ....

Who we are, what we stand for

Explains environmental features and benefits

The organizing principle of our brands

Cuddle, lounge, therapeutic and functional beds

Lounge, high-back and privacy beds

Posts, hanging and floor scratchers

Self-grooming posts, pads and tunnels

Interactive, catnip, floor and electronic toys

Compressed, spray and loose catnip; healthy treats

Litter boxes, scoops, organizers and deodorizers

Merchandising strategies

CompleteNeeds®............

At Worldwise, we believe that sustainable living is easier when it's a

natural choice. We also believe that making a better choice for pets

and the planet should never be outside anyone's economic reach.

That's why since 1990, our goal has been to make environmentally

responsible products that are smart, attractive, affordable and

accessible to everyone.

Our vision is to provide innovative solutions for pets and pet parents.

Pets have a variety of needs, that when fulfilled, help them lead the

happiest and healthiest lives possible. We design our products

specifically around those ideas and needs. We are constantly evolving

our brands and product lines through unique, inspiring and proprietary

product designs that connect in a meaningful way to how pets and

people live and play together.

2

better products, better planet®

EcoAdvantages is a proprietary feature of Worldwise brand products. The EcoAdvantages label on

our packaging clearly identifies the environmental advantages of our products, making it easier to

compare to conventional products. Whether buying a pet product to solve a problem or meet a need,

Worldwise ensures that consumers can consider the impact on the environment as well.

recycled and reclaimed

Plastic: Worldwise brand products use a recycled fiberfill blend called EcoRest® made from post-consumer recycled plastic bottles

to add loft and cushioning to dog and cat beds and soft toys. This year, Worldwise will prevent the equivalent of over 50,000,000

16.9-oz plastic bottles from ever reaching landfills. Recycled plastics from industrial sources are also a plentiful commodity that

Worldwise cleverly converts into sleek, durable litter boxes, scoops, litter bags and other plastic products.

Corrugated cardboard and paper: Recycled corrugated cardboard makes an ideal scratcher surface for cat's claws. The

cardboard used in Worldwise products is not only recycled, it's 100% recyclable too. A percentage of the paper used in Worldwise

brand product packaging comes from recycled post-consumer sources.

Visco-elastic foam: Worldwise gives new life to the leftover remnants of visco-elastic foam (commonly called "memory foam")

resulting from the production of human beds, pillows, cushions, and other memory foam products. We also use reclaimed

conventional foam in some of our pet bedding.

organic and natural

Catnip: Cats come in close contact with catnip in toys and on scratchers. Worldwise cat products featured organic catnip years

before “organic” became a buzz word. It's important to recognize that 100% organic catnip that's grown, processed and packaged

without pesticides or chemicals is a healthier choice for cats.

Soybeans and wood: Some Worldwise products include a soybean-based foam called BeneFoam™, an alternative to the

petrochemical-based foams typically used in some bedding. Woods used in Worldwise products are either renewable, such as

bamboo, or come from recycled post-industrial sources.

4


Our CompleteNeeds merchandising system provides you with an integrated,

solution-based product assortment that educates the consumer and...

• encourages consumers to purchase multiple products

• greatly simplifies merchandiser decisions regarding product assortments

• eliminates SKU redundancy and poor performing products

• generates repeat purchases

PoochPlanet® & SmartyKat®

CompleteNeeds® System

Com

pleteN

ee

ds

® M

erchandising System

5

We’ve improved our CompleteNeeds System, making it easier for consumers to identify PoochPlanet & SmartyKat products that meet their pet’s unique sleeping, scratching and hygiene requirements.

CorrugatedHorizontal Vertical Angled

Carpet

Sisal

Scratch

Products that neutralize odors and extend freshness

Products that make litter box maintenance easier

Products that minimize litter scatter and tracking

Odor ControlWaste Management

Scatter Control

Hygiene

Relaxed styles for sprawled-out comfort

Advanced cushioning & support for aging or arthritic dogs

Softly-structured for tucked-in security & support

Converts crates & kennels into cozy, cushioned dens

LoungeTherapeutic

CuddleFunctional

Rest

The SmartyKat and PoochPlanet brands include a wide variety of products specifically designed to meet the emotional, instinctual and physical

needs of a pet. Our packaging helps the consumer select products which meet these specific needs, keeping their pets happy and healthy.

PoochPlanet® SmartyKat®

EMO

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Lounge Therapeutic Cuddle Functional

Bedding

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PoochPlanet beds offer rest

and comfort regardless of

a dog’s size, age or sleep style.

