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saqarTvelos turizmis statistikuri mimoxilva 2015

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saqarTvelos

turizmis

statistikuri

mimoxilva

2015

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2015 wlis statistikuri angariSi mimoixilavs turizmis seqtorSi arsebul mdgomareobas da turizmis xelSewyobis mizniT ganxor-cielebul aqtivobebs.

2010 wlidan saqarTvelos turizmis erovnu-li administracia ekonomikisa da mdgradi ganviTarebis saministros sajaro samarT-lis iuridiuli piria da mniSvnelovan rols asrulebs saqarTvelos ekonomikuri gan-viTarebisa da turizmis industriis mniS-vnelobis gazrdaSi. administraciis miznebia saqarTveloSi turizmis ganviTarebis sax-elmwifo politikis Camoyalibeba da ganx-orcieleba, mdgradi turizmis xelSewyoba, turizmis ganviTarebis safuZvelze qveyanaSi saeqsporto Semosavlebis zrda da axali sam-uSao adgilebis Seqmnis waxaliseba.

statistikuri monacemebiT, 2015 wels saqarTveloSi turizmis industriam zrda ganagrZo. am wels dafiqsirda saerTaSoriso Semosvlebis rekorduli maCvenebeli 5,901,094 da miuaxlovda eqvs milionian zRvars. qveya-naSi Semovida 385,535-iT meti saerTaSoriso mogzauri, ramac mniSvnelovnad gaaumjobesa ekonomikuri maCveneblebi.

saerTaSoriso da Sida turizmi did rols asrulebs qveynis ekonomikaSi. ucxoeli vizitorebis danaxarjebi mniSvnelovan gav-lenas axdens saqarTvelos sagadamxdelo balansze. qveynis servisis eqsportis Se-mosavlidan daaxloebiT 61.4% turizmze modis. saerTaSoriso turizmidan Semosavle-bi mzardi tendenciiT gamoirCeoda, Sedegad 2015 wels misma moculobam 1.94 mlrd aSS dolars gadaaWarba. Sida turizmis danaxar-jebma 1.53 mlrd lari Seadgina. mSp-Si tu-rizmis wilma ki 6.7%. aRniSnuli maCveneblis miRweva turizmis sferoSi Seqmnili damate-buli Rirebulebis 258 milioni lariT zrdis Sedegad gaxda SesaZlebeli.

2015 wels saqarTvelos turizmis erovnuli administraciis bazaSi daregistrirebuli iyo 1,475 ganTavsebis obieqti 51,404 sawoli adgiliT. ganTavsebis saSualebebis oTax-ebis mixedviT klasifikaciis Tanaxmad, xuTi da naklebi oTaxis raodenobrivi kategoria yvelaze msxvili iyo 519 (35%), danarCeni kat-egoriebis ganTavsebis obieqtebma ki 956 (65%) Seadgina.

2015 wlis mogzaurobisa da turizmis konkurenciis indeqsis Tanaxmad, saqarTvelo msoflio bazarze turistuli konkurentu-narianobis mixedviT 71-e pozicias ikavebs 141 qveyanas Soris (qula: 3.68). 2013 welTan SedarebiT gaumjobeseba SeiniSneba Semdeg maCveneblebSi: turistuli servisis da sahae-ro transportis infrastruqtura, ekologi-uri mdgradoba, dacva da usafrTxoeba, jan-mrTeloba da higiena. saqarTvelos hqonda warmatebebi saerTaSo riso urTierTobebSic. 2015 wels xeli moewera turizmis sferoSi TanamSromlobis SeTanxmebebs sam qveyanasTan (TurqmeneTi, samxreT korea, belarusi). saz-RvargareT saqarTvelos misiebisTvis Seiqmna portali, romelic moicavs qveynis wardgenis mizniT Seqmnil prezentaciebs, turistuli broSurebis eleqtronul versiebs da sxva.

turizmis industriis ganviTarebis perspeq-tivebi Zalian optimisturia. momaval wlebSi prognozireben, rom industria Seqmnis ufro met samuSao adgils da miiRebs met Semosa-vals. saqarTvelos mTavrobisa da turizmis erovnuli administraciis erToblivi saqmi-anobis Sedegad saerTaSoriso mogzaurebis raodenobis mniSvnelovani zrda aris mosa-lodneli. amaSi ki axalSeqmnilma turizmis aTwlianma strategiam umniSvnelovanesi roli unda Seasrulos.

saqarTveloSi saerTaSoriso mogzaurebis gasazrdelad turizmis erovnuli adminis-traciis mier ganxorcielebul aqtivobebs Sorisaa: turizmis infrastruqturis ganvi-Tareba, saqarTveloSi saerTaSoriso mogzau-robis gamartiveba, servisis xarisxis gaum-jobeseba, saqarTvelos cnobadobis amaRleba, marketinguli aqtivobebis implementacia, rogorc saerTaSoriso, ise Sida bazrebze da turistuli produqtis ganviTareba.

2015 wels saqarTvelos turizmis erovnulma administraciam monawileoba miiRo 26 saer-TaSoriso da Sida turistul gamofenaSi, ganaxorciela cxra miznobriv bazarze mar-ketinguli kampania da Caatara 64 pres da gacnobiTi turi.

imedi gvaqvs, rom es publikacia gaxdeba in-formaciis mniSvnelovani wyaro, romelsac xSirad miubrundebiT.

Sejameba

saqarTvelos turizmis statistikuri mimoxilva 3

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bolo wlebis ganmavlobaSi, saqarTveloSi saerTaSoriso Semosvlebis raodenoba mkveT-rad gaizarda. 2015 wels am ricxvma rekor-dul maCvenebels 5,901,094-s miaRwia (+7%). yvelaze maRali zrda ki 2012 wels aRiniSna (+56.9%).

vizitebis saerTo raodenobis 38.7%-ma 24 saaTze met xans gastana, 37.6% erTdRian vizitebs Seadgenda, xolo vizitebis 23.7% tranzitis mizniT ganxorcielda.

saerTaSoriso mogzaurebs Soris yvelaze popularuli zafxulis sezonia 2,087,138 vizitiT (ivnisi: 496,794; ivlisi: 737,898; agvisto: 852,446), rac mTliani Semosvlebis 35.4%-s Seadgens.

saerTaSoriso SemosvlebSi umetesi wili - 87.8% (5,180,010) mezobel qveynebs ukaviaT, mxolod 12.2% (721,084) modis sxva qveynebze. wlis lideri, rogorc vizitebis raodeno-biT 1,468,888 (+10.8%), aseve raodenobrivi zrdiT (+143,253) somxeTia. somexi mogzau-rebis matebis yvelaze maRali maCvenebeli agvistosa (+43,663) da ivnisSi (+27,857) dafiq-sirda. mniSvnelovani zrda SeimCneva aseve rusi (+114,523), azerbaijaneli (+110,043) da ebraeli (+17,102) mogzaurebis raodenobaSi. aRniSnuli zrdis mniSvnelovani faqtorebi aviareisebis damateba, presturebi da tu-rizmis erovnuli administraciis marketin-guli kampaniebia.

evrokavSiris qveynebis moqalaqeebis vizi-tebis raodenobam 242,172 Seadgina. evropeli mogzaurebis, rogorc wili mTlian raode-nobaSi, aseve zrda wina welTan SedarebiT 4.1%-ia.

saqarTveloSi saerTaSoriso Semosvlebis umravlesoba 5,034,368 (85.3%) saxmeleTo transportis meSveobiT ganxorcielda, Sem-deg aris sahaero transporti 764,588 (13%). sarkinigzo da sazRvao gziT Semosvlebma, Se-sabamisad 62,664 (1.1%) da 39,474 (0.6%) Sead-gina. yvelaze datvirTuli sazRvaria sarfi 1,406,998 vizitiT (mTliani sazRvris kveT-ebis 23.8%). mas mosdevs sadaxlo 18.4%-iT da wiTeli xidi 17.1%-iT.

saerTaSorisoSemosvlebi

ZiriTadi informaciasaerTaSoriso Semosvlebis statistika mow-odebulia saqarTvelos Sinagan saqmeTa saministros sainformacio-analitikuri de-partamentis mier.

meTodologiasaerTaSoriso Semosvlebis statistika aRw-ers Semomyvani mogzaurebis dinamikas, rom-lebic 20 sasazRvro gamSvebi punqtis saSu-alebiT Semovida. aRsaniSnavia, rom 2015 wels sasazRvro gamSveb punqtebs karwaxi daemata.

sasazRvro gamSvebi punqtebis sia mocemulia qvemoT:sahaero: Tbilisis saerTaSoriso aeroporti, baTumis saerTaSoriso aeroporti, quTaisis saerTaSoriso aeroporti.

sazRvao: foTis porti, baTumis porti, yulevis porti.

saxmeleTo: axkerpi, guguTi, vale, vaxtang-isi, ninowminda, sadaxlo, sarfi, yazbegi, codna, wiTeli xidi, samTawyaro, karwaxi.

sarkinigzo: gardabani, sadaxlo.