They are home décor inspired

and coordinate with any style.

PoochPlanet® CompleteNeeds®

Training

Interaction

Treats

Independence

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Health

Safety

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PoochPlanet

®

Bedding

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ComfortGel™therapeutic gel pet bed• gel provides pressure point relief• gel improves airflow and responds to body temperature• luxuriously soft plush fabric

60450 36" x 24" x 7"

Item # Size

Cream/Brown

Color

Therapeutic

Sub-NeedRest

NEW

8


EcoRest is a high-performance, recycled

fiberfill used for PoochPlanet® pet beds.

Recycled post-consumer plastic is spun-

processed into a fluffy, high-loft fill. This

fiberfill of the future provides unmatched

cushioning, resilience and insulation for

your dog. You’ll feel good too knowing that

you’re helping us keep the equivalent of

millions of recyclable bottles out of landfills

each year.

EcoRest®

Converting Bottles to Beds

better products, better planet®*Colors may vary

Pet Bed (3 sizes) super-soft pet bed• resilient, high-loft fill for long-lasting comfort• reversible and easy to clean• machine washable

60186 36" x 27" x 7"

Item # Size

Brown Lounge

Sub-Need

Rest 60140 42" x 32" x 10" Brown Lounge

60210 50" x 40" x 10" Brown Lounge

M

L

XL

Color*

NEW

PoochPlanet

®

Bedding

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DivineCanine™ (3 sizes)faux-shearling pet bed• soft and comfortable cushion• substantial side walls support head and neck• machine washable

60447 27" x 25" x 5" Cream/Blue Cuddle


Item # Color


Sub-Need

Rest

S

M

L

Size

NEW

SnuggleBuddy™ (3 sizes)deluxe cuddler pet bed• resilient, high-loft fill for long-lasting comfort• thick, supportive side walls• machine washable

60290 26" x 22" x 7" Tan/Green Cuddle


Item #


Sub-Need

Rest

S

M

L

Size Color*

NEW

*Colors may vary

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poochplanet®Our beds are filled with EcoRest® recycled fiberfill,

naturally-derived soy foam or chipped memory foam,

which keeps scrap foam out of landfills

HappyCamper™

indoor-outdoor pet bed• moisture-resistant fabrics ideal for indoor or outdoor use• water- and mold-resistant, fire-retardant fiber comfortable for all dogs• machine-washable cover

60445 38" x 27" x 3"

Item # Size

Assorted

Color

Functional

Sub-NeedRest

Green Orange

NEW

DreamLuxe™ (3 sizes)couch-style pet bed• soft and cozy interior fabric• supportive bolsters filled with high-loft fiberfill• machine washable

60419 25" x 21" x 8" Cream/Tan Cuddle


Item # Color


Sub-Need

Rest

S

M

L

Size

NEW

UnderCover™

reversible pet throw• helps keep furniture clean and hair-free• reversible, two-fabric versatility• machine washable

60424 36" x 29"

Item # Size

Assorted

Color

Functional

Sub-NeedRest

Tan Green

NEW

PoochPlanet

®

Bedding

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60316 S Cream Functional

60317 M Cream Functional

60318 L Cream Functional

LuxuryLiner™ (4 sizes)crate cushion• use with crates, kennels or as a stand-alone bed• padded perimeter cushions and protects• machine washable

60319 XS

20” x 14.5” x 3”

28.5” x 18” x 3”

36.5” x 23.5” x 3”

16.5” x 9.5” x 3”

Item # Size

Cream

Color

Functional

Sub-Need

Rest

TuftLove™ (3 sizes)deluxe crate mat and bed• thick, mattress-like comfort• use with crates, kennels or as a deluxe bed• machine washable

60260 S Assorted Functional

60261 M Assorted Functional

60262 L Assorted Functional

24” x 18” x 3.5”

30” x 21” x 3.75”

36” x 21” x 4”

Item # Size Color Sub-Need

Rest

Brown Green

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Therapeutic Comfort

PoochPlanet’s therapeutic pet beds use

various combinations of convoluted foam,

chipped and shredded foam and memory

foam to provide dogs with ultimate comfort

and support. These filling materials support

joints and relieve pressure points making

these beds ideal for aging, arthritic and

convalescing dogs. Our easy-care home

décor inspired fabrics ensure that the beds

are suitable for any household.

CuddleComfort™

therapeutic pet bed• soft and comfortable foam fill for superior cushioning• luxurious plush fabrics• machine washable

60441 36" x 28" x 6"

Item # Size

Cream/Brown

Color

Therapeutic

Sub-NeedRest

NEW

MemoryMat™

memory foam pad• therapeutic mat with memory foam center• heat and pressure sensitive memory foam conforms to body contours• luxuriously soft and plush

60435 36'" x 24" x 4"

Item # Size

Cream/Green

Color

Therapeutic

Sub-NeedRest

NEW

CuddleCloud™ (2 sizes)therapeutic foam pet bed• orthopedic foam cushions and relieves pressure points• soft and cozy interior fabric, home décor outer fabric• machine-washable cover

60443 26" x 21" x 7" Cream/Jacquard Therapeutic

60444 36" x 24" x 7" Cream/Jacquard Therapeutic

Item # Color Sub-NeedRest M

L

Size

NEW

PoochPlanet

®

Bedding

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BigCloud™ (2 sizes) foam pillow pet bed • shredded foam filling for cloud-like comfort• supersoft plush top• machine washable cover

60430 36" x 27" x 7” Cream/Brown Therapeutic

60431 42" x 32" x 7” Cream/Brown Therapeutic

Item # Color Sub-NeedRest S

M

Size

NEW

TenderCare™ (3 sizes)therapeutic foam pet bed• extra thick double pad supports and comforts• orthopedic foam cushions and relieves pressure points• machine washable cover

60314 35” x 25” x 4” Cream/Tan Therapeutic


Item #


Sub-Need

Rest

S

M

L

Size Color*

Silver Tan

TheraPaws™

therapeutic foam bed• orthopedic foam cushions and relieves pressure points• luxurious plush fabrics• machine washable cover

60301 36" x 29" x 2.5”

Item # Size

Assorted

Color

Therapeutic

Sub-NeedRest

NEW

*Colors may vary

Bedding

14


Cats can clock up to 18 hours

of dozing time a day depending

upon age, activity level and living

conditions. SmartyKat beds

are not only a cozy spot to

rest, but also offer uniquely

stylish designs and features

that attract cats.

SmartyKat® CompleteNeeds®

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® Bedding

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HoodedHideaway™

covered cat bed• relaxed hood design creates a private sleeping spot• soft and cozy fabrics• machine washable

60433 18" x 18" x 11"

Item # Size

Assorted

ColorRest

GreenGreen Brown Blue

NEW

CatnipLounger™

cozy catnip bed• a cozy hangout for your cat • includes SmartyKat catnip • refillable catnip pouch attracts cats

09081 20” x 16” x 3.5”

Item # Size

AssortedRest

Catnip included

Green Brown Navy

Color*

CrownComfort™

high-back cat bed• deep, cozy comfort• stylish upholstered look• machine washable

60181 17” x 17” x 9”

Item # Size

AssortedRest

Green Brown

Color*

CatnapConvertible™

2-in-1 cat bed• two cozy beds in one• converts from lounger to hideaway• soft plush interior

10324 15” x 13” x 12”

Item # Size

AssortedPrivacy

Green Brown

Color*

*Colors may vary

Corrugated Carpet Sisal Seagrass

Scratch

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A cat's desire to scratch is a

hard-wired instinct, not a behavioral

problem. SmartyKat provides products

with various combinations of scratch

surfaces and angles to please the

most finicky cats and redirect

scratching away from furnishings.

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® Scratchers

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SuperScratcher®

catnip scratcher• corrugate mimics textures cats scratch in nature• use as a flat or incline scratcher• includes SmartyKat Certified Organic Catnip and 3 bonus toys

Scratch 09305 5.125” x 18.75” x 2”

Item # Size

As Shown

Color

Corrugated

Sub-Need

Catnip included

SuperScratcher+®

double-wide catnip scratcher• corrugate mimics textures cats scratch in nature• use as a flat or incline scratcher• includes SmartyKat Certified Organic Catnip and 5 bonus toys

Scratch 09325 10” x 18.75” x 2”

Item # Size

As Shown

Color

Corrugated

Sub-Need

Catnip included

To make SmartyKat® corrugated scratchers

we take post-consumer and post-industrial

cardboard and recycle it into fresh

corrugated sheets. When sandwiched

together, this process creates a high-quality,

durable honeycomb-textured scratch surface.

Consumers can feel good about these

win-win products that not only help save their

furnishings but also keep cardboard out of

landfills and are 100% recyclable.