ZiriTadi gamoqveynebuli indikatorebisaerTaSoriso Semosvlebi erovnebis, saz-Rvrebis da sazRvris tipebis mixedviT, 24 saaTze meti da naklebi droiT ganxorciele-buli vizitebi, satranzito mizniT ganxor-cielebuli vizitebi, vizitis saSualo xan-grZlivoba.

24 saaTi da meti - gulisxmobs vizitebs, romelic 24 saaTze metxans grZeldeba.

tranzituli viziti - gulisxmobs vizitebs 24 saaTze naklebi vadiT da qveynis datove-bas gansxvavebuli sazRvriT, vidre Semosv-lisas.

erTdRiani viziti - gulisxmobs vizitebs, 24 saaTze naklebi vadiT da qveynis datovebas igive sazRvriT, rogorc Semosvlisas.

gaCerebis saSualo xangrZlivoba - gulisx-mobs im vizitebis saSualo xangrZlivobis daTvlas, romelic mocemul wels dasrul-da. amasTan, viziti ar unda aRematebodes erT weliwads.

detaluri informacia ixileT turizmis erovnuli administraciis veb gverdze:www.gnta.ge

4 saqarTvelos turizmis statistikuri mimoxilva

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saerTaSoriso Semosvlebi tipebis mixedviT

sul

erTdRiani viziti

tranziti

24 sT. da meti(turisti)

4,428,221

1,789,592

1,883,670

754,959

2012

5,392,303

2,065,296

2,138,216

1,188,791

2013

5,515,559

2,229,094

2,172,429

1,114,036

2014

5,901,094

2,281,971

2,218,288

1,400,835

2015

7%

2.4%

2.1%

25.7%

cvlileba %2014-2015

wyaro: saqarTvelos Sinagan saqmeTa saministro

saerTaSoriso Semosvlebi wlebis mixedviT

wyaro: saqarTvelos Sinagan saqmeTa saministro

2,822,363

2011

4,428,221

2012

5,392,303

2013

5,515,559

2014

5,901,094

2015

2014

34,631

81,303

4,109

38,764

5,515,559

5,354,633

2015

5,901,094

5,723,434

38,698

73,548

4,411

56,682

cvlileba

385,535

368,801

4,067

-7,755

302

17,918

cvlileba %

7%

6.9%

11.7%

-9.5%

7.3%

46.2%

evropa

regioni

mTliani raodenoba

amerika

aRmosavleT azia/ wynari okeanis auzi

afrika

axlo/Sua aRmosavleTi

saerTaSoriso Semosvlebi regionebis mixedviT

wyaro: saqarTvelos Sinagan saqmeTa saministro

56.9%

21.8% 2.3%7%

saqarTvelos turizmis statistikuri mimoxilva 5

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100000

200000

300000

400000

500000

600000

700000

800000

900000

0

wyaro: saqarTvelos Sinagan saqmeTa saministro

wyaro: saqarTvelos Sinagan saqmeTa saministro

ian Teb mar apr mai ivn ivl agv seq oqt noe dek

saerTaSoriso Semosvlebi Tveebis mixedviT

2013

2014

2015

saqarTvelo-saerTaSoriso Semosvlebis ganawileba

TurqeTi

23.6%

sxva

9.8%

ukraina

2.4%

ruseTi

15.7%

azerbaijani

23.6%

somxeTi

24.9%

6 saqarTvelos turizmis statistikuri mimoxilva

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wyaro: saqarTvelos Sinagan saqmeTa saministro

wyaro: saqarTvelos Sinagan saqmeTa saministro

saerTaSoriso Semosvlebi, pirveli 10 qveyana

saqarTvelo-saerTaSoriso

Semosvlebi sazRvris tipebis mixedviT

saxmeleTo

85.3%

sahaero

13%

sarkinigzo

1.1%sazRvao

0.6%

2014

1,442,695

811,621

143,521

42,385

46,314

33,446

28,394

28,272

1,325,635

1,283,214

2015

1,468,888

1,393,257

1,391,721

926,144

141,734

59,487

41,425

36,826

36,777

31,147

cvlileba

143,253

110,043

-50,974

114,523

-1,787

17,102

-4,889

3,380

8,383

2,875

cvlileba %

10.8%

8.6%

-3.5%

14.1%

-1.2%

40.3%

-10.6%

10.1%

29.5%

10.2%

somxeTi

qveyana

TurqeTi

azerbaijani

ruseTi

ukraina

aSS

poloneTi

israeli

germania

yazaxeTi

saqarTvelos turizmis statistikuri mimoxilva 7

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top 5 qveynis gaCerebis saSualo xangrZlivoba

qveyana

somxeTi

gaCerebis saSualo xangrZlivoba (dRe)

2.6

ukraina

TurqeTi

12.1

2.2

ruseTi 9.9

azerbaijani 3

wyaro: saqarTvelos Sinagan saqmeTa saministro

wyaro: saqarTvelos Sinagan saqmeTa saministro

saerTaSoriso turistuli Semosvlebi, pirveli 10 qveyana

2014

395,200

348,489

113,206

40,882

42,519

24,229

28,255

23,800

503,331

424,116

2015

535,553

428,870

373,296

322,704

109,445

57,213

38,304

32,308

31,556

27,581

cvlileba

32,222

4,754

-21,904

-25,785

-3,761

16,331

-4,215

8,079

3,301

3,781

cvlileba %

6.4%

1.1%

-5.5%

-7.4%

-3.3%

39.9%

-9.9%

33.3%

11.7%

15.9%

ruseTi

qveyana

TurqeTi

azerbaijani

somxeTi

ukraina

aSS

poloneTi

israeli

yazaxeTi

germania

wyaro: saqarTvelos Sinagan saqmeTa saministro

saerTaSoriso mogzaurebis gaCerebis saSualo xangrZlivoba

20142013

5.64.8

2015

5.1

weli

dRe (24 saaTi)

8 saqarTvelos turizmis statistikuri mimoxilva

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maT Soris

sasazRvro punqti

mosazRvre qveyana 2014 2015 cvlileba cvlileba %

TurqeTi

somxeTi

azerbaijani

ruseTi

......

azerbaijani

somxeTi

TurqeTi

......

somxeTi

......

azerbaijani

somxeTi

somxeTi

......

......

TurqeTi

......

somxeTi

azerbaijani

5,515,559

1,469,587

968,079

957,901

699,889

493,895

241,164

240,322

99,561

65,528

49,271

83,665

36,246

30,943

35,269

24,491

17,452

0

1,749

153

394

5,901,094

1,406,998

1,087,763

1,011,601

908,684

627,903

224,394

205,160

91,920

77,490

61,124

59,195

34,896

29,618

27,768

20,879

15,483

6,353

3,112

394

359

385,535

-62,589

119,684

53,700

208,795

134,008

-16,770

-35,162

-7,641

11,962

11,853

-24,470

-1,350

-1,325

-7,501

-3,612

-1,969

6,353

1,363

241

-35

7%

-4.3%

12.4%

5.6%

29.8%

27.1%

-7.0%

-14.6%

-7.7%

18.3%

24.1%

-29.2%

-3.7%

-4.3%

-21.3%

-14.7%

-11.3%

77.9%

157.5%

-8.9%

jami

sarfi

sadaxlo

wiTeli xidi

yazbegi

Tbilisis aeroporti

codna

ninowminda

vale

baTumisaeroporti

vaxtangisi

quTaisisaeroporti

gardabnis rkinigza

sadaxlos rkinigza

guguTi

baTumis porti

foTis porti

karwaxi

yulevis porti

axkerpi

samTawyaro

saerTaSoriso Semosvlebi sazRvrebis mixedviT

wyaro: saqarTvelos Sinagan saqmeTa saministro

saqarTvelos turizmis statistikuri mimoxilva 9

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Sida vizitorebis maxasiaTeblebi - 2015 weli

Sida vizitorebma mocemul periodSi mTli-anobaSi daaxloebiT 12.4 milioni viziti ga-naxorcieles. yvelaze meti viziti Tbilisidan 25.7% da imereTidan 21.7% dafiqsirda.

Sida vizitebis umetesoba saqarTvelos mTa-vari qalaqebis mimarTulebiT ganxorcielda.

vizitis xangrZlivoba da miznebivizitis saSualo xangrZlivoba or Rames Seadgenda. Tbilisis mkvidrTa vizitis saSu-alo xangrZlivoba yvelaze maRali iyo - sami Rame, xolo sxva regionebisTvis es maCvenebe-li or Rames Seadgenda.

Sida vizitebis didi nawili 54.5% saqarTve-los rezidentebma megobrebis/naTesaveb-is mosanaxuleblad ganaxorcieles. Sop-ingi mogzaurobis mTavar mizans vizitebis 11.4%-isTvis Seadgenda, aseve mniSvnelovani wiliT 10.3% iyo warmodgenili mkurnalobisa da gajansaRebis mizniT ganxorcielebuli vizitebi. rac Seexeba dasvenebas, garTobasa da rekreacias, am mizniT ganxorcielebulma vizitebma 7.6% Seadgina. sxva xSirad dafiq-sirebuli vizitebis miznebs Soris iyo: meore saxlis monaxuleba 6.6% da biznes da profe-siuli saqmianoba 6.0%.

vizitis daniSnulebis adgiliSida vizitebis 24.1% Tbilisis mosanaxule-blad ganxorcielda. mas mohyveba quTaisi 8.4% da baTumi 7.1%. sxva daniSnulebis adgi-lebs Soris iyo rusTavi 2.5%, gori 2.2%, Telavi 2.0%, mcxeTa 1.7% da axalcixe 1.7%.

regionebs Soris yvelaze popularuli imere-Ti 21.1%, aWara 10.8% da kaxeTi 8.5% iyo.

ganTavsebis saSualebebiSida vizitorebis mier ganxorcielebuli Ram-isTevebis saerTo raodenobam Seadgina 26.9 milioni. maT Soris, vizitorebma 65.4% megob-ris/naTesavis binaSi gaatares, 22.3% - sakuTar saxlSi, xolo 4.3% ki naqiraveb binaSi.

danaxarjebiSida vizitorebis mier ganxorcielebuli da-naxarjebis jamuri maCvenebeli 1.53 miliard lars aRemateboda, xolo erTi vizitisas gaweuli saSualo danaxarji 124 lars Sead-genda. danaxarjebis yvelaze didi wili 28.6% sakvebsa da sasmelze dafiqsirda.

ZiriTadi informaciasaqarTvelos statistikis erovnuli samsax-uris mier ganxorcielebuli kvlevis mizans Sida vizitebis struqturis gansazRvra war-moadgens.

meTodologiamonacemebi dafuZnebulia kvlevis Sedege-bze, romelic pirispiri intervius teqni-kis gamoyenebiT Catarda. qveynis masStabiT gamoikiTxa saqarTvelos SinameurneobebSi mcxovrebi 15 wlis da ufrosi asakis re-spondentebi, romelTac bolo 1 Tvis ganma-vlobaSi ganxorcielebuli hqondaT viziti saqarTveloSi.

Sida turizmi-saqarTvelos teritoriaze rezidentebis mier maTi bunebrivi garemos farglebs gareT ganxorcielebuli viziti. imisaTvis, rom vizits mieniWos Sida vizitis klasifikacia, erTdroulad ori lokaciisa da regularobis meTodi gamoiyeneba. ker-Zod, bunebrivi garemos ukeT warmosaCenad mniSvnelovani faqtia Sida viziti ganxor-cielda Tu ara municipalitetis gareT. meore meTodi gansazRvravs konkretulad vizitis sixSires, Tu Sida vizitori stum-robs sxva municipalitets ufro iSviaTad vidre or kviraSi erTxel, es viziti ar ga-nixileba, rogorc regularuli.

ZiriTadi indikatorebisacxovrebeli adgili, vizitis mizani da six-Sire, vizitis xangrZlivoba, monaxulebuli adgilebi, ganTavsebis saSualebebi, infor-maciis wyaroebi, satransporto saSualebebi, kmayofilebis done, danaxarjebi.

detaluri informaciis mopoveba SesaZle-belia turizmis erovnuli administraciis www.gnta.ge da statistikis erovnuli sam-saxuris veb gverdze: www.geostat.ge

Tbilisi _ yvelaze popularuli daniSnulebis adgili

7%baTumi

24%

8%quTaisi

10 saqarTvelos turizmis statistikuri mimoxilva

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54.5%

11.4%

10.3%

7.6%

6.0%

6.6%

1.8%

megobrebis, naTesavebis monaxuleba

Sopingi

mkurnaloba da gajansaReba

garToba, dasveneba, rekreacia

profesiuli, ekonomikuri saqmianoba

meore saxlis monaxuleba

religia

ganaTlebis miReba

sxva

vizitis mTavari mizani

54.5 %Sida vizitebis umetesoba megobrebisa da naTesavebis mosanaxuleblad ganxorcielda

wyaro: statistikis erovnuli samsaxuri

0.6%

1.2%

asakobrivi profili

15-17

3.3%

11.4%

7.8%

20.4%18.7%

24.2%

18.9% 19.4%

13.4%15.7%

10.1%

12.8%

5.1%

18.7%

18-24 25-34 35-44 45-54 55-64 65 da meti

wyaro: statistikis erovnuli samsaxuri

sul dasveneba, garToba, rekreacia

saqarTvelos turizmis statistikuri mimoxilva 11

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turizmis popularuli aqtivobebi (2015 weli, II-III-IV kvartali)