18


corrugated

PurrfectWave™

corrugated catnip scratcher• corrugate mimics textures cats scratch in nature• unique reversible design offers multiple scratching angles• includes SmartyKat Certified Organic Catnip

Scratch 09276 16" x 8.5" x 3"

Item # Size

As Shown

Color

Corrugated

Sub-Need

NEW

Catnip included

ScratchInclined™

refillable catnip scratcher• corrugated pad refillable with SuperScratcher®• natural wood frame complements any home décor• includes SmartyKat Certified Organic Catnip

Scratch 09333 21" x 5.5" x 5.25"

Item # Size

As Shown

Color

Corrugated

Sub-Need

Catnip included

NEW

Sma

rtyKat

® Scratchers

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PulpFriction™

catnip infused scratcher• unique texture mimics what cats scratch in nature• made from durable catnip-infused recycled pulp• hang from any doorknob or use on floor

Scratch 09284 5” x 17.75” x 1.875”

Item # Size

As Shown

Color

Corrugated

Sub-Need

CatChaise™

corrugated cat scratcher• unique design offers multiple scratching angles• does double-duty as scratcher and lounger• includes SmartyKat Certified Organic Catnip

Scratch 09765 9.2” x 17.12” x 3.87”

Item # Size

As Shown

Color

Corrugated

Sub-Need

Catnip included

ScratchUp™

hanging scratcher• corrugate mimics textures cats scratch in nature• use as a floor or hanging scratcher• includes SmartyKat Certified Organic Catnip

Scratch 09296 5.3” x 20.25”x 1.25”

Item # Size

As Shown

Color

Corrugated

Sub-Need

Catnip included

20


surfacesOur scratchers utilize a variety of a cat’s favorite scratch

surfaces — corrugate, sisal, carpet and seagrass — in various

combinations to please the most finicky cats.

CarpetCure™

hanging catnip scratcher• for carpet and catnip-loving cats• feather toy for between-scratching fun• includes SmartyKat Certified Organic Catnip in refillable pouch

Scratch 09321 5.125” x 23.25”

Item # Size

Assorted

Color

Carpet

Sub-Need

Timberwolf Taupe Catnip included

ClawBridge™

multi-angle scratcher• for carpet and catnip loving cats• strong and stable wooden structure• includes SmartyKat Certified Organic Catnip

Scratch 09330 18" x 7.75" x 6.25"

Item # SizeAssorted Carpet

Sub-Need

Catnip included

NEW

Color*

Timberwolf Taupe

*Colors may vary

21

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® Scratchers

SeaColumn+™

seagrass scratch post• cats love the durable seagrass texture• carpet base doubles the scratching pleasure• feather toy adds to the fun

Scratch 09294

Item # Size

Assorted

Color

Seagrass

Sub-Need

13.75” x 13.75” x 20.5”

Timberwolf Taupe

ScratchScroll™multi-surface scratcher• a mix of feel-good scratching surfaces and angles• does double-duty as a fun hangout• feather toy adds to the fun

Scratch 10076 17.75” x 11” x 6.5”

Item # Size

Assorted

Color Sub-Need

Carpet Sisal

Timberwolf Taupe

CarpetColumn™ & SisalColumn™

scratch post• one-stop scratch playground• feather toy adds to the fun• four-pack case includes two carpet and two sisal posts

Scratch 09290 11.5” x 11.5” x 19.25”

Item # Size

Assorted

Color Sub-Need

Carpet Sisal

Timberwolf Taupe

SimplyScratch™

carpet scratch post• one-stop scratch playground• catnip toy adds to the fun• four-pack case includes two carpet and two sisal posts

Scratch 09279 11” x 11” x 17.75”

Item # Size

Assorted Carpet/Sisal

Sub-Need

Timberwolf Taupe

Color*Carpet Sisal

*Colors may vary

22


smartykat®

ScratchNip™

sisal catnip mat• feel-good sisal scratcher with a refillable catnip pouch• feather toy adds to the fun• includes SmartyKat Certified Organic Catnip

Scratch 09331 14” x 18”

Item # Size

Assorted

Color

Sisal

Sub-Need

Timberwolf Taupe

Catnip included

SisalAngle™

sisal incline scratcher• sisal scratch surface at an angle cats love• strong and stable wooden structure• includes SmartyKat Certified Organic Catnip

Scratch 09332 15.25” x 7” x 7”

Item # Size

Assorted

Color

Sisal

Sub-Need

Timberwolf Taupe Catnip included

23

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® Scratchers

18 ft x 2 in

Size

ScratchNot™ Tapescratch deterrent barrier tape• invisibly protects home furnishings• safe and effective scratching barrier• easy to apply and remove

09897

Item #Scratch

Saves your furniture!