megobrebis, naTesavebis monaxuleba

adgilobrivi samzareulosa da Rvinis dagemovneba

Sopingi

RirsSesaniSnaobebis monaxuleba

religiuri adgilebis molocva

zRvaze/tbaze/mdinareze curva

sasoflo-sameurneo aqtivobebSi monawileoba

landSaftis, nakrZalebis monaxuleba

sxva

wyaro: statistikis erovnuli samsaxuri

megobrebis, naTesavebis saxli

sakuTari saxli

naqiravebi oTaxi/saxli

sastumro

saojaxo sastumro

saavadmyofo

sxva

ganTavsebis saSualebebi

wyaro: statistikis erovnuli samsaxuri

49.6%

13.4%

11.7%

3.4%

2.6%

3.3%

2.3%

2.1%

12.2%

65.4%

22.3%

4.3%

2.1%

1.5%

2.1%

2.3%

12 saqarTvelos turizmis statistikuri mimoxilva

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437,383sakvebi da sasmeli

54,115ganTavsebis saSualeba 3.5%

28.6%

430,680sayidlebi

20,119rekreacia, kulturuli

aqtivobebi 1.3%

28.2%

274,847transporti

312,267sxva 20.4%

18.0%

mTliani xarji lari (x1000)komponentebi danaxarjis wili

vizitis danaxarjebi

wyaro: statistikis erovnuli samsaxuri

1Sida qarTli

1

vizitis xangrZlivoba

Tbilisi 3

2

imereTi

samegrelo-zemo svaneTi

2

2

aWara

qvemo qarTli

2

2

guria

mcxeTa-mTianeTi

2

1

rezidentobis adgili saSualo xangrZlivoba

wyaro: statistikis erovnuli samsaxuri

samcxe-javaxeTi

kaxeTi

saqarTvelos turizmis statistikuri mimoxilva 13

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sul

sul

garToba, dasveneba, rekreacia

garToba, dasveneba, rekreacia

popularuli lokaciebi

monaxulebuli regionebi

7.1%

24.1%1.7%

2.0%

1.7%

2.2%

8.4%

13.3%

6.6%4.1%

1.8%

1.4%

0.7%

2.2%

baTumi

quTaisi

mcxeTa

axalcixe

gori

Tbilisi

2.5%0.4%

rusTavi

wyaro: statistikis erovnuli samsaxuri

Telavi

wyaro: statistikis erovnuli samsaxuri

raWa-leCxumi,qvemo svaneTi

samegrelo- zemo svaneTi

guria

aWara

imereTi

samcxe-javaxeTi

SidaqarTli

qvemo qarTli

Tbilisi

mcxeTa-mTianeTi

kaxeTi

1.1%1.4%

8.2%13.1%

2.5%5.7%

10.8%23.3% 5.0%

15.8%

6.9%5.4%

6.7%3.4%

24.1%6.6%

5.4%13.7%

8.5%

21.1%

8.0%

5.6%

14 saqarTvelos turizmis statistikuri mimoxilva

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mogzaurobisa da turizmis industria momsax-urebebs Soris erT-erTi yvelaze msxvili da swrafad mzardia mTel msoflioSi. mogzau-robisa da turizmis msoflio sabWos (WTTC) monacemebiT, 2015 wels am dargis pirdapirma kontribuciam mTlian mSp-Si 2.2 trilioni aSS dolari Seadgina (3%) da xeli Seuwyo 108 mil-ioni samuSao adgilis Seqmnas. misi pirdapiri da gverdiTi efeqtebis mxedvelobaSi miRebis Semdeg, aRniSnuli seqtoris wvlili msoflio ekonomikis ganviTarebaSi Semdegia: msoflios mSp-s 9.8%, erTi adgili yoveli 11 samuSao ad-gilidan, 4.3% mTlian ganxorcielebul inves-ticiebsa da 6.1% msoflios mTlian eqsportSi (Economic Impact of Travel and Tourism 2016, Annual Update, WTTC).

turizmi - uxilavi eqsportiucxoeli vizitorebis danaxarjebs qveyanaSi didi gavlena aqvs saqarTvelos sagadamxdelo balansze. daaxloebiT 61.4% saqarTvelos servisis eqsportis Semosavlebidan turizmze modis. aqtivebis mxares sagadamxdelo balan-si aRwers saqarTvelos Semosavals ucxouri vizitorebis mogzaurobidan saqarTveloSi, xolo valdebulebis mxares aCvenebs saqarTve-los rezidentebis danaxarjebs sazRvargareT yofnis dros.

2015 wels Semosavali ucxouri turizmidan saqarTveloSi Seadgenda 1.94 miliard dolars (zrda +8.3%), xolo saqarTvelos moqalaqeebis danaxarjebma ucxour turizmze 0.33 miliar-di dolari Seadgina (zrda +10.2%). Sedegad, ucxouri turizmis balansi saqarTveloSi Seadgenda 1.61 miliard dolars (zrda +8%).

2015 wels saerTaSoriso mogzaurebis mier ucxouri sagadaxdo baraTebiT ganxorciele-bulma operaciebma 1.46 miliardi lari Sead-gina, wina welTan SedarebiT 27.8%-iani zrda dafiqsirda.

dasaqmebis moduli turizmSi2015 wels turizmTan asocirebuli sam-uSao adgilebis raodenobam 158,515 Seadgi-na. yvelaze didi wili dasaqmebulia trans-portis seqtorSi 56.2% da sastumroebsa da restornebSi 15.8%.

turizmis wili ekonomikaSi2015 wels mTlianma damatebulma Rirebule-bam 1.84 miliard lars miaRwia gazrdili moTxovnis gamo (zrda +16.2%). Sedegad, tu-rizmis wminda damatebuli Rirebuleba, ro-gorc mSp-s wili 6.3%-dan 6.7%-mde gaizarda. 2015 wels turizmis seqtorSi damatebuli Rirebuleba ZiriTadad Seiqmna ganTavsebis saSualebebSi (zrda +27.8%) da transportSi (sahaero transporti zrda +11.4%, sxva trans-porti kleba -1.5%).

turizmi, ekonomikis mniSvnelovani seqtori

6.7% wili mSp-Si

2015

1.46mlrd. lari ucxouri sagadaxdo baraTebiT ganxorcielebuli

operaciebi 2015

1.94 mlrd. aSS dolari Semosavali 2015

61.4%wili servisis eqsportSi 2015

ZiriTadi gamoqveynebuli indikatorebi1. turizmis wili mTlian Sida produqtSi.2. turizmis wili mTlian gamoSvebaSi.3. turizmTan asocirebuli samuSao adgilebis

mTliani raodenobis miaxloebiTi Sefaseba (moicavs rogorc srul, aseve naxevari ga-nakveTis samuSao adgilebs)

4. ucxouri valutis Semosavali ucxouri tu-rizmidan.

5. ucxouri valutis danaxarjebi ucxour tu-rizmze.

6. ucxouri turizmis balansi.7. saerTaSoriso mogzaurebis mier ucxouri

sagadaxdo baraTebiT ganxorcielebuli op-eraciebi.

ufro detaluri informacia turizmis ekonomi-kaSi kontribuciis Sesaxeb ixileT saqarTvelos statistikis erovnuli samsaxuris www.geostat.ge saqarTvelos erovnuli bankisa www.nbg.gov.ge da saqarTvelos turizmis erovnuli administraciis saitze: www.gnta.ge

saqarTvelos turizmis statistikuri mimoxilva 15

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wyaro: statistikis erovnuli samsaxuri

turizmis wili mSp-Si

wyaro: statistikis erovnuli samsaxuri

turizmis sferoSi Seqmnili damatebuli Rirebuleba 2012-2015(aTasi lari)

turistuli kompaniebi

sul

maT Soris

kvebis obieqtebi

transporti

ganTavsebis obieqtebi

415,700

1,369,000

132,400

378,200

442,700

2012

492,200

1,374,400

185,000

341,200

356,000

2013

545,303

1,586,659

222,471

373,178

445,707

2014

704,158

1,844,358

284,380

409,548

446,271

2015

29.1%

16.2%

27.8%

9.7%

0.1%

cvlileba %2014-2015

6.32% 6.73%6.02%

2011

6.08%

2012

5.89%

2013 2014 2015

16 saqarTvelos turizmis statistikuri mimoxilva

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wyaro: saqarTvelos erovnuli banki

wyaro: saqarTvelos erovnuli banki

Semosavlebi saerTaSoriso turizmidan(aTasi aSS dolari)

saerTaSoriso mogzaurebis mier ucxouri sagadaxdo baraTebiT ganxorcielebuli operaciebi (aTasi lari)

954,909

1,410,902

2011

1,719,700

2012

1,787,140

2013

1,935,915

2014 2015

610,109

2011

814,297

2012

1,128,723

2013 2014

1,459,116

2015

1,141,310

saqarTvelos turizmis statistikuri mimoxilva 17

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wyaro: saqarTvelos erovnuli banki

wyaro: saqarTvelos erovnuli banki

Semosavlebi saerTaSoriso turizmidan 2012-2015(aTasi aSS dolari)

IV.kv.

sul

maT Soris

II.kv.

III.kv.

I.kv.

356,423

1,410,902

235,930

330,827

487,721

2012

386,156

1,719,700

302,818

426,525

604,202

2013

392,215

1,787,140

315,461

429,690

649,775

2014

427,688

1,935,915

306,365

460,056

741,807

2015

9.0%

8.3%

-2.9%

7.1%

14.2%

cvlileba %2014-2015

transporti

30.2%

sxva

8.4%

turizmi

61.4%

turizmis wili servisis

eqsportSi

18 saqarTvelos turizmis statistikuri mimoxilva

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13,667reisebi

2,261,011mgzavrebi

+4.5% +12.6%

saqarTvelos saaviacio bazari bolo ramde-nime wlis ganmavlobaSi mniSvnelovani zrdis tempiT gamoirCeoda. saqarTveloSi sami saerTaSoriso da erTi Sida aeroporti fun-qcionirebs, romlebic srulad Seesabameba saerTaSoriso samoqalaqo aviaciis organi-zaciis (ICAO) standartebs. saqarTvelos saaviacio bazari umetes wilad saerTaSori-soa; frenebis umetesi nawili Tbilisis aero-portze modis.

Tbilisisa da baTumis saerTaSoriso aero-portebs marTavs Turquli kompania TAV Air-ports Holding Co. aeroportebma funqcionireba Sesabamisad 2007 wlis TebervalSi da maisSi daiwyes. 2011 wels oficialurad gaixsna mestiis Tamar mefis saxelobis aeroporti, xolo 2012 wlis seqtemberSi quTaisis daviT aRmaSeneblis saxelobis saerTaSoriso aero-porti. aRniSnul aeroportSi pirveli aviar-eisi ungrulma aviakompaniam Wizz Air-ma kievis mimarTulebiT Seasrula. kompania erT-erTi dabalbiujetiani gadamzidavia saqarTvelos bazarze Pegasus-Tan, Flydubai-is da Air Arabia-sTan erTad. Tbilisisa da baTumis saer-TaSoriso aeroportebis gamtarunarianoba 2,000 da 300 mgzavri/saaTia Sesabamisad, xolo quTaisis saerTaSoriso aeroportis 600 mg-zavri/saaTi. rac Seexeba mestiis aeroports, misi datvirTva aris 50-70 mgzavri/saaTSi.

aviaxazebisaqarTvelos samoqalaqo aviaciis saagen-tos Tanaxmad, Turkish Airlines aris umsxvilesi kompania, romelic saqarTvelos saaviacio bazarze saqmianobs da mgzavrebis yvelaze didi raodenoba hyavs. 2015 wels am kompa-niis mier gadayvanili mgzavrebis raodenobam 434,904 (19.8%) Seadgina. Georgian Airways aris sididiT meore gadamyvani kompania 253,386 (11.6%) mgzavriT. mgzavrebis raodenobiT mas mosdevs Ukraine International Airlines - 212,106 (9.7%); Pegasus - 145,652 (6.6%); Wizz Air - 100,464 (4.6%); Siberia Airlines - 93,501 (4.3%); Flydubai - 90,683 (4.1%) Belavia – 81,173 (3.7%).

2015 wels ori axali saerTaSoriso aviakompa-nia Semovida saqarTvelos saaviacio bazarze. berZnulma kompania Ellinair-ma daiwyo regu-laruli frenebi Tbilisi - saloniki - Tbi-lisis mimarTulebiT kviraSi orjer, xolo erayulma kompania Fly Baghdad-ma Tbilisi - baRdadi - Tbilisis mimarTulebiT kviraSi erTxel. zafxulis sezonze Carterul re-

isebs asrulebdnen yazaxuri aviakompania Bek Air da polonuri aviakompania Enter Air, Sesa-bamisad quTaisi - aqtau - quTaisis da baTumi - katovica - baTumis mimarTulebebiT.

2015 wels 32 saerTaSoriso da erTi Sida avia kompania sTavazobda mgzavrebs komfor-tul frenebs saqarTvelodan.

saqarTveloSi moqmedi ZiriTadi aviakom-paniebia: Turkish Airlines, Georgian Airways, Ukraine International Airlines, Pegasus, Wizz Air, Siberia Air-lines, Flydubai, Belavia, Atlasjet International, Aero-flot, Lufthansa, Qatar Airways, Azerbaijan Airlines, Air Astana, Air Arabia, Air Cairo, Israir, Polish Airlines (LOT), Transaero da sxva.

es weli gamowvevebiT savse iqneba saqarTve-los saaviacio industriisTvis, radgan axali kompaniebi apireben bazarze Semosvlas, bevri moqmedi kompania gamoxatavs frenis sixSiris gazrdis interess.

2016 wels dagegmilia iranuli aviakompaniis Qeshm Air Semosvla saqarTvelos aviabazarze. frenebi ganxorcieldeba Tbilisi - Teirani - Tbilisis mimarTulebiT kviraSi orjer. aseve igegmeba ebrauli aviakompaniis EL AL Is-rael Airlins - is frenebi Tbilisi - Tel-avivi - Tbilisis da baTumi - Tel-avivi - baTumis mimarTulebiT.

saaviacio bazari

moicavs Semdeg aeroportebs:Tbilisis saerTaSoriso aeroporti, quTai-sis daviT aRmaSeneblis saxelobis saer-TaSoriso aeroporti, baTumis saerTaSoriso aeroporti, mestiis Tamar mefis saxelobis aeroporti.

saqarTvelos turizmis statistikuri mimoxilva 19

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mgzavrebi regularuli da

Carteruli reisebis mixedviT

erovnuli aviaxazebi

11.7%

saerTaSoriso aviaxazebi

88.3%

wyaro: saqarTvelos samoqalaqo aviaciis saagento

mgzavrebiTbilisis

saerTaSoriso aeroportis

regularuli frenebis mixedviT

wyaro: saqarTvelos samoqalaqo aviaciis saagento

Tbilisi

81.7%

mestia

0.2%

quTaisi

8.1%

baTumi

10.0%

20 saqarTvelos turizmis statistikuri mimoxilva

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wyaro: saqarTvelos samoqalaqo aviaciis saagento

Tbilisis saerTaSoriso aeroporti: aviakompaniebis wilobrivi ganawileba

Tbilisis saerTaSoriso aeroportis mgzavrebi da frenebi 2014-2015 (mgzavrebi mocemulia aTasebSi)

wyaro: saqarTvelos samoqalaqo aviaciis saagento

reisebi mgzavrebi

Turkish Airlines

Georgian Airways

Ukr. Intern. A

irlines

Pegasus

Belavia

Lufthansa

S7 Airlines

Atlasjet In

ternational

Qatar Airw

ays

Aeroflot

Flydubai

Azerbaijan Airlines

Air Astana

Air Arabia

sxva

19.5%

11.7%9.3%

6.8%

16.9%

5% 4.3% 4.3% 4.1% 3.7% 3.2% 3.2% 2.8% 2.6% 2.6%

10,30311,069

+7.4% 20142015

1,5751,847

+17.3%

saqarTvelos turizmis statistikuri mimoxilva 21

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Tbilisis saerTaSoriso aeroporti: mgzavrebi da frenebi

wyaro: saqarTvelos samoqalaqo aviaciis saagento

mgzavrebi frenebi

quTaisis saerTaSoriso aeroporti: mgzavrebi da frenebi

wyaro: saqarTvelos samoqalaqo aviaciis saagento

mgzavrebi frenebi

0

200,000

0

2,000

600,000

400,000

4,000800,000

6,000

1,200,000

1,000,000

8,0001,400,000

10,000

1,600,000

12,000

1,800,000

2,000,000

9,75610,187

1,575,327

1,847,116

10,303

11,069

1,436,046

1,219,174

1,058,482

2011 2012 2013 2014 2015

2011 2012 2013 2014 201500

200

400

600

800

1,000200,000

150,000

100000

50,000

1,200250,000

900

1,092

182,954

218,003

187,939

895

74

12,93251

4,527

9,675

22 saqarTvelos turizmis statistikuri mimoxilva

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wyaro: saqarTvelos samoqalaqo aviaciis saagento