13.5 fl oz

Size

ScratchNot™ Sprayscratch deterrent training spray• helps protect home furnishings• spray on furniture, drapes and carpets to deter cats from scratching• safe for cats

09896

Item #Scratch

Most effective when used together, deterrents help keep cats away from

furnishings while scratchers offer alternative scratching targets

Grooming

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Pet parents can enhance their

pet’s natural habits and

reduce shedding by encouraging

self-grooming with SmartyKat

products that collect and

capture hair.


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® Groom

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BrushUp™

self-grooming post• naturally effective one-stop groomer• microfiber base traps hair• soft rubber bristles remove loose fur and help control shedding

09401 11.5” x 11.5” x 15”

Item # Size

Assorted

ColorHygiene

Timberwolf Taupe

BrushUp Scratcher™

scratch and groom post• soft nubs capture loose hair while cat scratches• helps control shedding• includes feather toy for added fun

09288 11.5” x 11.5” x 19.25”

Item # Size

AssortedScratch

Timberwolf Taupe

Color*Sisal

*Colors may vary

Sma

rtyKat

® Toys

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Fish’nPlay™

catnip activity mat• hidden crackle sound intrigues cats• features fun bungee ball toy, raffia teasers and more• includes SmartyKat organic catnip and a refillable pouch

09782

Item # ColorIndependence As Shown

Seek’aBoo™

paw puzzle toy• puzzling fun for your cat• helps strengthen your cat's mental abilities and motor skills • two soft, plush ball toys included

09784


CritterPak™

variety toy 12-pack• all a cat’s favorite toys in one place• includes catnip mice, balls and teaser wand• twelve times the fun

09759


CrackleChute™

collapsible tunnel toy• hidden crackle sound intrigues cats• cats can’t resist exploring mysterious interior• pops up in an instant for portable fun

09939


FlippedOut™

baton toy 3-pack• lightweight batons flip and fly• unpredictable movement cats love• crinkly fringe excites and teases

09370


NEW

Ball’oYarn™

ball toy 3-pack• lightweight to bat and chase• jingly bell sounds excite cats• encourages healthy activity

09371


NEW

WobbleBobble™

rocking feather toy• weighted base provides erratic, wobbly motion• feather toy attracts cats to play• hidden bell adds extra excitement

09786


independence

SwishyTail™interactive feather wand• furry tail taunts and teases• real feathers drive cats wild• fun to chase and pounce

09375

Item # ColorInteraction assorted

NEW

Gray Cream

BouncyMouse™

bungee cat toy• bouncy fun for two• playful mouse irresistible to cats• bobs and bounces unpredictably

39386

Item # ColorInteraction Assorted

Swap’oRoo™

interchangeable 2-in-1 wand toy• change wand attachments for playtime variety• catnip and real feathers excite cats• hidden crinkle material adds appeal

09383

Item # ColorInteraction As Shown

NEW

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Mouse Fish Ladybug

Leaps’nBounds™

interactive wand toy• real feathers excite cats• dangling attachment lures cats to pounce• encourages healthy activity

09751


interactionOur toys are filled with fiberfill spun from recycled plastic, use

natural, undyed feathers and a variety of recycled plastic

components to offer toys that are fun and environmentally conscious.

FeatherSwirl™interactive wand• fluttery feathers drive cats wild• cornhusk teasers make intriguing sounds• create erratic movements with the touch of a finger

09794


NEW FlutterBounce™

bouncy interactive toy• bouncy fun for two• real feathers excite cats• crinkly raffia adds intrigue

09378


NEW

SneakyWaver™

teaser toy 2-pack

09382

Item # ColorInteraction As Shown

• fuzzy and feathery wands provide playtime variety• flexible wands create erratic movements cats love• interactive play promotes trust and bonding

NEW

29

Sma

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® Toys

FlutterBalls™

feathery ball toy 2-pack• real feathers excite cats• soft plush balls are fun alone or with feathers• wildly entertaining

39341

Item #

As Shown

ColorHunt

CrickIt!™

electronic bug sound toy• exciting realistic cricket sounds • activated with the touch of a paw• contains pure and potent catnip

09379

Item #

As Shown

ColorHunt

NEW

PurrfectAim™

feathery toss toys• real feathers drive cats wild• lightweight and aerodynamic – perfect for tossing• flight-mimicking motions intrigue cats

09377

Item #

As Shown

ColorHunt

NEW NervousTick™

pull-string motion toy• jitters and skitters erratically• dangly legs bounce and tease• no batteries necessary

09380

Item #

As Shown

ColorHunt

NEW

FlutterNest™

electronic bird-sound toy• soft canary bursts into happy song• intriguing touch-activated bird sounds• real feathers excite cats

32008

Item #

As Shown

ColorHunt

FeatherMouse™

feathery cat toy• fluttery feathers drive cats wild• floor toy and snap-in toy in one• fun to bat and pounce

39385

Item #

As Shown

ColorHunt

ChickadeeChirp™

electronic bird-sound toy• intriguing real bird sounds• life-like size cats love• packed with potent catnip

39334

Item #

Assorted

ColorHunt

Green Pink Orange

hunt

ChirpyBall™electronic chirping ball toy• intriguing realistic bird sounds• activated with the touch of a paw• encourages healthy activity

09367

Item #

Assorted

ColorHunt

NEW

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FishFlop™

catnip crinkle toy 3-pack• floppy fishy fun• cats love the crinkle sound• packed with potent catnip

09785

Item # ColorStimulation As Shown

FuzzBugs™

catnip toy 2-pack• two cute, colorful bugs with a catnip buzz• cats can’t resist them• contains pure and potent catnip

10066


Gray White

RatPack™

jumbo catnip toy• cats love the large size• fun to kick and wrestle• packed with potent catnip

09788

Item # ColorStimulation Assorted

SkitterCritters™

catnip mice 3-pack• a tantalizing toy trio• contains pure and potent catnip• variety of colors and textures

39384


CrazyCigar™

catnip toy• makes playtime smokin' hot!• a fun energy-booster for cats• stuffing-free — packed with 100% pure catnip

09758


School’oFish™

catnip toy 6-pack• fish-shaped toys with a catnip zing• catnip attracts and excites cats• stuffing free – packed with 100% pure catnip

09373


NEW

KnockOut™

treat dispensing toy• cats paw toy to “knock out” a treat• wobbly movement excites cats• keeps cats interested by unpredictably releasing treats

39328

Item #

As Shown

ColorTreats

Gray Tan Cream

MadcapMouse™

refillable catnip toy• playful mouse irresistible to cats• catnip attracts cats like a magnet• includes SmartyKat certified organic catnip

09366

Item # ColorStimulation Assorted

Free catnip refill

stimulation

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® Toys

StringFling™

spinning string cat toy• string tail spins wildly• encourages activity even in sedentary cats• replaceable batteries included

09369

Item #

As shown

ColorExercise

NEW

SpeedChaser™

pull-back motion toy• quick moving mouse delights cats• pull back and release to unleash the fun• no batteries necessary

39327

Item #

Assorted

ColorExercise

Gray Brown

RunawayRascal™remote-controlled mouse toy• puts the fun of a mouse chase in your hands• easy one button control keeps your cat in hot pursuit• promotes healthy activity

09686

Item # ColorExercise As Shown

HotPursuit™

concealed motion toy• replicates the mesmerizing movement of hidden prey• four speeds let you customize the action• includes two wand attachments for playtime variety

32002


NEW

Silver Green Purple

Loco!Laser™

interactive laser pointer• irresistible fun for two• promotes increased activity• includes replaceable batteries

09752

Item # ColorExercise Assorted

Loco!Motion™

automated activity toy• cats can’t resist the erratic movements• encourages healthy activity• hours of fun

32001


exerciseElectronic cat toys offer the added value of light, sound and motion!

Catnip & Treats

32


Catnip and treats offer cats

a stimulating diversion from the

everyday routine. Catnip provides

a focused burst of fun and

energy while easy-to-grow

greens are a healthy and

delicious treat.


EMO

TIO

NAL NEEDS

INST IN

C

TUAL NEEDS

Hunt

Interaction

Treats

Inde

pe

nde

nce

Nut

ritio

n

Exerc

iseHygiene

Stimulation

RestSafety

Scra

tch

Priva

cy

Treats

Stimulation

Sma

rtyKat

® Catnip &

Treats

33

Certified Organic Catnip2 oz canister• 100% certified organic• a burst of energetic fun for cats• a neater way to add catnip to toys, scratchers and bedding

09345

Item #

2 oz

SizeStimulation

1 oz

Size

CatnipMist™ (2 sizes)catnip-infused spray• all the benefits of catnip in a convenient spray• attracts cats to toys, beds and scratchers• safe and potent

10069

7 oz10070

Item #

StimulationNEW

0.5 oz

Size

• 100% certified organic• a burst of energetic fun for cats• safe, pure and potent

09342

1 oz09343

Item #

Stimulation

Certified Organic Catnip (2 sizes)stand-up pouch

NEW

SweetGreens™ Kitcat grass kit• healthy greens cats crave• a certified organic treat• just add water — sprouts in days

09700

Item #Treats

CatnipKiss™

compressed catnip toy• compressed catnip for playtime fun• concentrated catnip power!• all the fun of catnip without the mess

09351

Item #Stimulation

Odor Control Waste Management Scatter Control

Litter

34

SmartyKat offers a variety of

stylishly designed and functional

waste management, scatter control

and odor control products that

improve the litter experience for

pets and pet parents.