aviakompaniebis axali frenebi saqarTvelodan 2015

Tbilisi - peterburgi - TbilisiUral Airlines

Tbilisi - astana - TbilisiAir Astana

quTaisi - stambuli - quTaisi samjer kviraSiPegasus

Tbilisi - saloniki - Tbilisi

Tbilisi - hurgada - Tbilisi oTxjer kviraSi

orjer kviraSi

Ellinair

Air Cairo

frena sixSire aviaxazebi

Tbilisi - rostovi - TbilisiTbilisi - peterburgi - Tbilisi

erTxel kviraSi

erTxel kviraSi

orjer kviraSi

orjer kviraSi

Svidjer kviraSi

Tbilisi - samara - Tbilisi

Tbilisi - erevani - Tbilisi

Georgian Airways

wyaro: saqarTvelos samoqalaqo aviaciis saagento

baTumis saerTaSoriso aeroporti: mgzavrebi da frenebi

mgzavrebi frenebi

2011 2012 2013 2014 2015

500

1,000

1,500

2,000

2,500

200,000

150,000

100,000

50,000

250,000

00

1,762

2,026 208,937213,841

226,476

1,563 1,5991,504

168,510

133,852

saqarTvelos turizmis statistikuri mimoxilva 23

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saqarTvelos turizmis erovnuli adminis-traciis monacemTa bazaSi daregistrire-buli ganTavsebis saSualebebis raodenobam 1,475 Seadgina, xolo sawoli adgilebis raodenobam 51,404.

Tbilisi lideria 13,218 (25.7%) sawoli ad-giliT, mas mosdevs aWaris regioni - 11,293 (22%) raodenobiT.

TbilisSi ramdenime saerTaSoriso brendis sastumroa: Radisson, Marriott, Sheraton, Holiday Inn, Citadine, Cron Palace, Best Western. 2015 wels am sias Mercure da Hotels and Preference Hualing daemata. rac Seexeba baTums, iq arsebul Radisson-is, Sheraton-is da Divan-is brendis sastumroebs daemata Hilton.

saerTaSoriso brendis sastumroebis ga r-kve uli raodenoba iwyebs funqcionirebas saqarTvelos spa kurortebze, aRsaniSnavia Rixos Hotel da Crowne Plaza, romlebmac funqci-onireba borjomSi 2015 wlidan daiwyes.

amJamad saqarTveloSi mimdinareobs da dageg-milia ramdenime ganTavsebis obieqtis mSen-ebloba. TbilisSi dagegmilia iseTi brendis sastumroebis mSenebloba, rogoricaa: Hilton Garden Inn, Radisson Park inn, Millenium hotel, Rixos Tbilisi, Hyatt Regency, Moxy Marriott da Intercon-tinental. regionebSi ki Crowne Plaza (baTumi), Babylon Tower (baTumi), Best Western (quTaisi) da Radisson Blu Resort (winandali).

mSeneblobebis umetesoba mimdinareobs Tbi-lisSi, aWaraSi, samcxe-javaxeTSi, imereTsa da kaxeTis regionSi.

ganTavsebis saSualebebis bazari

angariSSi brendis sastumroebSi igulisxmeba:Best Western Tbilisi; Citadines Apart’hotel; Courtyard Marriott Hotel; Cron Palace Hotel; Crowne Plaza Borjo-mi; Divan Suites Batumi; Hilton Hotels & Resorts, Holiday Inn Tbilisi; Hotels and Preference Hualing Tbilisi; Mercure Tbilisi Old Town; Radisson Blu Hotel, Batumi; Radisson Blu Iveria Hotel, Tbilisi; Rixos Hotel, Borjomi; Rooms Ho-tel Kazbegi; Rooms Hotel Tbilisi; Sheraton Batumi Hotel; Sheraton Metechi Palace, Tbilisi; Tbilisi Marriott Hotel.

24 saqarTvelos turizmis statistikuri mimoxilva

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Tbilisi 314

254

201

156

141

140

128

aWara

samcxe-javaxeTi

kaxeTi

imereTi

samegrelo-zemo svaneTi

mcxeTa-mTianeTi

56

55

18

12

guria

raWa-leCxumi, qvemo svaneTi

qvemo qarTli

Sida qarTli

ganTavsebis saSualebebis ganawileba

wyaro: saqarTvelos turizmis erovnuli administracia

xuTi da naklebi

35%

21 da meti

16%

11-20 oTaxi

21%

6 -10 oTaxi

28%wyaro: saqarTvelos turizmis erovnuli administracia

ganTavsebis saSualebebis

ganawileba oTaxebis raodenobis

mixedviT

saqarTvelos turizmis statistikuri mimoxilva 25

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13,218

11,293

7,869

4,349

4,145

2,998

2,887

aWara

samcxe-javaxeTi

imereTi

Tbilisi

guria

mcxeTa-mTianeTi

samegrelo-zemo svaneTi 2,750

1,138

539

218

kaxeTi

raWa-leCxumi, qvemo svaneTi

qvemo qarTli

Sida qarTli

sawoli adgilebis raodenoba regionebis mixedviT

wyaro: saqarTvelos turizmis erovnuli administracia

wyaro: saqarTvelos turizmis erovnuli administracia

Tbilisi

imereTi

kaxeTi

mcxeTa-mTianeTi

raWa-leCxumi, qvemo svaneTi

qvemo qarTli

Sida qarTli

sxva

88%1,457 sastumro

18,964 oTaxi

brendis sastumroebi

12%18 sastumro2,646 oTaxi

sastumroebisganawilebaoTaxebis

raodenobismixedviT

26 saqarTvelos turizmis statistikuri mimoxilva

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ganTavsebis saSualebebi oTaxebis raodenobisa da regionebis mixedviT

wyaro: saqarTvelos turizmis erovnuli administracia

wyaro: saqarTvelos turizmis erovnuli administracia

xuTi da naklebi 6-10 oTaxi 11-20 oTaxi 21 da meti

aWara

guria

Tbilisi

imereTi

kaxeTi

mcxeTa-mTianeTi

raWa-leCxumi, qvemo svaneTi

samegrelo-zemo svaneTi

samcxe-javaxeTi

qvemo qarTli

Sida qarTli

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

brendis sastumroebis ganawileba

raodenobaoTaxebis

raodenobaadgilebis raodenoba

1,556 2,944

682 1,360

252 672

156 312

11

4

2

1

qalaqi

Tbilisi

baTumi

borjomi

stefanwminda (yazbegi)