EMO

TIO

NAL NEEDS

INST IN

C

TUAL NEEDS

Hunt

Interaction

Inde

pe

nde

nce

Nut

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Exerc

ise

Stimulation

RestSafety

Scra

tch

Priva

cy

Treats

Hygiene

Sma

rtyKat

® Litter

35

PrivacyPlease™

hooded litter box• contains zeolite air filter• sleek design in home décor colors• hooded box provides privacy while reducing scatter and odor

Hygiene 39814 21” x 16” x 17.5”

Item # Size

Brown/Tan

Color

Waste Management

Sub-Need

DigDeep™

high-wall litter box• extra-high walls prevent litter scatter• provides privacy without a hood• sleek design in home décor colors

Hygiene 39813 21” x 16” x 10.5”

Item # Size

Tan

Color

Waste Management

Sub-Need

LitterLoo™ litter box• higher walls help prevent litter scatter• rim holds litter liners in place• sleek design in home décor colors

Hygiene 39805 19.5” x 16.5” x 7.7”

Item # Size

Brown/Tan

Color

Waste Management

Sub-Need

CleanExit™

scatter-control mat• soft silicone nubs gently remove litter from paws• perimeter wall helps prevent scatter and tracking• flexible design makes it easy to pick-up and pour-out excess litter

Hygiene 39824 18.5” x 21” x 1”

Item # Size

Assorted

Color

Scatter Control

Sub-Need

Taupe Sage

36


accessoriesSmartyKat litter accessories are made with

recycled plastic, non-toxic, BPA-free silicone

and zeolite, a naturally occurring mineral

NoOffense™ natural litter box deodorizer• natural mineral formula neutralizes tough odors• helps keep litter fresh between changes• safe for cats – chemical and fragrance free

Hygiene 39807 20 oz

Item # Size

n/a

Color

Odor Control

Sub-Need

Lil’Freshy™ litter box deodorizer• activated charcoal neutralizes odors• attaches to litter box or any smooth surface• safe for cats – chemical and fragrance free

Hygiene 39843 0.5" x 2.75" x 2.5"

Item # Size

As Shown

Color

Odor Control

Sub-Need

NEW

• extra-large scoop for faster cleaning• long handle keeps hands away from litter messes• designed for durability

LooLadle™ litter scoop

Hygiene 39804 2.5” x 6.5” x 15”

Item # Size

Tan

Color

Waste Management

Sub-Need

• unique extending scoop keeps hands away from litter messes• retracts in a snap for easy storage• extra-large scoop for faster cleaning

Arm’sLength™ extendable litter scoop

Hygiene 39840 3.25" x 6.25" x 16.50"

Item # Size

As Shown

Color

Waste Management

Sub-Need

NEW

WasteNot™

drawstring litter box liners• drawstring makes changing litter neat and easy• heavy-duty plastic minimizes leakage• fits most pans including large and jumbo sizes

Hygiene 39802 Jumbo

Item # Size

White

Color

Waste Management

Sub-Need

37

Sma

rtyKat

® Litter

InsideScoop™

litter scoop holder• attaches easily to rimmed, hooded and open litter boxes• silicone nubs help clean scoop• accomodates all standard litter scoops

Hygiene 39816 2.5” x 7” x 8”

Item # Size

Assorted

Color

Waste Management

Sub-Need

Taupe Sage

LitterWhisker™

dustpan and broom set• whisk away stray litter quickly• soft bristles clean up even the finest litter dust• pieces snap together neatly for storage

Hygiene 39831 6.5” x 6.25” x 1.25”

Item # Size

Assorted

Color

Waste Management

Sub-Need

Taupe Sage

38


organization

+ =

KittyCaddy™ SafeDeposit™ Organization Station™

Litter ManagementScoops, liners, deodorizers — modern litter management comes with a lot of

accessories! Let the Organization Station revamp your litter supplies by keeping

them together in one convenient spot. The modular pieces easily snap together so

that you can customize your Organization Station to fit your space and your needs!