saqarTvelos turizmis statistikuri mimoxilva 27

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HILTON GARDEN INN / Tbilisi

PARK INN BY RADISSON / Tbilisi

MILLENIUM HOTEL / Tbilisi

RIXOS / Tbilisi

HYATT REGENCY / Tbilisi

MOXY MARRIOTT / Tbilisi

INTERCONTINENTAL / Tbilisi

CROWNE PLAZA / baTumi

BABYLON TOWER / baTumi

CUBE TOWER / baTumi

PRINCESS HOTEL / baTumi

RADISSON BLU RESORT / winandali

BEST WESTERN / quTaisi

sawoli

8500+

TERRACE HOTEL / Tbilisi

CITRUS HOTEL / Tbilisi

VINOTEL HOTEL / Tbilisi

COSTE HOTEL / Tbilisi

IVERIA INN / Tbilisi

HOTELS & PREFERENCE / Tbilisi

GRAND PALACE HOTEL / Tbilisi

GM HOTEL / Tbilisi

MERCURE / Tbilisi

SANAPIRO HOTEL / Tbilisi

TBILISI INN / Tbilisi

ROYAL VENEZIA HOTEL / baTumi

LEOGRAND HOTEL & CASINO / baTumi

HOTEL COLOSSEUM MARINA / baTumi

HILTON / baTumi

OASIS HOTEL / Caqvi

MONOPOLI HOTEL / quTaisi

VARDZIA RESORT HOTEL / varZia

RIXOS / borjomi

HILTON GARDEN INN / Tbilisi

PARK INN BY RADISSON / Tbilisi

MILLENIUM HOTEL / Tbilisi

RIXOS / Tbilisi

HYATT REGENCY / Tbilisi

MOXY MARRIOTT / Tbilisi

INTERCONTINENTAL / Tbilisi

CROWN PLAZA / baTumi

BABYLON TOWER / baTumi

CUBE TOWER / baTumi

PRINCESS HOTEL / baTumi

RADISSON BLU RESORT / winandali

BEST WESTERN / quTaisi

dagegmili ganTavsebis obieqtebis mSeneblobebi 2016/2017

TERRACE HOTEL / Tbilisi

CITRUS HOTEL / Tbilisi

VINOTEL HOTEL / Tbilisi

COSTE HOTEL / Tbilisi

IVERIA INN / Tbilisi

HOTELS & PREFERENCE / Tbilisi

GRAND PALACE HOTEL / Tbilisi

GM HOTEL / Tbilisi

MERCURE / Tbilisi

SANAPIRO HOTEL / Tbilisi

TBILISI INN / Tbilisi

ROYAL VENEZIA HOTEL / baTumi

LEOGRAND HOTEL & CASINO / baTumi

HOTEL COLOSSEUM MARINA / baTumi

HILTON / baTumi

OASIS HOTEL / Caqvi

MONOPOLI HOTEL / quTaisi

VARDZIA RESORT HOTEL / varZia

RIXOS / borjomi

CROWNE PLAZA / borjomi

dagegmili ganTavsebis obieqtebis mSeneblobebi 2016/2017

sawoli

3200+

28 saqarTvelos turizmis statistikuri mimoxilva

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miuxedavad bevri saerTaSoriso Tu Sida dab-rkolebisa saqarTveloSi turizmis seqtorma zrda kvlav ganagrZo. momavlisTvis prog-nozebi optimisturia. mosalodnelia saer-TaSoriso Semosvlebis, turizmis seqtorSi dasaqmebulTa raodenobisa da turizmidan miRebuli Semosavlebis zrda, rac saqarTve-los mTavrobis da turizmis erovnuli admi-nistraciis aqtiuri muSaobis Sedegad gaxdeba SesaZlebeli. am kuTxiT mniSvnelovania 2015 wels momzadebuli saqarTvelos turizmis strategia 2025, romlis erT-erT mTavar mi-zansac swored turizmidan meti ekonomikuri sargeblis miReba warmoadgens.

turizmis erovnuli administraciis mier ganxorcielebuli aqtivobebi moicavs: tu-rizmis infrastruqturis ganviTarebas, momsaxurebis xarisxis zrdas, masStabur mar-ketingul kampaniebs Sida da saerTaSoriso bazrebze, axali bazrebis aTvisebasa da tu-ristuli produqtebis ganviTarebas.

turistuli infrastruqturis ganviTareba saqarTvelos mTavrobis prioritetebSi ga-nixileba. 2015 wels saqarTvelos 15 dabasa da qalaqSi ganxorcielda mimarTulebis maniSne-blebis montaJi turistuli obieq tebisTvis, xolo 17 dabasa da qalaqSi ormxrivi manaTo-beli konstruqciebis montaJi, sadac moce-mulia qalaqis ruka da sanaxavi obieqtebis rekomendaciebi. garda amisa, damuSavda samTo safexmavlo bilikebis gegmarebisa da markirebis proeqtebi samcxe-javaxeTis, mcx-eTa-mTianeTis, samegrelo-zemo svaneTis, raWa-leCxumi, qvemo svaneTis regionebSi. daba gudaursa da bakurianis saTxilamuro mTebisTvis Seiqmna velo parkebi. gansa-kuTrebiT aRsaniSnavia mcxeTis istoriuli Zeglebis SSm pirTa adaptirebis proeqtis

momzadeba, romlis samSeneblo samuSaoebic mimdinare wels igegmeba.

momsaxurebis xarisxis ganviTarebis mizniT saqarTvelos masStabiT xorcieldeba in-tensiuri treningebi turizmis industriis warmomadgenlebisTvis. gadamzadebis kursebi gaiara turizmis industriis 1,100-ma warmo-madgenelma saqarTvelos 15 qalaqSi. aseve turistuli biznesiT dainteresebul pir-TaTvis Seiqmna `saxelmZRvanelo Semomyvani turizmis biznesis dasagegmad“, romelic maT turizmis biznesSi warmatebis miRwevaSi daex-marebaT. aseve momzadda “marTlmadidebel momlocvelTa” da “saqarTvelo ebraeli tu-ristebisTvis” katalogebi ramdenime enaze.

Sida turizmis stimulirebis mizniT ganx-orcielda 12 presturi, 15 kulturuli da sportuli RonisZieba da oTxi dasufTavebis aqcia. proeqti „gaicani saqarTvelos“ farg-lebSi Catarda cxra presturi rva regionSi.

turizmis erovnuli administracia arsebu-li bazrebis SenarCunebasTan erTad koncen-trirebulia axali bazrebis aTvisebaze, maT Sorisaa galfis qveynebi da CineTi, romleb-sac didi potenciali gaaCniaT.

seqtoris mimoxilva

saqarTvelos turizmis statistikuri mimoxilva 29

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2015 wels administraciam monawileoba miiRo 26 saerTaSoriso da Sida turistul gamofe-naSi, ganaxorciela cxra miznobriv bazarze marketinguli kampania da Caatara 64 pres da gacnobiTi turi (396 Jurnalisti da 155 tur-operatori). aseve administraciis SekveTiT damzadda ori sareklamo klipi. saqarTvelos sapromocio klipebi CNN da Euronews eTerSi ganTavsda.

turizmis erovnuli administracia aqtiurad muSaobs sxvadasxva saxis turizmis ganviTare-baze, rogoricaa saqmiani, Rvinis, eko, agro, saTavgadasavlo turizmi da sxva. momavali wlisTvis dagegmilia pirveli sakonvencio biuros Seqmna, romelic xels Seuwyobs saqmi-ani turizmis potencialis ukeT warmoCenas da qveyanaSi aRniSnuli mimarTulebis ganvi-Tarebas.

2015 wlis mogzaurobisa da turizmis konkurenciis indeqsis Tanaxmad saqarTvelo msoflio bazarze turistuli konkurentu-narianobis mixedviT 71-e pozicias ikavebs 141 qveyanas Soris (qula: 3.68). 2013 welTan SedarebiT gaumjobeseba SeiniSneba Semdeg maCveneblebSi: turistuli servisis infras-truqtura, sahaero transportis infras-truqtura, ekologiuri mdgradoba, dacva da usafrTxoeba, janmrTeloba da higiena.

saqarTvelos hqonda warmatebebi saer-TaSoriso urTierTobebSic. 2015 wels xeli moewera turizmis sferoSi TanamSromlobis SeTanxmebebs sam qveyanasTan (TurqmeneTi, samxreT korea, belarusi). sazRvargareT saqarTvelos misiebisTvis Seiqmna portali, romelic moicavs qveynis wardgenis mizniT Seqmnil prezentaciebs, turistuli bro-Surebis eleqtronul versiebs da sxva.