39

Sma

rtyKat

® Litter

• conveniently seals in waste and odor• quick, clean, easy and odorless• attaches to KittyCaddy as part of the SmartyKat Organization Station

SafeDeposit™ litter waste storage container

Hygiene 39833 6.5" x 8.25" x 8"

Item # Size

As Shown

Color

Waste Management

Sub-Need

NEW

• fits SafeDeposit litter waste storage container• makes litter clean up a breeze• drawstring closure for quick and easy clean-up

SafeDeposit™ Refilllitter waste bags

Hygiene 39834 12 Bags (12" x 13.5")

Item # Size

As Shown

Color

Waste Management

Sub-Need

NEW

• organizes all your litter accessories in one spot• modular construction allows you to design your ideal organizer• base unit for SmartyKat Organization Station

KittyCaddy™

litter accessory organizer

Hygiene 39832 10.25" x 7.25" x 5"

Item # Size

As Shown

Color

Waste Management

Sub-Need

NEW

40


39384 SkitterCritters™

39386 BouncyMouse™

39334 ChickadeeChirp™

10066 FuzzBugs™

09351 CatnipKiss™

39385 FeatherMouse™

09367 ChirpyBall™

09939 CrackleChute™

09782 Fish'nPlay™

09366 MadcapMouse™

39341 FlutterBalls™

09759 CritterPak™

09751 Leaps'nBounds™

09752 Loco!Laser™

09284 PulpFriction™

09305 SuperScratcher®

09325 SuperScratcher+®

09321 CarpetCure™

09331 ScratchNip™

09402 LazyGroomer™

09700 SweetGreens® Kit

09343 Certified Organic Catnip 1 oz


10070 CatnipMist™ 7 oz

09765 CatChaise™

09332 SisalAngle™

09279 SimplyScratch™

09290 CarpetColumn™ & SisalColumn™

09294 SeaColumn+™

10076 ScratchScroll™

09401 BrushUp™

09288 BrushUp Scratcher™

Item # Description

Toys, Scratch and Grooming Assortment

Prod

uct a

ssor

tmen

ts

Sma

rtyKat

® Product Assortm

ents

41

09351 CatnipKiss™

09758 CrazyCigar™

39384 SkitterCritters™

10066 FuzzBugs™

09785 FishFlop™

09788 RatPack™

39385 FeatherMouse™

39341 FlutterBalls™

39334 ChickadeeChirp™

32008 FlutterNest™

09366 MadcapMouse™


09378 FlutterBounce™

09751 Leaps'nBounds™

09794 FeatherSwirl™

09367 ChirpyBall™

09752 Loco!Laser™

39327 SpeedChaser™

09686 RunawayRascal™

09369 StringFling™

09786 WobbleBobble™

09759 CritterPak™

39328 KnockOut™

09370 FlippedOut™

09383 Swap’oRoo™

09939 CrackleChute™

Item # Description Item # Description Item # Description

09782 Fish'nPlay™

Cat Toys Assortment Litter Accessories Assortment

39805 LitterLoo™

39813 DigDeep™

39814 PrivacyPlease™

39824 CleanExit™

39802 WasteNot™

39807 NoOffense™

39843 Lil’Freshy™

39831 LitterWhisker™

39816 InsideScoop™

39804 LooLadle™

Item # Description

Our display-ready merchandising

solutions help you increase sales

and profit by maximizing sales per

square foot and reducing the time

employees spend displaying product.


09305 SuperScratcher®

Item # Description

09325 SuperScratcher+®

Item # Description

merchandising

42

09366 Madcap Mouse™

Item # Description

09752 LocoLaser™

Item # Description 39384 SkitterCritters™

Item # Description


Item # Description


Item # Description43

Sma

rtyKat

® Product Assortm

ents


44

60290 SnuggleBuddy™

60435 MemoryMat™

60431 BigCloud™

60186 Pet Bed Bone Pattern

60210 Pet Bed Bone Pattern

Item # Description

26” x 22” x 7”

36" x 24" x 4"

42" x 32" x 7”

36" x 27" x 7”

50" x 40" x 10”

Size

PoochPlanet half and full-pallet displays educate the consumer and highlight EcoAdvantages

Full Pallet

Half Pallet

42"

40"48"

42"

40" 24"

Email:Phone:Fax:Web:

[email protected] | 415-721-7400415-721-7418www.smartykat.comwww.poochplanet.com

Worldwise, Inc.

Sk pp catalog2013 lo

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