2015 wels saqarTveloSi ramdenime maRali profilis biznes da sportuli RonisZieba Catarda: evropis axalgazrduli olimpiada, uefas superTasi, EBRD yovelwliuri Sexve-dra, Tbilisis abreSumis gzis forumi, Savi zRvis vaWrobisa da ganviTarebis bankis yo-velwliuri Sexvedra (BSTDB).

statistikisa da turizmis satelituri angariSebis komitetis me-16 Sexvedra2016 wlis 25-27 ianvars saqarTvelo umaspin-Zlebs msoflio turizmis organizaciis (UNWTO) statistikisa da turizmis sateli-turi angariSebis komitetis Sexvedras. RonisZiebis farglebSi aseve gaimarTeba mrCevelTa teqnikuri sabWos me-5 Sexvedra. saqarTvelos estumreba msoflio turizmis organizaciis aRmasrulebeli direqtori marsio favila de paula, eqspertebi da mrCevelTa teqnikuri sabWos warmomadgen-

30 saqarTvelos turizmis statistikuri mimoxilva

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lebi. komitetis Sexvedraze ganixileba tu-rizmis statistikis warmoebis meTodologi-uri sakiTxebi da saqarTvelos saerTaSoriso meTodologiebze gadasvlis progresi.

msoflio turizmis organizaciis UNWTO Rvinis turizmis pirveli globaluri konferencia2016 wlis 7-9 seqtembers saqarTvelo umaspin-Zlebs msoflio turizmis organizaciis Rvi-nis turizmis pirvel globalur konferen-cias. RonisZiebas daeswreba 250-mde stumari, maT Soris, msoflio turizmis organizaciis generaluri mdivani Taleb rifai. RonisZi-ebis farglebSi warmoCindeba saqarTvelos Rvinis kultura da turistuli SesaZle-blobebi, aseve gaziarebuli iqneba msoflios sxvadasxva qveynis saukeTeso gamocdilebebi.

euTos yovelwliuri saparlamento asambleis sesia 2016 wlis ivlisSi saqarTveloSi Catardeba euTos yovelwliuri saparlamento asambleis sesia. amis Sesaxeb gadawyvetileba ukve miiRo euTos saparlamento asambleis mudmivmo-

qmedma komitetma. mas daaxloebiT 700-mde ucxoeli delegati daeswreba.

proeqti Check-in Georgiaproeqti Check-in Georgia 2016 wlis aprilidan iwyeba da moicavs kulturuli RonisZiebebis serias, romelic Tbilissa da saqarTvelos regionebSi gaimarTeba. aRniSnuli proeqtis farglebSi dagegmilia koncertebi msof-lio varskvlavebis monawileobiT. kerZod, saqarTvelos ewvevian cnobili italieli mom-Rerali eros ramazoti (24 aprili, Tbilisi), britaneli pop varskvlavi robi uiliamsi (27 maisi, Tbilisi), cnobili musikaluri bendi Maroon 5 (7 ivnisi, baTumi) da legendaruli saopero momRerali xose karerasi (18 ivnisi, quTaisi). Check-in Georgia moicavs qarTveli da ucxoeli Semsruleblebis monawileobiT qveynis 19 qalaqSi dagegmil koncertebs da 35 festivals. is tradiciul xasiaTs miiRebs da yovelwliurad kidev ufro mravalfer-ovani gaxdeba.

Ministry of Economy and Sustainable Development of Georgia

Georgian National Tourism Administration

Kakheti Region, Georgia

(7-9 Sept 2016)

saqarTvelos turizmis statistikuri mimoxilva 31

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2014

3,722,359

2015

4,115,224

cvlileba %

11%

1,283,214 1,393,257 9%azerbaijani

centraluri da aRmosavleT evropa

811,621

31,113

143,521

18,586

46,314

4,413

28,394

2,358

19,148

5,756

10,917

44,206

11,027

7,908

6,236

6,259

3,647

2,667

4,135

11,716 14,506

926,144

33,872

141,734

19,233

41,425

4,742

36,777

2,772

28,959

7,125

12,360

46,784

10,639

8,901

8,185

7,425

7,058

4,705

4,261

24%

14%

9%

-1%

3%

-11%

7%

30%

18%

51%

24%

13%

6%

-4%

13%

31%

19%

94%

76%

3%

sxva

ruseTi

CrdiloeT evropa

ukraina

gaerTianebuli samefo

poloneTi

SvedeTi

yazaxeTi

dania

belarusi

sxva

litva

samxreT evropa

bulgareTi

latvia

moldova

CexeTi

uzbekeTi

ungreTi

rumineTi

3,962 4,383 11%Sveicaria

4,358 4,874 12%belgia

saerTaSoriso Semosvlebi (UNWTO klasifikacia)

21,464

10,421

5,419

6,902

71,092

19,221

11,955

6,740

8,868

75,540

-10%

15%

24%

28%

6%

saberZneTi

italia

espaneTi

sxva

dasavleT evropa

6,109 5,523 -10%avstria

1,325,635 1,468,888 11%somxeTi

14,090

33,446

8,843

14,087

36,826

9,635

0%

10%

9%

germania

safrangeTi

niderlandebi

32 saqarTvelos turizmis statistikuri mimoxilva

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346

3,419

1,599

16,455

8,632

4,216

1,485,863

3,607

1,442,695

3,375

42,385

53,696

783

47,929

685

5,767

310

7,777

32,037

5,659

28,272

2,118

352

3,600

2,194

19,026

9,555

5,545

1,452,014

3,926

1,391,721

3,259

59,487

40,550

806

25,273

1,216

15,277

189

10,713

35,099

8,410

31,147

2,303

2%

5%

37%

16%

11%

32%

-2%

9%

-4%

-3%

40%

-24%

3%

-47%

78%

165%

-39%

38%

10%

49%

10%

9%

kanada

sxva

samxreT amerika

Crdilo-aRmosavleT azia

CineTi

284 212 -25%sxva

iaponia

aRmosavleT/xmelTaSua evropa

sxva

TurqeTi

okeaneTi

israeli

samxreT azia

sxva

irani

karibebi

sxva

centraluri amerika

samxreT-aRmosavleT azia

CrdiloeT amerika

filipinebi

amerikis SeerTebuli Statebi

sxva

2,216

38,764

5,485

21,752

585

8,726

1,857

528

1,132

510

82

2,119

5,515,559

17,230

56,682

9,850

9,793

6,773

13,036

1,212

978

1,332

792

97

4,321

5,901,094

678%

46%

80%

-55%

1058%

49%

-35%

85%

18%

55%

18%

104%

7%

axlo/Sua aRmosavleTi

arabTa gaerTianebuli saemiroebi

saudis arabeTi

erayi

omani

sxva

aRmosavleT afrika

dasavleT afrika

samxreT afrika

CrdiloeT afrika

centraluri afrika

sxva qveynebi

sul

saqarTvelos turizmis statistikuri mimoxilva 33

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madloba

saqarTvelos Sinagan saqmeTa saministro,sainformacio-analitikuri departamenti

saqarTvelos samoqalaqo aviaciis saagento

saqarTvelos statistikis erovnuli samsaxuri

angariSi momzadda saqarTvelos turizmis erovnuli administraciis kvlevebisa da dagegmvis sammarTvelos mier. sammarTvelos ufrosi: giorgi bregaZe

[email protected]

mTavari specialistebi: nino [email protected]

xatia [email protected]

specialisti: ana [email protected]

tel: +995 322 43 69 99 (30)[email protected]

Tsu-ekonomikis saerTaSoriso skola

34 saqarTvelos turizmis statistikuri mimoxilva

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saqarTvelos turizmis erovnuli administraciasanapiros q. #4, 0105, Tbilisi, saqarTvelo

tel: +995 32 2 436 999 faqsi: +995 32 2 436 085

E-mail: [email protected]

www.gnta.ge

2016

saqarTvelos ekonomikisa da mdgradi ganviTarebis saministroWoveliZis q. 10a, 0108, Tbilisi, saqarTvelotel: +(995 32) 299 11 11; +(995 32) 299 11 05faqsi: +(995 32) 292 15 34E-mail: [email protected]

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www.georgia.travel

saqarTvelos turizmis erovnuli administracia

www.economy.ge

saqarTvelos ekonomikisa da mdgradi ganviTarebis saministro